Archived Press Releases

December 20, 2012
DMA in DC 2013 Advances the Data-Driven Way of Life As the great data debate takes shape in Washington and in the states, the Direct Marketing Association (DMA) is taking the lead to keep its members – and all data-driven marketers — well-informed on the issues and implications. Toward that end. DMA today announced two vibrant keynote addresses to be presented by data-policy experts at the upcoming DMA in DC conference: Federal Trade Commissioner Julie Brill and Doug Gansler, Attorney General, State of Maryland.

December 19, 2012
Email Evolution Conference 2013 Presents Outstanding Keynote Lineup The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced a dynamic keynote lineup for the upcoming Email Evolution Conference — the Hottest Conference for Convergence of Email, Social, Digital, and More — which will be held February 6-8 at Fountainebleau, Miami Beach, FL. Enterprise email service provider BlueHornet is the Title Sponsor for the Conference.

December 18, 2012
DMA Statement: FTC 'Data Broker' Investigation Will Highlight Invaluable Benefits of Data-Driven Marketing to Consumers and Economy The Direct Marketing Association (DMA) today responded to news that the Federal Trade Commission (FTC) has launched an investigation into “data brokers” by expressing confidence that any such inquiry will highlight the responsible use of consumer information by data-driven marketers – and the significant benefits derived by consumers from those practices.

December 13, 2012
Direct Marketing Association Extols the Benefits of Data-Driven Marketing The Direct Marketing Association (DMA) today extolled the individual, societal, and economic benefits of data-driven marketing during a congressional briefing hosted by Representatives Ed Markey (D-MA) and Joe Barton (R-TX), co-chairs of the Congressional Privacy Caucus. DMA was joined by industry leaders, consumer activists, and Federal Trade Commissioner Julie Brill in a discussion of the business and privacy practices of an industry segment characterized as “data brokers.” The briefing follows a July 25, 2012 query by members of Congress of nine companies they labeled “data brokers.”

December 3, 2012
DMA S Nonprofit Federation Urges Congress to Protect Charitable Giving The Direct Marketing Association (DMA) is joining hundreds of nonprofit leaders December 4-5, 2012, in the nation’s capital to urge lawmakers to protect a 100-year-old American tradition of common-sense tax policies that encourage giving and help support critical programs and services for people in need.

November 20, 2012
DMA Releases Quarterly Business Review (QBR) for Q3 2012 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the third quarter of 2012. Despite ongoing uncertainty about the fate of the economy and its potential impact on broader business opportunities, a vast majority of respondents to the third quarter 2012 Quarterly Business Review survey said they are confident about the practice of direct and digital marketing (DDM) and its prospects for future growth.

November 15, 2012
The Future Is Now: DMA's 2013 Washington Nonprofit Conference, February 7-8 in Washington, DC The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced an outstanding lineup of educational and interactive sessions, networking opportunities, and thought-provoking roundtable discussions at the 2013 Washington Nonprofit Conference, which will take place February 7-8 at the Renaissance Washington, DC Downtown Hotel.

November 12, 2012
The End of Strategic Marketing? Industry Leaders to Address Threats to the Data-Driven Way of Life at NCDM 2012, Dec. 4 in Orlando The Direct Marketing Association (DMA) today announced that key industry leaders will discuss the many and growing threats to data-driven marketing in an agenda-setting panel on Tuesday, December 4, at DMA’s NCDM 2012 conference in Orlando, Florida.

October 16, 2012
DMA Names Macy's and United Airlines MileagePlus 2012 Marketers of the Year The Direct Marketing Association (DMA) today honored two recipients with its 2012 Marketer of the Year Award at a ceremony held during DMA 2012 in Las Vegas. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct marketing community. This year, the awards were presented to Macy’s and United Airlines MileagePlus.

October 13, 2012
DMEF Completes FY2013 Board Slate The Direct Marketing Educational Foundation (DMEF) Board today announced its newest trustees, Lynn Edmonds, President, LW Robbins and Markus Wilhelm, CEO, Solar Strata LLC, approved by the Board of Trustees during its Board meeting. After a four- and five-year hiatus, respectively, Edmonds and Wilhelm rejoin the Board to complete the slate of professionals and academics committed to supporting the DMEF.

October 2, 2012
DMA Appoints Stephanie Miller Vice President, Member Relations The Direct Marketing Association (DMA), the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing, today announced the appointment of Stephanie Miller as Vice President, Member Relations, a newly-created position.

September 24, 2012
Former White House Cyber Security Czar Schmidt to Keynote NCDM Conference The Direct Marketing Association (DMA) today announced that Howard Schmidt, former Special Assistant to the President and Cyber Security Coordinator at the Executive Office of the President, will deliver a keynote address at DMA’s NCDM 2012 conference, on Wednesday, December 5, in Orlando, FL.

September 13, 2012
DMA Announces 2012 International ECHO Awards Competition Diamond Finalists DMA today announced the Diamond finalists for the 2012 International ECHO Awards competition, which will take place during the DMA2012 Conference & Exhibition in Las Vegas. The five Diamond finalists are: Aspen Marketing Services, BBDO New York, BMF Australia, Colenso BBDO/Proximity New Zealand, and Shackleton Madrid.

September 11, 2012
NCDM 2012 to Address Critical Issues of Data Regulation, Data Governance DMA today announced a slate of new speakers for its 2012 NCDM Conference, which will take place December 3-5 in Orlando, Florida. Two new sessions will address the increasingly challengingly environment for marketers who leverage big data to reach and engage customers:

September 7, 2012
DMA Releases Quarterly Business Review (QBR) for Q2 2012 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2012. DMA partnered with management consulting firm Winterberry Group on the report.

September 6, 2012
DMA Announces 2012 Innovation Awards Winners The Direct Marketing Association (DMA) today announced the winners of its 2012 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2012 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 13-18 in Las Vegas.

September 5, 2012
DMEF Kicks Off Sixth Year of Next Generation Leaders Program The Direct Marketing Educational Foundation (DMEF) today announced the kickoff of the sixth year of its Next Generation Leaders Program (NextGen), an innovative, fast-track, rotational program designed to deliver the bright new marketing talent to the field. NextGen is just one of many facets used by the DMEF to expand and enrich the marketing talent pool.

August 29, 2012
DMEF Announces 2012 Collegiate ECHO Winners The Direct Marketing Educational Foundation (DMEF) today announced the winners of the 2012 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, whose content was provided by SkyMall. DMEF awarded a total of $8,500 in scholarships to the University of Georgia, which swept this year’s competition, with $3,500 in cash prizes going to the winning student teams.

August 23, 2012
DMA Announces Thought Leadership Series at DMA2012 DMA today announced its innovative Thought Leadership Series at the DMA2012 Annual Conference & Exhibition. Co-sponsored by Paradysz and SAS, each Thought Leadership Series module is designed to provide attendees with leading insight into marketing best practices and emerging trends. DMA2012 will take place October 13-18 at the Mandalay Bay in Las Vegas.

August 20, 2012
DMA Announces Outstanding Lineup for NCDM 2012 DMA has announced an outstanding lineup of speakers for its 2012 NCDM Conference, which will take place December 3-5, 2012 at the Gaylord Palms in Kissimmee, FL.

August 16, 2012
DMA Bolsters Consumer Choice with Expanded Opt-Out Service The Direct Marketing Association (DMA) today announced the expansion of its suppression tool that allows consumers to exercise greater choice over the mail they receive. DMAchoice.org, DMA’s longstanding online tool that helps consumers manage their mail preferences, is now available to marketers using the Postal Service’s new product, Every Door Direct Mail (EDDM).

August 13, 2012
DMA Responds to Congressional Probe Aimed at Marketing Data The Direct Marketing Association (DMA) today responded to members of Congress who have queried nine companies they labeled “data brokers” about their business and privacy practices. Representatives Ed Markey (D-MA), Joe Barton (R-TX), Henry Waxman (D-CA), Steve Chabot (R-OH), G.K. Butterfield (D-NC), Austin Scott (R-GA), Bobby Rush (D-IL) and Jan Schakowsky (D-IL) issued a joint letter on July 25, 2012, with detailed questions about how companies acquire and store marketing data, and the protections that they give consumers.

August 9, 2012
DMA Gets 'Wired' at DMA2012 in Las Vegas The Direct Marketing Association (DMA) today announced an outstanding lineup of keynote speakers for the DMA2012 Annual Conference & Exhibition. Nearly 10,000 marketing professionals from more than 50 countries will be in attendance to hear from stellar marketing experts, including Chris Anderson, Editor-In-Chief, Wired magazine; David Fischer of Facebook; Buell G. Duncan of IBM; Stephen Arthur of Google; Jeff Ragovin of Buddy Media, and more.

July 23, 2012
DMA Creates 'TruST Coalition' to Fight Unfair Internet Sales Taxation The Direct Marketing Association (DMA) today announced the creation of the True Simplification of Taxation (TruST) Coalition. The TruST Coalition will fight attempts to pass unfair Internet sales tax requirements in Congress. DMA is joined in creating TruST by the American Catalog Mailers Association (ACMA), Electronic Retailers Association (ERA), and NetChoice.

June 28, 2012
DMANF S 2012 New York Nonprofit Conference Builds Results; Conference Set for July 25-26 at the Grand Hyatt, NY The DMA Nonprofit Federation (DMANF) today announced an exciting lineup of speakers, educational sessions, and networking events at the 2012 New York Nonprofit Conference, which is set to take place July 25-26 at the Grand Hyatt in New York City. Fundraising and marketing professionals will find the latest innovations and thought leadership — across a full range of channels — to help them build better results and create new opportunities for their organizations.

June 1, 2012
DMA Reiterates Commitment to Consumer Choice in Online Advertising DMA has reiterated its commitment to providing transparency and honoring consumer choices in online advertising. “A default ‘Do Not Track’ mechanism is bad for consumers and the Internet economy,” said Linda Woolley, DMA’s acting President and CEO. “It deviates from widely-accepted responsible industry practices and undercuts consumer choice.”

May 18, 2012
DMA Calls for 2013 Board of Directors Nominations The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2013 Board of Directors. The deadline to submit nominations is Wednesday, June 20, 2012.

May 15, 2012
DMA Announces Changes to Leadership Team The Direct Marketing Association (DMA) today announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye. To help with the transition, Kimmel will continue as President Emeritus of the DMA and will serve in a senior advisory capacity. DMA Executive Vice President of Washington Operations, Linda Woolley, will become the organization’s acting President and CEO.

April 26, 2012
DMEF Honors George R. Milne with 2012 Robert B. Clarke Outstanding Educator Award The Direct Marketing Educational Foundation (DMEF) today announced that George R. Milne, Ph.D., professor of marketing, Isenberg School of Management at the University of Massachusetts Amherst, will receive the DMEF Robert B. Clarke Outstanding Educator Award.

February 21, 2012
DMA Kicks Off 2012 International ECHO Awards Competition The Direct Marketing Association (DMA) today announced that the 2012 International ECHO Awards competition is underway. These prestigious awards honor the world’s outstanding marketing campaigns that demonstrate exceptional creativity, visionary strategy, and results. The awards will be presented at a gala ceremony held October 16 in Las Vegas, Nevada. The Deadline for submissions is April 25, 2012.

February 21, 2012
DMA Releases Annual Compliance Report; Urges Focus on Enforcement DMA has released its Annual Compliance Report, naming companies not in compliance and summarizing the consumer affairs, investigation, and casework of DMA’s Corporate & Social Responsibility (CSR) department. DMA’s CSR Department and Ethics Operating Committee review complaints about member and nonmember consumer and business marketing business practices to ensure consumer concerns are properly handled and that marketers are following industry best practices.

February 9, 2012
DMA'S 2012 Washington Nonprofit Conference Infuses Fundraising with Fresh Ideas The Nonprofit Federation of the Direct Marketing Association (DMANF) has announced a dynamic lineup of educational, inspirational, and networking opportunities at the 2012 Washington Nonprofit Conference, which will take place March 1-2, 2012, at the Renaissance Washington DC Downtown. The Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations.

February 8, 2012
DMA and Econsultancy Release 'Email in Action' Report The Email Experience Council (eec) of the Direct Marketing Association (DMA) and Econsultancy today released a new report, “2012: Email in Action.” The study, which represents the first collaboration between DMA and Econsultancy, reports the findings of a joint survey on current email practices and the concerns of email marketers. The study covers current challenges to email marketing, the relationship between email and social media, segmentation, automation, metrics, and budgetary share.

January 20, 2012
DMEF Calls for Nominations for 2012 'Rising Stars' and 'Corporate Commitment' Awards The Direct Marketing Educational Foundation (DMEF) today announced it is welcoming nominations for its 2012 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, February 25, 2012.

January 11, 2012
Email Evolution Conference Presents Dynamic Keynote Lineup The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced an outstanding keynote lineup for the upcoming Email Evolution Conference, which will be held February 22-24 at the Westin Diplomat Resort in Hollywood, Florida. This high-powered event will feature keynotes from Gilt Groupe, Forrester Research, BlueHornet, and TextureMedia.

January 9, 2012
DMEF Welcomes Three New Trustees The Direct Marketing Educational Foundation (DMEF) Board has announced three new trustees, brought on to fill positions vacated due to resignations. The incoming trustees are Robert W. Allen, former president & CEO of The Vermont Country Store; David Diamond, vice president, dELiA*s; and Jeff Gundersen, founder & CEO of Executive Connections LLC. All three have terms expiring in June 2013, at which time they will be eligible to be re-elected for a three-year term.

December 20, 2011
DMA Announces Winners of 2011 NCDM Database Excellence Awards The Direct Marketing Association (DMA) has announced the 2011 NCDM Database Excellence Awards winners. Honors were presented at a special awards ceremony held during NCDM 2011 -The Conference for Engaging Customers Using Data & Technology, which took place December 12-14 in Las Vegas, Nevada.

December 12, 2011
DMA Appoints David Evans Senior Vice President, Content & Experience The Direct Marketing Association (DMA), the world’s largest marketing trade association, today appointed David Evans to the newly created position of Senior Vice President, Content & Experience. Evans, an industry innovator with a proven track record, will be based at DMA’s New York headquarters reporting to CEO Lawrence M. Kimmel.

December 7, 2011
Q3 2011 North America Email Trends Results: Open Rates Increase Over Previous Quarter And Year The Direct Marketing Association’s (DMA) Email Experience Council and Epsilon have released the Q3 2011 North America Email Trends and Benchmarks Results, which show a 7.1% increase in open rates from Q2 2011, and a 7.8% increase since Q3 2010. Click rates remained stable at 5.5% and the average volume per client increased from the previous year by 14.9%.

December 5, 2011
DMA Urges USPS to Withdraw Request for Exigent Postal Increase The Direct Marketing Association; the Association for Postal Commerce; Alliance of Nonprofit Mailers; and MPA-The Association of Magazine Media, asked the Postmaster General to withdraw the Postal Service (USPS) request for a $2.3 billion exigent (above inflation) postage increase. This increase would be over and above the announced inflation-capped postage increases scheduled for January 22, 2012.

November 17, 2011
DMA Releases Quarterly Business Review (QBR) for Q3 2011 DMA has released its Quarterly Business Review (QBR) for the third quarter of 2011. In Q3 2011, marketers reported net gains for all key indicators, including sales revenue, spending on direct and digital marketing efforts, profitability, and staffing.

November 17, 2011
DMA Members Speak Out on Capitol Hill for 'DMA Hill Day' Members of the Direct Marketing Association (DMA) and the Direct Marketing Nonprofit Federation (DMANF) today headed to Capitol Hill with the DMA Government Affairs team to participate in DMA’s Postal Hill Day, meeting with key Congressional leaders to ensure that the interests of marketers are safeguarded as the postal reform debate heats up.

November 9, 2011
DMA Expresses Disappointment With Introduction of the 'Marketplace Fairness Act' The Direct Marketing Association (DMA) expressed disappointment with the introduction today of the “Marketplace Fairness Act” in the Senate by Senators Lamar Alexander (R-TN), Mike Enzi (R-WY), Dick Durbin (D-IL) and Tim Johnson (D-SD). The bill, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures — neither does it sufficiently reduce the deficiencies that led the Supreme Court in its Quill v. North Dakota decision to restrict states from requiring remote sellers to collect sales tax in the first place.

November 8, 2011
DMA Urges PRC to Reject USPS Request for Exigent Postage Increase The Direct Marketing Association (DMA) is disappointed that the United States Postal Service (USPS) has told the Postal Regulatory Commission (PRC) that it will pursue its request for exigent (above inflation) postage increases. These increases would be in addition to the now scheduled 2.1 percent increase that becomes effective January 22, 2012. This request is in error. DMA urges the PRC to reject this plan.

November 2, 2011
DMA Applauds Introduction of 'The 21st Century Postal Service Act of 2011' The Direct Marketing Association (DMA) applauds Senators Joe Lieberman (I-CT), Susan Collins (R-ME), Tom Carper (D-DE) and Scott Brown (R-MA) for introducing a bipartisan postal reform bill, “The 21st Century Postal Service Act of 2011."

October 14, 2011
INSEAD's Kaifu Zhang Wins DMEF's 2011 Shankar-Spiegel Dissertation Proposal Award The Direct Marketing Educational Foundation (DMEF) today announced that Kaifu Zhang of INSEAD is the winner of its 2011 Shankar-Spiegel Dissertation Proposal Award. This prestigious award, now in its fourth year, recognizes doctoral candidates from accredited programs, with the best dissertations in the area of direct/interactive marketing.

October 14, 2011
INSEAD's Kaifu Zhang Wins DMEF's 2011 Shankar-Spiegel Dissertation Proposal Award The Direct Marketing Educational Foundation (DMEF) today announced that Kaifu Zhang of INSEAD is the winner of its 2011 Shankar-Spiegel Dissertation Proposal Award. This prestigious award, now in its fourth year, recognizes doctoral candidates from accredited programs, with the best dissertations in the area of direct/interactive marketing.

October 14, 2011
INSEAD's Kaifu Zhang Wins DMEF's 2011 Shankar-Spiegel Dissertation Proposal Award The Direct Marketing Educational Foundation (DMEF) today announced that Kaifu Zhang of INSEAD is the winner of its 2011 Shankar-Spiegel Dissertation Proposal Award. This prestigious award, now in its fourth year, recognizes doctoral candidates from accredited programs, with the best dissertations in the area of direct/interactive marketing.

October 4, 2011
US Senator Scott Brown Addresses DMA Marketing Gurus at Google Boston The Direct Marketing Association (DMA) and Google last evening hosted a networking reception for Boston area business leaders to share how online direct marketing tools have helped grow their businesses. The event, held at Google's Boston headquarters, was planned in conjunction with DMA2011, DMA’s annual must-attend industry conference for direct marketers around the world.

October 2, 2011
DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall US Economic Growth The Direct Marketing Association (DMA) today released The Power of Direct Marketing, a biennial forecast of direct marketing’s economic impact on the US economy. First published in 1995, the report is released every other year in conjunction with DMA’s Annual Conference and delivers historic trends, current year estimates, and one-year and five-year projections for direct marketing expenditures, sales, ROI and employment. No other publication covers the economic impact of direct marketing channels with the same level of detail.

October 2, 2011
SEVEN NEW DIRECTORS JOIN DMA BOARD AT ANNUAL BUSINESS MEETING The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2012-2013. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the Fairmont Hotel in Boston, Massachusetts.

October 1, 2011
DMA Releases 'Real-Time Marketing's Moment' The Direct Marketing Association (DMA) today released a new white paper, “Real-Time Marketing’s Moment,” DMA’s first report on real-time marketing. The release of the study, which analyzes findings from a survey of 392 marketers, corresponds with the opening of DMA 2011 The Global Event for Real-Time Marketers, and highlights DMA’s role in providing the latest information and insights around one of marketing’s foremost developments

September 15, 2011
DMA Supports Children's Privacy Protection Responding to the release of the Federal Trade Commission’s (FTC) final report on its review of the COPPA Rule, The Direct Marketing Association (DMA) today reiterated its belief that the existing rule continues to play an important role in providing protections to children in the online environment and does not require many of the changes proposed by the FTC.

September 14, 2011
DMA Announces 2011 Innovation Awards Winners The Direct Marketing Association (DMA) today announced the winners of its 2011 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2011 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 1-6 in Boston.

September 14, 2011
DMA Calls on ICANN to Abandon Top-Level Domain Program The Direct Marketing Association (DMA) today announced its strong opposition to the Internet Corporation for Assigned Names and Numbers (ICANN) top-level domain naming program, stating that the plan will cause irreparable harm to both brand owners and consumers.

September 8, 2011
DMA Announces Opening of New Center for Accountable Marketing in Silicon Valley The Direct Marketing Association (DMA), in collaboration with a consortium of innovative marketing companies, has launched the first-ever Center for Accountable Marketing (CAM) headquartered in Sunnyvale, California. Alexandra Morehouse, a seasoned marketing professional with leadership experience at American Express, Charles Schwab & Co., Ancestry.com, and most recently Chief Marketing Officer of AAA, will be CAM’s Executive Director reporting directly to DMA’s CEO, Lawrence M. Kimmel; ensuring that full DMA resources are available to support CAM’s success.

September 7, 2011
Cindy Humphrey of CenturyLink Awarded 2011 DMA B-to-B Marketer of the Year The Direct Marketing Association (DMA) has announced the Business-to-Business Council will honor Cindy Humphrey, CenturyLink Business vice president, product and marketing, with its 2011 B-to-B Marketer of the Year Award.

August 30, 2011
Q2 2011 North America Email Trend Results: Key Metrics Remain Strong and Average Volume; Per Client Continues to Increase DMA and Epsilon have released the Q2 2011 North America Email Trends and Benchmarks Results, which show a 16.2% increase in average volume-per-client from Q1 2011, and a 14.3% decrease in average volume-per-client from Q2 2010. Open rates increased by 0.4% from Q2 2010 and click rates were directly in line with the same time last year.

August 23, 2011
DMA Releases Quarterly Business Review (QBR) for Q2 2011; Marketers Cautiously Optimistic The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the second quarter of 2011. On this report, DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value.

August 12, 2011
DMA Applauds Postal Service's New Cost-Cutting Proposals The Direct Marketing Association (DMA) applauds Postmaster General Patrick R. Donahoe for proposing new cost-cutting ideas for the US Postal Service (USPS) for Congress and the postal community to examine. To return to financial stability, the Postal Service has stated that it is seeking legislative changes to allow for network and workforce adjustments.

July 28, 2011
Ernan Roman and Michael Bronner 2011 DMA Hall of Fame Inductees The Direct Marketing Association (DMA) has announced that Ernan Roman, founder & principal, Ernan Roman Direct Marketing, along with Michael Bronner, founder & chairman emeritus Digitas and Upromise, will be the 2011 DMA Hall of Fame recipients.

July 27, 2011
Donna Hoffman Named DMEF's 2011 Robert B. Clarke Outstanding Educator Award Recipient The Direct Marketing Educational Foundation (DMEF) today announced that Donna L. Hoffman, Ph.D., the Albert O. Steffey Professor of Marketing and co-Director of the Sloan Center for Internet Retailing at the A. Gary Anderson Graduate School of Management at the University of California, Riverside, will receive the DMEF Robert B. Clarke Outstanding Educator Award.

July 20, 2011
DMEF Names 2012 Officers and Trustees of the Board The Direct Marketing Educational Foundation (DMEF) Board has announced the election of 2011-2012 officers, 11 new trustees and term renewals and extensions of its Board of Trustees, as well as members of its prestigious Chair’s Advisory Council. The terms commence on October 1 at DMEF’s Annual Meeting, which will be held at the Fairmont Copley Plaza in Boston, Massachusetts.

July 14, 2011
DMEF Announces Annual Awards Recipients The Direct Marketing Educational Foundation (DMEF) has announced that Dr. John Deighton, Brierley Professor of Business Administration at Harvard Business School, will receive the Edward N. Mayer, Jr. Education Leadership Award — and Guthy-Renker, one of the world’s largest direct marketing companies, will be presented with the Corporate Leadership Award.

June 24, 2011
Supreme Court Strikes Decision on Prescription Drug Records: Victory for Marketers By a 6-3 vote, the Supreme Court came to the decision yesterday to eliminate a law prohibiting the use of prescription drug records for marketing — ruling for free-speech rights over a state government’s medical privacy concern. The Direct Marketing Association (DMA) supports the Supreme Court’s decision to strike down the law.

June 22, 2011
Converge Direct Receives Top Votes in 2011 DMA Early Stage Innovation Awards The Direct Marketing Association (DMA) has announced ConvergeDirect as the recipient of the most votes among the three finalists for its 2011 Early Stage Innovation Awards. The award celebrates advancement in direct and digital marketing technology for companies established within the past three years. Nine semi-finalists received a free booth at the Innovation Award Pavilion at DMA’s ALL FOR ONE Summit, which was held at The Hilton NY June 20 – 21.

June 20, 2011
ALL FOR ONE: The Integrated Marketing Summit Kicks Off The Direct Marketing Association (DMA) today kicks off ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City. ALL FOR ONE features the insights of top marketing minds from American Express, Coca-Cola, Condé Nast, Crispin Porter & Bogusky, DIRECTV, Domino’s, E*Trade, FreshDirect, IBM, Microsoft, OgilvyOne Worldwide, Sports Illustrated, and many more. These superstars will share their expertise on how to master marketing integration throughout all of today’s channels.

June 15, 2011
DMA Announces 2011 Early Stage Innovation Awards Semi- Finalists The Direct Marketing Association (DMA) has announced the semi-finalists for its 2011 Early Stage Innovation Awards, celebrating advancement in direct and digital marketing technology for companies established within the past three years. The ten semi-finalists will receive a free booth at the Innovation Award Pavilion at booth #1126 at the ALL FOR ONE Summit, being held at The Hilton NY (NY, NY) June 20-21. In the next phase of the competition, ALL FOR ONE conference attendees will decide who moves on to the final round of the competition. Attendees will visit each company and vote for them by texting via their mobile devices

June 14, 2011
DMEF Announces the Montesi Scholarship Fund Honoring Dick Montesi's 20-Year Legacy The Direct Marketing Educational Foundation (DMEF) was saddened to learn of the death of Richard “Dick” Montesi, the former president of DMEF. Montesi died peacefully at his home in New Canaan, Connecticut on Sunday, June 12. Paying tribute to his passion and commitment to education and the field of direct marketing, DMEF has created the Montesi Scholarship Fund.

June 14, 2011
DMA2011 Monday Keynotes: Twitter's Biz Stone, Facebook's Randi Zuckerberg The Direct Marketing Association (DMA) has announced Monday keynote speakers for the DMA2011 Conference & Exhibition; The Global Event for Real-Time Marketers, Where Relationships are Key. Biz Stone of Twitter kicks off the morning keynote discussing the impact of real-time 24/7 marketing; and Randi Zuckerberg of Facebook energizes with an afternoon keynote addressing how social media has changed the world.

June 10, 2011
DMA List & Data Council and Data Innovators Group Announce 2011 Award Winners The Direct Marketing Association’s (DMA) List & Data Council and Data Innovators Group have announced the winners of its highest honors: The 2011 List & Data Leader of the Year Award will be presented to Lon Mandel, president and CEO, Specialists Marketing Services; the 2011 Ron Davis Young List Professional Award goes to Jennifer Le, list manager, Carney Direct Marketing; and the recipient of the 2011 Data Innovator Award is Rodale. These honors will be presented Monday, June 20, during an awards dinner at The Water Club in Manhattan — coinciding with DMA’s ALL FOR ONE Summit.

June 2, 2011
Q1 2011 North America Email Trend Results: Open Rates Increase from Previous Quarter and Q1 2010 The Direct Marketing Association’s (DMA) Email Experience Council and Epsilon have released the Q1 2011 North America Email Trends and Benchmarks Results, which show a 4.2% increase in open rates over Q1 2010 and a 39.2% increase in average volume per client from Q1 2010.

May 31, 2011
DMA Releases Quarterly Business Review (QBR) for Q1 2011 The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the first quarter of 2011. On this report, DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value.

May 25, 2011
DMA Updates Its 'Guidelines for Ethical Business Practice' The Direct Marketing Association (DMA), through its Ethics Committees and its Board, has announced it has modified and updated its Guidelines for Ethical Business Practices. The Guidelines now include new provisions for social media marketers; changes reflecting the passage of new laws; and updated material addressing consumers’ recent concerns.

May 12, 2011
DMA Releases New New White Paper: 'Rowing as One: Integrated Marketing Today' The Direct Marketing Association (DMA) has released a new white paper, Rowing as One: Integrated Marketing Today, which intertwines analysis and insights from marketing experts with findings from a DMA survey on integrated marketing. The report is part of DMA’s effort to provide a wide range of essential information and insights on integrated marketing ahead of DMA’s ALL FOR ONE Marketing Summit, which will be held June 20 and 21 at the Hilton New York in New York City.

May 12, 2011
'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer The Direct Marketing Association (DMA) has announced “The Battle of Media Titans,” where the sharpest minds face off on the best strategies for reaching today’s consumers. Moderated by Stuart Elliott, advertising columnist, The New York Times, panelists include Antony Young, CEO, Optimedia US; Sasha Savic, chief operating officer, Havas Media North America; David Penski, president, Zenith Media; and Philip Cowdell, CEO, Mindshare North America.

May 9, 2011
DMA: Markey-Barton 'Do Not Track Kids' Proposal is Off Track' The Direct Marketing Association (DMA) has expressed strong concerns with the discussion draft of a “Do Not Track Kids Act” released by Representatives Ed Markey (D-MA) and Joe Barton (R-TX). The DMA described the draft bill, which would significantly change the standard set in the Children’s Online Privacy Protection Act of 1998 (COPPA), as unnecessary and “off track.”

May 9, 2011
DMA: 'Do Not Track Online Act' is Unnecessary The Direct Marketing Association (DMA) today expressed disappointment with the “Do Not Track Online Act of 2011” introduced by Senator Jay Rockefeller (D-WV).

April 29, 2011
'ALL FOR ONE: The Integrated Marketing Summit' Behind the Scenes: Ground-Breaking Campaigns The Direct Marketing Association (DMA) has announced behind-the-scenes looks at three ground-breaking and hugely successful campaigns — E*Trade’s Talking Baby, Domino’s “apology,” and super-computer Watson on Jeopardy! These exciting presentations will take place during ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City

April 13, 2011
Representatives Sterns and Matheson Introduce Privacy Bill; Legislation Risks Harming Vibrant Information Economy with Minimal Consumer Benefit Representatives Cliff Stearns (R-FL) and Jim Matheson (D-UT) today introduced the “Consumer Privacy Protection Act of 2011.” DMA continues to voice concerns that legislation in this area would have unintended consequences for the growth of the direct marketing/information economy and the millions of jobs it supports.

April 12, 2011
Senators Kerry and McCain Introduce Privacy Bill; Legislation Could Undercut Information Economy Senators John Kerry (D-MA) and John McCain (R-AZ) have introduced the “Commercial Privacy Bill of Rights of 2011.” The Direct Marketing Association (DMA) remains concerned that legislative proposals regarding the Internet run the risk of undercutting the leading area of American dominance and job growth.

April 8, 2011
DMA'S 'ALL FOR ONE: THE INTEGRATED MARKETING SUMMIT' MARKETING SUPERSTARS REVEAL TRADE SECRETS The Direct Marketing Association (DMA) has announced a stellar lineup of experts who will be revealing their marketing secrets at ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City.

April 6, 2011
DMEF Announces 2011 'Rising Stars' and 'Corporate Commitment' Award Winners The Direct Marketing Educational Foundation (DMEF) has announced the five winners of its 2011 Rising Stars Awards, and the one distinguished company that has earned its 2011 Corporate Commitment Award. This year’s five Rising Stars are: Shane Atchison, ZAAZ; Steve Froehlich, ASPCA; Avinash Kaushik, Market Motive | Google; Megan Pagliuca, Merkle; and Paull Young, charity: water. This year’s Corporate Commitment Award winner is Gerber Life Insurance Company.

