2012 NY Nonprofit Conference
| Lifetime Value: The Impact of Multiple Channel Marketing |
| Wednesday, July 25 - 2:15 p.m. to 3:30 p.m. |
This session will take a look at the impact of introducing your donors to multiple channels in both the short term and long term. Do my donors become more or less valuable when exposed/introduced to channels beyond the channel of initial acquisition.
Intended Audience: All levels
Learning Outcomes -- At the conclusion of this session, participants will:
- An understanding of how organizations have increased the LTV of their donors through multiple channel touchpoints.
- A realization that additional channel touchpoints do not cannibalize or negatively impact the primary communication channel.
| Speaker(s): Ken Dawson, President, eleventy marketing group Handout Shannon McCracken, Sr. Director, Direct Response Marketing, Special Olympics |
| Moderator(s): Nate Drushell, Vice President, Marketing, InfoCision Management Corporation |
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