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Saturday, October 15
	1:00 p.m. to 2:00 p.m.	C101	Weekend General Session
	6:00 p.m. to 7:00 p.m.		Insert Media Council Networking Reception
	6:30 p.m. to 8:30 p.m.	Atlanta Marriott Marquis	International and Weekend Attendee Reception
	7:30 p.m. to 11:00 p.m.	Egyptian Ballroom, Fox Theater	DMEF Awards Dinner
Sunday, October 16
	8:30 a.m. to 4:30 p.m.	Atlanta Marriott Marquis	DMEF Educators’ Conference
	10:30 a.m. to 12:30 p.m.	Atlanta Marriott Marquis	Direct Marketing Agency Council Networking Brunch
	11:15 a.m. to 1:15 p.m.		Sunday Keynote Presentation
	12:30 p.m. to 1:45 p.m.	Atlanta Marriott Marquis	Direct Marketing Agency Council Open Council Meeting
	1:30 p.m. to 3:45 p.m.		Search Engine Marketing Lab A
	1:30 p.m. to 3:45 p.m.		Web Usability Lab A
	6:30 p.m. to 8:00 p.m.	TBD	Travel & Hospitality Council Networking Reception
			DMEF Auction for Education
Monday, October 17
	7:30 a.m. to 8:30 a.m.	TBD	Financial Services Council Open Council Breakfast Meeting
	8:45 a.m. to 10:30 a.m.		General Session Keynote and State of the Industry Address
	11:00 a.m. to 11:45 a.m.	Councils Lounge	Catalog & Multichannel Marketing Council Open Council Meeting
	11:00 a.m. to 11:45 a.m.	Councils Lounge	Search Engine Marketing Council Open Council Meeting
	12:15 p.m. to 1:00 p.m.	Councils Lounge	International Council Open Council Meeting
	1:00 p.m. to 2:15 p.m.	Ballroom III	Mobile Marketing: The Emergence of a New Media Channel Michael Weaver, Vice President, ThirdScreen Media   Handout
	1:00 p.m. to 2:15 p.m.	C101	Creative Masterclass, 2005 Edition
	1:00 p.m. to 2:15 p.m.	C102	Build Your Data Management Process for the Next 20 Years R. Scott Cone, Vice President, Client Leader, Merkle   Handout
	1:00 p.m. to 2:15 p.m.	C103	Use RFM to Boost Your Rate Arthur Middleton Hughes, Vice President/Solutions Architect, KnowledgeBase Marketing, Inc.   Handout
	1:00 p.m. to 2:15 p.m.	C104	ECHO Case Study I Gary Brown, CEO, RMG Target   Handout Neil Feinstein, Director of Creative Strategy, True North Inc.   Handout Alvaro Gonzalez, CP Comunicacion Proximity   Handout Jason Maloney, Account Director, Wunderman   Handout Jeff Scott, CEO, Prompt Recovery, Inc.   Handout
	1:00 p.m. to 2:15 p.m.	C201	Transforming Your Business Into A Direct Marketing Powerhouse Chet Meisner, President, Meisner Direct, Inc.   Handout
	1:00 p.m. to 2:15 p.m.	C209	Write Your Way to Search Engine Success! Heather Lloyd-Martin, CEO, SuccessWorks International   Handout1   Handout 2
	1:00 p.m. to 2:15 p.m.	C210	Lessons from the Front Lines: Leveraging Email Communications to Build Relationships and Increase ROI Al DiGuido, President, Epsilon Interactive   Handout
	1:00 p.m. to 2:15 p.m.	C211	CRM vs. CMR (Customers Manage the Relationship)
	1:00 p.m. to 2:15 p.m.	C301	10 Easiest CRM Strategies & Tools for Small B-to-B Marketers Bill Baird, President, Baird Direct Marketing, Inc.   Handout
	1:00 p.m. to 2:15 p.m.	C302	Art and Science of Direct Marketing - Part I Cyndi W. Greenglass, President, Agency Services, Diamond Marketing Solutions   Handout
	1:00 p.m. to 2:15 p.m.	C303	Catalog Creative That Actually Works: Contrasting Global Design Stuart Cumming, Joint CEO, Cumming Agency & Studios Pty Ltd   Handout1   Handout2   Handout3   Handout 4
	1:00 p.m. to 2:15 p.m.	C306	Keep It Clean: B-to-B Data Hygiene Best Practices Workshop - Part I Bernice Grossman, President, DMRS Group, Inc.   Handout