March 11, 2011
DMA Releases Quarterly Business Review (QBR) for Q4 2010 The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the fourth quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.

March 11, 2011
DMA Regrets Illinois Governor's Approval of Affiliate Nexus Legislation DMA regrets Illinois Governor Quinn’s approval on March 10 of HB 3659, the affiliate nexus legislation that changes the definition of “doing business in the state” for the purposes of collecting sales tax, to include the use of affiliates who for some form of payment either directly or indirectly refer customers to an out of state retailer. If out-of-state retailers with no physical presence in Illinois have affiliates in Illinois, they will be obliged to collect sales tax on all purchases made in the state after July 1, 2011.

March 10, 2011
EEC Releases Q4 2010 North America Email Trend Results; Conversion Rates Strongest over Two-Year Period The Direct Marketing Association’s Email Experience Council and Epsilon have released the Q4 2010 North America Email Trends and Benchmarks Results, which show an increase in conversion rates of 16.1% over Q4 2009. The 2.9% conversion rate is the strongest over a two-year period.

March 1, 2011
DMA Releases 2011 'Statistical Fact Book' The Direct Marketing Association (DMA) today released the 2011 Edition of its Statistical Fact Book. Now in its 33rd year of publication, “The Definitive Source for Direct Marketing Benchmarks” continues to adapt with the ever-changing business landscape, replacing and updating information as necessary.

February 18, 2011
DMA Releases Digital Marketing in the US and Canada Report The Direct Marketing Association (DMA) today announced the release of its new Digital Marketing in the US and Canada report, which compared trends in usage, familiarity, and sentiments regarding digital marketing channels in the US and Canada. DMA partnered with Ipsos Reid Marketing, a leading global market research company, and the Canadian Marketing Association (CMA) to produce this report.

February 1, 2011
Email Experience Council (eec) Honors Silverpop's Loren Mcdonald with Stefan Pollard Marketer of the Year Award The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced that it has awarded the Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution to Loren McDonald, vice president of industry relations, Silverpop. The award was presented this morning during the morning keynote session at the Email Evolution Conference in Miami Beach, Florida.

January 31, 2011
DMA Launches Enforcement for Online Behavioral Advertising The Direct Marketing Association has announced that it is beginning enforcement activities to ensure industry compliance with the Self-Regulatory Program for Online Behavioral Advertising (the Program), which DMA launched with its association partners in October 2010. The Program gives consumers enhanced notice and choices about the interest-based advertising they receive, and gives businesses a clear road map to compliance with the Self-Regulatory Principles for Online Behavioral Advertising that were released in July 2009.

January 27, 2011
JUDGE GRANTS DMA PRELIMINARY INJUNCTION REQUEST AGAINST COLORADO TAX LAW The Direct Marketing Association (DMA) is pleased that the Federal District Court in Denver agreed with us that we would likely prevail on our claim that the Colorado Reporting Law violated the US Constitution. our members (and non members alike) need not comply with this unconstitutional law.

January 25, 2011
DMEF Launches Dynamic New Speakers Series The Direct Marketing Educational Foundation (DMEF) today announced the launch of a dynamic new offering — the DMEF Speakers Series. On three separate evenings, DMEF will bring together a diverse roster of top marketing professors and respected industry practitioners to educate and engage attendees on emerging topics that are galvanizing business in today's marketplace. The events will take place February 22, March 10, and April 14 at the Ney Center in New York City.

January 19, 2011
NEW YEAR'S MAKEOVERS? DON'T FORGET YOUR MAILBOX! DMAChoice.org Puts Consumers In Charge As consumers renew and review their life choices for 2011, it is important to make the right decisions about managing their mail. There is a solution to unwanted advertising mail — and that solution is DMAchoice.org. The Direct Marketing Association’s DMAchoice (www.dmachoice.org) free online website is among the offerings that enable consumers to remove their names from marketing lists.

January 7, 2011
DMEF CALLS FOR NOMINATIONS FOR 2011 'RISING STARS' AND 'CORPORATE COMMITMENT' AWARDS The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2011 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, Feb. 25, 2011.

December 16, 2010
Direct Marketing Association Praises Department of Commerce Privacy Report — The Direct Marketing Association (DMA) today praised the much-anticipated privacy report released by the Department of Commerce (DOC). The report, titled “Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework” supports ‘Fair Information Practice Principles’ as the underlying framework for privacy policy in the US, and encourages the development of “voluntary, enforceable privacy codes of conduct” to foster trustworthy privacy practices that both address risks and preserve evolving business models.

December 13, 2010
DMEF Announces 2010 Collegiate Echo Winners; First International Marketing Challenge for Students Was Provided by Microsoft Advertising The Direct Marketing Educational Foundation (DMEF) has announced the winners of the 2010 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, whose content was provided by Microsoft Advertising. The 2010 competition was conducted during the Fall 2009 and Spring 2010 semesters, and included entries on undergraduate and graduate levels. This year for the first time, students from around the globe participated in the Challenge, which previously was open only to students from the US.

December 8, 2010
DMA and Direct Announce Finalists for 2010 NCDM Database Excellence Awards NCDM Conference - The Conference for Engaging Customers Using Data & Technology

December 8, 2010
DMA Releases Quarterly Business Review (QBR) for Q3 2010; Marketers Reported Steady Improvement Across All Key Performance Indicators The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the third quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.

November 1, 2010
NORTHWESTERN UNIVERSITY S SHYAM GOPINATH WINS DMEF S 2010 SHANKAR-SPIEGEL DISSERTATION PROPOSAL AWARD The Direct Marketing Educational Foundation (DMEF) today announced that Shyam Gopinath of Northwestern University is the winner of its 2010 Shankar-Spiegel Dissertation Proposal Award.

October 13, 2010
DMA Presents 2010 International ECHO Awards - Complete List of Winners The Direct Marketing Association (DMA) tonight presented its 2010 International ECHO Awards at the Moscone Convention Center during the DMA2010 Conference & Exhibition, which concludes Thursday, October 14.

October 13, 2010
DMA PRESENTS 2010 INTERNATIONAL ECHO AWARDS DURING DMA2010 IN SAN FRANCISCO The Direct Marketing Association (DMA) this evening presented its 2010 International ECHO Awards during a ceremony hosted by “Late, Late Show” host Craig Ferguson at the Moscone Convention Center. DMA presented a total of 93 ECHO Awards to multichannel direct marketing campaigns from all over the globe.

October 13, 2010
Direct Marketing Educational Foundation Honors Dr. Marjorie Kalter, Markus Wilhelm, and Merkle

October 13, 2010
Direct Marketing Educational Foundation Honors Dr. Marjorie Kalter, Markus Wilhelm, and Merkle

October 13, 2010
Direct Marketing Educational Foundation Honors Dr. Marjorie Kalter, Markus Wilhelm, and Merkle The Direct Marketing Educational Foundation (DMEF) gathered hundreds of direct/interactive marketing professionals for their Annual Awards Dinner on Saturday night at the Fairmont Hotel in San Francisco.

October 12, 2010
DMA Names GEICO 2010 Marketer of the Year During DMA2010 in San Francisco The Direct Marketing Association (DMA) today honored GEICO with its 2010 Marketer of the Year Award during a ceremony at the Moscone Convention Center, held during the DMA2010 Conference & Exhibition, the Global ROI Marketing Event.

October 12, 2010
Rance Crain and Howard Draft Inducted into DMA's 2010 Hall of Fame During DMA2010 in San Francisco

October 12, 2010
Rance Crain and Howard Draft Inducted into DMA's 2010 Hall of Fame During DMA2010 in San Francisco The Direct Marketing Association (DMA) today inducted Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain’s Chicago Business, Crain’s New York Business, and TelevisionWeek along with Howard Draft, executive chairman of Draftfcb, into the 2010 DMA Hall of Fame.

October 12, 2010
2010 DMA Innovation Awards Winners The Direct Marketing Association (DMA) today announced the winners for its 2010 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, were presented earlier during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition.

October 10, 2010
POINT: The Gender Issue The Direct Marketing Association (DMA) today released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum.

October 10, 2010
Ten New Directors Join DMA Board at Annual Business Meeting The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2011-2012. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the Fairmont Hotel in San Francisco.

October 9, 2010
Direct Marketing Association Kicks Off DMA2010 Annual Conference & Exhibition in San Francisco The Direct Marketing Association (DMA) today kicks off DMA2010 Conference & Exhibition, the Global ROI Marketing Event, in San Francisco, California. One of the world’s largest gatherings of integrated, multichannel marketing professionals, this conference connects people from around the world with the companies, ideas, education, trends, and technology that will shape marketing’s future.

October 9, 2010
Direct Marketing Educational Foundation Elects Richard Hochhauser 2011 Chairman of the Board

October 9, 2010
Direct Marketing Educational Foundation Elects Richard Hochhauser 2011 Chairman of the Board The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California.

October 8, 2010
DMA INSURANCE AND FINANCIAL SERVICES COUNCIL TO HONOR FOUR AWARD WINNERS DURING DMA2010 IN SAN FRANCISCO The Direct Marketing Association’s (DMA) Insurance and Financial Services Council today announced that Karin Giffney, vice president at Discover Financial Services will receive its Financial Services Direct Marketer of the Year Award and Jefferson National will receive its Financial Services Company of the Year Award. Rose Cahill, vice president/director of marketing, The Savings Bank Life Insurance of Massachusetts is Insurance Direct Marketer of the Year and SBLI of MA is the Insurance Company of the Year. Honors will be presented during the October 11 DMA IFSC Awards Dinner at the Empress of China Restaurant during DMA2010 in San Francisco.

October 6, 2010
Education Marketing Council (EMC) Announces Release of Best Practices Code The Education Marketing Council (EMC), an affiliate of the Direct Marketing Association (DMA), today announced the release of its Best Practices Code.

October 5, 2010
Two Live Video Streaming Sessions at DMA2010 The Direct Marketing Association (DMA) today announced live video streaming for two Monday DMA2010 sessions: CEO Larry Kimmel’s opening remarks; and Social Media Face-Off, where 10 digital gurus will duke it out as they try to monetize social media marketing.

October 4, 2010
Major Marketing/Media Trade Groups Launch Program to Give Consumers Enhanced Control Over Collection and Use of Web Viewing Data for Online Behavioral Advertising A group of the nation's largest media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes.

October 1, 2010
DMA2010 - Monday Keynote Update ~ Marketing Rocks ~ Bret Michaels: Music Icon, Actor, 'Celebrity Apprentice' Winner Keynotes DMA2010 The Direct Marketing Association (DMA) today announced legendary rock front man, Bret Michaels, will be featured during the Monday, October 11 panel presentation where he’ll talk about building fan enthusiasm, community, and marketing during the DMA2010 Conference & Exhibition. Steve Stoute, co-founder and chief executive officer of brand marketing firm Translation, LLC, and one of the most influential voices in entertainment marketing and pop culture, also joins the panel; Scott Donaton, president and chief executive officer of Ensemble, a branded entertainment company, remains as moderator for this star-studded discussion. Bret Michaels is replacing James Cameron, director and producer of “Avatar;” Steve Stoute is replacing Ehtisham Rabbani of LG Mobile Phones.

September 30, 2010
Direct Marketing Association Praises Postal Regulatory Commission Rejection of Postal Rate Hikes as a Job Saving Action The Direct Marketing Association (DMA) today praised the decision of the Postal Regulatory Commission (PRC) to reject an excessive postal rate hike proposed by the US Postal Service (USPS). DMA led efforts on behalf of its members encouraging the PRC to reject the USPS request for an unlawful and exorbitant rate increase.

September 27, 2010
NCDM 2010 The Conference for Engaging Customers Using Data & Technology The Direct Marketing Association today announced Don Peppers, founding partner of Peppers & Rogers Group; Dave Frankland, senior analyst, Forrester Research; and Perry Cooper, senior vice president, direct and digital marketing and fan analytics for the National Hockey League keynote speakers for the upcoming 2010 NCDM Conference.

September 22, 2010
Kathleen Barrett of Hewlett Packard Earns 2010 DMA B- to-B Marketer of the Year Award

September 8, 2010
Email Experience Council Releases Q2 2010 North America Email Trends Results The Email Experience Council and Epsilon today released the Q2 2010 North America Email Trends and Benchmarks Results which show an 18.0% increase in open rates from the same time two years earlier.

September 7, 2010
DMA Releases Quarterly Business Review (QBR) for Q2 2010 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.

September 1, 2010
Direct Marketing Association Announces Education Marketing Council The Direct Marketing Association (DMA) today announced the Education Marketing Council (EMC) created to organize and galvanize thought leadership in higher education, recognize and promote ethical marketing practices and provide insightful and actionable resources to help member institutions best serve their students.

August 27, 2010
Spending on Social Media Highest Among US Marketers Using the Emerging Channel to Deepen Customer Loyalty, COLLOQUY and DMA Research Shows U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA).

August 16, 2010
DMA Nonprofit Federation Honors Heifer International as 2010 Nonprofit Organization of the Year The Direct Marketing Association's Nonprofit Federation (DMANF) today announced Heifer International as the winner of its 2010 Nonprofit Organization of the Year Award.

July 29, 2010
EEC Launches YouTube Marketer Education Channel The Direct Marketing Association’s (DMA) Email Experience Council (EEC) today announced the launch of a YouTube channel created to help marketers better understand and access the benefits of the email channel. Videos clips on the EEC channel feature insights from well-known email industry experts and allow visitors to review, link to, and syndicate relevant content. Initial episodes address subjects such as subject line best practices, email for branding purposes, and email marketing analytics.

July 26, 2010
DMA Statement on Postal Service Rate Hike Request The Direct Marketing Association (DMA) and the DMA Nonprofit Federation (DMANF) today asked the Postal Regulatory Commission (PRC) to dismiss the United States Postal Service’s (USPS) request to increase postal rates by ten times the rate permissible by law. The petition was filed by the Affordable Mail Alliance, of which the Direct Marketing Association and the DMA Nonprofit Federation are supporting members. The Affordable Mail Alliance’s members are commercial and nonprofit organizations. Commercial mail accounts for 85 percent of the Postal Service’s revenues.

July 26, 2010
Direct Marketing Association Announces New Chief Executive Officer The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel marketers, today announced it has appointed Lawrence M. Kimmel as its new Chief Executive Officer. Mr. Kimmel is the former Chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries. He will begin on Monday, August 2 and be based in DMA’s New York headquarters.

July 21, 2010
Craig Ferguson to Host 2010 International ECHO Awards The Direct Marketing Association (DMA) today announced that Craig Ferguson, host of CBS’s The Late, Late Show will host the 2010 International ECHO Awards Ceremony & Gala.

July 19, 2010
DMA Releases Digital Marketing Practices and Trends Report The Direct Marketing Association (DMA) today released its new Digital Marketing Practices and Trends report which takes the pulse on digital and traditional marketing methods as they are implemented today. DMA partnered with David Shepard Associates, a database and interactive marketing consulting firm, on this report.

July 7, 2010
Rance Crain and Howard Draft: 2010 DMA Hall of Fame Inductees The Direct Marketing Association (DMA) today announced that Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain’s Chicago Business, Crain’s New York Business, and TelevisionWeek along with Howard Draft, chairman of Draftfcb, will be the 2010 DMA Hall of Fame recipients.

July 6, 2010
DMA Strongly Opposes USPS Request for Rate Increase The Direct Marketing Association (DMA) strongly opposes the United States Postal Service’s (USPS) request for a rate increase. In its presentation today to business mail customers, USPS said that mail volume declined by 36 billion pieces (or 17 percent) between 2007 and 2009. DMA strongly believes that a postal rate increase at this time will cause mail volumes to decrease even further, and irreparably harm the financial viability of the Postal Service going forward.

June 30, 2010
DMA Files Lawsuit Against the State of Colorado Over Internet Sales Tax Law Today, the Direct Marketing Association (DMA) filed a lawsuit in Federal District Court in Colorado challenging the constitutionality of a new Colorado notice and reporting law (HB 1193) that requires out-of-state retailers to turn over to the Department of Revenue (DOR) confidential purchasing history information regarding their Colorado customers, and even certain customers in other states. This legislation constitutes an unprecedented invasion of consumer privacy and also unfairly discriminates against interstate commerce, as the law is targeted solely at out-of-state retailers.

June 29, 2010
Direct Marketing Educational Foundation Announces Annual Award Recipients The Direct Marketing Educational Foundation (DMEF) today announced that Dr. Marjorie Kalter, clinical professor, and academic program director, New York University (NYU) Master of Science, integrated marketing program, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Markus Wilhelm, CEO of AKS Marketing & Media and chairman of Strata Solar LLC, will receive the exclusive DMEF Vision Award; and Merkle, a primary customer relationship marketing agency, will be presented with the DMEF Corporate Leadership Award.

June 25, 2010
Senate Rejects House Proposal on FTC Expansion; DMA Led Charge The Direct Marketing Association (DMA) is pleased to announce that, early this morning, the Senate three-times rejected a House proposal to drastically expand the powers of the Federal Trade Commission (FTC) across all but a few sectors of the American economy. DMA led the charge in the fight to keep these FTC expansion provisions out of the Restoring American Financial Stability Act (H.R. 4173) as the final text of the bill was negotiated by a formal Conference Committee.

June 23, 2010
DMA Releases Quarterly Business Review (QBR) for Q1 2010 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the first quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.

June 21, 2010
Standards At Last Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association’s (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months.

June 21, 2010
Standards At Last Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association’s (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months.

June 21, 2010
Standards At Last Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association’s (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months.

June 15, 2010
DMA Releases 2010 Response Rate Trend Report The Direct Marketing Association (DMA) today released the 2010 Response Rate Trend Report which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process.

June 15, 2010
DMEF Announces Four Dynamic New Members to Board of Trustees

June 15, 2010
DMEF Announces Four Dynamic New Members to Board of Trustees The Direct Marketing Educational Foundation (DMEF) today announced four new Board members: Christine Aguilera, president of SkyMall; Warren Hunter, chairman and CEO of DMW Direct; Wesley Protheroe, president and CEO of Gerber Life Insurance Company; and Jerry Shereshewsky, chief grown-up of GrownUpMarketing to its Board of Trustees. The terms commenced earlier today following a DMEF board meeting in New York City.

June 11, 2010
DMA Asks Financial Reform Conferees to Keep FTC Expansion Out of 'Restoring American Financial Security Act' The Direct Marketing Association (DMA) was joined by 47 other trade associations and business coalitions in sending a letter to each of the conferees on H.R. 4173, the “Restoring American Financial Stability Act” (RAFSA), urging them to keep language that would dramatically expand the powers of the Federal Trade Commission (FTC) out of the final bill.

May 27, 2010
DMA's Committee on Environment & Social Responsibility Announces Paulette Kranjac as New Committee Member The Direct Marketing Association’s (DMA) Committee on Environment and Social Responsibility (CESR) today announced Paulette Kranjac, president and chief executive officer of List Process Direct, as its newest committee member.

May 14, 2010
DMA Fills Treasurer Position; Completes Current Slate of Board Officers The Direct Marketing Association (DMA) Board of Directors today announced Glenn S. Eisen, executive vice president, marketing for Guthy-Renker, LLC as Treasurer of the Board, completing the current slate of DMA Board Officers.

May 13, 2010
Direct Marketing Association Announces Partnership to Create Italian DMA The Direct Marketing Association (DMA) today announced a partnership with 4IT Group, an Italian marketing, communications, and information technology company, to develop an affiliate DMA in Italy. The launch coincides with 4IT Group’s DM Expo – Direct and Relationship Marketing, the first exhibition in Italy to address direct, personalized, and relationship marketing, taking place May 12-14 in Milan.

May 11, 2010
DMA Elects G. Steven Dapper Chairman of the Board; Don McKenzie, Vice Chairman of the Board The Direct Marketing Association (DMA) Board of Directors today announced the election of G. Steven Dapper, chairman and founder of hawkeye as Chairman of the Board; and Don McKenzie, chief executive officer of Direct Group as Vice Chairman of the Board. The terms of office commenced at DMA’s Board meeting today in Washington, DC.

May 10, 2010
POINT: 'The Global Marketplace' The Direct Marketing Association (DMA) today released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum.

May 5, 2010
DMA Responds to Release of Draft Privacy Bill The Direct Marketing Association (DMA) today expressed disappointment with the scope and broadly restrictive nature of the draft privacy legislation proposed by Representatives Rick Boucher (D-VA) and Cliff Stearns (R-FL).

April 26, 2010
Award Winning Director and Producer James Cameron Talks 'Avatar' at DMA2010 Direct Marketing Association (DMA) today announced its remarkable lineup of keynote speakers for the DMA2010 Conference & Exhibition. Marketing and media collide at this global ROI event featuring James Cameron, director and producer of “Avatar,” as well as Jack Dorsey, creator of Twitter; Jacques Levy of Sephora Worldwide; Ehtisham Rabbani of LG Mobile Phones; Jeff Hayzlett of Kodak; Scott Donaton of Ensemble, an Interpublic Company; Gary Vaynerchuck, author of The New York Times bestseller “CRUSH IT!;” David Jones of HAVAS Worldwide, Euro RSCG Worldwide, and more.

April 22, 2010
DMA Urges Senate Leadership to Keep Proposals for FTC Expansion out of 'Restoring American Financial Stability Act' Direct Marketing Association (DMA) today was joined by 40 other trade associations and business coalitions in sending a letter to Senate Majority Leader, Harry Reid (D-NV), and Senate Minority Leader, Mitch McConnell (R-KY), urging them to keep proposals for expansion of the Federal Trade Commission (FTC) out of the Senate’s current debate over financial regulatory reform.

April 22, 2010
DMA Celebrates Earth Day and Invites Marketers to 'Recycle Please' & Take the 'Green 15' Pledge Direct Marketing Association (DMA) today asked all marketers worldwide to join its “Recycle Please” campaign and take its “Green 15” Pledge in honor of Earth Day 2010. Both programs inspire innovation, encourage awareness, and deliver environmental benefits.

April 7, 2010
DMA's 2010 Innovation Awards Celebrate Advancements in Direct and Digital Marketing Technology Direct Marketing Association (DMA) today announced a call for entries for its 2010 Innovation Awards celebrating advancements in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, will be presented on Tuesday, October 12, during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition, which takes place October 9-14 in San Francisco. The Awards call for entries is now open and the deadline for submission is June 20.

March 24, 2010
Martha Stewart to Keynote at TWTRCON NY & DMA's Digital Marketing Days on June 14 Modern Media and the Direct Marketing Association (DMA) today announce that Martha Stewart, Founder of Martha Stewart Living Omnimedia, will keynote the TWTRCON NY and Digital Marketing Days Conference & Expo joint session on June 14, 2010, at the Hilton New York. TWTRCON NY, the Twitter business conference, will be co-locating with DMA’s Digital Marketing Days Conference for a one-day conference featuring case studies and best practice examples from leading organizations using the real-time web to deliver bottom-line results.

March 22, 2010
DMEF Announces 2010 'Rising Stars' and 'Corporate Commitment' Award Winners The Direct Marketing Educational Foundation (DMEF) today announced the four winners of its 2010 Rising Stars Awards, and the one distinguished company that has earned its 2010 Corporate Commitment Award.

March 17, 2010
DMA Unveils Dynamic Hall of Fame Awards Website

March 17, 2010
DMA Unveils Dynamic Hall of Fame Awards Website The Direct Marketing Association (DMA) today unveiled its newly upgraded Hall of Fame Award website, www.dmahalloffame.org. The Hall of Fame Award, considered the most prestigious award bestowed in the direct marketing community, is presented annually. The 2010 award will be given at a luncheon ceremony on Tuesday, October 12, 2010, during the DMA2010 Conference & Exhibition in San Francisco, California. The Advisory Committee is currently accepting nominations for the 2010 Hall of Fame Award. Deadline for submissions is Friday, April 30.

March 17, 2010
DMA Testifies in Opposition of Proposed Expansion of FTC Authority Direct Marketing Association’s (DMA) Executive Vice President, Government Affairs, Linda Woolley, testified today before the Senate Commerce Committee’s Consumer Protection, Product Safety, and Insurance Subcommittee in opposition to the proposed expansion of the Federal Trade Commission’s (FTC) rulemaking and enforcement authority.

March 11, 2010
Joint Statement from the Direct Marketing Association (DMA) and the American Catalog Mailers Association The Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) have come to an understanding of their common goals in protecting the catalog segment from legislative and regulatory threats. We pledge to work together on postal issues at the US Postal Service, Postal Regulatory Commission, and Congress, and in fighting Do-Not-Mail proposals at the state and local level.

March 10, 2010
DMA Selects The Buffkin Group to Execute CEO Search The Direct Marketing Association (DMA) is pleased to announce the selection of The Buffkin Group, a national retained search firm, to execute the search for the Association’s President/CEO position. The firm was chosen based on their history and experience. The Buffkin Group possess a rich knowledge of the direct marketing and digital community, as well as an in-depth understanding of what this search will require from an evolutionary standpoint.

March 9, 2010
DMA Releases Annual Ethics Case Report The Direct Marketing Association (DMA) today released its Ethics Case Report for February 2009 – February 2010. During this period, the Committee on Ethical Business Practice (“Ethics Operating”) conducted in-depth reviews of the promotions and practices of 34 companies. DMA’s Corporate & Social Responsibility (CSR) and Customer Service staff handled an additional 4,000 complaints and inquiries from consumers about direct and interactive marketing practices.

March 8, 2010
Direct Marketing Educational Foundation Premieres 2010 Interactive Marketing Immersion Xperience (I- MIX) The Direct Marketing Educational Foundation (DMEF) recently announced it is accepting applications for its 2010 Interactive Marketing Immersion Xperience (I-MIX) program. I-MIX, designed for juniors and first semester college seniors considering a career in marketing, is an innovative program that will help students set themselves apart from their peers in today’s job market. The program is open to US citizens, permanent residents, and international students. Deadline for submission is April 30, 2010.

March 5, 2010
DMA Announces Support for New 'P2P Cyber Protection and Informed User Act' The Direct Marketing Association (DMA) today announced its support of the recent “P2P Cyber Protection and Informed User Act” (S. 3027), a bill that would prevent the inadvertent disclosure of information on a computer through P2P (peer-to-peer) file-sharing, introduced by Senators Amy Klobuchar (D-MN) and Jon Thune (R-SD).

March 4, 2010
DMA Releases Revised Quarterly Business Review (QBR) for Q4 2009

February 25, 2010
'DM Unplugged' Blog Unveiled “DM Unplugged,” a new blog authored by DMA Chairman Eugene Raitt, was officially launched today.

February 16, 2010
DMA Kicks Off 2010 International ECHO Awards Competition The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010.

February 4, 2010
Direct Marketing Association Names Robert Allen Interim President & CEO The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products. He will assume the title of Interim President & CEO effective Friday, February 5, and be based in DMA's New York office.

February 1, 2010
DMA Releases 2010 'Statistical Fact Book'

January 26, 2010
DMA Nonprofit Federation Honors Kory Christianson with Max L. Hart Nonprofit Achievement Award The Direct Marketing Association's Nonprofit Federation (DMANF) today announced Kory Christianson of St. Joseph’s Indian School in South Dakota as the 2010 recipient of its Max L. Hart Nonprofit Achievement Award.

January 26, 2010
DMA's Certified Marketing Professional Program Debuts in Japan The Direct Marketing Association’s (DMA) “DMA Certified Marketing Professional” program debuted today in Tokyo, Japan. The new global standard for direct marketing education, originally launched in the US, is now available to Japan Post associates and will open to the general Japanese public in March.

January 25, 2010
DMA Releases New Guidelines for Testimonials & Endorsements The Direct Marketing Association (DMA) today announced its Board of Directors has approved the recommended changes to DMA’s Guidelines for Ethical Business Practice for testimonials and endorsements in all channels. DMA, through its Ethics Policy Committee, and both Corporate & Social Responsibility (CSR) and Government Affairs experts developed and recommended these amendments to keep DMA’s Guidelines consistent with the FTC’s new Guides for Testimonials and Endorsements.

January 25, 2010
Search Committee Announced by Direct Marketing Association for New President & CEO The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced the formation of an executive search committee charged with finding a new president & CEO to lead the DMA. The committee will be spearheaded by Kelly B. Browning, EVP & COO of the American Institute for Cancer Research.

January 20, 2010
DMA Joins Association Letter to Senate Commerce Committee Highlighting Concerns with Proposed Expansion of FTC Authority The Direct Marketing Association (DMA) today joined 28 other trade associations and business coalitions in sending a letter to members of the Senate Committee on Commerce, Science & Transportation.

January 19, 2010
Direct Marketing Association Announces Search for New President & CEO The Direct Marketing Association (DMA) the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced they will begin a search for a new President & CEO to replace John A. Greco, Jr. Mr. Greco has resigned his role effective today and DMA has organized a search committee to identify possible candidates.

January 4, 2010
DMA Calls for 2010 Board of Directors Nominations The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2011 Board of Directors. The deadline to submit nominations is Friday, February 26, 2010.

December 21, 2009
DMA and the Participatory Marketing Network Host Social Media and Marketing Seminar The Direct Marketing Association’s (DMA) Social Media Council (SMC) along with the Participatory Marketing Network (PMN) today announced they will co-host a “Spotlight on Social Media” event from 8:30 a.m. to 5:00 p.m. on Thursday, January 21, 2010, at DMA’s Seminar Center in New York City.

December 9, 2009
2009 NCDM Database Excellence Awards Presented in Las Vegas The Direct Marketing Association (DMA) and DIRECT today announced the 2009 NCDM Database Excellence Awards winners. Honors were presented during a special luncheon ceremony held yesterday at the Mandalay Bay Resort & Casino during the 2009 National Center for Database Marketing (NCDM) Conference in Las Vegas, Nevada.

November 30, 2009
DMA and DIRECT Announce Finalists for 2009 NCDM Database Excellence Awards The National Center for Database Marketing (NCDM) Conference, co-produced by the Direct Marketing Association (DMA) and DIRECT today announced nine finalists for the 2009 NCDM Database Excellence Awards.

November 11, 2009
NCDM 2009 KEYNOTE SPEAKERS ANNOUNCED The National Center for Database Marketing (NCDM)

October 27, 2009
Direct Marketing Educational Foundation Announces Jonathan Zhang 2009 Shankar-Spiegel Dissertation Proposal Award Winner The Direct Marketing Educational Foundation (DMEF) today announced that Jonathan Zhang of Columbia University is the winner of the 2009 Shankar-Spiegel Dissertation Proposal Award.

October 20, 2009
DMA Names Best Buy and Zurich Financial Services 2009 Marketers of the Year During DMA09 in San Diego The Direct Marketing Association (DMA) today honored both Best Buy and Zurich Financial Services with its 2009 Marketer of the Year Award during a ceremony at the San Diego Convention Center, held during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing.

October 20, 2009
DMA Gets to the Point...Again The Direct Marketing Association (DMA) today released the next issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum.

October 20, 2009
Shelly Lazarus Inducted Into DMA's 2009 Hall of Fame During DMA09 in San Diego The Direct Marketing Association (DMA) today inducted Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, into the 2009 DMA Hall of Fame during a luncheon sponsored by American Airlines held earlier today, during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing.

October 20, 2009
DMA Presents 2009 International ECHO Awards Complete List of Winners The Direct Marketing Association (DMA) tonight presented its 2009 International ECHO Awards at the Hilton San Diego Bayfront during the DMA09 Conference & Exhibition, which concludes Thursday, October 22.

October 20, 2009
DMA Presents 2009 International ECHO Awards During DMA09 in San Diego The Direct Marketing Association (DMA) this evening presented its 2009 International ECHO Awards during a ceremony hosted by former “Tonight Show” host Jay Leno at Hilton San Diego Bayfront Hotel. DMA presented a total of 85 ECHO Awards to multichannel direct marketing campaigns from all over the globe.

October 19, 2009
DMA Board Approves Online Behavioral Advertising & Mobile Marketing Guidelines for Interactive Marketing The Direct Marketing Association’s (DMA) Board of Directors today announced the unanimous approval of recommended additions to DMA’s Guidelines for Ethical Business Practices for online behavioral marketing and mobile marketing, respectively.

