As senior strategic consultant, Stefan Pollard is responsible for guiding Responsys clients in developing e-mail marketing and lifecycle messaging strategies to increase clients' ROI. He frequently speaks at industry events on best practices and maintains a recurring column for ClickZ on email deliverability. Previously, Stefan led the e-mail consulting program for Lyris clients, prior to that, he managed the audit process and consulted with clients to improve their e-mail delivery challenges for Habeas.