Melissa Shaw has 14 years of experience in online marketing, strategy, research, and product development. Working on both the client and agency side, she has developed hundreds of email and lifecycle marketing programs for Fortune 500 companies such as BMW, Wells Fargo, Chanel and Continental Airlines. Well known for her commitment to data-driven decision making, and her ability to create well-defined marketing strategies, Melissa has a proven track record driving increased ROI, and launching high-impact marketing programs.