October 19, 2009
Live from DMA09: Full Text of DMA President & CEO John Greco's Opening Remarks The following is the complete text of Direct Marketing Association (DMA) President & CEO John Greco’s opening remarks at DMA09 Conference & Exhibition, which is being hold in San Diego through Thursday, October 22.

October 19, 2009
DMA's 'Power of Direct Marketing' Report Finds Direct Marketing Ad Expenditures Climb to Over 54% The Direct Marketing Association (DMA) today released The Power of Direct Marketing, an annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA09 Conference and Exhibition, the Global Event for Integrated Marketing.

October 18, 2009
DMA BOARD ELECTS EUGENE RAITT 2010 CHAIRMAN OF THE BOARD; TWELVE NEW DIRECTORS JOIN BOARD AT ANNUAL BUSINESS MEETING The Direct Marketing Association (DMA) Board of Directors today announced the election of new officers and Board members for 2010-2011. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the US Grant Hotel in San Diego.

October 18, 2009
Direct Marketing Assciation Announces Winners for New DMA Future Innovators Awards The Direct Marketing Association (DMA) today announced winners for the inaugural DMA Future Innovators Awards (FIA), which recognize the innovative advances being made in the field of marketing. Honors were presented at a special presentation earlier today in the Exhibit Hall near booth 1147.

October 17, 2009
Direct Marketing Association Kicks Off DMA09 Annual Conference & Exhibition in San Diego The Direct Marketing Association (DMA) today kicks off DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, in San Diego, California. The keynote speakers headlining this year’s conference are people who have changed the face of business, marketing, and social media — marketing icons Martha Stewart and Stan Rapp, and social media visionaries Scott Monty and Ken Dychtwald.

October 16, 2009
Direct Marketing Association Announces Finalists for New DMA Future Innovators Awards The Direct Marketing Association (DMA) today announced finalists for the inaugural DMA Future Innovators Awards (FIA), which recognize the innovative advances being made in the field of marketing. Honors will be presented at a special presentation on Sunday, October 18, at 5 p.m. in the Exhibit Hall near booth 1147, during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, taking place October 17-22 in San Diego.

September 16, 2009
DMA INSURANCE AND FINANCIAL SERVICES COUNCIL ANNOUNCES DIRECT MARKETER OF THE YEAR AND COMPANY OF THE YEAR AWARDS WINNERS The Direct Marketing Association’s (DMA) Insurance and Financial Services Council today announced that Tony Baldus, senior vice president of Marketing & Analytics for Marsh US Consumer will receive its Direct Marketer of the Year Award and Marsh US Consumer will receive its Company of the Year Award. Honors will be presented during an October 19 awards dinner at The Palm Restaurant during DMA09 in San Diego.

September 15, 2009
DMEF's Next Generation Leaders Program Goes National The Direct Marketing Educational Foundation (DMEF) today announced the kick off of its third year Next Generation Leaders program (formerly known as the Direct Marketing Leadership Development Program or DMLDP). For the first time this year, the innovative, rotational program designed to provide carefully selected and highly qualified recent graduates (program associates) with valuable employment experience through a unique combination of work settings is going cross country.

August 10, 2009
Direct Marketing Association Appoints Tom Shimko, Senior Vice President & Chief Marketing Officer Lee Shufro, Vice President, Sales Direct Marketing Association (DMA) today announced Tom Shimko, has joined DMA as senior vice president and chief marketing officer and Lee Shufro, has come on board as vice president of sales. Shimko and Shufro are both based in DMA’s New York headquarters and will report to Executive Vice President and Chief Operating Officer, Ramesh Ratan.

August 10, 2009
Direct Marketing Association Appoints Tom Shimko, Senior Vice President & Chief Marketing Officer Lee Shufro, Vice President, Sales Direct Marketing Association (DMA) today announced Tom Shimko, has joined DMA as senior vice president and chief marketing officer and Lee Shufro, has come on board as vice president of sales. Shimko and Shufro are both based in DMA’s New York headquarters and will report to Executive Vice President and Chief Operating Officer, Ramesh Ratan.

August 10, 2009
Direct Marketing Association Appoints Tom Shimko, Senior Vice President & Chief Marketing Officer Lee Shufro, Vice President, Sales Direct Marketing Association (DMA) today announced Tom Shimko, has joined DMA as senior vice president and chief marketing officer and Lee Shufro, has come on board as vice president of sales. Shimko and Shufro are both based in DMA’s New York headquarters and will report to Executive Vice President and Chief Operating Officer, Ramesh Ratan.

August 10, 2009
Direct Marketing Association Appoints Tom Shimko, Senior Vice President & Chief Marketing Officer and Lee Shufro, Vice President, Sales Direct Marketing Association (DMA) today announced Tom Shimko, has joined DMA as senior vice president and chief marketing officer and Lee Shufro, has come on board as vice president of sales. Shimko and Shufro are both based in DMA’s New York headquarters and will report to Executive Vice President and Chief Operating Officer, Ramesh Ratan.

August 6, 2009
Direct Marketing Association Announces Call for Entries for New DMA Future Innovators Awards The Direct Marketing Association (DMA) today announced a call for entries for its brand new DMA Future Innovators Awards (FIA) recognizing the innovative advances being made in the field of marketing. The inaugural honors will be presented at an Awards Party on Sunday, October 18, at 5 p.m. during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, taking place October 17-22 in San Diego.

August 6, 2009
Direct Marketing Educational Foundation Announces 2009 Collegiate ECHO Winners The Direct Marketing Educational Foundation (DMEF) today announced the winners of the 2009 DMEF Collegiate ECHO Awards: The University of Georgia (undergraduate team), and Eastern Michigan University (graduate team). This direct/interactive marketing competition was conducted during the Fall 2008 and Spring 2009 semesters and attracted entries from colleges nationwide.

August 3, 2009
DMA Nonprofit Federation Honors American Society for the Prevention of Cruelty to Animals (ASPCA) as 2009 Nonprofit Organization of the Year The Direct Marketing Association's Nonprofit Federation (DMANF) today announced the American Society for the Prevention of Cruelty to Animals (ASPCA) as the winner of its 2009 Nonprofit Organization of the Year Award.

July 29, 2009
Direct Marketing Association Unveils First Ever DMA Certified Marketing Professional The Direct Marketing Association (DMA) today unveiled its “DMA Certified Marketing Professional” program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing.

July 29, 2009
Direct Marketing Association Unveils First Ever DMA Certified Marketing Professional' The Direct Marketing Association (DMA) today unveiled its “DMA Certified Marketing Professional” program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing.

July 27, 2009
DMA09 Exhibit Hall Where Multichannel Marketers Successfully Integrate Campaigns The Direct Marketing Association’s (DMA) DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, is the much-needed multichannel integration aid for every marketer. Boasting one of the largest exhibit halls for all integrated marketing solutions, it is the place to debut and demo products and services, network, and find actionable solutions, October 17-22 at the San Diego Convention Center.

July 20, 2009
Shelly Lazarus DMA 2009 Hall of Fame Inductee The Direct Marketing Association (DMA) today announced that Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, will be the 2009 DMA Hall of Fame recipient.

July 13, 2009
John Jack Schibrowsky DMEF s 2009 Robert B. Clarke Outstanding Educator Award Recipient The Direct Marketing Educational Foundation (DMEF) today announced that John “Jack” Schibrowsky, PhD, professor of Marketing at the University of Nevada, Las Vegas (UNLV) will receive the DMEF Robert B. Clarke Outstanding Educator Award.

July 13, 2009
John Jack Schibrowsky DMEF s 2009 Robert B. Clarke Outstanding Educator Award Recipient The Direct Marketing Educational Foundation (DMEF) today announced that John “Jack” Schibrowsky, PhD, professor of Marketing at the University of Nevada, Las Vegas (UNLV) will receive the DMEF Robert B. Clarke Outstanding Educator Award.

June 29, 2009
Direct Marketing Educational Foundation Announces Annual Awards Recipients The Direct Marketing Educational Foundation (DMEF) today announced that Beth Smith, co-owner of Smith Browning Direct will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Susan Goodman, chief executive officer, Goodman&Company will be presented with the DMEF Corporate Leadership Award on behalf of Goodman&Company; and Jerry Shereshewsky, chief executive officer of Grandparents.com, will receive the exclusive DMEF Vision Award.

June 26, 2009
DMA MOBILE COMMERCE SPOTLIGHT MOBILE: USE IT. MONETIZE IT. Keynote Presentation from Thomas Emmons, Sears Holding Corp. The Direct Marketing Association (DMA) hosts first-ever Mobile Commerce Spotlight Sponsored by Mobile Marketer and DMA’s Mobile Marketing Council

June 18, 2009
DMA Nonprofit Federation Announces 2009 Advisory Council Members The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced the names of five new members to its Advisory Council. Starting July 1, 2009, Susan M. Loth, director of fundraising, Disabled American Veterans, will serve as Chairman and Geoffrey W. Peters, president, CDR Fundraising Group, will serve as Vice-Chairman of the DMANF Advisory Council. The Federation also welcomes three new appointments from the nonprofit community who will serve as Council members.

June 16, 2009
DMA Introduces iDirect Leadership Committee The Direct Marketing Association (DMA) today introduced the new iDirect Leadership Committee, a strategic reinforcement of DMA’s broad commitment to developing the power of multichannel direct marketing for advertisers and consumers in the digital age.

June 10, 2009
DMA's Social Media Council Releases Current Trends in Social Media The Direct Marketing Association’s (DMA) Social Media Council (SMC) today released its first-ever Social Media Survey. The survey was developed and deployed in partnership with HeadMix, a leading social business software provider designed specifically for the demands of both the employer and the internal workforce.

June 8, 2009
DIRECT MARKETING EDUCATIONAL FOUNDATION ANNOUNCES CHARLES F. HOFACKER AS CO-EDITOR OF THE JOURNAL OF INTERACTIVE MARKETING The Direct Marketing Educational Foundation (DMEF) today announced Charles F. Hofacker, PhD, professor of marketing at Florida State University, as co-editor of the Journal of Interactive Marketing® (JIM), effective January 1, 2010. The JIM, available both in print and online, is regarded as the leading peer-reviewed, academic research journal in the areas of direct, interactive, database, and Internet marketing.

June 4, 2009
DMA Statement on USPS Summer Sale Approval The Direct Marketing Association (DMA) today applauds the initiative and creativity of the United States Postal Service (USPS) and commends the diligent and expeditious endorsement of the USPS Summer Sale by the Postal Regulatory Commission (PRC).

May 18, 2009
DMA09 Educational Tracks Give Marketers Top-Notch Multichannel Training The Direct Marketing Association’s (DMA) for DMA09 Conference & Exhibition, the Global Event for Integrated Marketing will give marketers the multichannel training they need to succeed in today’s environment. Nine educational tracks, including the brand new Trigger Marketing track, will be offered October 17-22 at the San Diego Convention Center.

May 13, 2009
DM Days 2009 New York Conference & Expo Direct Marketing Association (DMA) hosts the 2009 DM Days New York Conference & Expo.

May 11, 2009
DMA List & Data Council Announces 2009 List Leader of the Year, Young List Professional, and Industry Innovation Awards Winners The Direct Marketing Association’s (DMA) List & Data Council today announced the 2009 winners of its List Leader of the Year Award, Ron Davis Young List Professional of the Year, and Industry Innovation Award. The recipients are Adrea Rubin, chief executive officer, Adrea Rubin Marketing; Robin Smith, account supervisor, ALC; and Denny Hatch, proprietor, BusinessCommonSense.com, respectively. Honors will be presented during a June 15 awards dinner in New York City during the 2009 DM Days New York Conference & Expo.

May 11, 2009
DMA List & Data Council Announces 2009 List Leader of the Year, Young List Professional, and Industry Innovation Awards Winners The Direct Marketing Association’s (DMA) List & Data Council today announced the 2009 winners of its List Leader of the Year Award, Ron Davis Young List Professional of the Year, and Industry Innovation Award. The recipients are Adrea Rubin, chief executive officer, Adrea Rubin Marketing; Robin Smith, account supervisor, ALC; and Denny Hatch, proprietor, BusinessCommonSense.com, respectively. Honors will be presented during a June 15 awards dinner in New York City during the 2009 DM Days New York Conference & Expo.

May 6, 2009
Linda LoRe Keynotes About Bringing $exy Back to Frederick's of Hollywood During ACCM 2009 in New Orleans The 26th Annual Conference for Catalog and Multichannel Merchants (ACCM), co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant opened the final day of programming today with a keynote presentation by Linda LoRe, president and chief executive officer of Frederick’s of Hollywood entitled “Bringing $exy Back: How Frederick’s of Hollywood Transformed and Thrived.”

May 6, 2009
DMA and Multichannel Merchant Present 2009 MCM Awards Winners The Direct Marketing Association (DMA) and Multichannel Merchant today presented the 2009 MCM Awards. Winners were announced earlier during a luncheon ceremony held during the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM) in New Orleans, Louisiana.

May 5, 2009
DMA Nonprofit Federation Partners with US Monitor on First Ever Mail Delivery Study The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced a partnership with US Monitor, a mail monitor and list protection service, to perform a first of its kind study to track delivery results within the United States Postal Service (USPS) nonprofit standard mail.

May 5, 2009
DMA Gets to the Point The Direct Marketing Association (DMA) today released the flagship issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum, per installment. Point offers readers a wide vista of perspectives and practices from marketing’s best innovators and thought-leaders on relevant subject matter that closely touches our diverse, multichannel audience.

May 5, 2009
Appleseed's Claire Spofford Keynotes at 26th Annual Conference for Catalog and Multichannel Merchants The 26th Annual Conference for Catalog and Multichannel Merchants (ACCM), co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant kicked off yesterday at the Morial Convention Center in New Orleans, Louisiana. This morning, Claire Spofford, president of Appleseed’s Holdings Inc. addressed attendees with her opening keynote presentation entitled “Profitability in Times of Turmoil: Appleseed’s and Orchard Brands Measure for Success.”

May 4, 2009
DMA Premieres Social Media Council (SMC) Strengthens Commitment to Multichannel Marketing The Direct Marketing Association (DMA) today announced the brand new Social Media Council (SMC), strengthening its commitment to multichannel marketing. This rounds out the impressive lineup of 20 DMA Special Interest Councils. The SMC debuts this evening at DMA’s Catalog & Multichannel Marketing Council’s Networking Reception, held during the 2009 Annual Conference for Catalog and Multichannel Merchants (ACCM) in New Orleans, Louisiana.

April 29, 2009
Martha Stewart, Stan Rapp, Scott Monty, and Ken Dychtwald to Keynote DMA09 The Direct Marketing Association (DMA) today announced its keynote speakers for DMA09 Conference & Exhibition, the Global Event for Integrated Marketing. Headlining at the San Diego Convention Center October 17-22 will be marketing icons Martha Stewart and Stan Rapp, and social media visionaries, Scott Monty from Ford Motor Company, and Key Dychtwald from Age Wave.

April 29, 2009
Martha Stewart, Stan Rapp, Scott Monty, and Ken Dychtwald to Keynote DMA09 The Direct Marketing Association (DMA) today announced its keynote speakers for DMA09 Conference & Exhibition, the Global Event for Integrated Marketing. Headlining at the San Diego Convention Center October 17-22 will be marketing icons Martha Stewart and Stan Rapp, and social media visionaries, Scott Monty from Ford Motor Company, and Key Dychtwald from Age Wave.

April 28, 2009
Go Beyond the Buzz of 21st Century Marketing at the 2009 DM Days New York Conference & Expo The Direct Marketing Association’s (DMA) 2009 DM Days New York Conference & Expo gives attendees the specialized training to go beyond the buzz words like Twitter, SEM, mobile, and blog in order to profit from 21st Century marketing with these five concentrated workshops: Relationship Marketing; Mobile Marketing; Creative Strategies; Database Marketing; and Email & Digital Marketing. DM Days New York will be held at the Jacob K. Javits Convention Center, June 16-18.

April 23, 2009
Skill Strengthening Labs, Performance Enhancing Critiques, and 'Ask the Doctor' Experts Offer Hands-On Help at ACCM in New Orleans The Direct Marketing Association (DMA) and Multichannel Merchant today announced hands-on help in the form of skill strengthening labs, performance enhancing critiques, and “Ask the Doctor” experts at the 2009 Annual Conference for Catalog and Multichannel Merchants (ACCM).

April 22, 2009
DMA Celebrates Earth Day and Asks Marketers to 'Recycle Please' and Take the 'Green 15' Pledge The Direct Marketing Association (DMA) today asked all marketers worldwide to join its “Recycle Please” campaign and take its “Green 15” Pledge in honor of Earth Day 2009. Both programs inspire innovation, encourage awareness, and deliver environmental benefits.

April 20, 2009
DIRECT MARKETING ASSOCIATION AND MERKLE ANNOUNCE BRAND NEW INTEGRATED CUSTOMER MARKETING SEMINAR The Direct Marketing Association (DMA) today announced a brand new seminar in cooperation with Merkle, a database marketing agency. The two-day seminar entitled, “Integrated Customer Marketing — Optimizing the Customer Portfolio to Maximize Shareholder Value” will be presented by David Williams, president and CEO of Merkle, May 21-22, at DMA’s Seminar Center in New York City.

April 19, 2009
DIRECT MARKETING ASSOCIATION ANNOUNCES OPENING OF ARAB DIRECT MARKETING ASSOCIATION (ADMA) The Direct Marketing Association (DMA) today announced the formal launch of the Arab Direct Marketing Association (ADMA) at the 2009 Arab Direct Mail & Marketing Forum in Jeddah, Saudi Arabia. Yousef M. Hamidaddin, founder of Direct Marketing Services, was appointed chief executive officer, ADMA.

April 17, 2009
NEW DMA MOBILE MARKETING SERIES Direct Marketing Association (DMA) hosts the first session in a new, monthly Mobile Marketing Series: Mobile Marketing for Agencies and Media Buyers

April 10, 2009
DMA STATEMENT ON USPS PROPOSED SUMMER SALE FOR MANY STANDARD MAILERS The Direct Marketing Association (DMA) today issued the following statement regarding the USPS proposed “Summer Sale” for many standard mailers. The Postal Service has informed mailers that it will be announcing shortly a summer sale on postage for any increased Standard Mail volume for many Standard mailers. “We are very pleased that USPS is taking advantage of the pricing flexibility that DMA worked so hard for in the passage of the Postal Accountability and Enhancement Act," said DMA President and CEO John Greco.

April 8, 2009
DM DAYS NEW YORK CONFERENCE & EXPO Featuring Training Workshops from Search Engine Strategies The Direct Marketing Association’s (DMA) 2009 DM Days New York Conference & Expo today announced an offering with Search Engine Strategies (SES) to add a brand new SEO Training Workshop to its June 16 programming. DM Days New York will be held at the Jacob K. Javits Convention Center, June 16-18.

April 8, 2009
DM DAYS NEW YORK CONFERENCE & EXPO Featuring Training Workshops from Search Engine Strategies The Direct Marketing Association’s (DMA) 2009 DM Days New York Conference & Expo today announced an offering with Search Engine Strategies (SES) to add a brand new SEO Training Workshop to its June 16 programming. DM Days New York will be held at the Jacob K. Javits Convention Center, June 16-18.

April 6, 2009
DMA and MULTICHANNEL MERCHANT Announce 2009 MCM Awards Finalists The Direct Marketing Association (DMA) and Multichannel Merchant today announced the 78 finalists for its 2009 MCM Awards. Winners will be announced during a May 6 luncheon ceremony held during the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM).

April 2, 2009
Direct Marketing Association Announces Agreement with the Universal Postal Union The Direct Marketing Association (DMA) today announced its agreement and signed Memorandum of Understanding (MOU) with the Universal Postal Union (UPU). The Memorandum was signed earlier this morning by DMA President and CEO, John Greco and Edouard Dayan, general director of the UPU, at the International Bureau, UPU’s headquarters in Berne, Switzerland.

March 31, 2009
Email Experience Council Partners with Online Marketing Summit (OMS) The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced a partnership with the Online Marketing Summit (OMS) to add an entirely new email marketing track focused on best practices in email marketing to the 2009 OMS Whistle Stop Tour.

March 27, 2009
DMEF Announces 2009 'Rising Stars' and 'Corporate Commitment' Award Winners The Direct Marketing Educational Foundation (DMEF) today announced the four winners of its 2009 Rising Stars Awards, and the one, prominent company that has earned its 2009 Corporate Commitment Award.

March 25, 2009
Kathleen Peterson of PowerHouse Consulting Presents Today's 2009 NCOF Keynote Kathleen Peterson, founder and chief vision officer for PowerHouse Consulting, Inc. today helped attendees recharge during day two of the 2009 National Conference on Operations & Fulfillment (NCOF) with her keynote presentation “Brand Energy Power.” Co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant, NCOF is being held at the Rio All-Suite Hotel in Las Vegas, Nevada, and concludes tomorrow.

March 24, 2009
The Future is Now Nolan Burris, Chief Vision-eer Keynotes at NCOF The National Conference on Operations & Fulfillment (NCOF), co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant kicked off today at the Rio All-Suite Hotel in Las Vegas, Nevada. Nolan Burris, president and chief vision-eer of Visionistics Enterprises, Inc. welcomed attendees this morning with his keynote presentation entitled “The Future is Now.”

March 24, 2009
THE GEEK SQUAD SAVES THE WORLD AND STILL HAS TIME FOR A LUNCHEON KEYNOTE PRESENTATION AT NCOF Geek Squad founder and chief executive officer, Robert Stephens was this afternoon’s luncheon keynote speaker at the 2009 National Conference on Operations & Fulfillment (NCOF). Co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant and held at the Rio All-Suite Hotel in Las Vegas, Stephens addressed attendees with his presentation, “The Geek Squad Saves the World.”

March 18, 2009
ACCM 2009 Offers 360˚ Education May 4-7 in New Orleans The Direct Marketing Association (DMA) and Multichannel Merchant today announced eight new tracks that give attendees a 360˚ education at the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM). Attendees will learn the latest innovations, solutions for growth, as well as how to provide the greatest offerings to today’s consumers. ACCM, the largest conference for catalog, online, and retail marketers will be held May 4-7 at the Morial Convention Center in New Orleans, Louisiana.

March 17, 2009
DMA's 'Green 15' Wins ASAE's 2009 Associations Advance America Award of Excellence The Direct Marketing Association (DMA) today announced its “Green 15 Standards & Environmental Action Program” has won the American Society of Association Executives (ASAE) 2009 Associations Advance America (AAA) Award in a national competition sponsored by ASAE & The Center for Association Leadership in Washington, DC.

March 16, 2009
DMA Releases Quarterly Business Review (QBR) for Q4 2008 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the fourth quarter of 2008.

March 11, 2009
DMA ANNOUNCES KEYNOTE SPEAKERS FOR 2009 DM DAYS NEW YORK CONFERENCE & EXPO JAVITS CENTER, JUNE 16-18 The Direct Marketing Association (DMA) today announced two executives, the first from one of the biggest brand names, the second from one of the most popular professional networking sites: Ivanka Trump of the Trump Organization and Mike Gamson, vice president of Corporate Solutions for LinkedIn, as keynote speakers for the 2009 DM Days New York Conference & Expo.

March 10, 2009
DMA Releases 2009 Response Rate Report The Direct Marketing Association (DMA) today released the 2009 Response Rate Report.

March 9, 2009
DMANF Names Christopher M. Quinn as Executive Director The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced that Christopher M. Quinn, assistant vice president of Membership for the Association for Advanced Life Underwriting (AALU), has joined the DMANF as its executive director. He will report directly to Senny Boone, DMA’s senior vice president, Corporate & Social Responsibility, and will be based in DMA’s Washington, DC office.

March 4, 2009
ACCM 2009 Keynote Speakers Announced The Direct Marketing Association (DMA) and Multichannel Merchant today announced two powerhouses sure to inspire a wide-range of creative solutions for every multichannel marketer: Claire Spofford, president of Appleseed’s Holdings Inc. and Linda LoRe, president and chief executive officer of Frederick’s of Hollywood keynote speakers for the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM).

February 25, 2009
DM Days 2009 New York Conference & Expo Bolder. Better. The Direct Marketing Association (DMA) today announced a bolder, better 2009 DM Days New York Conference & Expo. DM Days is set to take place June 16-18 at the Jacob K. Javits Convention Center in New York.

February 25, 2009
DM Days 2009 New York Conference & Expo Bolder. Better. The Direct Marketing Association (DMA) today announced a bolder, better 2009 DM Days New York Conference & Expo. DM Days is set to take place June 16-18 at the Jacob K. Javits Convention Center in New York.

February 25, 2009
DMA OFFERS MEDIATION AND ARBITRATION SERVICES TO MEMBERS

February 24, 2009
NCOF 2009 Special Features are a Sure Bet The Direct Marketing Association (DMA) and Multichannel Merchant today announced the special features added to this year’s National Conference on Operations & Fulfillment (NCOF). In addition to the tried and true strategies of Ask the Experts sessions and the Executive Summit, this year’s 19th annual conference will also include an NCOF First-Timers event, an Onsite Tour at Zappos.com, and an Event Mentor Program.

February 23, 2009
DMA Releases New Direct Marketing Employment Overview Report The Direct Marketing Association (DMA) today released the Direct Marketing Employment Overview Report.

February 20, 2009
DMEF Unveils New 'Direct@Work' Case Study Obama Versus Clinton: The YouTube Primary The Direct Marketing Educational Foundation (DMEF) today unveiled the “Obama versus Clinton: The YouTube Primary” case study, written by John Deighton, DMEF Board Member and Harvard Business School Professor, and Leora Kornfeld, Research Associate, on the “Direct@Work” section of its website.

February 17, 2009
DMA and Multichannel Merchant Present ACCM 2009 Direct Marketing Association (DMA) and Multichannel Merchant host the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM).

February 11, 2009
'The Great Email Debate' Panel Opens Day Two of Email Evolution Conference The second annual Email Evolution Conference, the event for email marketers, hosted by the Email Experience Council (eec) and the Direct Marketing Association (DMA), today opened the final day of conference programming with the exciting keynote panel presentation entitled “The Great Email Debate.”

February 10, 2009
Direct Marketing Provocateur Stan Rapp Sounds Wake-Up Call for Madison Avenue at Second Annual Email Evolution Conference The second annual Email Evolution Conference, the event for email marketers, hosted by the Email Experience Council (eec) and the Direct Marketing Association (DMA), today kicked off at the Westin Kierland in Scottsdale, Arizona. Direct marketing icon Stan Rapp, chairman of Engauge, welcomed attendees this morning with his opening keynote presentation entitled “The Writing on the Wall for Winning in 2009: It’s the E-Conomy, Stupid!”

February 5, 2009
DMA Testifies Against Streamlined Sales And Use Tax Agreement Before The Florida Senate Committee on Finance and Tax

February 4, 2009
Keynote Speakers Announced for National Conference on Operations & Fulfillment (NCOF) The Direct Marketing Association (DMA) and Multichannel Merchant announce three creative visionaries: Nolan W. Burris, president & chief vision-eer, Visionistics Enterprises, Inc., Robert Stephens, founder and chief executive officer, Geek Squad, and Kathleen Peterson, chief vision officer, PowerHouse Consulting, Inc. keynote speakers for the 2009 National Conference on Operation & Fulfillment (NCOF).

February 3, 2009
DMA'S CATALOG ON THE ROAD CONFERENCE KICKS OFF

February 2, 2009
DMA Releases 2009 'Statistical Fact Book' The Direct Marketing Association (DMA) today released the 2009 Edition of its Statistical Fact Book.

January 30, 2009
The Nonprofit Federation of the DMA Honors Mal Warwick with Max L. Heart Nonprofit Achievement Award The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced that Mal Warwick, Founder & Chairman, Mal Warwick Associates, has been selected as the 2009 recipient of its Max L. Hart Nonprofit Achievement Award, which recognizes outstanding achievement by an individual within the nonprofit community. The award was presented at a luncheon today during the Federation’s 2009 Washington Nonprofit Conference, which concludes this afternoon at the Renaissance Hotel in Washington, DC.

January 29, 2009
DMA Kicks Off 2009 International ECHO Awards Competition The Direct Marketing Association (DMA) today kicked off its 2009 International ECHO Awards competition. The awards recognize the world’s outstanding integrated, multichannel direct marketing campaigns based on excellence in innovative strategy, creativity, and results. Deadline for submissions is April 24, 2009.

January 28, 2009
Email Immersion at the Second Annual Email Evolution Conference The Email Experience Council (eec) and the Direct Marketing Association (DMA), together will host the second annual Email Evolution Conference, the event for email marketers, February 9-11 at the Westin Kierland in Scottsdale, Arizona.

January 27, 2009
DMA Circulation Council to Induct Pete Pedersen Into Circulation Hall of Fame The Direct Marketing Association’s (DMA) Circulation Council today announced it will induct Pete Pedersen, former executive director, Publisher Relations for Publisher’s Clearing House (PCH) into the DMA Circulation Hall of Fame. The award will be presented at a ceremony during DMA’s 23rd Annual Circulation Day, on February 3, at the Marriot Marquis in New York City.

January 21, 2009
DMA and Multichannel Merchant Present the National Conference on Operations & Fulfillment (NCOF) Direct Marketing Association (DMA) and Multichannel Merchant host the 19th Annual National Conference on Operations & Fulfillment (NCOF), sponsored by the United States Postal Service (USPS).

January 16, 2009
DMA Premieres First of Its Kind 'Hispanic Direct Marketing: Techniques & Best Practices' Report The Direct Marketing Association (DMA) premieres the “Hispanic Direct Marketing: Techniques and Best Practices” report.

January 15, 2009
Email Experience Council Presents Second Annual Email Evolution Conference The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), hosts the second annual Email Evolution Conference.

January 15, 2009
MEDIA ADVISORY: The Nonprofit Federation of the Direct Marketing Association (DMANF) is having its 2009 Washington Nonprofit Conference

January 15, 2009
DMEF Calls for Nominations for 2009 'Rising Stars' and 'Corporate Commitment' Awards The Direct Marketing Educational Foundation (DMEF) today announced it is welcoming nominations for its 2009 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Monday, February 23, 2009.

January 13, 2009
DMA Announces Keynote Speakers for 23rd Annual Circulation Day Direct Marketing Association (DMA) today announced that Johnny McIntosh of Southern Living At HOME, and Eileen Naughton of Google will be keynote speakers for the 23rd annual Circulation Day, taking place on February 3 at the Marriot Marquis in New York City.

January 12, 2009
DMA Releases First-Ever 'Future of Direct Marketing' Report The Direct Marketing Association (DMA) today released the first-ever “Future of Direct Marketing” qualitative report.

December 10, 2008
S. Murray Gaylord and NYTimes.com Present Today's NCDM 2008 Keynote The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine will conclude today at the Gaylord Palms resort in Orlando, Florida. S. Murray Gaylord, vice president, marketing and customer insights for NYTimes.com addressed attendees this morning with his keynote presentation entitled “What You Can Do to Win and Measure Success in the Digital Revolution.”

December 9, 2008
2008 NCDM Database Excellence Awards Presented Today in Orlando The Direct Marketing Association (DMA) and DIRECT magazine today announced the 2008 NCDM Database Excellence Awards winners.

December 8, 2008
The Walt Disney Company and Tom Boyles Invite You To Be Their Guest at Today's 2008 NCDM Keynote The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, today kicked off at the Gaylord Palms Resort in Orlando, Florida. This afternoon, Tom Boyles, senior vice president, global customer managed relationships for the Walt Disney Company will address attendees during his luncheon keynote entitled “Understanding the Customer Focused Journey and Where It’s Likely To Go.”

December 4, 2008
DMA Names Jodie Sangster Vice President, Global Compliance Direct Marketing Association (DMA) today announced that Jodie Sangster, in-house legal counsel and chief privacy and compliance officer, Acxiom Asia Pacific, has joined DMA as its vice president, global compliance. She will report directly to Senny Boone, senior vice president, corporate and social responsibility and will be based in DMA’s Washington, DC office.

