Dave Hendricks has been helping companies harness the power of email since 1997. In 1999 he joined MessageMedia and was their leading sales rep. He worked for Experian/CheetahMail and VP Interactive Marketing and EVP Sales & Marketing from 2000-2004. Dave is a frequent speaker and commentator on issues related to lead generation, CRM, email marketing, loyalty programs and database marketing and recently produced a webinar with Folio Magazine entitled ‘Lead Generation at the Speed of Light.’ Today, Dave helps Datran Media’s clients drive better results through superior interactive marketing strategy.