2012 Washington Nonprofit Conference

Engaging Donors with Powerful Story-Telling
Thursday, March 1 - 10:15 a.m. to 11:15 a.m.

This interactive presentation will provide you with several case studies from organizations using terrific stories to really show donors the impact of contributions.  You will learn how stories can welcome, cultivate, renew and upgrade donors and deepen the relationship between donor and organization. 
Speaker(s):
Lisa Schneider-Friedman, Director of Annual Campaigns, Hebrew Home of Greater Washington
Betsy Wason, CFRE, Vice President of Development, Physicians Committee for Responsible Medicine (PCRM)
Moderator(s):
Tiffany Neill, CFRE, Partner, Lautman Maska Neill & Company

Tiffany Neill, CFRE, Partner Lautman Maska Neill & Company balances empathy for the nonprofit viewpoint with an analytical view to help organizations realize their vision of a better world. It’s a unique combination that helps her recognize that every penny spent on fundraising initiatives is a resource that nonprofits must pull from their existing program and service budgets. She has consulted with many organizations, including the United States Holocaust Memorial Museum, House of Ruth, UNA-USA, PCRM and Ronald McDonald House.  A frequent speaker at industry meetings and seminars, Tiffany is a member of the DMAW and AFP, and sits on the Board of ADRFCo.  Tiffany also serves on the Board of Directors of the DC Rape Crisis Center. A graduate of Stanford University, she earned an MBA from Johns Hopkins University.

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