2012 Washington Nonprofit Conference

The Physics of Phundraising: Motion, Energy & Making Money
Thursday, March 1 - 2:00 p.m. to 3:00 p.m.

Physics can be defined as the general analysis of nature.  It helps explain how the universe behaves. Included in that universe are people and those people are our donors and potential donors. Learn how basic principles of physics such as Newton’s First Law of Motion and the Path of Least Action can help improve your direct marketing efforts.

This session will present a simple explanation of each principle followed by a nonprofit case study. No prior knowledge of physics required. While she loves science, the session moderator is not a physicist and apologizes in advance to physicists, including her father, who may be offended by her oversimplification of these incredibly important ideas.

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Speaker(s):
Sarah Birnie, Associate Director of Partners & Canvass Programs, Human Rights Campaign
Steve Kehrli, Director of Development, PETA Foundation

Steve Kehrli joined the PETA Foundation in 2007 as Development Director. Prior to joining the PETA Foundation, he worked with Adams Hussey & Associates as Director of Planning and List Services. His background also includes brokerage and management work at ALC and Names in the News. He began his formal fundraising career in 1991 as a seasonal telemarketer for San Diego's Old Globe Theater but claims his two years hawking t-shirts with the musical group Up With People should count as well. Steve holds a BA from San Diego State University in Theatre Arts. And of course he devotes as much time as possible to his pound-adopted feline family members, Gus and Maxine, pictures available upon request.

Moderator(s):
Karen A. Taggart, Associate Director of User Experience & Integrations, ROI Solutions

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