	1:00 p.m. to 2:15 p.m.	C307	DRTV’s Multiple Personalities: Direct Selling, Driving Retail, Image Branding and Generating Leads Danette Dickerman, Vice President of Media, Agency Services, Euro RSCG 4D DRTV   Handout Andrew Gordon, President, Direct Impact Group   Handout Phil Rozansky, President, Tower Media Advertising, Inc.   Handout Rick Sangerman, Senior Vice President, A. Eicoff & Company   Handout
	1:00 p.m. to 2:15 p.m.		Search Engine Marketing Lab B
	1:00 p.m. to 2:15 p.m.		Service Solutions Panel A
	1:00 p.m. to 2:15 p.m.		Web Usability Lab B
	1:00 p.m. to 2:30 p.m.		Teleservices Council Networking Luncheon
	1:30 p.m. to 2:15 p.m.	Councils Lounge	Council for Responsible E–Mail Open Council Meeting
	2:45 p.m. to 3:30 p.m.	Councils Lounge	Insert Media Council Open Council Meeting
	2:45 p.m. to 4:00 p.m.	Ballroom III	DRTV Testing Methods: The Marketing Dream Machine Richard Wechsler, CEO & President, Lockard & Wechsler   Handout
	2:45 p.m. to 4:00 p.m.	C101	Creating and Implementing an Intelligence-Based Roadmap to Fuel Growth and Operational Efficiency Brent Hubele, Vice President of Marketing, Sabre   Handout
	2:45 p.m. to 4:00 p.m.	C102	Neurographix: Segmenting Data that Lets You Match the Message to the Mind
	2:45 p.m. to 4:00 p.m.	C103	Strategies for Renting Lists and Creating Mail Plans Michael Grant, Data Driven Marketing Expert, Michael Grant Consulting   Handout Dave McPhillips, Senior Vice President, MH2 Direct   Handout
	2:45 p.m. to 4:00 p.m.	C104	Exploring the Nuances of Direct Response Rates in 2005 Ann Zeller, Vice President, Information & Special Projects, Direct Marketing Association, Inc.   Handout
	2:45 p.m. to 4:00 p.m.	C201	Best Practices and Strategies That Enable You to Breakthrough the European Markets Susanne Hornikel, Managing Director, Direct Success GmbH   Handout1   Handout 2
	2:45 p.m. to 4:00 p.m.	C208	A CxO’s Primer to Managing the Madness of a Modern Online Operation (CANCELLED SESSION)
	2:45 p.m. to 4:00 p.m.	C209	Navy E-recruiting: Declassified
	2:45 p.m. to 4:00 p.m.	C210	Seven New Ways to Measure Success in Web Marketing Steven Gershik, Group Manager of Internet Marketing at Nuance Communications   Handout
	2:45 p.m. to 4:00 p.m.	C211	Achieve Double Digit Response by Integrating Multiple Channels Per Opt-In Requirements of Customers Ernan Roman, President, Ernan Roman Direct Marketing   Handout
	2:45 p.m. to 4:00 p.m.	C301	Drive Open and Response Rates with Visually Personalized E-Mails
	2:45 p.m. to 4:00 p.m.	C302	Art and Science of Direct Marketing - Part II
	2:45 p.m. to 4:00 p.m.		Keep it Clean: Business-to-Business Data Hygiene Best Practices - Part II
	2:45 p.m. to 4:00 p.m.		Search Engine Marketing Lab C
	2:45 p.m. to 4:00 p.m.		Service Solutions Panel B
	2:45 p.m. to 4:00 p.m.		Web Usability Lab C
	3:00 p.m. to 3:45 p.m.	Councils Lounge	Marketing Technology & Internet Council Open Council Meeting
	3:30 p.m. to 6:00 p.m.	TBD	DMA Atlanta Chapter October Monthly Meeting & Networking Reception
	3:45 p.m. to 4:30 p.m.	Councils Lounge	Analytics Council Open Council Meeting
	4:00 p.m. to 4:45 p.m.		Retail Marketing Council Open Council Meeting
	4:15 p.m. to 5:30 p.m.	Ballroom III	Search, Behavioral, Contextual -- Oh My! Joseph McWilliams, Jr., VP, Advertising, High Beam Research   Handout Jay Sears, Vice President, Business Development and Publisher Relations, ContextWeb, Inc.   Handout
	4:15 p.m. to 5:30 p.m.	C101	Effective Copy for All Media Herschell Gordon Lewis, President, Lewis Enterprises   Handout
	4:15 p.m. to 5:30 p.m.	C102	New Strategies to Monetize Your List Value
	4:15 p.m. to 5:30 p.m.	C103	Deciphering Matchbacks: Where Are Your Customers Coming From? Paul Imbierowicz, Vice President of Product Management, Abacus, a division of DoubleClick   Handout
