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Monday, June 2
	8:15 a.m. to 5:30 p.m.		DM University at DMD New York: Introduction to Direct Marketing
	9:15 a.m. to 10:00 a.m.		What Women Want...How Marketing TO women is over!
	10:20 a.m. to 11:10 a.m.		ACQUIRING CUSTOMERS IN ANY ECONOMY: INTEGRATING SALES & MARKETING TO BUILD A HEALTHY PIPELINE
	10:20 a.m. to 11:10 a.m.		BEST PRACTICES FROM THE ENTERTAINMENT INDUSTRY AND INCORPORATING ONLINE ADVERTISING INTO CROSS-MEDIA CAMPAIGNS
	10:20 a.m. to 11:10 a.m.		DMA Alternate Response Media Council Open Operating Committee Meeting
	10:20 a.m. to 11:10 a.m.		GM DRIVES INTERACTIVE MARKETING RESULTS: A CASE STUDY
	10:20 a.m. to 11:10 a.m.		GOT YOUR DRTV MOJO WORKING YET?
	10:20 a.m. to 11:10 a.m.		INTERNET RESEARCH FOR SUCCESSFUL ONLINE MARKETING
	10:20 a.m. to 11:10 a.m.		WHAT'S NEW IN DIRECT MARKETING TO HISPANICS
	10:20 a.m. to 11:10 a.m.		WHY YOUR E-MAIL MARKETING CAMPAIGNS AREN'T WORKING
	10:20 a.m. to 11:10 a.m.		WINNING STRATEGIES FOR PRESENTING DATA
	11:25 a.m. to 12:15 a.m.		SMART ONLINE MARKETING: LET YOUR WEBSITE DO THE WORK
	11:25 a.m. to 12:15 p.m.		DMA Marketing Technology and Internet Council Open Operating Committee Meeting
	11:25 a.m. to 12:15 p.m.		HIT 'EM WHERE THEY WORK: MARKETING AT THE POINT OF PURCHASE
	11:25 a.m. to 12:15 p.m.		LIST CLEANING 101
	11:25 a.m. to 12:15 p.m.		NEW AND INNOVATIVE APPROACHES TO MORE PROFITABLE B-TO-B MARKETING
	11:25 a.m. to 12:15 p.m.		THE ART OF LAUNCHING A BIG, BEAUTIFUL RELATIONSHIP BRAND
	11:25 a.m. to 12:15 p.m.		WHAT ARE THE NEW LEGAL RISKS IN DIRECT MAIL? A NEW ERA IN POSTAL SERVICE ENFORCEMENT ACTIONS
	11:25 a.m. to 12:15 p.m.		WHAT THE FUTURE HOLDS FOR AFFILIATE MARKETING AND PERFORMANCE BASED MEDIA PARTNERSHIPS
	11:25 a.m. to 12:15 p.m.		WHY CUSTOMER INFORMATION MANAGEMENT IS CRITICAL TO CRM SUCCESS
	1:30 p.m. to 2:30 p.m.		10 WAYS TO TRIPLE THE SUCCESS OF YOUR DM CAMPAIGN WITH A PROMOTION
	1:30 p.m. to 2:30 p.m.		50+ MATURE MARKETING: THE FIVE MATURE ATTRIBUTES YOU MUST KNOW
	1:30 p.m. to 2:30 p.m.		A REGULATORY MINEFIELD: DO-NOT-CALL LAWS EXPLODING ACROSS THE COUNTRY
	1:30 p.m. to 2:30 p.m.		A STEP-BY-STEP GUIDE TO SELECTING A DATABASE VENDOR AND INTEGRATING THE DATABASE FOR OPTIMAL ROI
	1:30 p.m. to 2:30 p.m.		AND WHO ENABLED THAT CHANNEL? MANAGING CRM WITHIN THE CALL CENTER
	1:30 p.m. to 2:30 p.m.		B-TO-B LEAD GENERATION: HOW TO GENERATE, QUALIFY & CONVERT MORE LEADS THAN EVER BEFORE
	1:30 p.m. to 2:30 p.m.		COMMUNICATING WITH FEDERAL AUDIENCES: A WHOLE DIFFERENT BALLGAME
	1:30 p.m. to 2:30 p.m.		DATABASE MANAGEMENT - GETTING IT RIGHT!
