|
2012 Washington Nonprofit Conference
| Thursday, March 1
- 2:00 p.m. to 3:00 p.m.
|
Social Media and Balancing Resources
We get our money from direct mail, but we still need to pay attention to new channels and technologies. How do we allocate the proper time, energy and money to new and established fundraising media? Intended Audience: Intermediate and Advanced, i.e. those charged with new initiatives and allocation of resources. Learning Outcomes — At the conclusion of this session, participants will:
1) Have begun to develop principles to utilize in allocating their budget to social media and the rest of DM.
2) Been energized by case studies of successes.
3) Learned key metrics for evaluation of social media. Download this Presentation
Speaker(s):
Renee Alexander, Vice President of Digital & Social Media, MSL Group (Twitter: @luckyRenee)
Kevin T. Moran, Co-Founder & Principal, Integral
Kevin T. Moran is co-founder and principal of Integral. Kevin has nearly 20 years of strategic experience working for and with nonprofits to develop business models that guide investment decision to maximize revenue. Prior to Integral, Kevin was Director of Strategic Services at three interactive marketing consulting firms that served the nonprofit community – IAPPs, Commerce One, and APPNET. Kevin served as the Director of Interactive Marketing and Director of Annual Support at The Nature Conservancy and has had similar roles at The Wilderness Society, National Parks and Conservation Association and the Human Rights Campaign.
Joan H. Smyth Dengler, SVP for Direct Response and Internal Development Operations, Covenant House |
Moderator(s):
Valerie Vierengel, Manager of Individual Giving, amfAR, The Foundation for AIDS Research |
Note: To add a session to your personal schedule, click the "add" button below. You must have a Web account. Select  to add this session to your electronic calendar or PDA.
|
|