December 2, 2008
2008 NCDM Database Excellence Awards Finalists Announced The Direct Marketing Association (DMA) and DIRECT magazine today announced the ten finalists of the 2008 NCDM Database Excellence Awards.

November 25, 2008
DMA Premieres Library of ECHO Awards Case Studies The Direct Marketing Association (DMA) today announced its new Library of ECHO Awards Case Studies, a web-based subscription plan allowing viewers to read the marketing strategies, dive deep into media selections and tactics, click around creatives, as well as see award winning results from DMA’s 2008 International ECHO Awards winners.

November 24, 2008
Five Tracks, Six Intensive Sessions, and 40 Concurrent Sessions to be Featured at NCDM 2008 The National Center for Database Marketing (NCDM) 2008 conference, co-produced by the Direct Marketing Association (DMA) and DIRECT magazine, is taking the lead on offering comprehensive education to marketers entering the new era of database marketing.

November 19, 2008
Email Experience Council Releases Retail Email Subscription Benchmark Study The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of its third annual “Retail Email Subscription Benchmark Study.” The new study examined the opt-in practices of 120 of the top online retailers tracked via the Retail Email Blog and found that there is a clear trend toward richer subscription processes.

November 19, 2008
NCDM Announces Keynote Speakers for 2008 Conference The National Center for Database Marketing (NCDM) today announced its keynote speakers for the upcoming NCDM 2008 Conference. Co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, NCDM will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida.

November 18, 2008
Direct Marketing Educational Foundation Hosts Student Career Forum The Direct Marketing Educational Foundation (DMEF) recently hosted its Annual Student Career Forum at the Ney Center in New York City, carrying on the annual tradition first initiated by The Lee Epstein Fund. The Forum is sponsored in large part by The Lee Epstein Fund, which was created as a DMEF Endowment Trust to continue the vision of its namesake to support students and their educational needs. With over 100 students from tri-state area colleges and universities in attendance, DMEF worked diligently on its mission: to attract, educate, and place top college students in the business of direct/interactive marketing.

November 11, 2008
DMA Praises FTC for Improving Accuracy of National Do Not Call Registry by Addressing List Hygiene Issues Direct Marketing Association (DMA) president and CEO John A. Greco, Jr. today praised the Federal Trade Commission (FTC) for improving the accuracy of the National Do Not Call Registry by hiring an outside contractor to remove disconnected, reassigned and abandoned phone numbers from the registry. The action, which was encouraged and prompted by the DMA, was highlighted in the FTC’s report to Congress Regarding the Accuracy of the Do Not Call Registry pursuant to the Do-Not-Call Improvement Act of 2007 (DNCIA).

November 11, 2008
National Center for Database Marketing (NCDM) Spotlights Special Features of 2008 Event The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida. As the role of today’s database marketer evolves and economic pressures affect bottom lines, attending NCDM 2008 is vital preparation for entering the new era of database marketing.

November 3, 2008
Call for Nominations eec People's Choice: 2009 Best in Email Award The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced a call for nominations for the eec People’s Choice: 2009 Best in Email Award. The award, which debuted last year as the Email Performance Award, will be presented to an individual or organization that has created an email marketing campaign which best demonstrates the full power of the email marketing channel.

November 3, 2008
NATIONAL CENTER FOR DATABASE MARKETING (NCDM) 2008 CONFERENCE & EXHIBITION TO BE HELD DECEMBER 8-10, 2008

October 29, 2008
Direct Marketing Association Announces Partnership with China Direct Mail Association The Direct Marketing Association (DMA) today announced a partnership with the China Direct Mail Association (CDMA), which is owned by the China Post, to promote business development in light of the economic globalization and blooming direct mail business across China.

October 21, 2008
Call for Nominations: DMANF's 2009 Max L. Hart Nonprofit Achievement Award Each year, the Direct Marketing Association Nonprofit Federation (DMANF) presents the Max L. Hart Nonprofit Achievement Award to an exceptional fundraising professional who has a strong track record of service, leadership, innovation, and integrity. The DMANF is now seeking nominations for the 2009 award, and the deadline for submission is Friday, November 7, 2008.

October 15, 2008
DMA PRESENTS 2008 INTERNATIONAL ECHO AWARDS: COMPLETE LIST OF WINNERS DMA presented its 2008 International ECHO Awards at the Bellagio Las Vegas during DMA08 Conference & Exhibiton on Tuesday night, Oct. 14. The following is the complete list of this year's winners.

October 15, 2008
DMA PRESENTS 2008 INTERNATIONAL ECHO AWARDS DURING DMA08 IN LAS VEGAS The Direct Marketing Association (DMA) last evening presented its 2008 International ECHO Awards during a ceremony hosted by "Tonight Show" host Jay Leno at the Bellagio Las Vegas. DMA presented a total of 92 ECHO Awards to multichannel direct marketing campaigns from all over the globe.

October 15, 2008
DMA Introduces 'Green Marketing' Professional Development Program: A Certificate in Eco-Responsible Marketing For the first time in marketing, professionals have an opportunity to earn "green marketing" career education credentials through the DMA Certificate in Environmentally Responsible Marketing (ERM), a new program of the Direct Marketing Association (DMA). Professionals who complete the 11-course curriculum will earn an ERM Certificate, and will gain knowledge and tools to consider environmental outcomes in their overall direct marketing planning, strategy, and tactical decision-making.

October 14, 2008
DMA Names eBay 2008 Marketer of the Year During DMA08 in Las Vegas The Direct Marketing Association (DMA) today honored eBay with their 2008 Marketer of the Year Award during a ceremony at the Las Vegas Convention Center, held during the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.

October 14, 2008
Jan Brandt, Andi Emerson, W. Howard Lester, Charles Williams Inducted Into DMA's 2008 Hall of Fame During DMA08 in Las Vegas The Direct Marketing Association (DMA) today announced its 2008 Hall of Fame inductees: Jan Brandt, member, Pilot Group and chairman of North American Membership Group; the late Andi Emerson, founder, president, and board chair, John Caples International Awards; W. Howard Lester, chairman of the board and chief executive officer, Williams-Sonoma; and Charles Williams, founder and director emeritus, Williams-Sonoma.

October 14, 2008
Two New Directors Join DMA Board for 2008-2009 The Direct Marketing Association (DMA) today announced that two members will be joining the Board of Directors for 2008-2009 to fill two unexpired terms. They will be joining 15 newly elected members, one ex-officio member, as well as 22 other sitting Board members. They are: Kimberley Partoll, executive vice president, Paid Services & New Ventures, AOL, and Gian-Carlo Peressutti, senior vice president of public affairs, R.R. Donnelley.

October 13, 2008
Direct Marketing Educational Foundation Honors Jon Roska and Scholastic at Annual Awards Dinner The Direct Marketing Educational Foundation (DMEF) gathered hundreds of direct marketing professionals Saturday night at the Bellagio Hotel, Las Vegas for their Annual Awards Dinner, held in conjunction with the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.

October 13, 2008
Direct Marketing Association Announces Future of Business-to-Consumer Communications The Direct Marketing Association (DMA), the trusted consumer preference service leader in America for the past 36 years, today announced the launch of its newly expanded consumer choice portal site, DMAchoice.org. The announcement was made today by DMA President & CEO, John A. Greco, Jr., at the DMA08 Conference and Exhibition, the Global Event for Integrated Marketing, in Las Vegas, Nevada.

October 13, 2008
DIRECT MARKETING ADVERTISING EXPENDITURES ACCOUNT FOR 53% OF TOTAL ADVERTISING EXPENDITURES, DMA S 'POWER OF DIRECT MARKETING' REPORT UNVEILS The Direct Marketing Association (DMA) today released The Power of Direct Marketing, an annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA08 Conference and Exhibition, the Global Event for Integrated Marketing.

October 13, 2008
DMA S QUARTERLY BUSINESS REVIEW (QBR) FINDS DIRECT MARKETERS LOOKING TO MODEST GROWTH DESPITE DECLINE IN YEAR-OVER-YEAR REVENUE FOR QUARTER III The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the third quarter of 2008, complete with 2009 forecasts for marketers and suppliers, in conjunction with the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.

October 12, 2008
DMA Board Elects Kelly Browning 2009 Chairman of the Board; Sixteen New Directors Joined Board at Annual Business Meeting The Direct Marketing Association (DMA) Board of Directors today announced the election of new officers and Board members for 2008-2009. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the Bellagio Hotel and Casino, Las Vegas.

October 11, 2008
Direct Marketing Association Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas r u Connected? DMA today kicks off DMA08 Conference & Exhibition, the Global Event for Integrated Marketing in Las Vegas, Nevada, asking the question, “r u Connected?” Las Vegas is a mecca for shopping, dining, entertainment, and even family vacations.

October 11, 2008
DIRECT MARKETING EDUCATIONAL FOUNDATION ELECTS GARY S. LABEN 2009 CHAIRMAN OF THE BOARD The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and thirteen new members to its Board of Trustees for 2008-2009. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Bellagio Hotel, Las Vegas.

October 6, 2008
DMA Utilizes Specialized "Voice of Customer" Research to Improve DMA08 and Future Conferences The Direct Marketing Association (DMA) is nearing the kick-off of this year’s annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing. DMA is more committed than ever to providing a vibrant and relevant conference for both the loyal marketers who have been attending for years and the new generation of marketers attending in Las Vegas this year, for the first time.

October 3, 2008
Direct Marketing Association Announces Partnership to Create Arab DMA in Saudi Arabia The Direct Marketing Association (DMA) today announced a partnership with Direct Marketing Services YMH LLC, who is currently in a joint venture with the Saudi Post, to develop the direct mail industry and work toward the creation and operation of the Arab Direct Marketing Association (ADMA), as well as develop direct marketing across the global Pan-Arab community.

October 1, 2008
Email Experience Council Releases Email Marketing Q&A's The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of the Email Marketing Q&A’s, a set of 20 commonly asked email marketing questions and their answers.

September 29, 2008
DMA08 Connects Web 2.Next With Attendees Puts Conference in their Hands For the first time ever, the Direct Marketing Association’s (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.

September 29, 2008
DMA08 Connects Web 2.Next With Attendees Puts Conference in their Hands For the first time ever, the Direct Marketing Association’s (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.

September 29, 2008
DMA08 Connects Web 2.Next With Attendees Puts Conference in their Hands For the first time ever, the Direct Marketing Association’s (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.

September 29, 2008
DMA08 Connects Web 2.Next With Attendees Puts Conference in their Hands For the first time ever, the Direct Marketing Association’s (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.

September 26, 2008
DMA Names Neil C. O'Keefe as Vice President Catalog and Multichannel Merchant Segment Direct Marketing Association (DMA) today announced that Neil C. O’Keefe, vice president, marketing for Spiegel Brands, will join DMA as its vice president, catalog and multichannel merchant segment, reporting directly to Ken Ebeling, senior vice president, member and segment services. O’Keefe will begin on September 30 and will be based in DMA’s New York headquarters.

September 24, 2008
Direct Marketing Educational Foundation Announces Inaugural Shankar-Spiegel Award Winner The Direct Marketing Educational Foundation (DMEF) today announced that Anita Man Luo of the University of Connecticut will be presented with the first-ever DMEF Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing. Andrew Stephen of Columbia University and Seshadri Tirunillai of the University of Southern California will receive Honorable Mentions.

September 16, 2008
DMA's Qarterly Business Review (QBR) for Quarter II Indicates Growth in Profitability Despite Decline in Year-Over-Year Revenue The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2008.

September 4, 2008
DIRECT MARKETING ASSOCIATION NAMES SENNY BOONE AS NEW SENIOR VICE PRESIDENT, CORPORATE AND SOCIAL RESPONSIBILITY

September 2, 2008
Direct Marketing Educational Foundation Announces Partnership with Elsevier The Direct Marketing Educational Foundation (DMEF) today announced a new publishing partnership for the Journal of Interactive Marketing® (JIM). Effective January 1, 2009, Elsevier will be publisher of the JIM, making the latest research available both in print and online. The JIM is regarded as the leading peer-reviewed, academic research journal in the areas of direct, interactive, database, and Internet marketing.

August 27, 2008
'Loyalty Programs: A Cross Industry-Analysis of Usage and Effectiveness' The Direct Marketing Association (DMA) today released “Loyalty Programs: A Cross-Industry Analysis of Usage and Effectiveness.” This first-ever report, which focuses solely on loyalty marketing, is designed to provide marketers with a snapshot view of loyalty marketing strategies as a whole, as well as within different industry segments.

August 26, 2008
Email Experience Council Releases Retail Email Guide to the Holiday Season The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of the Retail Email Guide to the Holiday Season.

August 25, 2008
Direct Marketing Association Launches DMA Career Center The Direct Marketing Association (DMA) today launched the newly designed DMA Career Center, the largest online career center for direct marketing professionals.

August 25, 2008
Direct Marketing Association Launches DMA Career Center The Direct Marketing Association (DMA) today launched the newly designed DMA Career Center, the largest online career center for direct marketing professionals.

August 21, 2008
Email Experience Council Announces Roundtable and Advisory Committee Chair Election Results The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the 2008 Member Roundtables and Advisory Committee chair election results.

August 20, 2008
DMA Releases 16th Annual 'State of the Catalog Industry' The Direct Marketing Association (DMA) today released the “State of the Catalog Industry, 2008 edition.” Now in its 16th year, the report has continued to evolve since its first publication. There have been numerous changes in technology, techniques, and the industry as a whole. DMA’s survey and report has changed accordingly, although its purpose to present baseline metrics for companies who sell goods to consumers and businesses from a remote location, has remained the same.

August 13, 2008
DMANF Recognizes Operation Smile as 2008 Nonprofit Organization of the Year The Direct Marketing Association’s Nonprofit Federation (DMANF) today announced that Operation Smile is the winner of its 2008 Nonprofit Organization of the Year Award, which annually recognizes an outstanding achievement by a nonprofit organization using direct-response marketing to advance its mission. The award will be presented on Friday, August 15 at a luncheon that will conclude the DMANF’s New York Nonprofit Conference, which will be held August 14-15 at the world-famous Waldorf=Astoria Hotel in Manhattan.

August 13, 2008
DMA08 Connects Attendees to State of the Art Education The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition will give attendees valuable tools to effectively target and retain their customers. At DMA08, the Global Event for Integrated Marketing, being held October 11–16 in Las Vegas, attendees will be trained by the most experienced marketers when they participate in the Direct Marketing Basics and the Database & Analytics educational tracks.

August 13, 2008
Email Experience Council Launches Speakers Bureau e Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the official launch of the eec Speakers Bureau. Composed of experienced eec members, the speakers have committed to making themselves available to speak at events that currently have little or no programming about email marketing.

August 12, 2008
2008 DMA Hall of Fame Winners Announced: Jan Brandt, Andi Emerson, W. Howard Lester, Charles Williams The Direct Marketing Association (DMA) today announced its 2008 Hall of Fame inductees: Jan Brandt, vice chair emeritus, AOL and member, Pilot Group; the late Andi Emerson, founder, president, and board chair, John Caples International Awards; W. Howard Lester, chairman of the board and chief executive officer, Williams-Sonoma; and Charles Williams, founder and director emeritus, Williams-Sonoma.

August 11, 2008
'Direct Mail Best Practices, Benchmarks, and Strategies' DMA Releases First of Its Kind Report The Direct Marketing Association (DMA) today released “Direct Mail Best Practices, Benchmarks, and Strategies,” an inaugural report designed to provide knowledge of current best practices in the direct mail arena.

July 30, 2008
MEDIA ADVISORY: DMANF TO ANNOUNCE WINNER OF 2008 ORGANIZATION OF THE YEAR AWARD Winner will be Announced at Conclusion of DMANF’s 2008 New York Nonprofit Conference

July 29, 2008
DMA08 Extra Opportunities, Special Sessions and Events for Attendees The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that runs October 11-16 in Las Vegas, will offer attendees special attention. Whether it’s a full day of Spanish language programming or the brand new DMA08 Master Class, attendees will find exactly what they’re looking for.

July 28, 2008
Direct Marketing Educational Foundation Announces 2008 Collegiate ECHO Awards Winners The Direct Marketing Educational Foundation (DMEF) today announced the winners of the 2008 DMEF Collegiate ECHO Awards: The University of Northern Colorado (undergraduate team), and Baruch College (graduate team). The 2008 competition, sponsored by Pitney Bowes — an internationally recognized, leading provider of mailstream technology solutions — was conducted during the Fall 2007 and Spring 2008 semesters and attracted entries from colleges nationwide. Litle & Co. will be sponsoring the cash prizes for each winning team.

July 22, 2008
Direct Marketing Educational Foundation Announces Annual Awards Recipients to be Honored During DMA08 in Las Vegas The Direct Marketing Educational Foundation (DMEF) today announced that Jon Roska, founder, CEO, and chief creative officer of Roska Direct Advertising, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Seth D. Radwell, president of e-Scholastic and executive vice president of Scholastic will be presented with the DMEF Corporate Leadership Award on behalf of Scholastic; and Edward C. Malthouse, Ph.D., professor of Integrated Marketing Communications at the Medill School of Journalism at Northwestern University, will receive the 2008 Robert B. Clarke Outstanding Educator Award.

July 22, 2008
DMA Names Linda A. Woolley Executive Vice President, Government Affairs Direct Marketing Association (DMA) President & CEO John A. Greco, Jr. announced today that Linda A. Woolley will join DMA as Executive Vice President, Government Affairs. Reporting directly to Greco, Woolley will begin on Monday, August 11, 2008, and will be based in DMA’s Washington, DC office.

July 21, 2008
DMA08 Welcomes Attendees to Las Vegas, the "Entertainment Capital of the World" Attendees at the Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will find that Las Vegas is definitely not just a place to gamble. The “Entertainment Capital of the World” boasts a variety of attractions that will keep conference-goers entertained throughout the six-day event, which runs between October 11 and 16.

July 17, 2008
Text Messaging Most Often Recalled Mobile Marketing Technique The Direct Marketing Association (DMA) today released the results of its first-ever quantitative research effort in the area of mobile marketing. The online survey indicated that text messaging is by far the most often cited mobile marketing method — accounting for 70 percent of consumer mobile marketing responses - compared to a 41 percent response rate to surveys and a 30 percent response rate for e-mail offers.

July 16, 2008
DMA Announces First Environmental Goal in the Area of Solid Waste Source Reduction The Direct Marketing Association (DMA) continues to build its environmental action program. Today, the DMA Board of Directors announced its first public and measurable “green” goal toward achieving continuous environmental improvement in the US direct marketing community. This new, five-year goal seeks to improve the relevance, deliverability, and carbon footprint of direct mail through widespread marketer adoption of key list hygiene practices. Each practice is part of the DMA Board’s “Green 15” environmental performance resolution, which was passed in 2007.

July 16, 2008
DMA08 To Offer Pre-Conference Intensive Workshops The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that runs October 11-16 in Las Vegas, continues this year’s educational focus by offering additional comprehensive instruction with its Pre-Conference Intensive Workshops.

July 14, 2008
DMA WELCOMES FTC STATEMENT THAT SELF REGULATION CONTINUES TO BE BEST APPROACH TO BEHAVIORAL ADVERTISING

July 11, 2008
THE NONPROFIT FEDERATION OF THE DIRECT MARKETING ASSOCIATION ANNOUNCES NAMES OF INCOMING ADVISORY COUNCIL MEMBERS

July 1, 2008
DMA08's Thought Leadership Series To Provide Insight Into Integrated Marketing's Best Practices The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that will be held October 11–16 in Las Vegas, will feature a two-day Thought Leadership series that will present attendees with the latest in best practices, marketing solutions, and management insight. DMA08’s Thought Leadership series — running October 13 and 14 — will consist of valuable sessions that will leave attendees inspired, engaged, and fully connected to the entire direct marketing community.

June 25, 2008
At DMA08 in Las Vegas, Educational Tracks Take Center Stage The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that will be held October 11–16 in Las Vegas, will provide nine leading-edge educational tracks to help marketers strategize and become masters of their craft. Two of those nine tracks — Acquisition & Prospecting and Creative Strategy — are back by popular demand from last year’s conference.

June 19, 2008
LAUNCH OF DMA'S RECYCLE PLEASE CAMPAIGN GAINS MOMENTUM Pitney Bowes Inc. and the Metropolitan Museum of Art Join Over 80 Companies and Nonprofit Organizations in Participating in DMA’s ‘Recycle Please’ Campaign

June 19, 2008
DMEF Kicks Off Second Year of Direct Marketing Leadership Development Program The Direct Marketing Educational Foundation (DMEF) today announced the kick off of the second year of its Direct Marketing Leadership Development Program (DMLDP), an innovative, next-generation, rotational program designed to provide carefully selected and highly qualified recent graduates (program associates) with valuable employment experience through a unique combination of work settings.

June 18, 2008
WITH FCC ACTION, DMA AWAITS FTC REPORT ON ACCURACY OF NATIONAL DO NOT CALL REGISTRY

June 16, 2008
DMA Releases 'The Integrated Marketing Media Mix' Report The Direct Marketing Association (DMA) today released “The Integrated Marketing Media Mix,” a report designed to fill the gap between how marketers use media in integrated campaigns and their growing importance within the greater direct marketing community.

June 11, 2008
DMA TESTIFIES BEFORE SENATE ON IMPACT AND POLICY IMPLICATIONS OF SPYWARE ON CONSUMERS AND BUSINESSES

June 5, 2008
EMAIL EXPERIENCE COUNCIL RELEASES RETAIL EMAIL RENDERING BENCHMARK STUDY The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of its “Retail Email Rendering Benchmark Study.” The new study examines the email design practices of 104 top online retailers tracked via RetailEmail.Blogspot, and examines their performance in an images-off email environment. It also includes the results of a survey of 472 marketers regarding rendering issues, conducted in conjunction with SubscriberMail, the sponsor of this study.

June 5, 2008
DMA's Quarterly Business Review (QBR) for Quarter 1 Indicates Softness in Year-Over-Year Revenue The Direct Marketing Association (DMA) today released the Quarterly Business Review (QBR) for the first quarter of 2008. The report details how the greater direct marketing community — including direct marketers, agencies, and suppliers — collectively experienced a revenue dip following eighteen consecutive quarters of positive results.

June 3, 2008
ALC SPONSORS MAIL MOVES AMERICA KIOSK AT DM DAYS NEW YORK The Direct Marketing Association (DMA) today announced that American List Counsel (ALC) will sponsor the Mail Moves America (MMA) kiosk during DM Days New York Conference & Expo, which is being held June 10-12 at the Jacob K. Javits Convention Center in New York City.

May 30, 2008
All Systems 'Go' for DM Days New York Conference & Expo 2008 The Direct Marketing Association’s (DMA) DM Days New York Conference & Expo has undergone several changes this year -- from going mobile to the addition of four popular events -- it is a must for every direct marketer.

May 28, 2008
TY PENNINGTON, JOSEPH JAFFE, CHRISTIE HEFNER, AND CRAIG NEWMARK TO KEYNOTE DMA08 The Direct Marketing Association (DMA) today announced keynote speakers for DMA08 Conference & Exhibition, taking place October 11-16 at the Las Vegas Convention Center. “Extreme Makeover: Home Edition” host Ty Pennington, crayon’s Joseph Jaffe, Playboy’s Christie Hefner, and Craigslist's Craig Newmark will headline during the global event for integrated marketing.

May 23, 2008
All Marketers Stay on Track at 2008 DM Days NY Conference & Expo During the Direct Marketing Association’s (DMA) DM Days New York Conference & Expo, marketers have the chance to do it all. This year, the greater DM Days programming includes FastForward, International Day, Directo Day, List Day, and five solution showdowns where vendors face off, on the exhibit floor, to provide solutions to real-life scenarios. With so much to see and do, it will be important for marketers to stay on track to get the most out of the expert training provided. The conference is being held June 10–12 at the Jacob K. Javits Convention Center in New York City.

May 21, 2008
MULTICHANNEL MERCHANT PRESENTS 2008 MCM AWARDS Top Honors Given to The Republic of Tea, eBags, Black Box, and L.L. Bean

May 21, 2008
AUTHOR KEITH WARDELL PUTS MARKETERS BACK IN THE DRIVER'S SEAT AT 25TH ANNUAL CONFERENCE FOR CATALOG AND MULTICHANNEL MERCHANTS

May 21, 2008
DMANF TESTIFIES ON UNIVERSAL SERVICE OBLIGATION OF US POSTAL SERVICE AND POSTAL MONOPOLY

May 20, 2008
Fair Indigo CEO Bill Bass Speaks of Style with a Conscience at 25th Annual Conference for Catalog and Multichannel Merchants Fair Indigo Chief Executive Officer Bill Bass today keynoted at the 25th Annual Conference for Catalog and Multichannel Merchants (ACCM) in Orlando. Co-produced by the Direct Marketing Association (DMA) and MULTICHANNEL MERCHANT, ACCM concludes on May 22.

May 19, 2008
DMA Releases 'Catalog Design: Methods and Strategies to Increase Sales' DMA releases a first of its kind report that presents catalogers with benchmarks in catalog design elements.

May 19, 2008
ACCM Keynote Panel Discussion: The Multichannel Consumer Unmasked Today, at the 25th Annual Conference for Catalog and Multichannel Merchants (ACCM) in Orlando, a keynote panel explored issues affecting multichannel commerce. ACCM's Brunch and Power Forum, entitled 'The Mystique of the Multichannel Customer: "What Engages Customers and Prospects?" was held at the Gaylord Palms Resort.

May 15, 2008
You Ask the Questions: DM Days NY Conference & Expo Answers with 'Ask the Experts' Roundtables During the Direct Marketing Association’s (DMA) DM Days New York Conference & Expo, marketers who missed a session, need a recap, want to learn more, or just have a specific question are invited to attend the “Ask the Experts” roundtable question-and-answer forums. DM Days New York Conference & Expo is being held June 10–12 at the Jacob K. Javits Convention Center in New York City.

May 13, 2008
DMA APPLAUDS FTC'S APPROVAL OF NEW RULE PROVISIONS UNDER CAN-SPAM ACT

May 8, 2008
DMA08 Exhibition Hall: Go Beyond the Booth The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will boast the largest exhibit hall for all integrated marketing solutions. That’s why reserving a booth at DMA08 is like getting a front-row seat at the best show in town along with a backstage pass to the multichannel marketplace of today — and tomorrow. DMA08 will be held October 11-16 at the Las Vegas Convention Center.

May 7, 2008
DMA Launches Specialized Research To Improve Future DM Days NY Conferences DM Days New York Conference & Expo has a long and respected history. The Direct Marketing Association (DMA) wanted to ensure that it remains a vibrant and relevant conference for both the loyal marketers who have been attending for years and the new generation of marketers.

May 6, 2008
Multichannel Medicine: Critiques and More at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) Catalog, website, and email creative critiques and the “Ask the Doctor” Multichannel Merchant Medical Center will help cure what ails multichannel marketing efforts. All this will happen during the conference being co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant, which will take place May 19-22 in Orlando, FL.

May 1, 2008
Jay Leno Headlines International ECHO Awards at DMA08 Emmy Award-winning “Tonight Show” host Jay Leno, who is known for ironic comedy, will soon be “Jaywalking” with multichannel direct marketers as he headlines the 2008 International ECHO Awards Ceremony & Gala (www.dma-echo.org). This event that honors the best in direct marketing will take place on Tuesday evening, October 14 at the Bellagio Las Vegas, during the DMA08 Conference & Exhibition at the Las Vegas Convention Center (October 11-16).

April 30, 2008
DMA Releases 'New Media Emergence in DM & Brand'; To Host May 7 Virtual Seminar The Direct Marketing Association (DMA) today released “New Media Emergence in DM & Brand,” a report that investigates Web 2.0 as the platform which converges all marketing. The new DMA study addresses a wide range of issues surrounding direct marketing and branding, and specifically, their integration of new Web 2.0 new media, including blogs, virtual words, social networks, user-generated content, RSS feeds, and Wikis.

April 30, 2008
DMEF Calls for Nominations for 2008 'Edward N. Mayer, Jr. Education Leadership' and 'Corporate Leadership' Awards The Board of Trustees of the Direct Marketing Educational Foundation (DMEF) today announce it is now accepting nominations for both the 2008 DMEF Edward N. Mayer, Jr. Education Leadership Award, and the 2008 DMEF Corporate Leadership Award.

April 29, 2008
DMEF Launches First Podcast The Direct Marketing Educational Foundation (DMEF) today launched its first-ever podcast of a virtual roundtable entitled “The Next Generation of Leaders Discuss the Next Generation of Challenges for Direct Marketing.”

April 29, 2008
DMA List & Data Council Announces 2008 Award Winners; 'Innovation Award' Debuts The Direct Marketing Association’s (DMA) List & Data Council today announced the winners of its highest honors, including its first-ever Industry Innovation Award. The new accolade, along with the 2008 List Leader of the Year and Ron Davis Young List Professional of the Year honors, will be presented during a June 9 awards dinner — coinciding with DM Days New York Conference & Expo.

April 28, 2008
For First Time, DMA 'Goes Mobile' at 2008 DM Days New York Conference & Expo A complete conference guide in a cell phone? As the 2008 DM Days New York Conference & Expo goes mobile — a first for a Direct Marketing Association (DMA) conference — attendees will be able to employ their cell phones to help them navigate the three-day event. DM Days will be held June 10-12 at the Jacob K. Javits Convention Center in New York, NY.

April 25, 2008
Nonprofit Federation of the DMA Calls for Nominations for 2008 Nonprofit Organization of the Year Each year, the Nonprofit Federation of the Direct Marketing Association recognizes an outstanding nonprofit group with its Organization of the Year Award. This year’s deadline for nominations is Friday, May 16, 2008.

April 24, 2008
DMA's Charles Prescott Re-elected to FEDMA Board and Vice Chairman The Direct Marketing Association (DMA) today announced that Charles A. Prescott, DMA vice president of Global Knowledge Network Services, was re-elected to a two-year term as a member of the Board of Directors of the Federation of European Direct and Interactive Marketing (FEDMA). Additionally, Prescott was re-elected as one of the Board’s four vice chairmen.

April 23, 2008
Hands-on Labs Strengthen Web Skills at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) Transcendentalist writer Ralph Waldo Emerson once said, “All life is an experiment.” But few of life’s experiments offer a chance at an absolute solution. Enter the Website Usability and Search Engine Marketing Labs at the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM). Co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant, ACCM will take place May 19-22 at the Gaylord Palms Resort in Orlando, FL.

April 22, 2008
DMA08 to Offer Nine Tracks of Educational Programming to Improve Marketers' Strategies, ROI The Direct Marketing Association (DMA) is planning ahead to help marketers strategize and become masters of their craft by providing nine leading-edge educational tracks during DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, which will be held October 11–16 in Las Vegas.

April 21, 2008
At 2008 DM Days New York, Exhibit Hall is the Center of Action This year, DM Days New York Conference & Expo will take marketers directly to the hub of innovation — the DM Days Exhibit Hall — where attendees can capitalize on being right where the action is. With sessions conducted right on the Exhibit Hall floor during DM Days, conferees can just lean over and touch the technology, which will last from June 10-12 at the Jacob K. Javits Convention Center in New York, NY.

April 17, 2008
DMA Research Now Selling Database Licenses Now, for the first time, DMA is making its research available for licensing — with its groundbreaking Consumer Response Database. Additional studies will follow, allowing marketers to mine these other rich databases, segmenting the information any way they please.

April 16, 2008
Email Experience Council Partners with Iconix to Fight Email Fraud eec, DMA's email marketing arm, announced that it has partnered with Iconix, the leading provider of visual email identification solutions, and joined the more than 500 senders protected from email fraud by the Iconix Truemark service.

April 14, 2008
DMA Asks: 'r u Connected?' Newly positioned as “The Global Event for Integrated Marketing,” DMA08 will be the place where professionals from the full spectrum of the international direct marketing community will connect with the people, companies, ideas, trends, and technology that will shape marketing’s future.

