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| Wednesday, January 21 |
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Speaker(s):
Cindi Leive, Editor-In-Chief, GLAMOUR |
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| There's no denying the influence and impact of a powerful brand. Even a non-reading three year old can easily recognize the Golden Arches from a half mile away and can tell you the differences between Mickey D's and its rival BK. Branding is equally important for magazines, though perhaps less well tended. In this session you'll discover the whys and hows of influencing, cultivating, protecting and promoting the brand and why, as circulators, you should care. |
Moderator(s):
Ian Lewis, Vice President, Consumer Research & Insights, Time Inc. |
Panelist(s):
Suzanne Quint, Consumer Marketing Director, Parenting Group
Karen Rice Gardiner, Director of Creative Services, National Geographic Society
Claire Tondreau, Business Chief, HotSpring |
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| The single copy business has literally undergone a revolution in the past five years. Driven by a need to find a more viable economic formula, all the players - publishers, distributors, wholesalers and retailers have re-defined how they do business. In this session you'll get the latest information on the most current initiatives and programs in this re-vamped world. You'll hear about scan based trading, cost to serve, wholesaler initiatives and the marketing initiatives of some of the more aggressive and innovative retailers. The single copy business has literally undergone a revolution in the past five years. Driven by a need to find a more viable economic formula, all the players - publishers, distributors, wholesalers and retailers have re-defined how they do business. In this session you'll get the latest information on the most current initiatives and programs in this re-vamped world. You'll hear about scan based trading, cost to serve, wholesaler initiatives and the marketing initiatives of some of the more aggressive and innovative retailers. |
Moderator(s):
Kencle Satchell-McKoy, Associate Circulation Director/Newstand, The Source Magazine |
Panelist(s):
Amy Alfonsi, Associate Director, Retail Marketing, Advance Publications
Jaime Carey, Director, Newstand Sales, Barnes & Noble
Dennis Porti, Executive Vice President Circulation, Curtis Circulation Company
Hope Remoundos, Vice President Marketing, Hudson NewsGroup |
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| Everyone knows that renewals are the lifeblood of circulation. Paradoxically this source is the most difficult for the consumer marketer to influence. But influence they must and the savvy marketer must give the source its due. In this session you'll learn about the best practices that renewals marketers from around the industry rely on - for traditional sources as well as emerging sources such as online and partnerships. |
Moderator(s):
Nicole Bowman, President,Bowman Circulation Marketing |
Panelist(s):
Karla Friedle, Director, Renewal & Billing, Hachette Filipacchi Magazines
Nancy Hochhauser, Vice President Marketing&Business, The Zimmerman Agency
Lisa Moore, Director of New Member Development, i-Behavior
P.J. Uva, Renewal & Billing Manager, G&J USA Publishing |
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| It's a creative round-up featuring some of the latest and greatest creative executions from around the industry. And not just in direct mail, but in renewals, online, TV, newsstand and more. Come see what is breaking through mail box clutter and making consumers take notice and buy our magazines! |
Moderator(s):
Susan Allyn, Vice President of Circulation Marketing, TV Guide |
Panelist(s):
Christian Dorbandt, Vice President, Consumer Marketing, Primedia
Margaret Lorczak, New Business Director, U.S. News & World Report
Jerome Sala, Director, Promotion Department, Time Consumer Marketing Inc. |
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| Be a part of Circulation's Day Luncheon tradition and find out who will receive the 2004 DMA Circulation Hall of Fame Award. John Q. Griffen, President of the Magazine Group, National Geographic Society will address this year's keynote. |
Speaker(s):
John Q. Griffen, President of the Magazine Group, National Geographic Society |
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| With the changes in ABC audit rules, the demise of large agents and the move to online agent selling at discount prices, the subscription agent landscape is riddled with landmines. Join a group of pros as they give advice on dealing with agents, ensuring that they are audited properly, ferreting out unauthorized agents and making sure you are getting what you asked for. Plus, you'll hear about new programs on the horizon and what agents are doing to find more appropriate magazine buyers for the industry. |
Moderator(s):
Bridget Wells, Director, Partnership Marketing, Hearst Magazines |
