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2012 Washington Nonprofit Conference
| Thursday, March 1
- 10:15 a.m. to 11:15 a.m.
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You know that the donate button isn’t a silver bullet. And you know that you have to figure out what’s happening when your direct mail donors venture online. In this session, we’ll answer your burning digital and multi-channel questions like:
1) How do I track multi-channel behavior?
2) How do I balance solicitation and stewardship between channels?
3) What are the best ways to build my email housefile?
4) How do I get my online audience to donate? Should I care if my offline donors go online?
5) And of course, what does social networking have to do with it all?
Speaker(s):
Steve Froehlich, Vice President, Membership, American Society for the Prevention of Cruelty to Animals (ASPCA)
Steve Froehlich has been with the American Society for the Prevention of Cruelty to Animals (ASPCA) since October 2005. Steve worked at Greenpeace from 2000-2003 as the manager of the monthly giving program. He has also worked for Sanctuary for Families, a domestic violence shelter, and the Brooklyn Historical Society. Steve’s fundraising career began in 1996 as a door-to-door canvasser and he believes this is the most important job any career fundraiser can hold. He currently serves on the Board of Directors for the Direct Marketing Fundraisers Association. Steve holds a BA in Women and Gender Studies from American University and a MPA in nonprofit financial management from New York University.
Peter Genuardi, Vice President, Products & Strategy, Giveo
Dane Grams, Director of Nonprofit Services & Business Development, Care2
Johanna Olivas, Online Communications Specialist, Polaris Project
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Moderator(s):
Bethany Bauman, Senior Director, Digital Strategy, Merkle, Inc. |
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