	4:15 p.m. to 5:30 p.m.	C104	77 Truths About Marketing to the 50+ Consumer Kurt Medina, President, Medina Associates   Handout
	4:15 p.m. to 5:30 p.m.	C201	Combining PR & DM---Lower Cost, Higher Impact
	4:15 p.m. to 5:30 p.m.	C209	Secrets and Lies: What's Really Working in B2B Creative Nancy Harhut, SVP/Executive Creative Director of Relationship Marketing, Hill Holliday   Handout
	4:15 p.m. to 5:30 p.m.	C210	A Generation is More Than an Age ... It's an Attitude! Gayle Davey, Partner, Yankelovich Partners   Handout
	4:15 p.m. to 5:30 p.m.	C211	Authentication, Reputation, ISP Relations…Keys to Improving E-Mail Deliverability and Revenues
	4:15 p.m. to 5:30 p.m.	C301	When Worlds Collide -- Direct Mail Creative, Production and Postal (or How to Creatively Get Your Mail Delivered) Christine Barry, Vice President, Mercury Print & Mail   Handout
	4:15 p.m. to 5:30 p.m.	C302	Essentials of Database Driven Marketing - Part I
	4:15 p.m. to 5:30 p.m.	C305	ECHO Case Study II John Atchison-Darby, Publicis Dialog   Handout Robert Martineau, President, Hamelin Martineau Advertising Marketing Design,Inc.   Handout Jens Vandborg, Director, Gekko   Handout
	4:15 p.m. to 5:30 p.m.	C306	Making Targeted Multicultural Marketing Work - Guidelines for Success Sonya Suarez-Hammond, Director, Yankelovich & Partners   Handout
	4:15 p.m. to 5:30 p.m.	C307	Leave Your Competitors in the Dust with DRTV Mark Ratner, Senior VP, Hawthorne Direct   Handout
	4:15 p.m. to 5:30 p.m.	C308	Direct From the Global DMA Leaders: State of the Industry in 5 Countries Caroline Roberts, General Counsel, Direct Marketing Association (UK) Ltd.   Handout Lisa Watson, Chair, Singapore DMA and Executive Vice President, Wunderman Asia   Handout
	4:15 p.m. to 5:30 p.m.		Power of Design + Empathy: The Driving Tools Behind Building Brand and Demand Richard G. Rosen, President & CEO, AlloyRed   Handout
	4:15 p.m. to 5:30 p.m.		Service Solutions Panel C
	6:00 p.m. to 7:30 p.m.	International Lounge	International Council Networking Reception
	6:30 p.m. to 7:30 p.m.	Councils Lounge	Special Interest Councils Joint Reception
	7:00 p.m. to 10:00 p.m.	TBD	Financial Services Council Reception & Dinner
Tuesday, October 18
	7:30 a.m. to 9:00 a.m.	Atlanta Marriott Marquis	List & Database Council Breakfast on Continuity Marketing
	8:00 a.m. to 9:00 a.m.		Business Continuity: How Marketers Handle Nature's Fury Nigel Gault, Managing Director of the North American Macroeconomics Service, Global Insight   Handout
	9:00 a.m. to 9:45 a.m.	Councils Lounge	Business-to-Business Council Open Council Meeting
	9:00 a.m. to 10:00 a.m.	Ballroom I	Essentials of Database Driven Marketing - Part II George Orme, Senior Consultant, David Shepard Associates, Inc.   Handout
	9:00 a.m. to 10:00 a.m.	Ballroom II	A Macro/Micro Examination of the Ethical/Legal and Privacy Landscape and What Direct Marketers Can Expect? Pat Kachura, SVP, Ethics and Consumer Affairs, Direct Marketing Association   Handout Chris Noell, Executive VP, Product Management, TruArx, Inc.   Handout
	9:00 a.m. to 10:00 a.m.	Ballroom III	From Retailer to Direct Marketer: Succeeding Step-by-Step Shari Altman, President, Altman Dedicated Direct   Handout1   Handout 2
	9:00 a.m. to 10:00 a.m.	C101	Increase Campaign Response 300% to 500% With Taguchi Testing James Kowalick, PhD, Founder, Kowalick, Inc.   Handout
	9:00 a.m. to 10:00 a.m.	C102	Strategic Concepts for Email Acquisition and Retention
