Vivianne Potter serves as Managing Director of Direct Response for Amnesty International USA, where she is responsible for strategic management of a $23 million fundraising program including direct mail, telephone (in-bound and out-bound), face-to-face, workplace giving and affinity programs. Vivianne oversees the department’s member services and database and development operations teams, and leads Amnesty’s fundraising and communications integration efforts.

Vivianne came to Amnesty in 1998 following thirteen years with Whitney Associates, a direct response fundraising consulting agency on the West Coast, where as Vice President for Fundraising and Account Management she managed complex, multi-million dollar fundraising programs for a wide range of major national nonprofit advocacy organizations. Vivianne is a graduate of Stanford University and UCLA where she completed an MBA in NonProfit/Arts Management. She has served on the board of directors for the Direct Marketing Fundraising Association (DMFA) in New York, and has been a speaker at a variety of fundraising events and conferences, including the DMA Nonprofit Federation, the DMAW, the DMCNY, the AFP FRDNY and the DMFA.