2012 NY Nonprofit Conference

Predictive Analytics – Facts and Successes

Wednesday, July 25 - 10:15 a.m. to 11:30 a.m.

Will review model types available in market, pros and cons, discuss key deliverables clients should expect from vendors, and review success stories from implemented solutions.

 

Intended Audience: Direct Response Marketers, Development Directors and Channel Managers.

 

Learning Outcomes -- At the conclusion of this session, participants will:

1. Understand the model types available in market and the pros and cons.

2. Be equipped to ask better questions leading to better solutions from modeling vendors.

3. Talk around what successful market implementation of two modeling solutions can yield.

Speaker(s): Katie Beth DeSchepper, Manager, Marketing Strategy, Convio Dennis McCarthy, Vice President, Convio

Moderator(s): Karin Kirchoff, Vice President, MINDset direct

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