	1:30 p.m. to 2:30 p.m.		DMA Customer Relationship Marketing Council Open Operating Committee Meeting
	1:30 p.m. to 2:30 p.m.		DRTV: HOW TO MAKE IT WORK FOR YOU
	1:30 p.m. to 2:30 p.m.		GAINING WALLET SHARE: USING YOUR DATABASE TO TELL YOU WHY YOUR CUSTOMERS DO WHAT THEY DO
	1:30 p.m. to 2:30 p.m.		HELP...THESE ISP FILTERS ARE KILLING MY E-MAIL CAMPAIGNS!
	1:30 p.m. to 2:30 p.m.		HOW DIRECT MARKETERS CAN USE TECHNOLOGY TO INCREASE SALES AND PROFITS IN THE REAL WORLD
	1:30 p.m. to 2:30 p.m.		HOW STATE-OF-THE-ART SEARCH & NAVIGATION TECHNOLOGY IS DRIVING E-COMMERCE REVENUES FOR LEADING BRANDS & CATALOGERS
	1:30 p.m. to 2:30 p.m.		IMPROVE YOUR DIRECT MARKETING INITIATIVES THROUGH THE POWER OF MAIL TRACKING DATA
	1:30 p.m. to 2:30 p.m.		LESSONS LEARNED FROM MULTI-CHANNEL MARKETING PROGRAMS
	1:30 p.m. to 2:30 p.m.		LIST BROKERAGE AND LIST MANAGEMENT: HOW TO MAXIMIZE ACQUISITION AND REVENUE IN LESS THAN 60 MINUTES!
	1:30 p.m. to 2:30 p.m.		LOWER CUSTOMER ACQUISITION COSTS THROUGH CAREFULLY EXECUTED ONLINE LEAD GENERATION
	1:30 p.m. to 2:30 p.m.		MARKETING ONLINE WITH CHARACTER: NEW TECHNOLOGIES FOR E-MAIL AND WEB MARKETING
	1:30 p.m. to 2:30 p.m.		NEW PRODUCT DEVELOPMENT: PLANNING FOR SUCCESS
	1:30 p.m. to 2:30 p.m.		OUTSOURCING CRM: THE PROS AND CONS
	1:30 p.m. to 2:30 p.m.		THE "NEW" CLUB & CONTINUITY OPPORTUNITIES
	1:30 p.m. to 2:30 p.m.		THE IMPORTANCE OF AD MEASUREMENT - WEBCASTERS SPEAK OUT
	1:30 p.m. to 2:30 p.m.		U.S. HISPANIC CONSUMERS AND BUSINESSES: A GOLDMINE OF OPPORTUNITIES
	1:30 p.m. to 2:30 p.m.		USING INTERNET SEARCH TO CONNECT WITH YOUR CUSTOMERS
	1:30 p.m. to 2:30 p.m.		Unleash the Power of Shopping Search Engines To Fuel Sales On Your Site
	1:30 p.m. to 2:30 p.m.		YIN & YANG - THE ESSENTIAL BALANCE BETWEEN CREATIVE & PRODUCTION
	2:45 p.m. to 3:35 p.m.		IS YOUR DESIGN REALLY WORKING? HOW TO MAKE SURE YOUR DESIGN & BRANDING EFFORTS ARE PAYING OFF
	2:45 p.m. to 3:35 p.m.		JUMP IN, THE WATER'S FINE...AN INTRODUCTION TO DIRECT MAIL
	2:45 p.m. to 3:35 p.m.		OPTIMIZING THE POWER OF YOUR CATALOG & OTHER CONTACTS IN A MULTI-CHANNEL MARKETING ENVIRONMENT
	2:45 p.m. to 3:35 p.m.		PERMISSION-BASED MARKETING & CONSUMER PRIVACY: KRAFT FOODS AND SEARS SUCCESS STORIES
	2:45 p.m. to 3:35 p.m.		SUCCESSFUL STRATEGIES FOR BUILDING ERELATIONSHIP PROGRAMS
	2:45 p.m. to 3:35 p.m.		THE ART OF CLIENT SERVICE: WHAT MAKES A GREAT ACCOUNT PERSON
	2:45 p.m. to 3:35 p.m.		THE SMOKE & MIRRORS OF EMAIL CLICK THROUGH RATES: WHY THEY DON'T EQUAL SUCCESS
	2:45 p.m. to 3:35 p.m.		TRADE SECRETS FOR MARKETING TO UNCLE SAM
	2:45 p.m. to 3:35 p.m.		TURNING INFORMATION INTO COMPETITIVE POWER
	3:50 p.m. to 4:40 p.m.		A RECIPE FOR MARKETING SUCCESS: WHY PUBLIC RELATIONS IS AN INTEGRAL INGREDIENT
	3:50 p.m. to 4:40 p.m.		CREATING CUSTOMER EVANGELISTS: HOW LOYAL CUSTOMERS BECOME A VOLUNTEER SALES FORCE
	3:50 p.m. to 4:40 p.m.		E-MAIL...THE HIDDEN GEM IN BRANDING!