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| Are you ready for your next advertiser/agency call? Your next press call? Questions from your publisher? Downward pressure on ad page rates, new reporting requirements, and some over-the-top audit variances are just a few of the factors that have ignited new interest in the mysteries of the circulation business. Increasingly and as an industry we are under pressure to justify how we market our magazines to consumers and to demonstrate "wantedness." How important is average annualized subscription price and should it be guaranteed? When arenegative audit adjustments reasonable? Why is partnership business good business? Does itmake sense to guarantee the circulation of every issue? Come hear our panel of experts formulate answers to the most pressing questions from the media community and prepare you for that next call. |
Moderator(s):
Edward McCarrick, Publisher, Time Magazine |
Panelist(s):
Shaun Gurl, Vice President, Consumer Marketing, American Express Publishing
Tom Masterson, VP/Worldwide Circulation Director, Business Week |
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| Direct mail - the most important and visible of your direct to publisher sources and a channel that is under immense pressure in today's marketing environment. Rising costs, mail box clutter, changing customer behavior, the demise of sweepstakes are all challenging the direct mail manager to be even more innovative and inventive with this source. In this session you'll find out how the fundamentals of direct mail have shifted in today's environment and what mailers and vendors are doing to reinvigorate this corner stone of your new business source mix. |
Moderator(s):
Irene Berkowitz, Marketing Director of Consumer Marketing, American Express Publishing |
Panelist(s):
Kristina Cassell, Director of List Services, Boardroom Inc.
Michael Heaney, Vice President, Publishing List Brokerage, Millard Group Inc. |
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| How many times have you sat through interesting industry panels only to find yourself saying, "Yeah, that works for the big books, but what about my magazine?" Though small publishers often face some of the same issues as bigger titles, their approach, given their smaller scale, may need to be different. And sometimes their concerns are unique to the smaller magazine environment. Join this roundtable discussion for a candid idea exchange on issues facing small magazine publishers. |
Moderator(s):
Carole Mandel, Consultant |
Panelist(s):
Lori Birney, Subscription Manager, MetroCorp
Marilyn Light, Circulation Consultant
Patrick Sharp, Circulation Director, Yankee Magazine |
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| OK, so maybe we exaggerated for effect. But ideas, and lots of them, are the fuel feeding this business. In this rapid-fire session the panelists will bombard you with tactics and ideas for all areas of the business. No ground is sacred and all ideas - big and small, zany and proven will be shared. This session is guaranteed to be a caloric free energy boost! |
Moderator(s):
Dawn Zier, Group VP, Consumer Marketing and Circulation, Reader's Digest |
Panelist(s):
Kitty Carroll Colbert, Vice President, Consumer Marketing, National Geographic Society
Alec Casey, Vice President, Group Consumer Marekting Director, Hearst Magazines
Lou Sassano, Marketing Director, Reader's Digest Magazine |
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| This advanced session will use a case study approach to showcase the extraordinary work that magazines have done in meeting the industry's biggest challenges such as declining newsstand sale, lack of new sources, flat pricing and declining direct mail. The panel will feature magazine professionals whose titles have made significant breakthroughs and who are willing to talk about them. You'll walk away with strategies you can use as well as a sense of optimism about what is possible in circulation today. |
Moderator(s):
Ed Fones, President, Fones Consulting |
Panelist(s):
Ellen Delathouder, Vice President Creative Services, Meredith Corporation
Laurie Schmidt, Marketing Promotions Manager, Consumer Reports
Bill Stump, Senior Director Editorial Development Rodale
Paul Unglaub, Circulation Director, Atlantic Monthly |
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| In just a few short years, E Marketing has moved from a non traditional source of business to one that is firmly entrenched at most magazines. No longer are circulators asking each other "are you using the internet" but rather, "what are you doing online and what is working now?" In this session, you'll hear how a number of publishers have integrated E Marketing into their businesses and how they are employing it across the board in acquisition, renewals and agency. |
Moderator(s):
Shawne Burke-Pecar, Vice President, Consumer Marketing PC World and Macworld Magazines |
Panelist(s):
Neil Feinstein, Director of Creative Strategy, True North Inc.
Jim McGee, Vice President, Consumer Marketing, ESPN Magazine
Mirta Soto, Senior Director, Subscription Promotions, Hachette Filipacchi Media US, Inc.
Chet Van Wert, Strategic Marketing Director, Consumer Marketing, Advance Magazine Publishers |
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