	9:00 a.m. to 10:00 a.m.	C103	Improve Your Relationship With Your Customers – 30+ Survival Ideas Fred Milman, Senior Consultant, David Shepard Associates, Inc.   Handout
	9:00 a.m. to 10:00 a.m.	C104	Emerging Technologies: How Direct Marketers Can Capitalize on Innovations Stephan Spencer, Founder & President, Netconcepts   Handout Dana Vandenheuvel, Director of Business Development, Pheedo   Handout
	9:00 a.m. to 10:00 a.m.	C201	The Power of One - Integrated Marketing to Increase Relevance, Maximize Relationships and Raise More Money! Mary Beth McIntyre, President, Win-Win Giving   Handout
	9:00 a.m. to 10:00 a.m.	C205	ECHO Case Study III Marisa Furtado, VP & Creative Director, Fabrica Comunicacao Dirigida   Handout Frazer Howard, Creative Director, EHS Brann Cirencester   Handout1   Handout 2 Oscar Orellana, General Manager, Wunderman   Handout
	9:00 a.m. to 10:00 a.m.	C209	At Last! The Age of Brand Response Advertising Has Arrived Neil Feinstein, Director of Creative Strategy, True North Inc.   Handout
	9:00 a.m. to 10:00 a.m.	C210	How to Leverage Market Intelligence to Meet Revenue Goals and Increase Market Share Susan Chiu, Associate Director, of Analytics, Modem Media   Handout
	9:00 a.m. to 10:00 a.m.	C211	Blue Skies: Taking Travel Loyalty into The Next Millennium Rick Ferguson, Editorial Director, The COLLOQUY Group   Handout
	9:00 a.m. to 10:00 a.m.	C301	Defining the Value of Natural Search Engine Optimization Dave Williams, Chief Strategist, 360i   Handout
	9:00 a.m. to 10:00 a.m.	C302	Ask The Experts: Teleservices Expertise, Problem Solving and Advice Tailored To Your Individual Needs - Part I Roy Semplenski, Vice President, Sales, Prosodie Interactive   Handout
	9:00 a.m. to 10:00 a.m.	C305	How to Cope With the Postal Rate Increase Rick Arvonio, Director of Product Management, U.S. Postal Service Headquarters   Handout Meta Brophy, Director, Publishing Operations, Consumers Union   Handout JoAnne Monfradi Dunn, President, Alliant Cooperative Data Solutions   Handout
	9:00 a.m. to 10:00 a.m.	C307	Europe is a Single Market but not a Single Country: Understanding European Personal Data Protection-Mastering the Legal Requirements Rafael Echegoyen, Attorney-Partner at Garrigues - Abogados y Asesores Tributarios   Handout Debora Stella, Senior Lawyer, Bird & Bird (Milan)   Handout
	9:00 a.m. to 10:00 a.m.	C308	Third Annual Economic Review: 2006 Economic Impact Study Dr. Peter Johnson, Director, Strategic Information Unit/Senior Economist, Direct Marketing Association, Inc.   Handout
	9:00 a.m. to 10:00 a.m.		Web/Search Engine Usability Lab Wrap-Up
	9:00 a.m. to 10:00 p.m.	C306	Direct Marketing: The New Engine of Corporate Growth David Scholes, President and CEO, Targetbase   Handout
	10:15 a.m. to 11:15 a.m.		Tuesday Keynote Presentation Marcus Buckingham, Author and Marketing Expert   Handout
	11:30 a.m. to 12:15 p.m.	Councils Lounge	Pharmaceutical Marketing Council Open Council Meeting
	11:30 a.m. to 12:15 p.m.	Councils Lounge	Travel & Hospitality Council Open Council Meeting
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables A
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables B
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables C
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables D
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables E
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables F
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables G
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables H
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables I
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables J
