Pat Corpora is President and CEO of HCI Direct, the largest direct marketer of hosiery products in the U.S. Since joining HCI, Corpora’s focus has been to maximize the core hosiery business and Silkies brand (www.silkies.com), expand into new markets and develop new products. The company recently launched Silkies Enriche Anti-Aging Moisturizer (www.silkiesenriche.com), and PainVanish Pain Relieving Cream (www.painvanish.com).
Prior to joining HCI Direct, Corpora was the Senior Vice President of Marketing for America Online (AOL) from 2000 to 2003. He oversaw all the direct to consumer marketing efforts for membership registrations, including direct mail, print advertising, alternative media and Internet advertising, achieving record membership levels in 2001.
Prior to AOL, Corpora served as President of the Book Division at Rodale Inc. and Managing Director of the company’s Interactive Division. During his ten-year term with the company, he grew Rodale’s Book Division from a $30 million business to a $250 million business.
Corpora, who began his career at Rodale in 1980 as a project accountant, joined the magazine division’s Circulation Department in 1981 as the circulation director for Prevention Magazine. He moved on to become the marketing director of the book division in 1984, and was appointed vice president of marketing in 1986. He was promoted to president of the book division in 1990 and managing director of Rodale’s Interactive Division in 1999.
Corpora earned a Bachelor of Arts degree in accounting from Moravian College. He resides in historic Bethlehem, PA with his wife Sandy and their border collie, Nell. He serves on the Board of Directors of the Direct Marketing Association’s Education Foundation. He was named Direct Marketer of the Year by Target Magazine in 2005.