Kyla Shawyer joined Operation Smile in 2006 and is currently serving as SVP Global DR Fundraising and Marketing. Kyla has been instrumental in creating a diversified, sustainable and integrated global direct response fundraising program at Operation Smile and in 2008 Operation Smile received the Direct Marketing Association's Nonprofit of the Year Award. Kyla Shawyer has spent the last 15 years using DRTV at the heart of integrated marketing plans to build awareness and drive revenue. She started her career in direct response travel programming and went on to become VP Partnership Marketing for the NLG/Carnival Corporation Vacation Store, before becoming a partner in a direct marketing services company specializing in the use of TV for new product development, product launch and rapid revenue growth. Kyla currently serves as a member of the DMA Nonprofit Federation's Advisory Council. She holds a First Class Honors degree in Business from Middlesex University Business School in London, England.