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables K
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables L
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables M
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables N
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables O Tom Kadala, Founder & CEO, Alternative Technology Corporation   Handout
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables P Bill Kaplan, CEO & Founder, Fresh Address   Handout
	12:30 p.m. to 1:45 p.m.		Ask the Experts Roundtables Q
	2:00 p.m. to 2:45 p.m.	Councils Lounge	Directo: Council for Hispanic Marketing Open Council Meeting
	2:00 p.m. to 3:00 p.m.	Ballroom I	Direct Mail Creative
	2:00 p.m. to 3:00 p.m.	Ballroom III	Applying Merchandise & Inventory Management Techniques to Uncover Hidden Profits George J. Mollo Jr., President, GJM Associates Inc.and DMA Catalog Council Operating Committee Chair   Handout
	2:00 p.m. to 3:00 p.m.	C101	Periodic Table of Creative Strategy and Execution Rich Feldman, Managing Partner, Source Marketing   Handout
	2:00 p.m. to 3:00 p.m.	C102	Great Moments in Marketing: Case Studies of Driving Results with Attitudinal Data Arthur Middleton Hughes, Vice President/Solutions Architect, KnowledgeBase Marketing, Inc.   Handout
	2:00 p.m. to 3:00 p.m.	C103	Shrinking Rental Universe: 20 Ways to Grow with Co-op Databases Jerry Schillinger, President, Schillinger Direct   Handout
	2:00 p.m. to 3:00 p.m.	C201	The Best & The Brightest --- Bring Their Best! Mark Oehlschlaeger, Creative Director, Merkle/ Domain   Handout
	2:00 p.m. to 3:00 p.m.	C205	ECHO Case Study IV Michael McGovern, EVP Creative Director, Proximity Worldwide – Canada   Handout David Shinnebarger, Chief Marketing Officer, Star Gas Partners   Handout
	2:00 p.m. to 3:00 p.m.	C209	Applied DM Analytics and Strategy in Paid Search Engine Marketing Kevin Lee, Executive Chairman and Co-Founder, Did-it.com   Handout
	2:00 p.m. to 3:00 p.m.	C210	Testing Redefined — Why Breaking the Rules Generates Eye-Popping Response Spyro Kourtis, President, The Hacker Group   Handout
	2:00 p.m. to 3:00 p.m.	C211	Building A Successful Billing Statement Insert Program
	2:00 p.m. to 3:00 p.m.	C301	This Worked. That Didn’t. David Marold, Director of Direct Marketing, AAA Life Insurance   Handout Amiel Moskona, Creative Director, The Miami Herald   Handout Carol Worthington-Levy, Partner, Creative Services, LENSER   Handout
	2:00 p.m. to 3:00 p.m.	C302	Ask The Experts: Advanced Telemarketing Solutions, Concepts and Advice Targeted To Your Individual Needs - Part II
	2:00 p.m. to 3:00 p.m.	C305	Grow Revenue: Benchmark your New Product Launch to Best in Class Victor L. Hunter, President and Founder, Hunter Business Group, L.L.C.   Handout
	2:00 p.m. to 3:00 p.m.	C306	How to Become a Major Insert Media Player
	2:00 p.m. to 3:00 p.m.	C307	20 Ways to Boost Cataloger Web Sales by 20% Jennifer Wells, Senior Marketing Manager, DMin Site   Handout
	2:00 p.m. to 3:00 p.m.	C308	China DM Case Study: Ignore at Your Own Risk Paul Condrell, Chairman of Healthy Household, Ltd   Handout
	2:00 p.m. to 3:00 p.m.		Catalog Critique
	2:00 p.m. to 3:00 p.m.		Service Solutions Panel D
	2:00 p.m. to 3:00 p.m.		Today's Best Practices in DM Quality Printing
	2:00 p.m. to 3:00 p.m.		Web/Catalog/Direct Mail Critique Labs Ken Clark, Vice President of Business Development, Hawthorne Executive Search   Handout
	2:15 p.m. to 3:00 p.m.	Councils Lounge	Broadcast Council Open Council Meeting
	3:00 p.m. to 4:00 p.m.	C107	American Red Cross: Success Strategies for an Internet World Sue Taylor-Woodward, CFRE, Director, Direct Response Fundraising, American Red Cross   Handout1   Handout 2
