2012 Washington Nonprofit Conference

Prospect Audience Development Strategies to Maximize Performance & Lower Costs
Friday, March 2 - 10:00 a.m. to 11:00 a.m.

As prospecting universes continue to shrink and costs increase, nonprofits have found it more difficult to acquire donors cost-effectively. The “arms race” of adding more freemiums to acquisition offers has only stabilized donor file sizes, not grown programs. How then do we acquire donors more effectively in this contracting and competitive environment? This session will help you understand the landscape and how your marketshare compares, and hear how some nonprofits are incorporating new audience development strategies.

Learning Outcomes — At the conclusion of this session, participants will learn:
1) Marketplace trends that are affecting your campaign results
2) How your existing merge data can be used to lower costs
3) How to leverage response behaviors and demographic data to marry offer to audience
Speaker(s):
Nichole Krieger, Senior Director, Corporate & Direct Marketing, Paralyzed Veterans of America (PVA)
Tiffany Quast, Senior Director of Analytics, Paradysz
Tiffany is Senior Director of Client Services at Paradysz Analytics. Tiffany has 11 years of direct marketing experience with over seven years at Paradysz. Tiffany works across all sectors of business (nonprofits, publishers and merchandisers) to help clients understand how infusing a marketing approach to modeling, analytics and merge purge strategies can be instrumental to improving performance.  Some of the accounts Tiffany works with include American Lung Association, Paralyzed Veterans of America, American Diabetes Association, American Cancer Society, Forbes, Financial Times and The Wall Street Journal. Tiffany can be reached at tquast@paradyszanalytics.com.
Jaime Strom, Vice President of Client Services, Paradysz
Moderator(s):
Niely Shams, Senior Director of Client Services, Paradysz

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