	3:50 p.m. to 4:40 p.m.		HAS THE KILLER APP TURNED SUICIDAL?
	3:50 p.m. to 4:40 p.m.		NEW DATA MINING SYSTEMS FOR PROSPECTING: HIGHER PROFITS WITH MULTIPLE MODELS
	3:50 p.m. to 4:40 p.m.		NEW TECHNIQUES IN EVENT DRIVEN MARKETING
	3:50 p.m. to 4:40 p.m.		PRECISION MARKETING - MORE SCIENCE THAN FICTION!
	3:50 p.m. to 4:40 p.m.		THE INS AND OUTS OF CAUSE-RELATED MARKETING
	5:30 p.m. to 7:00 p.m.		DMD New York Marketing, Technology & Internet Council Networking Reception
Tuesday, June 3
	8:30 a.m. to 5:30 p.m.		DM University at DMD New York: Introduction to Direct Marketing
	9:15 a.m. to 10:00 a.m.		Opening Remarks
	9:15 a.m. to 10:00 a.m.		The Iron Fist in the Velvet Glove: How Direct Marketing Advertising Differs From General Advertising
	10:20 a.m. to 11:10 a.m.		10 TACTICS TO DRAMATICALLY INCREASE SALES IN AS LITTLE AS 24 HOURS
	10:20 a.m. to 11:10 a.m.		50 IDEAS IN 50 MINUTES: ORDER PROCESSING, CUSTOMER SERVICE & FULFILLMENT
	10:20 a.m. to 11:10 a.m.		HOW DRTV MAXIMIZES THE PROFITS OF MULTICHANNEL MARKETING CAMPAIGNS
	10:20 a.m. to 11:10 a.m.		LEVERAGING DIGITAL MARKETING TECHNIQUES TO MAXIMIZE AND MEASURE B-TO-B MARKETING ROI
	10:20 a.m. to 11:10 a.m.		MEASURING WEBSITE SUCCESS
	10:20 a.m. to 11:10 a.m.		TEST WITH CONFIDENCE: AN UNDERSTANDABLE DISCUSSION!