April 11, 2008
DMA Names John Horan Senior Vice President and Chief Financial Officer Direct Marketing Association President & CEO John A. Greco, Jr. today announced that John Horan will join DMA as senior vice president and chief financial officer, beginning April 14. Horan, who was most recently vice president and chief financial officer for Ablest, Inc. in Tampa, FL., will report directly to Greco and will be based in DMA’s New York headquarters.

April 10, 2008
DMA Forecasts $10.6 Billion in 2008 Pharmaceutical Sales Via Direct Marketing This year, pharmaceutical companies are forecast to generate $10.6 billion in sales through direct marketing, and that figure is expected to hit $15.2 billion in 2012. These are key findings in a new Direct Marketing Association (DMA) report entitled “Direct Marketing Facts and Figures in the Pharmaceutical Industry.”

April 10, 2008
DMA's Charles Prescott to Stand for Re-Election as Chair of Universal Postal Union's Consultative Committee The Direct Marketing Association (DMA) has announced that Charles A. Prescott, DMA vice president of Global Knowledge Network Services, will stand for re-election to a four-year term as chairman of the Consultative Committee (CC) of the Universal Postal Union (UPU).

April 9, 2008
DMA Joins Coalition in Responding to FTC's Proposed Self-Regulatory Principles for Online Behavioral Advertising DMA has joined a coalition of leading trade associations representing the advertising, marketing, financial services, retail, and Internet industries in filing a joint comment to the Federal Trade Commission (FTC) on its proposed self-regulatory principles for online behavioral advertising.

April 9, 2008
DMA Announces Keynote Speakers for 2008 DM Days New York Conference & Expo At 2008 DM Days New York Conference & Expo attendees can learn the latest on successful online marketing, corporate responsibility, staying current, and going green from four dynamic keynote speakers.

April 8, 2008
Finalists for 2008 MCM Awards Announced MULTICHANNEL MERCHANT announced the 120 finalists for its 2008 MCM Awards.

April 7, 2008
Nonprofit Federation of the Direct Marketing Association Launches Major Benchmarking Survey The Nonprofit Federation of the Direct Marketing Association announced that it is launching a comprehensive benchmarking survey, which will provide Nonprofit Federation members with data on how nonprofit organizations are performing relative to their counterparts through their use of various marketing channels.

April 2, 2008
DMA's Fast Forward, Directo Day, International Day, and List Day Incorporated Into 2008 DM Days New York Conference & Expo DMA announced that four of its popular annual events are being incorporated into the 2008 DM Days New York Conference & Expo. The four DMA events that now will be part of the DM Days line-up are: Fast Forward, Directo Day, International Day, and List Day.

March 31, 2008
The Nonprofit Federation of the Direct Marketing Association and MobileCause Launch Mobile Marketing Pilot Program The Nonprofit Federation of the Direct Marketing Association, in partnership with MobileCause, announced that the National Law Enforcement Officers Memorial Fund, Food for the Hungry, and Big Brothers/Big Sisters of Greater Kansas City will be the participants in the first phase of a pilot program that is aimed at helping Nonprofit Federation members increase opportunities to raise funds through mobile marketing.

March 25, 2008
Email Experience Council Releases Inbox Management Tips eec, DMA's email marketing arm, announced the release of seven inbox management tips to help people reduce emailbox congestion and frustration.

March 21, 2008
DMA to Host 5th Annual Insert Media Day At the 5th Annual Insert Media Day, DMA and leading experts will present valuable fact-filled information sessions and provide an idea-inspiring exhibition of the latest products and services.

March 20, 2008
Eight Specialized Programming Tracks Hit the Mark at 2008 DM Days New York Conference & Expo Inspirational speaker Mal Pancoast once said, “The odds of hitting your target go up dramatically when you aim at it.” Direct marketers attending the 2008 DM Days New York Conference & Expo can aim squarely at the bull’s-eye thanks to eight tailored tracks, two Intensive Workshops, plus two special pavilions — one dedicated to marketing technology/operations, and another dedicated to online solutions.

March 19, 2008
Nonprofit Federation of the DMA to Host 13th Annual Critical Issues Conference The Nonprofit Federation of the Direct Marketing Association’s 13th Annual Critical Issues Conference will take place April 9 at The Venable LLP Conference Center in Washington, DC.

March 18, 2008
2008 NCOF to Present Ways for Operations and Fulfillment Professionals to Win in Challenging Economic Times Even if the economy dips, operations and fulfillment professionals can come out on top by learning winning solutions at the 2008 National Conference on Operations & Fulfillment (NCOF), the only event focused exclusively on the operations and fulfillment opportunities and challenges facing today’s catalog, online, and multichannel retailers.

March 18, 2008
DMA Applauds US Postal Service's 'Mail Back' Program DMA President & CEO John A. Greco, Jr. praised the US Postal Service for its decision to launch a pilot program that would enable its customers to recycle small electronics and inkjet cartridges by mailing them free of charge.

March 17, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Financial Services Industry' DMA released its new “Direct Marketing Facts and Figures in the Financial Services Industry.”

March 14, 2008
DMEF Announces 2008 'Rising Stars' and 'Corporate Commitment' Award Winners DMEF named five honorees as the 2008 DMEF Rising Stars Award winners and one prominent company as the 2008 DMEF Corporate Commitment Award winner.

March 12, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Computer and Electronics Industry' DMA is now offering “Direct Marketing Facts and Figures in the Computer and Electronics Industry,” its first such study on the topic.

March 11, 2008
Exciting New Features at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) Catalog, Internet, and multichannel professionals are always innovating, to provide their latest and greatest offerings to their customers. These direct marketers wouldn’t dream of giving consumers anything less. And that’s why the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM) is doing the same for them, with plenty of new programs and access to industry providers at the 2008 event.

March 6, 2008
DMA Publishes 30th Edition of 'Statistical Fact Book' DMA announced the publication of its Statistical Fact Book, now celebrating 30 years as one of DMA’s best-selling research offerings. From basic benchmarks to detailed data, this book provides marketers with easy access to information that will help them make informed decisions.

March 5, 2008
DMA Urges Senate Leadership to Provide Consumer Product Safety Commission Greater Flexibility in Determining Effective Consumer Notification of Hazardous Products In a letter to Senate Leadership and members of the Senate Commerce Committee, DMA made clear its support for effective notification policies to protect children’s health and safety, but noted its opposition to provisions in the Consumer Product Safety Commission (CPSC) Reform Act (S. 4050).

March 4, 2008
DMA Publishes 'The B-to-B Sphere of Influence: Best Practices' How big is the sphere of influence in a B-to-B sale? DMA answers that question and many others in its first study exploring the topic: “The B-to-B Sphere of Influence: Best Practices.”

March 3, 2008
DMA Releases Quarterly Business Review (QBR) Despite some recession concerns, direct marketers are expecting growth in the coming quarter, according to DMA's Quarterly Business Review (QBR) for the fourth quarter of 2007.

February 29, 2008
DMA's Greco Makes Statement on Resignation of FTC Chairman Majoras John A. Greco, Jr., President and CEO of DMA, issued a statement regarding the announcement that Federal Trade Commission (FTC) Chairman Deborah Platt Majoras will resign in late March.

February 28, 2008
Warren Hunter Named DMA Financial Services Council Direct Marketer of the Year DMA Financial Services Council announced that Warren Hunter is its 2008 DMA Financial Services Council Direct Marketer of the Year.

February 28, 2008
DMA Guidance to List Industry on FTC Legal Interpretation RE: Lists

February 27, 2008
Debbie Oenning Earns 2008 DMA B-to-B Marketer of the Year Award DMA announced that Debbie Oenning will receive the most prestigious honor the DMA Business-to-Business Council has to offer — the 2008 DMA B-to-B Marketer of the Year award.

February 25, 2008
Bill Bass, Keith Wardell, and Power Forum Panel Top the Marquee at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) Catalog, Internet, and multichannel professionals will want to take note that ACCM announced conference keynoters and a marquee affair. ACCM 2008, co-produced by DMA and Multichannel Merchant, is a four-day conference and exhibition taking place on May 19-22 in Orlando, FL.

February 22, 2008
DMA Welcomes Nominations for 2008 Hall of Fame Honors DMA is now accepting nominations for its 2008 Hall of Fame honors.

February 20, 2008
DMA B-to-B Marketing Conference Keynoters to Get Down to Business Keynoters at DMA's B-to-B Marketing Conference know how to navigate troubled waters and come out on top. To that end, they’ll reveal how surfing the Web put them at the apex of the Internet wave when they address attendees at the conference, which will take place March 3-5 at the Rosen Centre Hotel in Orlando, FL.

February 19, 2008
DMA Testifies in Opposition to Governor Spitzer's Proposal to Tax Out-of-State Marketers In testimony submitted to both the New York State Senate Committee on Finance and New York State Assembly Committee on Ways and Means, DMA expressed strong opposition to Governor Eliot Spitzer’s recent legislative proposal requiring out-of-state marketers to begin collecting sales tax on deliveries made into New York, based merely on a link to the marketer’s website.

February 19, 2008
2008 NCOF Keeps Operations and Fulfillment Professionals on Track in a Multichannel Retailing Environment Four days with NCOF's experts will provide a year of profit-building, cost-saving ideas from the only event focused exclusively on the operations and fulfillment opportunities and challenges facing today’s catalog, online, and multichannel retailers.

February 15, 2008
Direct Marketing Association's EVP & COO Ramesh Lakshmi-Ratan Elected to Easter Seals New Jersey Board of Directors Ramesh A. Lakshmi-Ratan, Ph.D., executive vice president & chief operating officer of DMA, was elected to the Board of Directors for Easter Seals New Jersey.

February 14, 2008
DMA Testifies Before House Small Business Committee in Support of Business Activity Tax Reform Legislation In testimony before the US House Small Business Committee, DMA expressed its support for the Business Activity Tax Simplification Act of 2008 (H.R. 5267). This legislation, introduced by Representatives Rick Boucher (D-VA) and Bob Goodlatte (R-VA), would require a clear physical presence standard in determining the applicability of business activity taxes.

February 13, 2008
Email Experience Council Successfully Launches Email Marketing Program for Women's Bean Project eec, DMA's email marketing arm, announced that it has helped the Women’s Bean Project, a Denver-based nonprofit, successfully design, create, and launch a new email marketing program from scratch. The effort, which began last summer, was part of the eec’s annual E-ality Focus project.

February 12, 2008
Email Measurement Accuracy Coalition Merges With Email Experience Council eec, DMA's email marketing arm, announced that it is taking over guardianship of the Email Measurement Accuracy Coalition (EMAC), which has been working to establish email marketing measurement standards.

February 12, 2008
Email Experience Council Launches Digital Lifestyle Roundtable eec, DMA's email marketing arm, announced the launch of a new and innovative roundtable called the Digital Lifestyle (DLS) Roundtable.

February 11, 2008
DMA Launches Automated Tool to Help Members Assess Compliance With Information Security Guidelines DMA released a fully automated process for members to employ to assess their level of information security against industry self-regulatory guidelines as well as current government regulations.

February 11, 2008
DMA to Host Virtual Seminar for Members on February 29 on US Postal Service's Announced 2008 Postal Rate Increases USPS announced that it will adjust prices for mailing services — First-Class Mail, Standard Mail, Periodicals, Package Services, and Special Services — on Monday, May 12, 2008. To fully brief DMA members on the postal rate news and its implications for all direct mailers, the Association will host a virtual seminar on Friday, February 29 from 1 to 2:30 p.m. (EST).

February 7, 2008
DMA Seminar Has Predicting Customer Behavior Down to a Science DMA's seminar, “Predicting Customer Behavior: Finding What Works and Why,” teaches marketers to use science — not gut feelings — to predict consumer behavior.

February 6, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Health Services Industry' Doctors, hospitals, health maintenance organizations, and medical equipment companies survive by acquiring and maintaining relationships with patients, members, and customers. To help them stay healthy, DMA introduces its first-ever “Direct Marketing Facts and Figures in the Health Services Industry.”

February 5, 2008
2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) is Set for May 19-22 in Orlando DMA and Multichannel Merchant will present the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM), a four-day event that is the world’s largest conference for catalog, Internet, and multichannel merchants, in Orlando, FL, May 19-22.

February 4, 2008
DMA to Present B-to-B Marketing Conference March 3-5 in Orlando DMA will host the B-to-B Marketing Conference, a three-day event for multichannel business-to-business marketers in Orlando, FL, March 3–5.

January 31, 2008
DMA Circulation Council to Induct Susan M. Allyn into Circulation Hall of Fame DMA Circulation Council announced it will honor Susan M. Allyn, vice president and circulation marketing director for TV Guide magazine, with induction into the DMA Circulation Hall of Fame. The award will be presented at a ceremony on February 12, during DMA’s 22nd Annual Circulation Day at the New York Marriott Marquis in Times Square.

January 30, 2008
DMA Kicks Off 2008 International ECHO Awards; Deadline for Entries is April 24 DMA has kicked off its 2008 International ECHO Awards competition. Submissions for this year’s honors will be accepted until April 24, though fees for entries received before April 14 will be discounted by 25%.

January 30, 2008
Wacom and eROI Win Email Experience Council's Email Performance Award eec, DMA's email marketing arm, announced that Wacom and eROI are the winners of its 2008 Email Performance Award, which recognizes an organization that has created an email marketing campaign that demonstrates the full power of the email channel.

January 28, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Automotive Industry' Auto retailers who spent $7.3 billion on direct marketing campaigns in 2007 saw it drive $248.1 billion in sales. The return on investment of $33.81 is just one astounding statistic among many that may make auto industry direct marketers gear up and review DMA's first-ever “Direct Marketing Facts and Figures in the Automotive Industry.”

January 25, 2008
Email Experience Council Releases Retail Email Unsubscribe Benchmark Study eec, the email marketing arm of DMA, announced the release of its first annual “Retail Email Unsubscribe Benchmark Study.” The new study examines the opt-out practices of 94 of the top online retailers.

January 25, 2008
The Nonprofit Federation of the DMA Honors Kelly B. Browning The Nonprofit Federation of the DMA announced that Kelly B. Browning, executive vice president & chief operating officer of the American Institute for Cancer Research and chief financial officer of the World Cancer Research Fund, has been selected as the 2008 recipient of its Max L. Hart Nonprofit Achievement Award.

January 24, 2008
DMA Financial Services Conference Keynotes to Focus on Market Opportunities Questions such as “Which Do You Choose — Customers or Money?” are bound to catch the attention of attendees at the 32nd Annual Direct Marketing Association (DMA) Financial Services Conference, which will take place March 16–18, 2008, at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL. Those queries and more will be answered by the expert keynoters who are tackling these challenges and prospering in today’s consumer-driven Knowledge Economy.

January 23, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry' Insurance marketers last year spent $6.81 billion on direct marketing-related advertising expenditures, which in turn generated more than $55.53 billion in US sales. That is an impressive return on investment of $8.15 for every dollar spent. These are two of the top findings from the Direct Marketing Association’s (DMA) new report “Direct Marketing Facts and Figures in the Insurance Industry.”

January 23, 2008
DMA Releases Statement Regarding New York Governor Spitzer's Proposal to Tax Out-of-State Marketers New York Governor Eliot Spitzer’s recent budget and tax proposals call for legislation requiring out-of-state marketers to begin collecting state sales tax on deliveries made into New York, based merely on a link to the marketer’s website.

January 18, 2008
Email Experience Council Announces Finalists for Email Performance Award eec, DMA's email marketing arm, announced the five finalists for its Email Performance Award. The award will be presented during the Email Evolution Conference, which will be held February 12-13 at the Sheraton Hotel & Marina in San Diego.

January 17, 2008
DMA Introduces 'Channel Integration and Benchmarks in the Retail Industry' DMA's “Channel Integration and Benchmarks in the Retail Industry” is its first study of the multichannel players in the retail industry.

January 17, 2008
DMA Testifies Against Streamlined Sales and Use Tax Agreement Before Florida Taxation Commission Testifying before the Committee on Finance and Taxation of the Florida Taxation and Budget Reform Commission, DMA strongly urged the State of Florida against joining the Streamlined Sales and Use Tax Agreement (SSUTA) compact.

January 16, 2008
A Menu of New Offerings at National Conference on Operations & Fulfillment (NCOF) 2008 The menu of new offerings at the 2008 National Conference on Operations & Fulfillment (NCOF) is so rich and extensive, that attendees may find themselves going back for many extra helpings. NCOF 2008 will take place from April 7–10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL.

January 15, 2008
DMEF's Don Kuhn Fund Expands to Help Advance Entry- Level Direct Marketing Professionals DMEF announced that its Don Kuhn Fund for Research and Education has expanded. Now, in addition to assisting college students whose focus is on nonprofit direct marketing, DMEF will also help to advance the careers of entry-level direct marketing professionals in the nonprofit sector.

January 14, 2008
DMA 'Direct Marketing Facts and Figures in the Nonprofit Industry' is Updated, Expanded DMA released the report “Direct Marketing Facts & Figures in the Nonprofit Industry.”

January 10, 2008
DMEF Calls for Nominations for 2008 'Rising Star' and 'Corporate Commitment' Awards DMEF is welcoming nominations for its 2008 Rising Star Awards and Corporate Commitment Award.

January 8, 2008
DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice DMA announced plans to enhance DMAChoice, with the latest evolution of DMA’s Mail Preference Service (MPS), and remove the $1 verification fee online, to help consumers decide what catalogs they receive in their mailbox.

January 7, 2008
DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth and Demand DMA 2008 Financial Services Conference will include two full days of workshops, keynotes, general sessions, networking sessions, and special events. The 32nd Annual DMA Financial Services Conference will take place March 16–18, 2008, at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL.

January 4, 2008
DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008.

January 4, 2008
DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008.

December 18, 2007
DMA Lauds Senate for Working to Improve Accuracy and Cost of National Do Not Call Registry DMA lauds the efforts of the US Senate for passing two pieces of legislation that will greatly improve the National Do Not Call Registry for consumers and marketers alike.

December 17, 2007
DMA List Leaders Group Announces 2008 Chair & Vice Chair DMA List Leaders Group announced the election results for its 2008 chair and vice chair positions. Effective January 1, 2008, Jay Schwedelson, corporate vice president of Worldata, will take office as chairman, and Fran Green, chief revenue strategist at American List Counsel, Inc. (ALC), will serve as vice chair. Lee Kroll, president of Kroll Direct Marketing, is the group’s 2007 chair.

December 13, 2007
Keynoters Announced for National Conference on Operations & Fulfillment (NCOF) 2008 From a magical inventor to a multi-millionaire shoe salesman, the keynote speakers for the 2008 National Conference on Operations & Fulfillment (NCOF) are one-of–a-kind resources for attendees at the only event focused exclusively on meeting the operations and fulfillment challenges facing today’s catalog, online and multichannel retailers.

December 12, 2007
NCDM 2007 Keynote Speaker Tony Hsieh Runs a Service Company That Just Happens to Sell Shoes Addressing attendees on the final day of the National Center for Database Marketing (NCDM) 2007 Conference in his new hometown of Las Vegas, Zappos.com CEO and Director Tony Hsieh spoke about his shoe site.

December 12, 2007
DMA Warns That Recently Approved Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification DMA strongly opposes the recently approved “sourcing rule” provision of the Governing Board of the Streamlined Sales and Use Tax Agreement (SSUTA). DMA said the provision was a significant step backward on the road to genuine sales tax simplification.

December 11, 2007
Harrah's Entertainment Katrina Lane to Keynote at NCDM in Las Vegas “Stop Gambling Away Your Customers” Katrina Lane, vice president of channel marketing for Harrah’s Entertainment, urged National Center for Database Marketing (NCDM) 2007 Conference attendees when she delivered her keynote address.

December 11, 2007
DMA and DIRECT Magazine Present 2007 NCDM Database Excellence Awards In a format that is quite familiar to database professionals, DMA and DIRECT magazine announced the winners — segmented by category and rank — of the 2007 NCDM Database Excellence Awards.

December 11, 2007
DMA Lauds House for Working to Improve Accuracy and Cost of National Do Not Call Registry DMA lauded the efforts of the US House of Representatives for passing two pieces of legislation that will greatly improve the National Do Not Call Registry for consumers and marketers alike.

December 11, 2007
DMA Praises FTC's Workshop on Use of Social Security Numbers By Private Sector DMA praised the Federal Trade Commission (FTC) for hosting a successful and constructive public workshop on the use of Social Security numbers (SSN) by American businesses. The workshop, entitled “Security in Numbers: SSNs and ID Theft,” explored the uses of SSNs in the private sector and their role in identity theft.

December 10, 2007
Warner Home Entertainment's Thomas Tileston to Keynote Today at NCDM 2007 in Las Vegas Thomas Tileston, vice president of business decision support for Warner Home Entertainment, Inc., keynotes at National Center for Database Marketing (NCDM) 2007 Conference.

December 7, 2007
Dive Into Email Evolution Pre-Conference Workshops on Feb. 11 in San Diego San Diego is the perfect place to start navigating the waters of email compliance, blending in with the sailors as an email boot camp cadet, and setting the advertising agency compass on email marketing efforts. Instead of coasting along as the data-driven, multichannel world of direct marketing flies by, attendees can dive in during a day of pre-conference workshops at the Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008.

December 6, 2007
In US House Testimony, DMA Opposes Mandatory Sales Tax Collection Bill DMA's tax counsel, George Isaacson, testified before the House Judiciary Subcommittee on Commercial & Administrative Law in opposition to the Sales Tax Fairness and Simplification Act (H.R. 3396). Introduced by Rep. William Delahunt (D-MA), the bill would make interstate sales tax collection mandatory — regardless of whether the seller has a physical presence or “tax nexus” in the taxing state.

December 3, 2007
DMEF Launches Shankar-Spiegel Dissertation Award DMEF has announced the inaugural Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing, which is to be awarded for the first time in October 2008.

November 28, 2007
DMA and DIRECT Magazine Announce 2007 NCDM Database Excellence Awards Finalists DMA and DIRECT magazine announced the finalists — only segmented by category, not yet by prize — for the 2007 NCDM Database Excellence Awards, which will be presented during NCDM 2007.

November 28, 2007
DMA Applauds FTC Study on Identity Theft DMA commended the Federal Trade Commission (FTC) for its release of a benchmarking survey exploring the extent and effect of identity (ID) theft in the United States.

November 27, 2007
DMA 'Customer Prospecting and Retention Report' is Updated, Expanded Internet marketing is hot and email marketing is on fire, but professionals who track new customer return on investment (ROI) still concentrate most on direct mail. These and other survey results are in the second edition of DMA's newly released “Customer Prospecting and Retention Report.”

November 15, 2007
DMA Praises Postal Service Governors for Embracing New Ratemaking Regulations DMA commended the Postal Service Governors’ decision to use the Postal Regulatory Commission’s (PRC) new regulations to adjust future postal rates. According to the Postal Accountability and Enhancement Act that was signed into law in December of 2006, future price increases of mailing services adjusted under the new system must be capped at the rate of inflation.

November 14, 2007
New DMA 'Web Analytics Report' Helps Direct Marketers Increase ROI, Conversion Rates Multichannel direct marketers today can accumulate a plethora of data about their customers through the marketers’ Web sites. But the real challenge for many is how to interpret and use that data effectively — especially when the sheer volume of that data seems too daunting for any kind of meaningful analysis. Enter DMA's first-edition “Web Analytics Report.”

November 14, 2007
Email Experience Council Launches Email Performance Award eec, DMA's email marketing arm, announced its call for entries for the eec’s first award competition recognizing email marketing excellence. Chosen directly by eec members, the Email Performance Award will be presented to an individual or organization that has created an email marketing campaign that demonstrates the full power of the channel.

November 14, 2007
DMA Releases Statement Regarding New York State's New Policy to Tax Out-of-State Marketers Governor Spitzer’s New York Department of Taxation and Finance has issued a new regulation that requires out-of-state marketers to begin collecting state sales tax on deliveries made into New York based merely on a link to their website.

November 14, 2007
PRC Briefs DMA Members on Final Ratemaking Regulations DMA hosted an online and teleconference briefing for its members with Steve Sharfman, general counsel of the Postal Regulatory Commission (PRC), to further clarify the PRC’s new ratemaking procedures for the US Postal Service (USPS).

November 12, 2007
National Conference on Operations & Fulfillment (NCOF) Set for April 7-10 in Orlando DMA and Penton Media Exhibitions are joining forces to present the 17th Annual National Conference on Operations & Fulfillment (NCOF), which will take place April 7–10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. The United States Postal Service (USPS) is the official sponsor of NCOF 2008.

November 12, 2007
DMA's New 'Getting Creative With Copywriting' Report Is Devoted Exclusively To Direct Mail Copy DMA announced its first-ever, just-released report titled “Getting Creative with Copywriting,” which is filled with research devoted exclusively to direct mail copy.

November 8, 2007
NCDM 2007 Keynote Speakers Reveal Secrets Behind Turning Consumers' Discretionary Spending into Reliable Income Keynoters for the National Center for Database Marketing (NCDM) 2007 Conference will reveal their database marketing secrets during the event that will be co-presented by DMA and DIRECT magazine. NCDM 2007 will take place December 10–12 at Mandalay Bay Resort & Casino in Las Vegas.

November 8, 2007
Email Experience Council Releases Schedule for Email Evolution Conference eec, DMA's email marketing arm, announced the release of the schedule for its inaugural Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008.

November 2, 2007
DMA Highlights the Critical Importance of Advertising- Supported Internet Content at FTC Town Hall Meeting on Behavioral Marketing DMA participated in the Federal Trade Commission’s (FTC) Town Hall Meeting on Behavioral Marketing. As part of a panel discussion, DMA’s Senior Vice President for Government Affairs, Jerry Cerasale, emphasized the importance of responsible data collection by marketers, and highlighted the critical role such data plays in keeping Internet content free and accessible to all Americans.

November 1, 2007
DMA Survey Finds That the Majority of Web Users Prefer the Current Model of Online Advertisements On the first day of the Federal Trade Commission’s (FTC) workshop on "Online Behavioral Targeting," DMA indicated that providing relevant marketing materials to consumers online is fueling the unprecedented growth in the Internet.

October 30, 2007
DMA Lauds Congress for 7-Year Extension of Internet Tax Moratorium to 2014 DMA commended Members of the House for accepting the Senate’s seven-year extension in advance of the Internet Tax Moratorium’s November 1, 2007 expiration date.

October 26, 2007
DMA Lauds Senate for Further Extension of Internet Tax Moratorium to 2014 DMA commended Members of the Senate for passing a seven-year extension in advance of the Internet Tax Moratorium’s November 1, 2007, expiration date.

October 25, 2007
NCDM Presents New Features for Upcoming 2007 Conference & Exhibition The NCDM 2007 Conference will present exciting new features designed to equip attendees with results-driven database marketing strategies. Co-presented by DMA and DIRECT magazine, NCDM 2007 will take place December 10–12 at the Mandalay Bay Resort & Casino in Las Vegas, NV.

October 25, 2007
DMA Insert Media Council to Honor Paulette Kranjac, Dennis Erickson, and Lenox Collections Just as comedian Patton Oswalt clocked celebrity Flavor Flav on Comedy Central, DMA's Insert Media Council plans kidding and kudos for its honorees during its annual Roast & Toast Holiday Luncheon.

October 24, 2007
DMA Seminar Has Predicting Customer Behavior Down to a Science The new DMA seminar, “When Intuition Isn’t Enough: The Science of Predicting Customer Behavior,” teaches a theory that may rub a few the wrong way at first: marketers need to use science to predict consumer behavior — not gut feelings.

October 23, 2007
NCDM 2007 Conference & Exhibition to be Held December 10-12 The National Center for Database Marketing (NCDM) 2007 Conference & Exhibition will be held December 10-12 at Mandalay Bay Resort in Las Vegas. The conference and exhibition is co-owned and co-presented by DIRECT Magazine and DMA.

October 22, 2007
United We Stand: DMA Seminar Creates a Web of Teamwork In the new DMA seminar, "Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture," marketers from both sides of the fence come together to gain a thorough understanding of what it takes to market a Web site to its full potential.

October 17, 2007
Direct Marketing Association Presents 2007 International ECHO Awards DMA presented its 2007 International ECHO Awards. Reflecting multichannel direct marketing’s growing influence on the global marketing landscape, DMA presented a total of 130 ECHO awards to multichannel direct marketing campaigns from the US and 37 other nations.

October 16, 2007
DMA Names Microsoft-MSN 2007 Marketer of the Year Microsoft-MSN thought outside of the box when it created advertising platform Microsoft adCenter and produced the critically acclaimed Live Earth project, which integrated television, radio, Internet, and audiences to bring a live concert to the world while raising awareness about global warming. DMA honored those achievements, presenting Microsoft-MSN with DMA’s 2007 Marketer of the Year Award.

October 16, 2007
Ronald Bliwas and Charles Morgan Inducted into DMA Hall of Fame at DMA07 in Chicago Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct response television agency in the nation, and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology, were inducted into the DMA Hall of Fame.

October 16, 2007
DMA Lauds House for Passage of Internet Tax Moratorium Extension DMA commended members of the US House of Representatives for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium’s November 1, 2007, expiration date. H.R. 3678 extends the Internet Tax Moratorium another four years to 2011.

October 16, 2007
DMA's Quarterly Business Review (QBR) for Quarter III Indicates 17th Consecutive Quarter of Positive Results DMA's Quarterly Business Review (QBR) for the third quarter of 2007 was released, complete with 2008 forecasts for marketers and suppliers. The 32-page report details how the greater direct marketing community — including direct marketers, agencies, and suppliers — collectively experienced a 17th consecutive quarter of positive economic growth.

October 16, 2007
Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power of Direct Marketing' Report Unveils Despite a US economy that shows signs of softening in key areas, growth is predicted in direct marketing (DM) expenditures, sales, return on investment (ROI), and employment through 2008, as reported in The Power of Direct Marketing, DMA's annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. The 2007 edition of the DMA report, which was first published in 1995, was released.

October 15, 2007
DMA Launches New 'Commitment to Consumer Choice' Guidelines to Empower Consumers and Build Consumer Trust DMA announced its “Commitment to Consumer Choice” (CCC) guidelines that apply to all DMA members using mail to communicate with consumers. The CCC is DMA’s public assurance that all Association members will follow specific practices to honor consumer choice in the receipt of solicitations.

October 14, 2007
DMA Board Elects Donn Rappaport 2008 Chairman of the Board The DMA Board of Directors announced the election of new officers and Board members for 2007–2008. The terms of office for the new officers and Board members commenced at DMA’s Annual Business Meeting.

October 14, 2007
It's a Brand New Day at DMEF! Foundation Raises $500,000 at Awards Dinner for Direct/Interactive Marketing Education It’s a brand new day at the DMEF as more than 350 direct marketing professionals and academics gathered to raise more than $500,000 for direct/interactive marketing education at the university level.

October 13, 2007
Direct Marketing Educational Foundation Elects New Board, Re-Elects Chairman Al Dyon DMEF elected officers and nine new members to its Board of Trustees. They will oversee the Foundation, which is moving forward in 2007–2008 with a recharged mission to exponentially improve service to the direct/interactive marketing community of educators, professionals, and students.

October 13, 2007
DMA Releases 5th Annual 'Response Rate Trends Report' For nearly 30 years, direct marketers have been asking DMA “What’s the typical response rate for a direct marketing campaign in my profession and product category, and what channels will yield the best response?” Five years ago, DMA put all the answers in one book. Today, DMA’s 2007 Response Rate Trends Report is bigger and better than ever.

October 11, 2007
DMA Lauds House Judiciary Committee for Action on Internet Tax Moratorium DMA commended Members of the House Judiciary Committee for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium’s November 1, 2007, expiration date. Sponsored by House Judiciary Committee Chairman John Conyers (D-MI), H.R. 3678 would extend the current Internet Tax Moratorium by another four years until 2011, rather than make it permanent.

