Chad White is the Research Director at Smith-Harmon, a Responsys Company, an email marketing strategy and creative services agency. The founder and author of the Retail Email Blog, Chad is an authority on email marketing strategies and trends in the retail industry. In addition to working with Smith-Harmon clients, he regularly writes research reports on email marketing best practices and trends. He is an Email Insider columnist for MediaPost and has been interviewed by the New York Times, Internet Retailer, DMNews, eMarketer, eMarketing & Commerce, and others.