	10:20 a.m. to 11:10 a.m.		THE ESSENTIALS OF PREDICTIVE MODELING
	10:20 a.m. to 11:10 a.m.		THE TANGLED DM LEGAL WEB - HOW TO WEAVE YOUR WAY OUT
	11:25 a.m. to 12:15 p.m.		COMPLIANCE IN THE AGE OF DO-NOT-CALL
	11:25 a.m. to 12:15 p.m.		DMA Directo: Council for Hispanic Marketing Open Operating Committee Meeting
	11:25 a.m. to 12:15 p.m.		HOW TO CHOOSE THE RIGHT COMBINATION OF MEDIA FOR YOUR BUSINESS
	11:25 a.m. to 12:15 p.m.		NETWORKING TIPS FROM THE PROS
	11:25 a.m. to 12:15 p.m.		SUCCESSFUL STRATEGIES FOR BUILDING ERELATIONSHIP PROGRAMS
	11:25 a.m. to 12:15 p.m.		THE BRANDS THAT BIND: HOW TO LEVERAGE YOUR BRAND TO ACQUIRE AND KEEP CUSTOMERS
	11:25 a.m. to 12:15 p.m.		TURNING INFORMATION INTO COMPETITIVE POWER
	11:25 a.m. to 12:15 p.m.		UNITING A TOP MUSIC COMPANY'S MARKETING STRATEGY WITH LEADING EDGE TECHNOLOGY
	11:25 a.m. to 12:15 p.m.		WHAT YOUR BROKER DOESN'T TELL YOU ABOUT PACKAGE INSERTS AND STATEMENT STUFFERS
	11:25 a.m. to 12:15 p.m.		WIN THE BATTLE WITH SPAM FILTERS AND GET YOUR E-MAIL DELIVERED
	12:30 p.m. to 2:15 p.m.		Award Luncheon and Keynote Presentation
	12:30 p.m. to 2:15 p.m.		DMD Marketer of the Year 2003
	2:45 p.m. to 3:35 a.m.		STRATEGIES FOR DRAMATICALLY INCREASING MARKETING ROI
	2:45 p.m. to 3:35 p.m.		50 E-MAIL MARKETING TIPS & TRICKS GUARANTEED TO INCREASE RESULTS
	2:45 p.m. to 3:35 p.m.		CLOSING THE LOOP IS THE KEY TO CONTINUITY SUCCESS
	2:45 p.m. to 3:35 p.m.		HOW MAILERS USE BUSINESS AND CONSUMER DATA IN TANDEM TO ACHIEVE THEIR MARKETING OBJECTIVES
	2:45 p.m. to 3:35 p.m.		HOW TO BUILD A HIGH VELOCITY LARGE VOLUME SALES PIPELINE USING THE PROVEN B2B REFINERYsm METHODOLOGY
	2:45 p.m. to 3:35 p.m.		OPTIMIZING CUSTOMER RESPONSE: 10 SUREFIRE WAYS TO IMPROVE YOUR DIRECT MARKETING RESULTS
	2:45 p.m. to 3:35 p.m.		TURN YOUR DATA INTO DOLLARS: MAXIMIZING THE VALUE OF YOUR HOUSE FILE
	2:45 p.m. to 3:35 p.m.		WALL STREET SQUEEZE - DWINDLING BUDGETS AND SINKING MASS MEDIA RETURN
	3:50 p.m. to 4:40 p.m.		CUSTOMER SAVE AND WINBACK: UNTAPPED OPPORTUNITIES FOR DIRECT MARKETING
	3:50 p.m. to 4:40 p.m.		GLOBAL TRENDS IN LOYALTY MARKETING: WHAT'S NEW? WHAT'S HOT? WHAT'S NEXT?
	3:50 p.m. to 4:40 p.m.		HOW TO BEAT CONTROL WITHOUT BEATING YOUR BRAINS OUT
	3:50 p.m. to 4:40 p.m.		INTEGRATED MARKETING: THE KEY TO INCREASING RESULTS
	3:50 p.m. to 4:40 p.m.		IS REAL-TIME ENTERPRISE THE NEXT ANSWER TO PERSONALIZED MARKETING?
	3:50 p.m. to 4:40 p.m.		LUCRATIVE 50+ MATURE MARKET TV - MTV GENERATION RULES DON'T WORK
	3:50 p.m. to 4:40 p.m.		PRIZE PROMOTIONS: THE BLOSSOMING MARRIAGE OF ONLINE AND OFFLINE
	3:50 p.m. to 4:40 p.m.		SUCCESSFUL ONLINE STRATEGIES FOR ACQUISITION & RETENTION THAT WORK
	5:30 p.m. to 7:30 p.m.		DMD New York List/Database Council Networking Reception
Wednesday, June 4
	8:30 a.m. to 4:00 p.m.		DM University at DMD New York: Introduction to Direct Marketing