October 10, 2007
Danette Dickerman, Joan Renfrow to Receive DMA Broadcast Council's 2007 Jake Weisbarth Spirit Award DMA's Broadcast Council announced that Danette Dickerman, director of media for Nautilus, Inc.’s Direct Division, and Joan Renfrow, president of ONYX Productions, will be honored as co-recipients of the council’s 2007 Jake Weisbarth Spirit Award.

October 8, 2007
With New DMA Seminar, Many Roads Lead to Customer Acquisition Direct marketers with one-track minds will be very welcome at DMA's new seminar, “Optimize Media Channels for Creative Prospecting.” That is, as long as that “one track” is the desire to explore every possible channel to accomplish the singular goal of acquiring new customers.

September 27, 2007
Email Experience Council Releases Retail Welcome Email Benchmark Study EEC, DMA's vertical working group that’s focused on the email marketing industry, released its second annual Retail Welcome Email Subscription Benchmark Study. The study, which examines the welcome emails of 118 of the top online retailers tracked via RetailEmail.Blogspot, identifies a number of best practices and provides benchmarks in the areas of merchandising, relationship-building, deliverability, and CAN-SPAM compliance.

September 25, 2007
DMA Files Comments on PRC's Ratesetting Reform Proposals In response to proposed rules issued August 15, 2007, by the Postal Regulatory Commission (PRC) for a new system of postal ratesetting as authorized by the Postal Accountability and Enhancement Act (PAEA), the DMA submitted formal comments to the PRC that addressed a number of concerns about how direct mailers would be affected by the proposed policies.

September 14, 2007
DMA Opposes New Alternative Sourcing Proposal Before Streamlined Sales Tax Governing Board In a letter to Scott Peterson, the Executive Director of the Streamlined Sales Tax Governing Board, DMA expressed its strong opposition to the “Alternative Sourcing Proposal,” a complex, tiered taxing protocol that would further complicate interstate commerce for businesses and customers. The Alternative Sourcing Proposal will be considered by the Streamlined Sales Tax Governing Board at its September 19–20 meeting in Kansas City.

September 14, 2007
DMA Enhances Quarterly Business Review (QBR) with New Metrics With brand new metrics, updated figures, and expanded access, DMA's Quarterly Business Review (QBR) for Q2 2007 is new, improved, and ready for the marketing world. The 30-page report details how the greater direct marketing community — including direct marketers, agencies, and suppliers — collectively experienced a 16th consecutive quarter of positive economic growth.

September 11, 2007
DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report DMA's "Multichannel Marketing in the Catalog Industry" report reveals that successful multichannel marketers have consistent and integrated standards across all channels. The study — which is a comprehensive roadmap for best practices and trends in channel integration within the catalog, retail, and e-commerce infrastructures — also reveals that nearly 70% of respondents reported increased multichannel sales over the prior year, and 59% reported increased catalog circulation in 2006.

September 6, 2007
DMA Appoints Dr. Edward T. Manzitti Vice President of Research DMA announced the appointment of Edward T. Manzitti, PhD, as vice president of research. In his new role, Dr. Manzitti assumes the leadership of DMA’s Research Department, including oversight of the business strategy and operational results of all DMA research products and services.

September 6, 2007
DMEF's Auction for Education Kicks Off The 2007 DMEF auction — dubbed “Direct Marketers Gone Wild!” — will continue until Tuesday evening, October 16 during DMA07 Conference & Exhibition. Direct Marketers Gone Wild! presents auction bidders a treasure trove of valuable goods, events, and services to bid on.

September 5, 2007
DMA Promotes Alan P. Kuritsky to Senior VP Sales & Marketing DMA announced the promotion of Alan P. Kuritsky to the position of senior vice president of sales and marketing. Kuritsky, who has served as DMA’s vice president of marketing and chief marketing officer since June 2005, will lead the creation of a new department to advance DMA sales and marketing excellence as well as closely coordinate its member services and benefits, information collection, member data analysis, and marketing campaign execution.

August 29, 2007
Email Experience Council Declares Start of Holiday Retail Email Marketing Season EEC, DMA's vertical working group that’s focused on the email marketing industry, announced that the holiday email marketing season for retailers has begun. Along with the announcement, the EEC released “Ring-Cha-Ching, Hear Them Ring: The Guide to Gearing Up for the Holiday Email Season,” a 15-page report that discusses retail email marketing trends and practices from the past holiday season.

August 23, 2007
Direct Marketing Educational Foundation and Elsevier Announce New Partnership Elsevier has been chosen by DMEF to publish its premier journal, beginning January 2008. The DMEF’s Journal of Interactive Marketing is a quarterly, peer-reviewed academic research journal with a mission to shape ideas and issues associated with electronic, interactive, and direct marketing.

August 22, 2007
2007 DMA Hall of Fame Honorees: Ronald L. Bliwas and Charles D. Morgan DMA President & CEO John A. Greco, Jr. announced the 2007 recipients of the DMA Hall of Fame honors. This year’s two honorees are: Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct-response television agency in the nation; and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology.

August 15, 2007
PRC Proposes Rules for Postal Reform Implementation. DMA To File Formal Comments, Solicit Member Input.

August 9, 2007
DMEF's Don Kuhn Fund Presents First Scholarship and Research at New York Nonprofit Conference DMEF's Don Kuhn Fund for Research and Scholarship has presented its first scholarship funds to a deserving student and its first sponsored research. Both were presented at the DMA Nonprofit Federation’s 2007 New York Nonprofit Conference, which is being held at the historic Waldorf-Astoria Hotel.

August 9, 2007
DMANF Recognizes Doctors Without Borders as 2007 Nonprofit Organization of the Year Annual award preseted at New York Nonprofit Conference.

August 6, 2007
DMEF Taps Marie Adlophe as New VP Programming The Direct Marketing Educational Foundation has appointed Marie A. Adolphe as the Foundation's new VP of programming. Adolphe took the reins of her new position, arriving with 15 years of corporate experience. Most recently, she served as human resources director for Bertelsmann's Bookspan.

August 2, 2007
DMA Presents Telemarketers Concerns at Senate Committee Hearing Comments on several key issues related to the oversight of the National Do Not Call Registry and the broader oversight of telemarketing practices.

August 2, 2007
DMA SUPPORTS CAPPING ACCESS FEES FOR NATIONAL DO NOT CALL REGISTRY. Applauds Committee Vote, Calls for Quick Action on Senate Floor.

July 31, 2007
Email Experience Council Releases Retail Email Subscription Benchmark Study The EEC, DMA's vertical working group that’s focused on the email marketing industry, announced the release of its second annual Retail Email Subscription Benchmark Study.

July 26, 2007
DMA Tells House Postal Oversight Panel That US Postal Service Must Become 'More Efficient, Not Less Responsive' In testimony before the House Committee on Oversight and Government Reform Subcommittee on Federal Workforce, Postal Service and the District of Columbia, DMA voiced its potential concerns over the United States Postal Service’s infrastructure and realignment efforts required under the Postal Accountability and Enhancement Act.

July 23, 2007
DMA's 2007 International ECHO Awards Entries Sets All- Time High DMA's International ECHO Awards competition has long been committed to challenging the status quo. So it’s no surprise that the 1,124 campaign entries submitted for the 2007 ECHOs have shattered all previous records, and more than half of the entries were submitted in new media categories.

July 18, 2007
DMA Seeks Balance in Legislation to Protect Use of Social Security Numbers for Legitimate Business Purposes

July 16, 2007
DMANF s 2007 NEW YORK NONPROFIT CONFERENCE HELPS FUNDRAISERS HIT A HOME RUN Conference Set for August 8-9 at Historic Waldorf=Astoria.

July 12, 2007
At FTC Summit, DMA Members Lead Discussions on Combating Spam. FTC Chairman Majoras Praises DMA’s Authentication Work

July 11, 2007
DMA List and Database Council Honors DeVito and Morrison DMA List and Database Council today announced the 2007 winners of its Ron Davis Young List Professional of the Year Awards.

July 10, 2007
Dr. Peter S. Fader to Receive DMEF's 2007 Robert B. Clarke Outstanding Educator Award Wharton School Marketing Professor Peter S. Fader, PhD, is the winner of the 2007 Robert B. Clarke Outstanding Educator Award, DMEF's preeminent award to honor an academic’s overall achievement in direct/interactive marketing.

July 9, 2007
DMA Strengthens Leadership Position with New Offerings for Email Marketers.

July 9, 2007
DMA Helps Email Marketers Enhance Reputations and Build Consumer Trust. New Service, Developed in Partnership with Return Path, Will Check Email Authentication and Other Key Reputation Metrics to Help Members Increase Integrity in Email Marketing.

July 9, 2007
DMA Creates Email Powerhouse. DMA’s Email Marketing Council to Merge with Email Experience Council

July 9, 2007
DMA Appoints Sue R.E. Geramian Senior Vice President, Communications and Public and Media Relations DMA today announced the appointment of Sue R.E. Geramian to the newly created position of senior vice president of communications and public and media relations. Geramian will report directly to Dr. Ramesh Lakshmi-Ratan, DMA’s executive vice president & chief operating officer.

July 9, 2007
DMA07 Pre-Conference Keynoter John Adams to Sell 'Smart Advertising' to Marketers The Martin Agency makes advertising look so easy, even a caveman could do it. But a real campaign is far more complex, and agency Chairman and Chief Executive Officer John B. Adams, Jr. will provide the clues during his keynote address during DMA07’s Pre-Conference, which precedes DMA07 Conference & Exhibition at McCormick Place West in Chicago, IL, October 13–18.

June 27, 2007
Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago DMA has announced a stellar keynote lineup for the DMA07 Conference & Exhibition, which is set for Oct. 13–18 in Chicago. On Oct. 15, multichannel marketer, author, and fashion icon Kenneth Cole, chairman and CEO of Kenneth Cole Productions, will speak. On Oct. 16, legendary direct marketing ad-agency powerhouse Shelly Lazarus will address conferees. And on Oct. 17, NeXt Gen marketer Jimmy Wales, president of Wikia Inc. and founder of Wikipedia, will keynote.

June 21, 2007
DMA Offers Support for Caller ID Bill Testifies at Commerce Committee Hearing on the Truth in Caller ID Act.

June 21, 2007
DMEF Announces 2007 Collegiate ECHO Winners; Litle & Co. Sponsors 2007 Competition DMEF today announced the winners of the 2007 DMEF Collegiate ECHO Competition, which is sponsored by Litle & Co. The 2007 competition, which was conducted during the Fall 2006 and Spring 2007 semesters, attracted entries from undergraduate and graduate colleges nationwide.

June 20, 2007
DMEF Honors 'Rising Stars' of Direct Marketing at Awards Dinner The stars shone outside and in last night as the DMEF honored a top corporation and outstanding individuals in direct marketing, recognizing that their best may be yet to come.

June 20, 2007
DMA Disappointed By Postage Rate Decision Predicts Sharp Decrease in Flat Mail Volumes.

June 19, 2007
DMA 2007 'Statistical Fact Book' Adds Creative Chapter, Expands Information About Interactive Media DMA's 2007 Statistical Fact Book, a perennial bestseller, is hot off the press and better than ever. Now in its 29th edition, the 2007 reference book offers an entirely new chapter about marketing creative, as well as expanded coverage of one of the fastest evolving aspects of direct marketing — interactive media.

June 14, 2007
DMA Analytics Council Embraces Education, Outreach To help marketers employ analytics optimally, the DMA Analytics Council is strengthening its outreach efforts, bolstered by a new mission statement and an updated blog.

June 13, 2007
Sky Is the Limit for DMA's Search Engine Marketing Council; Energized Council Has All- New Agenda, Events, Educational Opportunities Agewise, search engine marketing is a fifth grader just hitting a meteoric growth spurt. Knowledgewise, the DMA's Search Engine Marketing Council (SEMC) is the smart kid in the class who throws off the curve. Now that kid’s growth spurt is resulting in more energy to do more things — like the SEMC’s new roster of programming, meeting agendas, and events.

June 12, 2007
DMA Strengthens Guidelines Regarding Data Compiler Responsibilities New provisions in "Guidelines for Ethical Business Practice" relate to the collection and sharing of consumer information by data compiler organizations.

June 12, 2007
DMA Teleservices Council Honors Sam Kades, Jane Bulman Every American recognizes the question. "How would you rate the service you received during this call?" Two of those responsible for ensuring that such service is excellent were rewarded and celebrated today in Las Vegas for their hard work and dedication to the teleservices profession, courtesy of the DMA Teleservices Council.

June 7, 2007
Marketers Find Expert Answers During DM Days New York 2007 You can never have too much of a good thing. This aphorism seems apt for marketers who will be able to choose from 31 “Ask-the-Experts” roundtable discussions and question-and-answer forums at the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

June 6, 2007
DMA List and Database Council to Honor ALC's Fran Green with 2007 List Leader of the Year Award The DMA List and Database Council is pleased to announce that Fran Green, president of Data Management for American List Counsel, Inc. (ALC), will be the recipient of the DMA List Leader of the Year Award for 2007.

June 5, 2007
DMA Relaunches 'Marketing Technology Council' DMA today announced that its Marketing Technology and Internet Council will be born anew as the DMA Marketing Technology Council (MTC). With a new name and a fresh mission, this council plans to think outside the silo and focus on education, multi-discipline communication, and integration.

June 5, 2007
DMA Calls for Quick Decision on Postal Rates Asks Postal Governors for Long-Term Rate Relief for Standard Mail Flats

June 5, 2007
Business Groups Oppose Spyware Legislation DMA joins 30 other associations and companies in opposing the Securely Protect Yourself Against Cyber Trespass Act (H.R. 964)

June 4, 2007
DMA International Council to Honor MLA's James Thornton and IAPA s Daniel Rutenberg The DMA's International Council has announced its 2007 honors. This year, the council will present James Thornton, managing director of Mailing Lists Asia (MLA), with its Lifetime Achievement Award, and Daniel Rutenberg, director of marketing for International Airline Passengers Association (IAPA), with its International Direct Marketer of the Year Award.

June 4, 2007
DMA Quarterly Business Review (QBR) Reflects 15th Consecutive Quarter of Positive Results The greater direct marketing community — including direct marketers, suppliers, and agencies — collectively experienced a 15th consecutive quarter of positive economic growth. That is a key finding of the DMA's Quarterly Business Review (QBR) for the first quarter of 2007.

June 1, 2007
Expertise Extravaganza at DM Days New York 2007 Unravel the mysteries and rich potential of search engines. Reduce churn. Build a robust email strategy. Synergy is the key as marketers and session leaders dive in to explore these topics and more during five Special Concentration Workshops at the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

May 31, 2007
New DMA Research Shows Direct Marketing Drives and Supports Branding Across All Marketing Channels The lines between direct marketing and brand marketing have all but disappeared, according to the results of a new survey by the DMA. The report, "The Integration of DM and Brand," shows how direct marketing's versatility and measurability have led marketers to integrate direct marketing tactics into all brand marketing efforts across multiple channels.

May 29, 2007
DM Days New York Offers Eight Tailored Tracks to Pinpoint Conferees' Needs If a direct marketer’s goal is to attain specific, targeted skills pronto, that professional will hit the bull’s-eye during the 2007 DM Days New York Conference & Expo. The conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21, will offer eight programming tracks of concurrent sessions with beginner, intermediate, and advanced levels of training.

May 29, 2007
DMA and FTC Co-Sponsor Boston Workshop on June 15. Green Lights & Red Flags: Rules of the Road for Advertisers and Direct Marketers.

May 25, 2007
'The Changing Faces of Direct' to be Focus of DM Days New York Keynote Panel The keynote panel “The Changing Faces of Direct: Reinventing The Client, The Consumer, The Agency” will show direct marketers how to adapt during the 2007 DM Days New York Conference & Expo, which is being held at the Jacob K. Javits Convention Center in New York, June 19 – 21.

May 25, 2007
DMA Disappointed by PRC Decision. PRC Offers Only Temporary Rate Relief for Standard Mail Flats.

May 25, 2007
DMA Cautions on Simplified Sales Tax Bill Sales Tax Fairness and Simplification Act is neither fair nor simple.

May 24, 2007
DMA Praises House for Passing Spyware Legislation I-SPY Act is is an important step in protecting Americans from fraud and identity theft.

May 23, 2007
David McQuillen of Credit Suisse Keynotes During 2007 ACCM David McQuillen, vice president of customer experience and voice of the customer at Credit Suisse (Zurich, Switzerland) spoke today during the last day of the ACCM, which was held May 21 – 23 at the Boston Convention & Exhibition Center.

May 23, 2007
DMA Offers Guidance on Responsible Use of Marketing Lists

May 22, 2007
Leon Gorman of L.L.Bean Keynotes During 2007 ACCM Leon Gorman, who serves as L.L.Bean's chairman and is its former president, spoke today at ACCM about remaining true to the company’s roots while bringing the nearly-centenarian venture into the multichannel marketing era. ACCM is taking place May 21 – 23 at the Boston Convention & Exhibition Center.

May 22, 2007
2007 MCM Award Winners Culled From More Than 200 Entries MULTICHANNEL MERCHANT today announced the winners of its 2007 MCM Awards at a luncheon ceremony at the Annual Conference for Catalog & Multichannel Merchants (ACCM). The awards, which honor both business-to-business (B-to-B) and business-to-consumer (B-to-C) marketers, were culled from a total of 64 finalists from the print channel, 37 from the Web channel, and 11 cross-channel in 17 categories. The finalists had been selected from more than 200 entries.

May 22, 2007
DMA Encourages Catalog & Direct Mail Recycling New Campaign Asks Consumers to ‘Recycle Please’

May 22, 2007
DMA Asks Marketers to Benchmark Environmental Performance Board resolution calls on members to implement business practices that deliver environmental benefits.

May 17, 2007
DMEF Launches Direct Marketing Leadership Development Program to Prepare Tomorrow's Leaders Since 1966, the Direct Marketing Educational Foundation has worked to take direct marketing to US college and university campuses. Now, with the launch of its Direct Marketing Leadership Development Program, DMEF takes a step forward. Sponsored by Goodman&Company, Harte-Hanks, Inc., Scholastic, and Wunderman, the new program is designed to offer college graduates a rich, on-the-job opportunity to translate their classroom knowledge into real-world experience. Four university graduates have been selected for the 2007-2008 program.

May 16, 2007
DMEF to Honor Tim Litle and Draftfcb at Annual Awards Dinner How can an organization thank those individuals and companies that have given generously of their time and support over the years in ways that further its goals? DMEF will express its appreciation by proudly presenting two of its highest awards to direct marketers whose efforts, over many years, have helped advance collegiate-level direct marketing education in the United States.

May 16, 2007
DM Days Keynote Panel to Focus on 'Securing Your Brand Online' Designer purse aficionados can tell a fake Fendi from a real Spy Bag. But even the most adept fashion-fraud spotter might be fooled by clever email phishing and efficient Web spoofing. Brand police doubling as keynote panelists will come to the rescue during the 2007 DM Days New York Conference & Expo, which is being held at the Jacob K. Javits Convention Center in New York, June 19 – 21.

May 16, 2007
DM Days Keynote Panel to Focus on 'Securing Your Brand Online' Protecting customers and their corporate identities is increasingly a major challenge facing today’s brand stewards and marketers. Brand police doubling as keynote panelists will come to the rescue during the 2007 DM Days New York Conference & Expo, which is being held at the Jacob K. Javits Convention Center in New York, June 19 – 21.

May 14, 2007
Popular WebmasterRadio.FM Returns to DM Days New York 2007 DMA today announced that WebmasterRadio.FM was such a hit at its inauguration at DM Days New York Conference & Expo last year that it is returning for the 2007 conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

May 14, 2007
Popular WebmasterRadio.FM Returns to DM Days New York 2007 DMA today announced that WebmasterRadio.FM was such a hit at its inauguration at DM Days New York Conference & Expo last year that it is returning for the 2007 conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

May 10, 2007
DMA Names Thomas Foulkes as New VP in Washington Office. Advocacy team continues to grow.

May 10, 2007
At DM Days New York, No Need to Stand in Line for Online Marketing Solutions Finding online marketing solutions is almost as easy as point and click at the 2007 DM Days New York Conference & Expo. Internet experts will gather in the Online Marketing Solutions Pavilion to provide marketing professionals with cutting-edge expertise and solutions during the conference and expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

May 10, 2007
At DM Days New York, No Need to Stand In Line for Online Marketing Solutions Finding online marketing solutions is almost as easy as point and click at the 2007 DM Days New York Conference & Expo. Internet experts will gather in the Online Marketing Solutions Pavilion to provide marketing professionals with cutting-edge expertise and solutions during the conference and expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

May 9, 2007
Who's the Big Winner with Digital Media? Direct Marketing, Says DM Days Keynote Panel Direct. Cost-effective. Innovative. Interactive. Immediate. These are just five words marketers use to describe digital media. Multiply that number by 1,000, and that’s about how many ways marketing professionals are employing the medium to reach their customers, donors, and prospects. That will be one core message from a keynote panel of “Online Marketing All-Stars” on June 20 during the 2007 DM Days New York Conference & Expo, held at New York City’s Jacob K. Javits Convention Center, June 19 – 21.

May 9, 2007
Who's the Big Winner with Digital Media? Direct Marketing, Says DM Days Keynote Panel The keynote panel, "Online Marketing All-Stars," takes the stage on Wednesday, June 20 during the 2007 DM Days New York Conference & Expo, which will be held at New York City’s Jacob K. Javits Convention Center, June 19 – 21.

May 8, 2007
2007 ACCM's EXECUTIVE FORUMS, SPECIAL EVENTS FIT LIKE A GLOVE From day one, direct marketers attending the 2007 Annual Conference for Catalog & Multichannel Merchants (ACCM) will find programming and special events designed to fit their specific needs, delivered in a fashion tailored to their marketing acumen and goals during the conference held May 21 – 23 at the Boston Convention & Exhibition Center.

May 8, 2007
2007 ACCM's Executive Forums, Special Events Fit Like a Glove From day one, direct marketers attending ACCM will find programming and special events designed to fit their specific needs, delivered in a fashion tailored to their marketing acumen and goals during the conference held May 21 – 23 at the Boston Convention & Exhibition Center.

May 7, 2007
ACCM'S LABS OFFER MARKETERS PERSONALIZED EXPERTISE Laboratories are all about making experiments work and yield optimal results, so it's no surprise that the 2007 Annual Conference for Catalog & Multichannel Merchants (ACCM) is ensuring that conferees will be presented opportunities to explore their promotion efforts alongside marketing experts during lab sessions. ACCM will be held May 21 – 23 at the Boston Convention & Exhibition Center.

May 7, 2007
ACCM's Labs Offer Marketers Personalized Expertise Laboratories are all about making experiments work and yield optimal results, so it’s no surprise that ACCM is ensuring that conferees will be presented opportunities to explore their promotion efforts alongside marketing experts during lab sessions. ACCM will be held May 21 – 23 at the Boston Convention & Exhibition Center.

May 3, 2007
DMA Offers Support for House Spyware Bill ‘I-SPY’ Act Balances Protections for Consumers and Businesses.

May 3, 2007
DM DAYS NEW YORK 2007 KEYNOTE: MASTERING THE USE OF NEW SOCIAL MEDIA CAN EQUAL DIRECT MARKETING RESULTS The method is as old as the town crier: word-of-mouth sells products. But today's town crier is morphing so quickly that a savvy marketer waiting to see solid conversion results may pass up a great opportunity. That's why the DMA has assembled a keynote panel titled "Next-Gen Interactive: How Marketers Are Optimizing the Power of Social Media to Connect and Deliver Results" for the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

May 3, 2007
DM Days New York 2007 Keynote: Mastering the Use of New Social Media Can Equal Direct Marketing Results The keynote panel titled “Next-Gen Interactive: How Marketers Are Optimizing the Power of Social Media to Connect and Deliver Results” will help kick off 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

May 2, 2007
DMA to Host E-Mail Policy Summit May 18 Event Set for Washington, DC

May 1, 2007
2007 ACCM TO PRESENT IN-DEPTH WORKSHOPS ON MAY 23 The 2007 Annual Conference for Catalog & Multichannel Merchants (ACCM), which will be held May 21 – 23 at the Boston Convention & Exhibition Center, will present five brand new, in-depth, three-hour workshops that will explore some of the most pressing challenges facing today's multichannel marketing professionals.

May 1, 2007
2007 ACCM to Present In-Depth Workshops on May 23 ACCM, which will be held May 21 – 23 at the Boston Convention & Exhibition Center, will present five brand new, in-depth, three-hour workshops that will explore some of the most pressing challenges facing today’s multichannel marketing professionals.

April 30, 2007
2007 ACCM SEARCH ENGINE MARKETING INTENSIVE SESSIONS SHOW YOU HOW TO ENHANCE YOUR ROI You know when you click "refresh" on a Web site and the whole homepage changes? It’s like that. The updated, improved Search Engine Marketing (SEM) Intensive sessions help open up the Annual Conference for Catalog & Multichannel Merchants (ACCM) on May 21. ACCM will be held May 21 – 23 at the Boston Convention & Exhibition Center.

April 30, 2007
2007 ACCM Search Engine Marketing Intensive Sessions Show You How to Enhance Your ROI The updated, improved Search Engine Marketing (SEM) Intensive sessions help open up ACCM on Monday, May 21, with a quintet of sessions filled with new information and led by different panelists. ACCM will be held May 21 – 23 at the Boston Convention & Exhibition Center.

April 26, 2007
HOWIE MANDEL TO HOST DMA'S 2007 INTERNATIONAL ECHO AWARDS CEREMONY ON OCT. 16 DMA on Apr. 26 announced that entertainer Howie Mandel will host its 2007 International ECHO Awards (www.dma-echo.org), which will take place on Oct. 16 at Chicago's historic Union Station during DMA07 Conference & Exhibition. In addition to honoring "the best of the best" direct marketing campaigns, gala attendees will be feted with a reception, dinner, and a night of dancing.

April 26, 2007
HOWIE MANDEL TO HOST DMA'S 2007 INTERNATIONAL ECHO AWARDS CEREMONY ON OCT. 16 DMA announced that entertainer Howie Mandel will host its 2007 International ECHO Awards (www.dma-echo.org), which will take place on Tuesday, Oct. 16 at Chicago’s historic Union Station. In addition to honoring "the best of the best" direct marketing campaigns, gala attendees will be feted with a reception, dinner, and a night of dancing.

April 24, 2007
CALL FOR NOMINATIONS: DMANF'S 2007 NONPROFIT ORGANIZATION OF THE YEAR Nominations due by June 1, 2007

April 16, 2007
DMA Launches Email Authentication Help Center; Gives Marketers a Head Start on Changing ISP Authentication Requirements

April 16, 2007
DMA Reiterates Need for Data Security Legislation DMA outlines principles it supports in letter to Senate leaders.

April 5, 2007
DMA to Honor Chiqui Cartagena and Lexicon at the 14th Annual DMA Directo Days Conference in New York DMA to Honor Chiqui Cartagena

March 27, 2007
DMA Concerned by Court Ruling on Children s E-mail Registries Utah law could undermine national standards set by the CAN-SPAM ACT.

March 19, 2007
DMA Comments on Postage Rate Decision Good News for Catalogs, But Nonprofits Ignored

March 16, 2007
DMA Cautions House on Spyware Bill Seeks Balanced Protections for Consumers and Legitimate Businesses

March 6, 2007
DMA Launches Creative Council; Boosts Creative Element in Multichannel Campaigns

March 6, 2007
DMEF ANNOUNCES TIME CONSUMER MARKETING AS FIRST 'CORPORATE COMMITMENT AWARD' RECIPIENT

March 6, 2007
ACCM Announces L.L. Bean Legacy Leon Gorman and Credit Suisse s David McQuillen to Keynote 2007 Conference & Exhibition Taking Place May 21 - 23 in Boston

March 6, 2007
DMA E-MAIL MARKETING COUNCIL ANNOUNCES EXPANDED MANDATE AND SPRING ACTIVITY SCHEDULE

March 6, 2007
DMA ADDS FAST FORWARD TO STANDING CONFERENCE ROSTER

March 2, 2007
DMA Calls on Members to Protest Exorbitant, Unexpected Postage Rate Recommendations Analysis shows postage costs for catalog mailings could increase by as much as 40 percent in some instances.

February 26, 2007
DMA Comments on PRC s Postal Rate Case Recommendations Average 7.6 percent increase proposed for all mail classes.

February 22, 2007
DMA Calls for 2008 Board of Directors Nominations

February 22, 2007
New Interactive DMA Tool Helps Marketers Address Environmental Concerns Ideas and strategies to consider when developing internal environmental goals and public environmental policies.

February 14, 2007
DMA INVESTIGATES POWER OF CREATIVE ELEMENTS IN DIRECT MAIL CAMPAIGNS Creative Generates an Average Response Lift Exceeding 13 Percent

February 14, 2007
DMA INVESTIGATES POWER OF CREATIVE ELEMENTS IN DIRECT MAIL CAMPAIGNS Creative Generates an Average Response Lift Exceeding 13 Percent

February 13, 2007
DYNAMIC INFORMATION EXCHANGE FEATURED AT NCOF EXECUTIVE SUMMIT AND POWER FORUM

February 9, 2007
DMA Offers Resources for National Consumer Protection Week Urging Americans to “Read Up and Reach Out: Be an Informed Consumer” to help prevent fraud and identity theft.

February 8, 2007
DMA EXPANDS GLOBAL REACH OF INTERNATIONAL ECHO AWARDS WITH LAUNCH OF AMBASSADOR PROGRAM

February 8, 2007
DMANF Calls for Delay in Postage Rate Changes Postage could more than double for many nonprofit mailings.

February 7, 2007
DIRECT MARKETING EDUCATIONAL FOUNDATION (DMEF) NAMES HARVARD BUSINESS SCHOOL S JOHN DEIGHTON TO BOARD OF TRUSTEES

February 5, 2007
GRAD SCHOOLS SEND CANDIDATES TO EXPLORE DIRECT MARKETING DMEF hosts intensive immersion seminar in direct marketing.

January 31, 2007
DMA CIRCULATION COUNCIL TO INDUCT LIBERTA ABBONDANTE OF DOW JONES & COMPANY INTO CIRCULATION HALL OF FAME DMA’s 21st Annual Circulation Day Set for Feb. 7 in NYC

January 30, 2007
DMA Ethics Committees Call Attention to Non-Compliant Companies Four companies not in compliance with DMA’s self-regulatory Guidelines for Ethical Business Practice.

January 26, 2007
DMA Nonprofit Federation Honors Larry May CEO of Direct Media Inc. has been selected as the 2007 recipient of DMANF Max L. Hart Nonprofit Achievement Award.

January 22, 2007
DMA Special Interest Councils Announce 2006-2007 Chair & Vice Chair Appointments

January 17, 2007
DMA Introduces the Direct Marketing Search Online Search Tool Eliminates Irrelevant Results

January 11, 2007
EMPLOYEE INCENTIVES ON NCOF AGENDA

January 9, 2007
DMA Selects Steven K. Berry to Lead Government & Consumer Affairs Efforts Washington veteran to take on key leadership role in DMA's Washington operations.

January 5, 2007
DMA Praises Introduction of Internet Tax Moratorium Bill Bill would permanently extend moratorium on internet taxation.

January 3, 2007
DMA Applauds Signing of US SAFE WEB Act New law will help protect consumers from spam, spyware and Internet fraud.

December 20, 2006
Still Time to Register for DMA Nonprofit Federation 2007 Annual Washington Nonprofit Conference “Tools for Future Fundraising: Expect the Unexpected”

December 20, 2006
President Bush Signs Postal Reform Bill New law will allow Postal Service to remain competitive for the 21st century.