	3:30 p.m. to 4:15 p.m.	Councils Lounge	Customer Relationship Management Council Open Council Meeting
	4:15 p.m. to 5:30 p.m.	C107	Building the Nonprofit/Corporate Partner Relationship Tim O'Leary, Sr. Account Executive, McPherson Associates   Handout
	5:30 p.m. to 6:30 p.m.	TBD	DMA Nonprofit Federation Reception
Wednesday, October 19
	9:30 a.m. to 10:45 a.m.	Ballroom II	Accelerating Growth and Profitability Through Customer Driven Business Strategies Jeanette McMurtry, Chief Strategy Officer, The Hanson Group   Handout1   Handout 2
	9:30 a.m. to 10:45 a.m.	Ballroom I	Key Lessons from 'Secrets of Direct Copywriting' - Part I Steve Tharler, Partner, Tharler/Opper Marketing Comm & Design   Handout
	9:30 a.m. to 10:45 a.m.	C101	Seven Deadly Sins of Catalog Creative Lois Brayfield, President, J. Schmid & Associates   Handout
	9:30 a.m. to 10:45 a.m.	C102	Turning a “Faceless” Transactional Database into a Productive Marketing Asset Mike Fitzpatrick, Vice President, Account Services, Cohorts   Handout
	9:30 a.m. to 10:45 a.m.	C103	How To Drive Online Lead Management with an Engine that Nurtures Prospect Relationships and Measures Your ROI Richard G. Rosen, President & CEO, AlloyRed   Handout
	9:30 a.m. to 10:45 a.m.	C104	Low-Cost Methods of Updating Your List and Database Joseph Balaban, Vice President, Anchor Computer   Handout
	9:30 a.m. to 10:45 a.m.	C107	Stretch Your Marketing Budget Through Predictive Modeling Tammy R. Nelson, Director of Marketing, Ameriprise Auto & Home Insurance   Handout
	9:30 a.m. to 10:45 a.m.	C201	Dimensional Mail…A Powerful Tool to Cut Through Clutter And Support All Your Channels Michael T. Maguire, Chief Executive Officer, Structural Graphics   Handout
	9:30 a.m. to 10:45 a.m.	C205	Consumers are Savvy With Understanding the Multichannel World . . . Are You?
	9:30 a.m. to 10:45 a.m.	C207	How to Use B-to-B Co-op Databases to Boost Growth
	9:30 a.m. to 10:45 a.m.	C209	Pizza Hut Story…How Loyalty can Increase Your Share of the Pie
	9:30 a.m. to 10:45 a.m.	C210	Beyond Pharmaceutical Direct to Consumer: Converting Prospects into Patients Charles McLeester, Managing Partner, Roska Direct Advertising   Handout
	9:30 a.m. to 10:45 a.m.	C211	Multichannel Marketing - The New Business Model for Catalog/Retail/Internet? DMA Research Benchmarks Key Trends Ann Zeller, Vice President, Information & Special Projects, Direct Marketing Association, Inc.   Handout
	9:30 a.m. to 10:45 a.m.	C301	Sangre Latina. What Latin Blood Can Do For DM Creative Mary Teahan, President, AMIDIA (Argentine DMA) and CEO of CP Communicacion Proximity   Handout1   Handout 2
	9:30 a.m. to 10:45 a.m.	C302	Maximize the Effectiveness of Your B-to-B Database Mary Ann Kleinfelter, Director of Marketing, L-com   Handout
	9:30 a.m. to 10:45 a.m.	C306	Email Frequency: Putting the Customer in Charge
	9:30 a.m. to 10:45 a.m.	C308	Catalog Marketers and DRTV: The Final Frontier
	11:00 a.m. to 12:15 p.m.	Ballroom II	Increase Your Web Conversion Using Copy and Design Techniques that Really Work
	11:00 a.m. to 12:15 p.m.	Ballroom I	Key Lessons from 'Secrets of Direct Copywriting' - Part II Steve Tharler, Partner, Tharler/Opper Marketing Comm & Design   Handout
	11:00 a.m. to 12:15 p.m.	C101	Fixing Your Broken Campaigns Fast: Avoid Costly Mistakes and Quickly Lift Response and Conversion Rates of Under-Performing Programs Russell Kern, President, The Kern Organization   Handout
	11:00 a.m. to 12:15 p.m.	C102	Nextel: The Bottom-Line Impact of Effective Analytics Gordon Bell, President, LucidView   Handout
