2012 Washington Nonprofit Conference

New Industry Data: Understanding Satisfaction with the Donor Experience
Thursday, March 1 - 2:00 p.m. to 3:00 p.m.

Come and be the first to see the results of this groundbreaking study that blends direct constituent research on satisfaction with the giving experience of four health charities with the actions and engagement of those constituents.  You will hear about the primary drivers of positive and negative experiences and how improvement in these areas equates to increased retention, donations and overall constituent value.  Also learn how this information can be used to prioritize marketing investment for the greatest gains with specific donor segments.  Constituent satisfaction is the new must have to drive greater financial impact for your program. Don’t miss the unveiling…

Download this Presentation
Speaker(s):
Alisa Hamilton, Director of Project Management, CMI
Angie C. Moore, Partner, DonorVoice
Craig Wood, CEO, Clarity Group

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