December 19, 2006
FTC Grants DMA Petition Commission Extends Policy on Abandoned Calls Until New Rulemaking Completed

December 19, 2006
DMA Recruiting Members for Interactive Research Forum

December 15, 2006
DMANF Urges Federal Workers to Continue to Support CFC Charities

December 13, 2006
NATIONAL CENTER FOR DATABASE MARKETING (NCDM) DATABASE EXCELLENCE AWARDS WINNERS ANNOUNCED Teradata and Overstock.com Take Home 2006 NCDM Platinum Award

December 12, 2006
NATIONAL CENTER FOR DATABASE MARKETING (NCDM) DATABASE EXCELLENCE AWARDS WINNERS ANNOUNCED Teradata and Overstock.com Take Home 2006 NCDM Platinum Award

December 11, 2006
DMA Releases Latest Edition of Multichannel Marketing in the Catalog Industry Report Report Reviews Purchase Trends Spanning Years, Impact of the Internet, Suggests Strategies to Maximize Current Conditions

December 11, 2006
DMA Releases Latest Edition of Multichannel Marketing in the Catalog Industry Report Report Reviews Purchase Trends Spanning Years, Impact of the Internet, Suggests Strategies to Maximize Current Conditions

December 9, 2006
DMA Praises Congress for Bipartisan Action on Postal Reform Legislation passes in House and Senate; awaits President's signature.

November 15, 2006
DMA s Broadcast Council Honors Gail Eberlein of Direct Response Enhancements

November 15, 2006
DMA Announces Improvements to Preference & Suppression Services New and existing services that help marketers improve list management, save resources, and build stronger relationships.

November 8, 2006
DMA Insert Media Council to Honor Frank C. Hudetz, Jill Eastman Vidal and Bookspan

October 31, 2006
DMANF Seeks Nominations For Max L. Hart Nonprofit Achievement Award Recognizing outstanding achievement by an individual within the nonprofit community.

October 31, 2006
DMA Nonprofit Federation Hosts 2007 Washington Nonprofit Conference “Tools for Future Fundraising: Expect the Unexpected”

October 26, 2006
NATIONAL CENTER FOR DATABASE MARKETING (NCDM) SPOTLIGHTS NEW FEATURES FOR UPCOMING 2006 CONFERENCE & EXHIBITION NEW PAC MEMBERS ANNOUNCED: CHRIS BERRY, CLARITAS; SCOTT CONE, MERKLE, INC.; SAM EDELSTON, BOARDROOM, INC.; VAIBHAY GARDE, FEDEX SERVICES ; DIDI GONG, NORDSTROM; BERNICE GROSSMAN, DMRS GROUP, INC.; DON HINMAN, THE ALLANT GROUP; SUSAN HUNT STEVENS, BOSTON GLOBE; WILLIAM TANGALOS, WELLS FARGO

October 24, 2006
DMA Refers GetItFree.net to the Federal Trade Commission DMA's Committee on Ethical Business Practice, acting has referred consumer compalaint about GetItFree.net to federal and state law enforcement agencies.

October 24, 2006
DMA Announces Improvements to Preference Services Lower Fees, Caregiver Access Improve Service to Consumers

October 17, 2006
DMA INDUCTS DICK CABELA, JOHN F. TEMPLE, AND THE LATE DONALD KUHN INTO HALL OF FAME

October 17, 2006
DMA RELEASES 2006 RESPONSE RATE TRENDS REPORT

October 16, 2006
DMA LAUNCHES JOB BANK Marketing Job Bank matches marketing employers and qualified candidates.

October 16, 2006
INTERACTIVE LEADERS JOIN DMA INTERACTIVE MARKETING ADVISROY BOARD (IMAB) Members from Microsoft, Google,Yahoo, eBay & Advertising.com and Others Drive DMA’s Interactive Marketing Policy, Programming Efforts

October 16, 2006
DMA BOARD ELECTS NEW OFFICERS; EIGHT DIRECTORS ELECTED AT ANNUAL BUSINESS MEETING Bookspan Chief Executive Officer Markus Wilhelm was elected DMA chairman of the board

October 16, 2006
DMA HELPS CONSUMERS FIGHT BACK AGAINST IDENTITY THEFT New campaign calls on direct marketing community to help consumers deter, detect, and defend against identity theft.

October 16, 2006
GOVERNOR SENDS WELCOME TO DMA06 ATTENDEES California Officials Recognize ‘The Power of Direct’

October 10, 2006
NCDM 2006 CONFERENCE & EXHIBITION Where Marketing & IT Meet for Data Tools, Modeling, Analytics, Campaign Management, & the Web

October 10, 2006
Behavioral Targeting at DMA06 Panel of Experts Discuss Benefits of Behavioral Targeting at DMA06

October 3, 2006
DMA Pleased With Proposed Change to Telemarketing Rule FTC responds to DMA petition safe harbor for abandoned calls.

September 29, 2006
DMA Calls On UPS to End Stalemate on Postal Reform Greco says "What is Brown Doing to You?"

September 28, 2006
DMA Urges Congress to Pass Postal Reform DMA is calling on members of the House and Senate to make sure final legislation is passed before the 109th Congress adjourns.

September 28, 2006
On the Cutting Edge of What s Hot Now with DMA06 s Thought Leader Forums

September 28, 2006
DMA Nonprofit Federation Calls on Congress to Pass Postal Reform DMANF is urging members of Congress to complete work on postal reform legislation.

September 26, 2006
NATIONAL CENTER FOR DATABASE MARKETING (NCDM) 2006 CONFERENCE & EXHIBITION TO BE HELD DECEMBER 11-13, 2006

September 26, 2006
DMA CRM Council Launches a New Blog

September 25, 2006
DMA Calls for Continued Movement on Postal Reform Fight Over Parcel Rates Threatens to Derail Legislation

September 18, 2006
Brand and Direct a Winning Combination for Success at DMA06

August 23, 2006
Whole CRM! Acquisition, Relationship and Loyalty Marketing

August 16, 2006
Cut Through Clutter to Get Your Message Heard

August 10, 2006
American Diabetes Association Honored as 2006 Nonprofit Organization of the Year Organization honored at New York Nonprofit Conference.

August 10, 2006
DMA Nonprofit Federation Welcomes New Advisory Council Members DMANF is pleased to welcome nine new representatives from the nonprofit community to the organization’s Advisory Council.

August 7, 2006
THE DMA LIST & DATABASE COUNCIL NAME 2006 RECIPIENTS OF RON DAVIS YOUNG LIST PROFESSIONAL OF THE YEAR AWARD

August 3, 2006
Integration of Offline and Online Strategies Is Key at DMA B-to-B Interactive Conference

July 31, 2006
DMA ANNOUNCES SECOND ANNUAL DIRECTO DAY WEST CONFERENCE

July 27, 2006
DMA & THE INSTITUTE OF DIRECT AND INTERACTIVE MARKETING, ICEMD (SPAIN) TO OFFER MARKETING CERTIFICATE PROGRAM DURING DMA06

July 26, 2006
DMA Cautions Senate Committee on Streamlined Sales Tax Congressional testimony outlines flaws in proposed plan.

July 21, 2006
DMEF To Honor David W. Florence and The Martin Agency

July 21, 2006
DMA LIST AND DATABASE COUNCIL TO HONOR STEFANIE PONT List Leader of the Year Award to be Presented August 15

July 20, 2006
DMEF S 2006 COLLEGIATE ECHO WINNERS ANNOUNCED

July 20, 2006
KRAFT'S PAULA SNEED TO KEYNOTE DMA06 Paula A. Sneed to present the opening general session keynote address at DMA06

July 6, 2006
DMA to End Telephone Preference Service Phase out for Consumer Registrations in Most States

June 28, 2006
2006 New York Nonprofit Conference Helps Fundraisers Defy Gravity August 8-10 conference helps nonprofits get the maximum impact for their fundraising dollars.

June 22, 2006
DMA Calls for Strong Measures on Data Security Reiterates Call for Legislation; Forms Data Stewardship Council

June 21, 2006
DMA To Launch Identity Theft Campaign Working with FTC to Help Consumers "Deter. Detect. Defend."

June 21, 2006
DMA Releases Best Practices and Establishes Standards for Online Advertising and Affiliate Marketing

June 21, 2006
DMA Releases Best Practices and Establishes Standards for Online Advertising and Affiliate Marketing

June 21, 2006
TERRI L. BARTLETT APPOINTED DIRECT MARKETING EDUCATIONAL FOUNDATION (DMEF) PRESIDENT

June 20, 2006
DMA Launches Motivation Pavilion at DM Days New York 2006

June 20, 2006
DMA Releases 28th Edition of the Statistical Fact Book Providing Valuable Benchmarking Data for Nearly Every Aspect of Direct Marketing –Analyzed and Presented in 500 Charts.

June 20, 2006
DMA Announces First Live Feed at 2006 DM Days New York with WebmasterRadioFM WebmasterRadio.FM named Official Radio Network of DMA’s Flagship Conferences, DM Days NY and DMA 06

June 20, 2006
DMA TELESERVICES COUNCIL HONORS JOHN CROUTHAMEL AND NICOLE COGAN

May 30, 2006
The DMA Announces 2006 'Reaching The US Hispanic Market' Report

May 24, 2006
Call for Nominations: 2006 Nonprofit Organization of the Year Nominations Close June 2, 2006

May 17, 2006
DMA ANNOUNCES 2006 HALL OF FAME INDUCTEES

May 11, 2006
DMA Comments on Postal Rate Commission Decision to Approve Bookspan NSA

May 3, 2006
DMA Comments on USPS Rate Case Proposed 8.5 percent average increase means millions of dollars in increased costs for marketers.

May 2, 2006
Marketers Feel Sting From High Do Not Call Fees FTC proposes a 10.7 percent increase in the fees charged to telemarketers to access Do Not Call Registry.

April 24, 2006
DMA Disappointed by North Dakota Supreme Court Decision on Telemarketing Case Ruling upholds state law prohibiting prerecorded messages.

April 20, 2006
DMA BUSINESS-TO-BUSINESS COUNCIL HONORS JERRY REISBERG OF LEAPS&BOUNDS WITH 2006 B-TO-B-MARKETER OF THE YEAR AWARD

April 13, 2006
DMEF TO HONOR LEE EPSTEIN AT NEW YORK AWARDS DINNER

April 3, 2006
A New Game Plan for Growth Is on ACCM s Agenda With Stellar Keynote Lineup and New Intensive Sessions

April 3, 2006
'A New Game Plan for Growth' on ACCM Agenda

March 21, 2006
DMA Praises Senate for SAFE WEB Vote Senate vote brings new resources to fight online fraud.

March 20, 2006
Critical Issues Bringing Nonprofit Leaders Together in Washington, DC on April 19th Organizations are registering for the DMANF Critical Issues Conference -- Wednesday, April 19, 2006 at the Holiday Inn Capitol Hill.

March 7, 2006
DMA Teleservices Council Seeks Nominations for New Teleprofessional Award and 2006 Teleservices Excellence Awards

March 1, 2006
FundRaising Success Honors DMA s Boone Senny Boone honored as one of the magazine's "Top Women in Fundraising."

February 28, 2006
DMA Pleased By Ruling on California Fax Ban Law US District Court says state law is preempted by TCPA.

February 28, 2006
NCOF To Feature Stellar Keynote Lineup

February 28, 2006
DMA 2006 International ECHO Call For Entries Asks What s In Your Head? Deadline for Entries April 24

February 16, 2006
DMA SEEKS NOMINATIONS FOR 2006 HALL OF FAME

February 16, 2006
DMA Quarterly Business Review (QBR) Reflects 10th Consecutive Quarter of Positive Results Projected Revenues for Q1 2006 Look Strong

February 16, 2006
DMA Quarterly Business Review (QBR) Reflects 10th Consecutive Quarter of Positive Results Projected Revenues for Q1 2006 Look Strong

February 16, 2006
DMANF Honors Senators Collins, Carper Legislators receive Nonprofit Federation Public Service Award for commitment to postal reform.

February 13, 2006
DMA Calls for Quick Action on Postal Reform Call to joint House-Senate Conference Committee to resolve differences between the two bills and quickly finalize legislation.

February 9, 2006
DMA Applauds Senate on Postal Reform Vote DMA thanks Senators who passed S.662 in a unanimous consent vote.

February 3, 2006
DMANF Honors Chris Cleghorn of Easter Seals Recipient of 2006 Max L. Hart Nonprofit Achievement Award

February 3, 2006
DMA Co-Sponsors State of the Net Conference Congressional Internet Caucus event to take place on February 8, 2006.

February 2, 2006
DMA Insert Media Day Slated for March 2007

February 1, 2006
DMA Inducts Susan H. Blattman into Circulation Hall of Fame Award to Be Presented at DMA’s 20th Annual Circulation Day in New York

January 31, 2006
Registration Still Available for 2006 Washington Nonprofit Conference DMANF 2006 Annual Washington Nonprofit Conference will take place on February 16th and 17th at the JW Marriott Hotel.

January 31, 2006
DMA Condemns Illegal Release of Telephone Records Calls for Stronger Penalties, Increased Resources for Enforcement

January 30, 2006
DMA Calls for 2007 Board of Directors Nominations

January 26, 2006
FTC Settlement with ChoicePoint Reiterates Need for Strong Security Measures In order to maintain consumer trust, organizations have a responsibility to safeguard data against unauthorized or illegal use.

January 25, 2006
Unsolicited Marketing Calls to Cell Phones Are Illegal "Urban Myth" continues to alarm consumers about cell phone marketing

January 25, 2006
DMA Comments on Rules for Interstate Faxes DMA has submitted formal comments to the Federal Communications Commission on rules governing the sending of commercial faxes.

January 24, 2006
DMEF Establishes Don Kuhn Memorial Fund Proceeds to Support Education & Research in Nonprofit Fundraising

January 23, 2006
DMA Ethics Committee Update Revised update on actions undertaken by DMA's Committee on Ethical Business Practice

January 13, 2006
DMA Sets Standards for Software Downloads New Guideline to Increase Confidence in Online Marketing Channels

January 12, 2006
DMA Leaders Speak Out at ICC Marketing and Advertising Roundtable International Chamber of Commerce Commission on Marketing and Advertising discussion on self-regulatory efforts.

December 22, 2005
DMANF Statement: Response to NY Charity Report

December 21, 2005
DMA Opposes Misguided Online Tax Proposal Proposed Legislation Does Not Achieve Tax Simplification

December 20, 2005
DMA Encouraged by FTC Report on CAN-SPAM Effectiveness

December 13, 2005
DMA COMMENDS FTC ON DO NOT CALL ENFORCEMENT Record Penalties for Violations

December 7, 2005
MOREVISIBILITY PRESIDENT ANDREW WETZLER APPOINTED TO MEMBERSHIP CHAIR, DMA SEMC COUNCIL

November 30, 2005
NATIONAL CENTER FOR DATABASE MARKETING (NCDM) DATABASE EXCELLENCE AWARDS WINNERS ANNOUNCED

November 17, 2005
DMA Applauds New Spyware Protections

November 16, 2005
DMA Nonprofit Federation Hosts 2006 Washington Nonprofit Conference "Lessons from 2005 and Visions for 2006"

November 15, 2005
Postal Service Approves Rate Increase DMA Disappointed at Earlier Implementation Date

November 3, 2005
NCDM Evolves Into One Expanded Event

November 1, 2005
DMA Announces Support for Postal Rate Case Settlement Continues to Call for Comprehensive Postal Reform

October 27, 2005
IFDMA Announces New Chair Mary Teahan of Argentina Assumes Leadership Role

October 26, 2005
DMANF Seeks Nominations For Max L. Hart Nonprofit Achievement Award Recognizes outstanding achievement by an individual within the nonprofit community

October 19, 2005
DMA Announces 2005 International Echo Winners 76th Annual International ECHO Award winners announced at DMA05

October 19, 2005
DMA Unveils New Multichannel Marketing Report Comprehensive roadmap for best practices and trends in channel integration within the catalog, retail, and e-commerce infrastructures

October 18, 2005
DMA Announces Committee on Social Responsibility Members DMA Board Approves Committee’s First Year Initiatives

October 18, 2005
DMA Releases 2005 Response Rate Report Annual Report on Direct and Interactive Marketing Research Contains the Most Sought-After Figures

October 18, 2005
DMA Welcomes New Members to Hall of Fame 2005 Inductees: Marty Edelston, Tim Litle, Ted Spiegel

October 18, 2005
DMA CEO Unveils New Association Brand Identity and Reveals Latest Industry Market Numbers At DMA05 Direct Marketing Accounts for 10.3% of Total U.S. GDP in 2005: U.S. Economy is Bigger and Growing Faster Because of Direct Marketing’s Contribution

October 17, 2005
Governor, City Council Proclaim Direct Marketing Week Georgia Honors DMA•05 Attendees

October 17, 2005
DMA Announces New Affiliate Network Program DMCNY First Member to Join

October 17, 2005
DMA Requires Members to Adopt E-Mail Authentication Systems Move to help verify the authenticity of legitimate e-mail messages

October 17, 2005
DMA Board Names New Officers Board of Directors announces new officers and Board members

October 15, 2005
DMA Offers Advice for Successful Delivery of E-Mail Marketing Communications Best Practices Provide Members With Tips and Tools

October 12, 2005
Growth Trends Continue for Direct Marketing This year, companies will spend more than $161 billion dollars on direct marketing in the United States, according to DMA's annual econoimc impact study.

September 2, 2005
Unsolicited Marketing Calls to Cell Phones Are Illegal: With or Without a Cell Phone Directory The DMA is warning consumers about bogus e-mails that are causing anxiety about proposed cell phone number directories.

September 2, 2005
Direct Marketers Offer Hurricane Relief: DMA to Coordinate Member Donations The DMA will coordinate with the members of The DMA Nonprofit Federation that are conducting hurricane relief efforts to help channel DMA member company donations to the organizations and areas where they will be most effective.

September 1, 2005
DMANF Urges Support for Katrina Victims Nonprofit organizations from across the country are gathering forces to help areas affected by Hurricane Katrina, and they need your help now.

August 22, 2005
THOUGHT LEADER FORUMS AT DMA05 PROVIDE TOP LEVEL ADVICE

August 15, 2005
DMA S QUARTERLY BUSINESS REVIEW FOR Q2 2005 CONFIRMS STRENGTH OF DIRECT MARKETING AS SECTOR CONTINUES TO GROW Index Numbers Are Again Favorable for Marketers, Agencies and Suppliers

August 4, 2005
WYNN RESORTS CHAIRMAN STEVEN WYNN TO KEYNOTE DMA 05

August 3, 2005
The DMA Releases The 2005 Postal & E-mail Marketing Report

August 1, 2005
DMA Nonprofit Federation Announces New Chair & Vice Chair and Incoming Advisory Council Members The DMA Nonprofit Federation (DMANF) announces the incoming chair and vice chair for the 2005-2007 term of the organization’s Advisory Council.

July 27, 2005
The DMA Applauds House on Postal Bill Vote The DMA offered congratulations to members of the U.S. House of Representatives who passed postal reform legislation (H.R. 22).

July 25, 2005
THE DMA CATALOG COUNCIL CHANGES NAME TO CATALOG AND MULTICHANNEL MARKETING COUNCIL

July 21, 2005
THE DMA ESTABLISHES DECEASED DO-NOT-CONTACT LIST (DDNC)

July 21, 2005
Statement from The Direct Marketing Association: FCC Preemption of State Do-Not-Call Laws The DMA believes the federal Do Not Call law appropriately sets a unified national standard.

July 20, 2005
DMA LIST AND DATABASE COUNCIL ANNOUNCES RON DAVIS YOUNG LIST PROFESSIONAL OF THE YEAR AWARD RECIPIENTS

July 18, 2005
DMA TO HOST FIRST DIRECTO DAYS WEST CONFERENCE

July 14, 2005
B-TO-B LEADERS FROM DOW CORNING AND PITNEY BOWES TO ADDRESS DMA BUSINESS-TO-BUSINESS CONFEREES Conference Also to Feature Collaborative Leader Forums

July 12, 2005
DMEF S 2005 COLLEGIATE ECHO WINNERS ANNOUNCED

July 8, 2005
DMA TELESERVICES COUNCIL HONORS GARY TAYLOR

June 30, 2005
THE DMA ANNOUNCES 2005 HALL OF FAME INDUCTEES: MARTY EDELSTON, TIM LITLE, TED SPIEGEL The Direct Marketing Association (The DMA) Board of Directors today announced the selection of the 2005 honorees for The DMA Hall of Fame.

June 30, 2005
Authentication, Accreditation & Reputation: White Paper Offers Advice for Marketers Bigfoot Interactive and The DMA help marketers navigate the fast-changing and often confusing landscape of AAR with practical, plain-English advice.

June 29, 2005
The DMA Releases First-Ever Customer Prospecting and Retention Report A new landmark study from The DMA offers insights on how marketers are reaching, converting and retaining customers in today’s multichannel environment.

June 29, 2005
DMA, Postal Inspectors Join Forces to Help Consumers Avoid Sweepstakes Scams DMA and the United States Postal Inspection Service join to launch a nationwide consumer-education initiative to tell Americans how to avoid being scammed by fraudulent sweepstakes.

June 28, 2005
GOVERNOR PATAKI PROCLAIMS DIRECT MARKETING WEEK IN NEW YORK The 2005 DM Days Conference and Expo kicked off in New York City this morning with a proclamation from Governor George E. Pataki declaring this week as “Direct Marketing Week” in the State of New York.

June 28, 2005
THE DMA RELEASES 27TH EDITION OF THE STATISTICAL FACT BOOK Latest Edition Features New Material on the Hispanic Market and Expanded Interactive Chapter

June 28, 2005
DMA Looks Forward to Resolution on Unsolicited Fax Rules DMA Looks Forward to Resolution on Unsolicited Fax Rules

June 27, 2005
DMA'S CHARLES PRESCOTT ADDRESSES ATTENDEES AT DIRECT MARKETING 2005 CONFERENCE IN DUBAI

June 27, 2005
DMA INTERNATIONAL COUNCIL HONORS AL GOODLOE WITH AWARD FOR EXTRAORDINARY ACHIEVEMENT

June 27, 2005
DMA INTERNATIONAL COUNCIL HONORS AL GOODLOE WITH AWARD FOR EXTRAORDINARY ACHIEVEMENT

June 24, 2005
The DMA Applauds Senate on Fax Vote The DMA praised members of the U.S. Senate for passing a bill that protects consumers and businesses from unwanted faxes, while keeping open this important line of communication for legitimate commerce.

June 23, 2005
DMA STATEMENT: Pat Donahoe Becomes Deputy Postmaster General WASHINGTON, June 23, 2005 – The Direct Marketing Association’s (The DMA) vice president, government relations, Jerry Cerasale, today issued the following statement regarding the announcement that Pat Donahoe has been sworn in as the new Deputy Postmaster general for the U.S. Postal Service.

June 23, 2005
The DMA Announces New Marketing Organization and Appoints Alan Kuritsky, VP The DMA Announces New Marketing Organization and Appoints Alan Kuritsky, VP

June 22, 2005
THE DMA LAUDS NEW HOTMAIL PROTECTIONS

June 22, 2005
The DMA Applauds Senate Committee for Movement on Postal Reform The DMA voices its appreciation to members of the U.S. Senate Committee on Homeland Security and Government Affairs who have moved forward in approving postal reform legislation.

June 20, 2005
NCDM SUMMER 2005 TO FEATURE DYNAMIC LINEUP OF KEYNOTE SPEAKERS

June 7, 2005
THE DMA LIST AND DATABASE COUNCIL ANNOUNCES LIST LEADER OF THE YEAR AWARD RECIPIENT, DEB GOLDSTEIN

June 7, 2005
THE DMA LIST AND DATABASE COUNCIL ANNOUNCES LIST LEADER OF THE YEAR AWARD RECIPIENT, DEB GOLDSTEIN

June 7, 2005
THE DMA LIST AND DATABASE COUNCIL ANNOUNCES LIST LEADER OF THE YEAR AWARD RECIPIENT, DEB GOLDSTEIN

June 7, 2005
THE DMA LIST AND DATABASE COUNCIL ANNOUNCES LIST LEADER OF THE YEAR AWARD RECIPIENT, DEB GOLDSTEIN

June 6, 2005
DMA LAUNCHES DIRECT COMMENT: WEB SITE HOSTS POSTING BOARD FOR MEMBER COMMENTS ON PROPOSED ETHICS GUIDELINES Call for Comment on the Ethical Use of Software Programs for Marketing Purposes is Issued

June 3, 2005
DMA Member Principles The following Principles apply to DMA members' relationships with current and prospective customers, donors and members – whether consumers or businesses.

May 24, 2005
DMA STATEMENT ON SPYWARE LEGISLATION WASHINGTON, May 24, 2005 -The Direct Marketing Association (The DMA) issued the following statement regarding two bills that passed yesterday evening in the U.S. House of Representatives.

May 17, 2005
THE DMA ANNOUNCES THE TOP SCAMS FOR APRIL Web Mobs: Online Gangsters Exploit Data Thefts

May 16, 2005
DMA REFERS TELEMARKETERS TO FEDERAL AND STATE ENFORCEMENT AGENCIES

May 13, 2005
GROWTH CONTINUES WITHIN THE DIRECT MARKETING INDUSTRY The DMA's Quarterly Business Review Highlights Solid Performance for Q1 2005 with An Increase in Profitability

May 12, 2005
DMA COMMENDS FTC FOR MOVING FORWARD TO DEFINE SUBSTANTIVE PROVISIONS OF CAN-SPAM ACT

May 11, 2005
THE DMA CO-UNDERWRITES EMAIL AUTHENTICATION IMPLEMENTATION SUMMIT 2005: CALLS ON MARKETERS TO AUTHENTICATE E-MAIL Industry Shows United Support for Interoperable, Low-Cost, Easy-to-Implement Standards Already Available

May 10, 2005
The DMA Withdraws FCC Petition The DMA has withdrawn its petition to the Federal Communications Commission regarding the Wireless Domain Name List.

May 3, 2005
INTERACTIVE MARKETING SERVICES HELPS DIRECT MARKETERS MAINTAIN DO NOT CONTACT FILES DMA Subsidiary Helps Companies Comply withE-Mail, Wireless Telephone Solicitation Regulations

April 21, 2005
FROM PFISHING TO PFARMING: THE TOP FIVE SPAM SCAMS OF MARCH 2005 The DMA Announces the Top Scams for the Month, as Identified by the National Cyber-Forensics & Training Alliance

April 11, 2005
DMA INTRODUCES 2005 HISPANIC MARKETING REPORT: Report Demonstrates the Many Positive Aspects About Hispanic Consumers' Experiences with Buying Direct

April 8, 2005
Statement by Jerry Cerasale, SVP of Government Affairs, The DMA Regarding USPS s rate case filing

April 1, 2005
DMA Releases Groundbreaking Multichannel Marketing Survey

April 1, 2005
DMA DIRECTO COUNCIL TO HONOR JOHN J. CAIN & PEOPLE EN ESPANOL MAGAZINE

March 23, 2005
THE DMA TO CREATE NEW COMMITTEE ON SOCIAL RESPONSIBILITY

March 21, 2005
THE DMA URGES CONGRESS TO EXPAND SUPPORT OF FTC CAN-SPAM INITIATIVES Also Calls For Greater International Coordination To Fight Fraud

March 8, 2005
DMA Business-to-Business Council to Honor Bruce Dahlgren of Lexmark International, Inc. with 2005 B-to- B-Marketer of the Year Award Award Will Be Presented During 2005 DMB Conference on March 23 in Orlando, FL

March 3, 2005
DIRECT MARKETERS CONTINUE TO ENJOY ROBUST GROWTH

March 3, 2005
DIRECT MARKETERS CONTINUE TO ENJOY ROBUST GROWTH

February 25, 2005
DMA Statement on Identity Theft NEW YORK, February 24, 2005 - The Direct Marketing Association (The DMA) issued the following statement regarding Senator Chuck Schumer's (D-NY) press conference today:

February 25, 2005
DMA Statement Regarding Senator Chuck Schumer's Press Conference on Identity Theft NEW YORK, February 24, 2005 - The Direct Marketing Association (The DMA) issued the following statement regarding Senator Chuck Schumer's (D-NY) press conference today:

February 14, 2005
DMA INSERT MEDIA COUNCIL LUNCHEON SPOTLIGHTS METHODS FOR INCREASING RESPONSE RATES

February 14, 2005
GERBER LIFE AND EUGENE RAITT OF AIG COMPANIES WORLDWIDE TO BE HONORED BY DMA FINANCIAL SERVICES COUNCIL

February 8, 2005
NCOF PRE-CONFERENCE WORKSHOPS TO PROVIDE INTENSIVE EDUCATION

February 8, 2005
NCOF PRE-CONFERENCE WORKSHOPS TO PROVIDE INTENSIVE EDUCATION

February 3, 2005
DMA RELEASES ETHICS CASE REPORT FOR JULY - DECEMBER 2004

February 3, 2005
PRESIDENT GEORGE H.W. BUSH SENDS VIDEO MESSAGE TO DIRECT MARKETING ASSOCIATION NONPROFIT FEDERATION CONFEREES

January 25, 2005
THE DMA BOARD OF DIRECTORS APPROVES NEW STRATEGIC PLAN The DMA 2005 Strategic Plan: Secure, Trusted, Mutually Beneficial Relationships

January 25, 2005
DMA CIRCULATION COUNCIL TO INDUCT ROB GURSHA, TIME, INC., INTO CIRCULATION HALL OF FAME

January 25, 2005
DMA CIRCULATION COUNCIL TO INDUCT ROB GURSHA, TIME, INC., INTO CIRCULATION HALL OF FAME

January 11, 2005
DMA COMMENDS FTC FOR CHARGING VIOLATORS OF CAN SPAM ACT

January 11, 2005
THE DMA AND ATA JOINTLY FILE COMMENT ON FTC S PROPOSED RULEMAKING ON ABANDONED CALL SAFE HARBOR

January 7, 2005
DMANF ISSUES GUIDELINES FOR AVOIDING FRAUD IN DISASTER RELIEF SUPPORT EFFORTS

January 4, 2005
DMA COMMENDS MCHUGH ON DECISION TO REINTRODUCE POSTAL BILL TO 109TH CONGRESS

December 22, 2004
STATEMENT of The Direct Marketing Association Nonprofit Federation RE: Charitable Giving Reports

December 16, 2004
DMA STATEMENT ON FTC RULING ON PRIMARY PURPOSE OF COMMERCIAL E-MAIL

December 10, 2004
UNSOLICITED MARKETING CALLS TO CELL PHONES ARE ILLEGAL- WITH OR WITHOUT A CELL PHONE DIRECTORY

November 10, 2004
DMA S GRECO SPEAKS AT FEDERAL TRADE COMMISSION S E-MAIL AUTHENTICATION SUMMIT

November 3, 2004
THE DMA/AIM WEBINAR TO UPDATE AND EDUCATE MARKETERS ABOUT E-MAIL SENDER AUTHENTICATION AND LATEST DEVELOPMENTS IN THE BATTLE AGAINST SPAM Two Weeks After FTC Authentication Summit, Industry Leaders To Educate Legitimate Marketers on How to Comply & What Comes Next

October 29, 2004
DMA STATEMENT: The DMA Releases Guidance to List Industry on FTC Legal Interpretation

October 13, 2004
DMA STATEMENT: Regarding Spyware and Direct Marketing

October 4, 2004
DMA Statement: U.S. Supreme Court Denies Review of Do- Not-Call List

September 29, 2004
DMA's 75th ANNUAL INTERNATIONAL ECHO AWARDS FEATURE NEW CATEGORY: A. EICOFF BROADCAST INNOVATION AWARD Award Recognizes Excellence in Direct Broadcast Media

September 22, 2004
THE DMA TO PRESENT DIRECT MARKETING CONFERENCE FOR TRAVEL MARKETERS

September 21, 2004
DMA STATEMENT: FCC WIRELESS SAFE HARBOR

September 7, 2004
DMA RELEASES ETHICS CASE REPORT FOR JANUARY JUNE 2004

September 7, 2004
ADVERTISING LUMINARY CHARLOTTE BEERS TO KEYNOTE DMA ANNUAL CONFERENCE

August 26, 2004
THE DMA CONGRATULATES DOJ AND FBI FOR ANTI-SPAM ENFORCEMENT ACTIONS

August 17, 2004
DMA Statement: FTC Settlement

August 2, 2004
THE DMA/AIM WEBINARS TO PREPARE MARKETERS FOR E-MAIL SENDER AUTHENTICATION

July 26, 2004
INTERACTIVE MARKETING SOLUTIONS INTRODUCES WIRELESS- PORTED NUMBERS FILE FOR TCPA COMPLIANCE

July 21, 2004
Wientzen First DMA Executive To Speak At NALC Biennial Meeting

July 14, 2004
Search Engine Marketing Whitepaper Released By AIM Council

July 7, 2004
DMA Statement Re: Today's FTC Action

July 7, 2004
John A. Greco, Jr. Named President And CEO Of The Direct Marketing Association

