Tom Bartel helped to define email deliverability as a service when he co-founded Assurance Systems with George Bilbrey in 2002. He has been with Return Path since its acquisition of Assurance Systems in 2003 where he now leads Sender Score Certified and Safelist, the most widely accepted email whitelists available today. He also serves as Chief Privacy Officer, ensuring Return Path and their clients understand and adhere to industry regulations and best practices. He has a total of 15 years experience working in email delivery, services, and technology with Email Publishing, MessageMedia, and DoubleClick.