As Sr. Content Strategist in the eCommerce Department at Marriott International, Beth Dincin serves as creative director for the Marriott Rewards email program. She and her team are responsible for developing and implementing creative strategy that breaks through inbox clutter. Before joining Marriott five years ago, Beth held various online editorial and marketing positions at USA Today, US Airways and the American Red Cross - where her online career began in 1996. She holds a Bachelor's Degree from the University of Michigan.