As CEO of Silverpop, Bill Nussey leads a team of professionals that help companies maintain long-term, strategic relationships with customers by maximizing the potential of email as a relationship tool. Under his leadership, Silverpop has differentiated itself through strong technology, strategic services, and the industry's most flexible service model. Nussey is the author of "The Quiet Revolution in Email Marketing." The book offers advice to help interactive marketers navigate the major shifts taking place as email evolves from an overly used advertising tool to a uniquely effective channel for developing customer relationships. Nussey has received numerous recognitions including the Direct Marketing Association's Marketing Technology Council's Award of Excellence. He holds an M.B.A. from Harvard Business School and a B.S. in Electrical Engineering from North Carolina State University.