Stan Rapp is a marketing icon who twice, as Chairman/CEO, led the growth of direct agencies to revenues in the hundreds of millions of dollars.  Rapp was recognized by Advertising Age as one of the 101 individuals who shaped advertising in the 20^th Century. He is one of only two industry leaders to receive the prestigious DMEF Vision Award -- is in the DMA Hall of Fame – and co-authored the best-seller MaxiMarketing as well as most recently Max-e-Marketing in the Net Future.  He is a co-founder of RAPP, one of the world’s top 5 advertising agencies with global billings over $600 million and was CEO of MRM during the six years it grew seven-fold. Now, as Chairman of Engauge, he is partnering with Halyard Capital to create the first direct+digital+branding marketing agency.  His seventh book – What Business Needs Now – is the first anthology to be serially published online prior to bookstore distribution expected in 2009.