	9:15 a.m. to 10:00 a.m.		Quantum Leap Thinking
	10:20 a.m. to 11:10 a.m.		10 IMPORTANT LESSONS E-MAIL MARKETERS CAN LEARN FROM TRADITIONAL DIRECT MAIL
	10:20 a.m. to 11:10 a.m.		CLEAR INTENTIONS: UNDERSTANDING ONLINE USER BEHAVIOR
	10:20 a.m. to 11:10 a.m.		CREATING BRAND RESPONSE SOLUTIONS THAT BUILD THE BRAND - AND DRIVE RESULTS
	10:20 a.m. to 11:10 a.m.		GENERATE DEMAND WHILE ACCELERATING YOUR BRAND: NEW STRATEGIES THAT DRIVE UNPRECEDENTED BUSINESS
	10:20 a.m. to 11:10 a.m.		THE ESSENTIALS OF SEGMENTATION
	10:20 a.m. to 11:10 a.m.		THE WORLD'S BEST-KEPT COPYWRITING SECRETS
	10:20 a.m. to 11:10 a.m.		THINKING OUTSIDE THE ENVELOPE: FINDING NEW REVENUE SOURCES TO GROW YOUR BUSINESS
	11:25 a.m. to 12:15 a.m.		MULTI-CHANNEL MARKETING IN THE DIGITAL FUTURE...MARKETING STRATEGIES FOR
	11:25 a.m. to 12:10 p.m.		GETTING YOUR B-TO-B DATA READY FOR CRM
	11:25 a.m. to 12:10 p.m.		INTERACTIVE ACQUISITION - WHAT WORKS AND WHAT DOESN'T
	11:25 a.m. to 12:10 p.m.		PRODUCTION CAPABILITIES AND CREATIVE POSSIBILITIES
	11:25 a.m. to 12:15 p.m.		DESIGNING FOR ROI: TURNING WEB VISITOR DATA INTO SMARTER MARKETING
	11:25 a.m. to 12:15 p.m.		DRIVING HIGH-PERFORMANCE MARKETING RESULTS WITH MOBILE TECHNOLOGY
	11:25 a.m. to 12:15 p.m.		RICH MEDIA, RICH CONTENT: HOW THE ONLINE AD UNIT IS EVOLVING TO REINVIGORATE RESPONSE RATES
	1:15 p.m. to 2:05 a.m.		NEW IDEAS FOR USING PERSONALIZED, ONE-ON-ONE DIGITAL PRINTING
	1:15 p.m. to 2:05 p.m.		B-TO-B DATA MOVES TO THE NEXT LEVEL: CO-OPERATIVE DATABASES ENHANCE TARGETING AND LIFT RESPONSE
	1:15 p.m. to 2:05 p.m.		DMA Pharmaceutical Marketing Council Open Operating Committee Meeting
	1:15 p.m. to 2:05 p.m.		GETTING THE MOST OUT OF MEDIA IN TODAY'S TOUGH TIMES
	1:15 p.m. to 2:05 p.m.		IMPLEMENTING CUSTOMER VALUE MANAGEMENT FOR DIFFERENTIAL CUSTOMER TREATMENT
	1:15 p.m. to 2:05 p.m.		INTRINSIC BRANDING - HOW MARKETERS ARE FINDING BETTER WAYS TO BUILD SUSTAINABLE BRAND ADVANTAGE
	1:15 p.m. to 2:05 p.m.		MINING CAMPAIGN GOLD: STRATEGIES TO CAPITALIZE ON E-MAIL & DIRECT MAIL INTEGRATION
	1:15 p.m. to 2:05 p.m.		TESTING ON THE NET: BETTER BY DESIGN
	2:20 p.m. to 3:10 p.m.		A NEW CHANNEL FOR BUSINESS MARKETS - TELEWEB: THE POWER OF MULTIPLE CONNECTIONS
	2:20 p.m. to 3:10 p.m.		BEST PRACTICES IN SEARCH ENGINE MARKETING
	2:20 p.m. to 3:10 p.m.		CAR-POOL MARKETING: HOW TO CUT COSTS THROUGH CO-OPERATIVE INTERACTIVE PROMOTIONS
	2:20 p.m. to 3:10 p.m.		CREATIVE STRATEGIES FOR ACQUIRING AND RETAINING CUSTOMERS IN THE AGE OF DISBELIEF
	2:20 p.m. to 3:10 p.m.		DIRECT MAIL CAMPAIGNS IN NEW & CHALLENGING MARKETS
	2:20 p.m. to 3:10 p.m.		HOW TO APPLY THE POWER OF DATABASE MARKETING... AND WIN!
	2:20 p.m. to 3:10 p.m.		IMPLEMENTING HIGH-IMPACT DIRECT MAIL IN A CYBER WORLD

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