Simms Jenkins is CEO of BrightWave Marketing, an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs. Jenkins is regarded as one of the leading experts in the email marketing industry and has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like Chick-fil-A, CVS, Lowe's, Sports Illustrated and Ted’s Montana Grill, as well as leading advertising and marketing firms. Jenkins is the author of The Truth About Email Marketing, which was published by Pearson's FT Press in August 2008 and also the creator of EmailStatCenter.com.