2012 NY Nonprofit Conference

Anatomy of a Donor; How Giving Behaviors Can Help Shape Campaign Strategies

Thursday, July 26 - 8:45 a.m. to 10:00 a.m.

How do you separate the donors that care deeply about your mission from those that are “one and done”? Would you treat those supporters differently if you knew that your organization was among their favorite charities? In this session, you will learn next generation segmentation techniques and how to connect with these new donor segments. You will hear from direct marketing agencies on segmentation, messaging and effectively reaching the donors.

 

Speaker(s): Steve Harrison, Vice President, Group Director, Russ Reid Company Jann Schultz, Director of Donor Relations, Operation Smile Handout John Wilburn, Manager, Consumer Marketing, American Red Cross John Wilkinson, Account Director, Russ Reid Company

Moderator(s): Jason Robbins, Account Manager, Target Analytics

Note: To add a session to your personal schedule, click the "add" button below. You must have a Web account. Select to add this session to your electronic calendar or PDA.