Heather Vessey joined Bonnier Corporation in July 2008 as Group Manager for Email Channel Management. She is responsible for leading Bonnier’s email operation of 53 titles with a particular focus on process excellence, industry best practice syndication, and test/learn activities. Heather’s previous experience was with Affinity Group, the leader in the outdoor recreation market where she led the email marketing team for 20 brands and 15 publications. Additionally, Heather holds her MBA from BelmontUniversity in Nashville, TN and is a member of the Email Experience Council/DMA.