2012 NY Nonprofit Conference

Donor Acquisition: Beyond the List Plan

Thursday, July 26 - 10:15 a.m. to 11:30 a.m.

So, you’ve mastered the art of list planning.  What’s next?  Understand what enhanced targeting tools and techniques you can apply on top of your traditional donor acquisition list plan, all designed to maximize your investment dollars and improve results.  This session will cover such topics as ZIP modeling, enhanced lapsed segmenting, super dupes, and more.

 

Intended Audience:   Direct response donor acquisition leaders and managers.

 

Learning Outcomes -- At the conclusion of this session, participants will:

1.  Learn what tools and techniques can be applied to a traditional acquisition program

Speaker(s): Valerie Beatty, Managing Director, Direct Response Marketing, American Cancer Society Nancy Eiring, Director of Member Acquisition, The Nature Conservancy Cynthia Latourette, Manager, Direct Mail Acquisition and Lapsed Reactivation Programs, ALSAC/St. Jude Children's Research Hospital Lori O'Brien, Director, National Development, Youth Villages

Moderator(s): Amy Koop, Vice President, Client Services, Paradysz

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