	11:00 a.m. to 12:15 p.m.	C103	Retention Strategies for Continuity Marketers Shari Altman, President, Altman Dedicated Direct   Handout1   Handout 2 Patrick Lemarchand, Senior Consultant, David Shepard Associates, Inc.   Handout
	11:00 a.m. to 12:15 p.m.	C107	Desktop Search: A Whole New Opportunity for Search Marketers
	11:00 a.m. to 12:15 p.m.	C201	Art and Science of Negotiating Print David T. Di Iulio, Director of Creative Operations, Harvard Business School Publishing   Handout
	11:00 a.m. to 12:15 p.m.	C205	How to Maximize your Catalog’s Multichannel Sales and Profits Mary Ann Kleinfelter, Director of Marketing, L-com   Handout
	11:00 a.m. to 12:15 p.m.	C207	Search Engines: How Top Online Merchants Use Paid Search and Affiliate Marketing Jane Weber, President, Ask Jane Direct, LLC   Handout
	11:00 a.m. to 12:15 p.m.	C209	Customer Driven Marketing Mix: Reaching Customers Through the Right Channels at the Right Time Geoff Ables, Founder, Customer Connect   Handout Ned Cullen, CRM & Analytics Consultant, Public and Consumer Sectors, Hewlett Packard   Handout
	11:00 a.m. to 12:15 p.m.	C210	Best Practices: An Expert Panel Discussion on the Latest Relevant Messaging Bart Foreman, President, Group 3 Marketing   Handout Greg Osenga, Managing Director, Hawkeye FFWD & Chair of the DMA CRM Council   Handout1   Handout 2
	11:00 a.m. to 12:15 p.m.	C211	Crossing the Cultural Border: Reaching the Hispanic Consumer
	11:00 a.m. to 12:15 p.m.	C301	Mastering the Steps to Maximize Your Marketing Efficiency
	11:00 a.m. to 12:15 p.m.	C302	Maximizing Your B-to-B Online Spend Karen Breen Vogel, President and CEO, ClearGauge   Handout
	11:00 a.m. to 12:15 p.m.	C308	DRTV and Multichannel Marketing: Powerful Tools for Increased Profits Barbara F. Zucker, Chief Executive Officer of Golden Direct Inc.   Handout
	12:30 p.m. to 2:00 p.m.		Wednesday Keynote Presentation
	2:15 p.m. to 3:30 p.m.	BALLROOM11	Working With Your Agency - the Win/Win Approach Edward Lisi, SVP - Managing Director at Publicis Dialog   Handout1   Handout 2
	2:15 p.m. to 3:30 p.m.	C101	Harness the Power of Personalized Direct Mail to Increase Response Carolyn Valiquette, General Manager of PODi, the Digital Printing Initiative   Handout
	2:15 p.m. to 3:30 p.m.	C201	Revenue-Generating Tips and Tricks the E-Mail Experts Won’t Tell You (Until Now) Kyle Brunson, Director, CRM and DB Marketing, Atlanta Hawks and Thrashers   Handout
	2:15 p.m. to 3:30 p.m.	C209	Paid Search Engine Marketing for Direct Marketers Kevin Lee, Executive Chairman and Co-Founder, Did-it.com   Handout
	2:15 p.m. to 3:30 p.m.	C210	Improve Response, Quality, and Efficiency With the Latest Production Technologies Sue Blesch, VP, Account Services, North American Color   Handout Gabriele Cipriani, Content Management Applications Director, Hyphen-Italia srl   Handout James Dunn, President, Heidelberg USA   Handout Lisa Woodard, Director of Creative Services, Lenox   Handout1   Handout2   Handout3   Handout4   Handout 5
	2:15 p.m. to 3:30 p.m.	C211	Maximize Your Media Campaign Strategy Using Multi-Variable Testing Techniques Kelly Renaud, Director, Alliance Data Systems   Handout
	2:15 p.m. to 3:30 p.m.	C301	Digging Even Deeper for Breakthrough Creative -- 10 More Secrets Uncovered Alexandra MacAaron, Principle and Creative Director, Plan B Marketing Communications   Handout
	2:15 p.m. to 3:30 p.m.	C302	Raising the Bar: Higher Level Customization of Catalog Content Daniel Kita, Consultant, DK & Associates   Handout
	2:15 p.m. to 3:30 p.m.		Production Strategies