Lauren Skena has been actively involved in email and online marketing for the past 8 years.She brings a unique combination of hands-on experience with email marketing strategy, email customer database implementation, web development, multiple email deployment platforms, and team management.Lauren’s experience is instrumental in assisting several of Epsilon’s clients address the evolving needs of their email marketing strategies, including the integration of online and offline data, and providing strategic thought leadership to improve their marketing programs.
Lauren is currently on the planning board for the Email Insider Summit and chairs the Email Roundtable local events committee.She frequently speaks on topics surrounding email and online marketing.Prior to her position at Epsilon, Lauren led the email marketing team at the National Geographic Society, worked in direct mail and email marketing for The Direct Marketing Association and started her career in Marketing with Four Seasons Hotels & Resorts.