June 30, 2004
DMA STATEMENT: Succession Plan Status

June 15, 2004
DMA STATEMENT: FEDERAL TRADE COMMISSION S DO-NOT-E-MAIL LIST REPORT

June 11, 2004
THE DMA ANNOUNCES 2004 HALL OF FAME INDUCTEES: DAVE FLORENCE AND BENJAMIN FRANKLIN

June 9, 2004
THE DMA LIST & DATABASE COUNCIL ANNOUNCES LIST LEADER OF THE YEAR AWARD RECIPIENT, DONALD MOKRYNSKI

June 9, 2004
DMA CALLS ON MARKETERS TO REFRAIN FROM MAKING TELEPHONE CALLS AND SENDING E-MAIL TO CONSUMERS ON NATIONAL DAY OF MOURNING FOR PRESIDENT RONALD REAGAN

June 9, 2004
THE DMA LIST & DATABASE COUNCIL ANNOUNCES LIST LEADER OF THE YEAR AWARD RECIPIENT, DONALD MOKRYNSKI

June 3, 2004
DMA TELESERVICES COUNCIL HONORS LARRY KAPLAN OF TELEBUSINESS USA WITH 2004 TELESERVICES EXCELLENCE AWARD

May 20, 2004
DMA: LAW ENFORCEMENT IS KEY TO REDUCING SPAM

May 20, 2004
THE DMA APPLAUDS INTRODUCTION OF POSTAL REFORM LEGISLATION BY SENATORS COLLINS AND CARPER

May 12, 2004
DMA STATEMENT: DISCUSSION DRAFT OF SENATE POSTAL REFORM LEGISLATION

May 12, 2004
DMA RELEASES QUARTERLY BUSINESS REVIEW FOR Q1 2004

May 12, 2004
DMA STATEMENT: FTC CHAIRMAN TIMOTHY J. MURIS RESIGNS

May 4, 2004
DMA STATEMENT RE: HOUSE POSTAL REFORM BILL DISCUSSION DRAFT

April 29, 2004
DMA STATEMENT: FTC AND DOJ ANNOUNCE NEW ANTI-SPAM ENFORCEMENT INITIATIVE

April 29, 2004
DMA STATEMENT: SENATE PASSES INTERNET ACCESS TAX MORATORIUM

April 29, 2004
DMA STATEMENT: SENATE PASSES INTERNET ACCESS TAX MORATORIUM

April 21, 2004
DMA NONPROFIT FEDERATION HONORS REP. JOHN MCHUGH AT ITS ANNUAL CRITICAL ISSUES CONFERENCE

April 19, 2004
DMA DIRECTO: HISPANIC MARKETING COUNCIL HONORS CHRIS RAGUSA WITH ITS PROFESSIONAL OF THE YEAR AWARD

April 19, 2004
DIRECTO: CONSEJO DE MARKETING HISPANO DE LA DMA RINDE HOMENAJE A CHRIS RAGUSA CON SU PREMIO PROFESIONAL DEL A O

April 19, 2004
DMA ISSUES ALERT TO TELEPHONE MARKETERS

April 15, 2004
DMA Announces First Graduate of Certificate Program in Direct and Interactive Marketing

March 31, 2004
The DMA's Written Testimony Before the FTC on the Proposed Do Not E-Mail Registry

March 31, 2004
DMA SUBMITS COMMENTS TO FTC ON DO-NOT-E-MAIL LIST PROPOSAL

March 24, 2004
DMA STATEMENT: FTC revises do-not-call list- scrubbing rule

March 24, 2004
DMA STATEMENT: FTC revises do-not-call list-scrubbing rule

March 16, 2004
DMEF TO HONOR LESTER WUNDERMAN AND THE AGENCY HE FOUNDED

March 10, 2004
DMA STATEMENT: FIRST ISP LAWSUITS UNDER CAN SPAM ACT

March 3, 2004
THE DMA WILL NOT PURSUE FURTHER DO-NOT-CALL LIST LITIGATION

February 25, 2004
The DMA Adopts New E-mail Append Guidelines

February 24, 2004
THE DMA HOSTS 2004 GOVERNMENT AFFAIRS CONFERENCE

February 17, 2004
DMA STATEMENT: FEDERAL APPELLATE COURT S DO-NOT-CALL LIST RULING

February 12, 2004
The DMA s Cerasale Argues That A Private Right-of- Action Only Creates "Double-Victims" of Spam; Does Nothing to Reduce Unseemly E-mail

February 11, 2004
THE DMA OPTIMISTIC THAT 2004 IS THE YEAR FOR POSTAL REFORM The Direct Marketing Association (The DMA) expressed its appreciation to the leadership of the U.S. House of Representative’s Government Reform Committee whose Special Panel on Postal Reform and Oversight today heard the concerns of the mailing community regarding the future of the U.S. Postal Service (USPS).

February 11, 2004
THE DMA OPTIMISTIC THAT 2004 IS THE YEAR FOR POSTAL REFORM The Direct Marketing Association (The DMA) expressed its appreciation to the leadership of the U.S. House of Representative’s Government Reform Committee whose Special Panel on Postal Reform and Oversight today heard the concerns of the mailing community regarding the future of the U.S. Postal Service (USPS).

February 5, 2004
The DMA Announces Final Keynote Lineup For 8th Annual net.marketing conference & exhibition The Direct Marketing Association (The DMA) and Association for Interactive Marketing's (AIM) net.marketing conference & exhibition will kick off on Wednesday, February 25 at the Hilton New York with special keynote addresses from new Travelocity.com President & CEO Michelle Peluso followed by CNET Networks Chairman & CEO Shelly Bonnie.

February 2, 2004
DMA S PRESCOTT DISCUSSES INTERNATIONAL SCOPE OF SPAM EPIDEMIC AT OECD WORKSHOP

February 2, 2004
DMA FINANCIAL SERVICES COUNCIL HONORS AIG DIRECT MARKETING AND THOMAS KELLY The Direct Marketing Association’s (The DMA) Financial Services Council will present AIG Direct Marketing and Thomas Kelly, formerly with New York Life Insurance Company/AARP Life Insurance Operation (Tampa, FL) with its “Company of the Year” and “Executive of the Year” awards, respectively.

January 29, 2004
DMA STATEMENT: TELEMARKETERS REQUIRED TO TRANSMIT CALLER-ID INFORMATION BEGINNING TODAY

January 28, 2004
DMA OPTIMISTIC THAT 2004 IS THE YEAR FOR POSTAL REFORM

January 20, 2004
THE DMA PUBLISHES QUICK-GLANCE GUIDE TO THE CAN SPAM ACT OF 2003

January 12, 2004
DAVID CHANCEY NAMED EXECUTIVE DIRECTOR OF DIRECT MARKETING EDUCATIONAL FOUNDATION The Direct Marketing Educational Foundation (DMEF), the nonprofit educational affiliate of the Direct Marketing Association (The DMA), today announced that former Felician College Campus Administrator & Executive Vice President David Chancey, 48, will become Executive Director of the DMEF, effective January 19, 2004.

January 12, 2004
DAVID CHANCEY NAMED EXECUTIVE DIRECTOR OF DIRECT MARKETING EDUCATIONAL FOUNDATION The Direct Marketing Educational Foundation (DMEF), the nonprofit educational affiliate of the Direct Marketing Association (The DMA), today announced that former Felician College Campus Administrator & Executive Vice President David Chancey, 48, will become Executive Director of the DMEF, effective January 19, 2004.

January 12, 2004
THE DMA BUSINESS-TO-BUSINESS COUNCIL ACHIEVEMENT AWARD DEADLINE EXTENDED The Direct Marketing Association’s (The DMA) Business-to-Business Council has extended the deadline for nominations for “The DMA B-to-B Marketer of the Year Award.” The deadline for nominations is now January 30, 2004.

December 16, 2003
Bio for H. Robert Wientzen

December 16, 2003
H. ROBERT WIENTZEN MAJOR ACCOMPLISHMENTS AS PRESIDENT & CEO, THE DMA 1996 2003

December 16, 2003
H. ROBERT WIENTZEN, PRESIDENT & CEO OF THE DIRECT MARKETING ASSOCIATION, ANNOUNCES PLANS TO RETIRE

December 16, 2003
Marketing Trade Groups Applaud Signing of National Anti-Spam Law, Caution on Key Provision That Could Lead to "Do Not Email" List

December 8, 2003
HOCHWERT AWARDED DMA'S FIRST MTIC AWARD OF EXCELLENCE The Direct Marketing Association's (The DMA) Marketing Technology & Internet Council (MTIC) has awarded its first MTIC Award of Excellence to Stuart Hochwert, president and founder, Ampere Media LLC (Northbrook, IL).

December 8, 2003
THE DMA AND DIRECT MAGAZINE ANNOUNCE 2003 NCDM DATABASE EXCELLENCE AWARD WINNERS The Direct Marketing Association (The DMA) and DIRECT magazine today honored three database marketers and their clients for demonstrated excellence in database marketing.

December 8, 2003
THE DMA SUPPORTS NATIONAL ANTI-SPAM LAW

December 5, 2003
THE DMA APPLAUDS PRESIDENT BUSH AND CONGRESS FOR EXTENSION OF FAIR CREDIT REPORTING ACT

December 2, 2003
AIM's SEMC Presents Search Marketing De-mystified: A Marketer s Ultimate How-to Handbook for Prime Positions and Conversion

November 22, 2003
THE DMA SUPPORTS HOUSE PASSAGE OF NATIONAL ANTI- SPAM LAW

October 31, 2003
DMA URGES SENATE TO MAKE INTERNET TAX MORATORIUM PERMANENT

October 30, 2003
THE DMA TELLS HOUSE: E-mail marketing is boon to small businesses

October 23, 2003
THE DMA ADOPTS NEW TELEPHONE AND ONLINE MARKETING ETHICS GUIDELINES

October 23, 2003
THE DMA SUPPORTS SENATE ON PASSAGE OF NATIONAL ANTI- SPAM LAW

October 17, 2003
THE DMA INDUCTS HERSCHELL GORDON LEWIS AND FREDERICK J. SIMON INTO HALL OF FAME The Direct Marketing Association (The DMA) Board of Directors today inducted two industry leaders -- Herschell Gordon Lewis (Fort Lauderdale, FL) and Frederick J. Simon (Omaha, NE) -- into The DMA Hall of Fame, the highest professional honor in direct and interactive marketing.

October 17, 2003
THE DMA ELECTS FIVE INDIVIDUALS TO SERVE ON 2004 BOARD OF DIRECTORS The Direct Marketing Association (The DMA) today announced five new members to serve on the association’s board for a three-year term.

October 17, 2003
THE DMA BOARD ELECTS NEW 2004 OFFICERS The Direct Marketing Association (The DMA) Board of Directors today named Rebecca Jewett, president, Norm Thompson Outfitters, Inc. (Hillsboro, OR), to serve as its 2004 chairman.

October 17, 2003
DIRECT & INTERACTIVE MARKETERS REPORT IMPROVED RESULTS FOR THIRD QUARTER Responses to the Direct Marketing Association's (The DMA) Quarterly Business Review (QBR) for the third quarter of 2003 indicate that relief from the economic malaise of the last two years may have finally arrived.

October 17, 2003
SALES ATTRIBUTED TO LEAD GENERATION AND TRAFFIC GENERATION FALL SLIGHTLY With the predicted economy-wide recovery failing to materialize to date, an updated report from the Direct Marketing Association (The DMA) found that sales attributed to direct and interactive marketing lead generation and traffic generation fell slightly over the past year.

October 17, 2003
DIRECT & INTERACTIVE MARKETERS REPORT LOSSES IN FIRST FOUR WEEKS OF WAR ON IRAQ A new report from the Direct Marketing Association's (The DMA) Strategic Information Unit confirms, with survey evidence, that brief but intense wars, like the March 2003 war on Iraq, reduce sales over a four-week period by about 5% per firm, relative to the same period the previous year.

October 17, 2003
E-MAILS SENT TO HOUSE FILES FOUND TO PRODUCE HIGHEST RETURN-ON-INVESTMENT FOR SOLICITING DIRECT ORDERS A new landmark study from the Direct Marketing Association (The DMA) found that e-mail offers, particularly those sent to in-house customer lists, produced the highest overall return-on-investment (ROI) for marketers focusing on soliciting direct orders, generating leads or building store traffic.

October 17, 2003
LANDMARK STUDY FINDS NONPROFIT FUNDRAISERS AND RETAIL STORES REPORT TOP DIRECT & INTERACTIVE MARKETING RESPONSE RATES A new landmark study from the Direct Marketing Association (The DMA) found that nonprofit fundraisers, retail stores, and establishments rendering services to businesses achieved the top average response rates.

October 17, 2003
LANDMARK STUDY FINDS NONPROFIT FUNDRAISERS AND RETAIL STORES REPORT TOP DIRECT & INTERACTIVE MARKETING RESPONSE RATES A new landmark study from the Direct Marketing Association (The DMA) found that nonprofit fundraisers, retail stores, and establishments rendering services to businesses achieved the top average response rates.

October 14, 2003
Largest U.S. Advertising and Marketing Trade Groups Release Guidelines That Establish Standards for Legitimate E-mail Marketing Practices

October 9, 2003
DMA Nonprofit Federation Says USPS Co-op Mail Rule Decision Expands Pool of Charitable Donors

October 8, 2003
DMA STATEMENT REGARDING STAY RULING BY U.S. COURT OF APPEALS FOR THE 10TH CIRCUIT ON DO-NOT-CALL LIST

October 7, 2003
DMA STATEMENT RE: 10th Circuit Court of Appeals Decision

October 3, 2003
DMA STATEMENT REGARDING LETTER TO FCC CHAIRMAN POWELL

October 1, 2003
STATEMENT RE: THE DMA RESPONDS TO FCC REQUEST FOR ENFORCEMENT ASSISTANCE

October 1, 2003
The Streamlined Sales and Use Tax Agreement Is Not Meaningful Simplification Although the Streamlined Sales Tax Implementing States tout the Agreement as representing tax simplification, if the Agreement is coupled with the legislative repeal of the Supreme Court’s 1992 Quill decision (the acknowledged goal of the participating states), it fails to meet the test of genuine simplification.

October 1, 2003
The DMA Opposes Misguided TAX COLLECTION PROPOSAL -- Proposed Legislation Does Not Achieve Tax Simplification; Number of Tax Rates Could Jump from 7,600 to 15,200 --

October 1, 2003
THE DMA TELEPHONE MARKETING CONSUMER COMPLAINT SYSTEM NEW YORK, OCTOBER 1, 2003 – The Direct Marketing Association (The DMA) today launched a National Do-Not-Call Consumer Complaint System. The new service will allow consumers who have listed their household phone numbers on the Federal Trade Commission's (FTC) National Do Not Call Registry to log complaints against telephone marketing companies who they believe have not honored their expressed wishes not to be called.

October 1, 2003
THE DMA RESPONDS TO FCC REQUEST FOR ENFORCEMENT ASSISTANCE The Direct Marketing Association (The DMA) today acknowledged receipt of a request from Michael K. Powell, Chairman Federal Communications Commission (FCC), asking for the Association's assistance in the FCC's enforcement of the national do-not-call registry against violators.

September 29, 2003
THE DMA REASSURES CONSUMERS OF COMPLIANCE WITH FCC RULES BY OCT 1

September 28, 2003
DIRECT & INTERACTIVE MARKETERS REPORT MIXED RESULTS FOR SECOND QUARTER Responses to the Direct Marketing Association's (The DMA) Quarterly Business Review (QBR) for the second quarter of 2003 suggest two very different experiences for direct and interactive marketers

September 28, 2003
THE DMA RELEASES ITS 25TH ANNIVERSARY EDITION OF THE STATISTICAL FACT BOOK The Direct Marketing Association (DMA) today released its 2003 Statistical Fact Book, which gives marketers the most comprehensive, up-to-date information available on direct and interactive marketing for every aspect of the industry.

September 28, 2003
DMA ALTERNATE RESPONSE MEDIA COUNCIL REVEALS NEW NAME The Direct Marketing Association (The DMA) Alternate Response Media Council officially changed its name to The DMA Insert Media Council

September 26, 2003
THE DMA COMMITS TO RESOLVE CONSTITUTIONAL AND STATUTORY ISSUES RAISED BY FEDERAL COURTS

September 25, 2003
THE DMA CALLS ON INDUSTRY TO RESPECT CONSUMERS WISHES ON NATIONAL DO-NOT-CALL LIST

September 24, 2003
DMA STATEMENT: RE: FEDERAL COURT DECISON AND DO NOT CALL LIST

September 17, 2003
PERMANENT INTERNET ACCESS TAX MORATORIUM ESSENTIAL TO GETTING MORE AMERICANS ONLINE

September 2, 2003
MITCH DANIELS, FORMER BUSH DIRECTOR OF OFFICE MANAGEMENT AND BUDGET, JOINS DMA 86TH ANNUAL CONFERENCE KEYNOTE LINEUP The Direct Marketing Association (The DMA) today announced that Mitch Daniels, former director, Office of Management and Budget under George W. Bush, will present the Hall of Fame keynote address at its 86th Annual Conference & Exhibition, which will be held October 11-15 at the Orange County Convention Center in Orlando, FL.

September 2, 2003
DIRECT & INTERACTIVE MARKETERS REPORT MIXED RESULTS FOR SECOND QUARTER Responses to the Direct Marketing Association's (The DMA) Quarterly Business Review (QBR) for the second quarter of 2003 suggest two very different experiences for direct and interactive marketers.

August 22, 2003
DMA STATEMENT RE: OPERATION SLAM SPAM

August 19, 2003
TOYS FOR TOTS RECEIVES DMA NONPROFIT 'ORGANIZATION OF THE YEAR AWARD' The Direct Marketing Association Nonprofit Federation (The DMANF) honored The Toys for Tots Foundation with its 2003 Organization of the Year Award.

August 19, 2003
SACRED HEART LEAGUE OF MISSISSIPPI'S ROGER COURTS HONORED WITH 2003 DMANF 'NONPROFIT ACHIEVEMENT AWARD' -- The Direct Marketing Association Nonprofit Federation (DMANF) presented Roger Courts, director of the Sacred Heart League of Mississippi, with its 2003 Nonprofit Achievement Award.

August 11, 2003
DMA Unveils New Software Designed to Keep Up With Telemarketing Regulations

August 8, 2003
DMA NAMES DUNHAM NEW HOST OF ECHO AWARDS PRESENTATION The Direct Marketing Association (The DMA) today announced that award-winning comedian/ventriloquist Jeff Dunham, along with his puppet sidekicks, will serve as host of the 74th Annual International ECHO Awards brunch.

August 8, 2003
THE DMA ANNOUNCES DATES FOR 2004 DM DAYS NY CONFERENCE & EXPO The Direct Marketing Association (The DMA) today announced that the 2004 Direct Marketing Days New York (DMDNY) Conference & Expo will be held May 25-27 at The Jacob K. Javits Center in New York City.

August 8, 2003
FLORIDA DIRECT MARKETING CHAPTER TO HOLD ANNUAL CONFERENCE AUGUST 21st Attendees to Learn Latest Techniques for Reaching Customers Online and Offline The Direct Marketing Association's (The DMA) Florida Chapter will host a half-day direct marketing summit on Thursday, August 21st from 9:00 a.m. to 1:45 p.m.

August 6, 2003
DMA Releases International Spam Law Summary

July 31, 2003
THE DMA URGES CONGRESS TO TACKLE POSTAL REFORM

July 29, 2003
DMA Calls FTC Do-Not-Call List For Marketers A New And Unreasonable Tax On Business

July 23, 2003
THE DMA APPLAUDS PRESIDENT'S COMMISSION ON USPS The Direct Marketing Association (The DMA) today applauded the President's Commission on the United States Postal Service (USPS) for presenting a serious examination of the problems facing the Postal Service and advancing reasoned recommendations to correct them.

July 18, 2003
THE DMA OFFERS FAQ REGARDING NEW NATIONAL DO-NOT- CALL REGULATIONS To help members understand and comply with the Federal Trade Commission’s (FTC) and Federal Communications Commission's (FCC) new Do-Not-Call registry, The Direct Marketing Association (The DMA) has developed a list of frequently asked questions and responses concerning the Do-Not-Call regulations.

July 7, 2003
THE DMA PRAISES FCC FOR
PREEMPTING STATE LAWS ON INTERSTATE CALLS

July 1, 2003
THE DMA ALTERNATE RESPONSE MEDIA COUNCIL INSERT DAY TO BE HELD SEPTEMBER 10, 2003 At this event, industry experts will discuss how they are utilizing package inserts, bind-ins, blow-ins, ride-alongs, and statement stuffers, among other things, to grow their customer base while keeping costs down

July 1, 2003
THE DMA ALTERNATE RESPONSE MEDIA COUNCIL INSERT DAY TO BE HELD SEPTEMBER 10, 2003 At this event, industry experts will discuss how they are utilizing package inserts, bind-ins, blow-ins, ride-alongs, and statement stuffers, among other things, to grow their customer base while keeping costs down

June 26, 2003
THE DMA RESPONDS TO FCC'S TELESERVICES ANNOUNCEMENT

June 24, 2003
THE DMA ADOPTS CHANGES TO MARKETING GUIDELINES

June 19, 2003
THE DMA EXPELS INFOLINK TECHNOLOGIES

June 19, 2003
DMA COMMENDS SENATOR TOM CARPER FOR INTRODUCTION OF POSTAL REFORM BILL

June 18, 2003
THE DMA ANNOUNCES 2003 HALL OF FAME INDUCTEES: HERSCHELL GORDON LEWIS AND FREDRICK J. SIMON The Direct Marketing Association (The DMA) Board of Directors today approved the selection of two industry leaders -- Herschell Gordon Lewis (Fort Lauderdale, FL) and Fredrick J. Simon (Omaha, NE) -- to be inducted into The DMA Hall of Fame, the highest professional honor in direct and interactive marketing.

June 18, 2003
THE DMA ADDS NEW DIRECT RESPONSE BROADCAST PAVILION TO ITS 86TH ANNUAL CONFERENCE & EXHIBITION The Direct Marketing Association (The DMA) today announced the addition of a new Direct Response Broadcast Pavilion to its 86th Annual Conference & Exhibition in Orlando.

June 18, 2003
Direct Marketing Association
Anti-Spam Working Strategy The DMA is committed to upholding the principles outlined in this working document in its continuing efforts to combat spam while protecting legitimate e-mail marketing as an emerging and promising marketing channel.

June 18, 2003
DMA Commends Reps. Tauzin, Sensenbrenner and Burr For Introduction Of Rid Spam Act of 2003 – The Direct Marketing Association (The DMA) commended W.J. "Billy" Tauzin (R-LA), Chairman of the U.S. House Energy & Commerce Committee, and F. James Sensenbrenner, Jr. (R-WI), Chairman of the U.S. House Judiciary Committee, and Representative Richard M. Burr (R-NC) for their introduction today of the Reduction in Distribution of Spam Act of 2003.

June 17, 2003
ALLSTATE INSURANCE COMPANY'S CHARLES THALHEIMER NAMED EXECUTIVE OF THE YEAR BY THE DMA FINANCIAL SERVICES COUNCIL The Direct Marketing Association’s (The DMA) Financial Services Council will present Charles Thalheimer, vice president, direct distribution, Allstate Insurance Company (Northbrook, IL), with its “Executive of the Year” award.

June 12, 2003
THE DMA ANNOUNCES SPECIAL EVENTS LINEUP FOR ITS 86TH ANNUAL CONFERENCE & EXHIBITION The Direct Marketing Association (The DMA) today announced the lineup of special events to be held during its 86th Annual Conference & Exhibition at the Orange County Convention Center in Orlando.

June 11, 2003
DIRECT & INTERACTIVE MARKETERS REPORT SOFT FIRST QUARTER - DMA Members Continue to Anticipate Strong Rebounds For the first time since the launch of the Direct Marketing Association’s (The DMA) Quarterly Business Review (QBR) in October 2002, the world climate displaced lingering concerns about the domestic economy as the major issue affecting member company performance.

June 5, 2003
LOWELL BUD PAXSON NAMED DM DAY S MARKETER OF THE YEAR Lowell W. “Bud” Paxson today was named DM Days New York’s 2003 “Marketer of the Year” at DM Days Conference & Expo at the Jacob Javits Center.

June 3, 2003
Doing More With Less: Catalog Industry Increases Efficiency

June 3, 2003
Direct Marketing Association Issues Guidance For Establishing And Substantiating Shipping And Handling Charges Charges should be "fair, reasonable, clear, and justifiable"

June 3, 2003
Guidance for Establishing and Substantiating Shipping and Handling Charges

June 3, 2003
DMA Survey Shows Increase In Online Catalog Shopping

June 3, 2003
Catalog House File Mailings Receive Four Percent Response, According To New DMA Study

June 3, 2003
DMA Statement Re: Accelerated Roll-Out Of FTC Do-Not- Call List The Direct Marketing Association (The DMA) today expressed disappointment that the Federal Trade Commission (FTC) acted prematurely in accelerating the roll-out of its do-not-call list.

June 3, 2003
DMA Statement Re: Accelerated Roll-Out Of Ftc Do-Not- Call List

May 30, 2003
DMA RELEASES TELEPHONE FUNDRAISING FLOW CHART FOR NONPROFIT SECTOR

May 23, 2003
DMA Commends Reps. Tauzin, Sensenbrenner And Burr For Introduction Of Rid Spam Act Of 2003 The Direct Marketing Association (The DMA) commended W.J. "Billy" Tauzin (R-LA), Chairman of the U.S. House Energy & Commerce Committee, and F. James Sensenbrenner, Jr. (R-WI), Chairman of the U.S. House Judiciary Committee, and Representative Richard M. Burr (R-NC) for their introduction today of the Reduction in Distribution of Spam Act of 2003.

May 22, 2003
DMA MAKES CHANGES TO ECHO AWARDS CEREMONY -- Actor/Comedian Larry Miller Scheduled to Host Event The Direct Marketing Association (The DMA) today announced that, based on members’ requests, the International ECHO Awards ceremony, traditionally held the first evening of The DMA Annual Conference & Exhibition, this year will be held as a presentation bunch.

May 21, 2003
THE DMA ANNOUNCES B-TO-B MARKETING CONFERENCE - Event to Focus Entirely on the Needs of B-to-B Marketers The Direct Marketing Association (The DMA) today announced that the B-to-B Marketing Conference will be held September 8-10, 2003, at The Westin LaPaloma Resort in Tucson, AZ.

May 21, 2003
NBC NIGHTLY NEWS ANCHOR TOM BROKAW TO OPEN THE DMA 86TH ANNUAL CONFERENCE & EXHIBITION The Direct Marketing Association (The DMA) today announced that Tom Brokaw, anchor and managing editor of NBC Nightly News, will present the opening keynote address at its 86th Annual Conference & Exhibition, which will be held October 11-15 at the Orange County Convention Center in Orlando, Florida. Brokaw will speak on October 13.

May 21, 2003
"SUPERMARKET GURU" PHIL LEMPERT TO DELIVER TUESDAY KEYNOTE AT ANNUAL CATALOG CONFERENCE

May 20, 2003
NBC NIGHTLY NEWS ANCHOR TOM BROKAW TO OPEN THE DMA 86TH ANNUAL CONFERENCE & EXHIBITION The Direct Marketing Association (The DMA) today announced that Tom Brokaw, anchor and managing editor of NBC Nightly News, will present the opening keynote address at its 86th Annual Conference & Exhibition, which will be held October 11-15 at the Orange County Convention Center in Orlando, Florida.

May 20, 2003
THE DMA OPPOSES SURREPTITIOUS HARVESTING AND DICTIONARY ATTACKS OF E-MAIL ADDRESSES The Direct Marketing Association (The DMA) today announced that commercial messages should not be sent when e-mail addresses have been captured surreptitiously – a practice often called harvesting.

May 15, 2003
DIRECT MARKETING LEGEND LESTER WUNDERMAN TO SPEAK AT DM DAYS NY CONFERENCE & EXPO The Direct Marketing Association (The DMA) today announced that direct marketing legend Lester Wunderman will present a keynote address during the DM Days NY Conference & Expo, which will be held June 2-4, 2003, at the Jacob K. Javits Convention Center in Manhattan.

May 15, 2003
THE DMA TO OFFER COMPLIMENTARY DMD NEW YORK CONFERENCFE REGISTRATION TO U.S. MILITARY RECRUITERS AND AIRLINE MARKETERS To assist marketers during challenging times, the Direct Marketing Association (The DMA) is offering complimentary registration to its Direct Marketing Days New York (DMD NY) Conference & Expo to U.S. Military recruiters and marketers within the airline industry.

May 15, 2003
THE DMA PLEASED WITH NSA ANNOUNCEMENT The DMA Pleased With NSA Announcement

May 13, 2003
DMA INTERNATIONAL COUNCIL TO HOST INTERNATIONAL MARKETING DAY To help marketers succeed in the international marketplace, the Direct Marketing Association (The DMA) International Council will host a one-day seminar titled The DMA International Council Day 2003 -- Successful Strategies in International Marketing: A Day of Case Studies.

May 7, 2003
DMA ANNOUNCES 2003 TELESERVICES CONFERENCE GEARED TO ASSIST INDUSTRY IN MANAGING CHANGE New Do Not Call Legislation and Other Regulations Impact Even Industries Who Don't Think of Themselves as Being in Telemarketing

May 1, 2003
Senators Wyden And Collins To Speak At DMA Government Affairs 2003 Conference E-mail Marketing, Remote Sales Tax Collection and Postal Issues Top Agenda

April 30, 2003
The DMA Opposes Dictionary Attacks And Surreptitious Harvesting Of E-Mail Addresses

April 30, 2003
DMA Opposes Surreptitious Harvesting And Dictionary Attacks Of E-Mail Addresses

April 29, 2003
DIRECT MARKETING DAYS NEW YORK CONFERENCE & EXPO TO PROVIDE BUSINESSES WITH THE TOOLS NEEDED TO MARKET SMARTER: Award-Winning Journalist & Best Selling Author Bob Woodward to Address Attendees Now in its 38th year, the DMD New York Conference & Expo is the most comprehensive annual regional event for leveraging direct and interactive marketing.

April 23, 2003
Pilot Software to Present at the Seventh Annual DMA/AIM net.marketing Conference & Exhibition

April 17, 2003
MEDIA ADVISORY

April 17, 2003
THE DMA FORECASTS INTERACTIVE/ELECTRONIC COMMERCE SALES TO REACH $41.5 BILLION IN 2003

April 17, 2003
THE DMA S STATE OF THE E-COMMERCE INDUSTRY REPORT 2001- 2002

April 17, 2003
NEW DMA STUDY FINDS MARKETERS TURNING TO E-MAIL AS AN ALTERNATIVE TO HIGH-PRICED POSTAL MAIL

April 11, 2003
The Truth About Online Sales Taxes At The State Level: The DMA Releases State-by-State Data Demonstrating "No Pot of Gold"

April 8, 2003
Passage Of USPS Retirement Overpayment Corrective Legislation Forestalls New Rate Increases

April 1, 2003
THE HARTFORD FINANCIAL SERVICES GROUP NAMED COMPANY OF THE YEAR BY THE DMA FINANCIAL SERVICES COUNCIL The Direct Marketing Association’s (The DMA) Financial Services Council will present The Hartford Financial Services Group, Inc. (Hartford, CT) with its “Company of the Year” award.

March 31, 2003
DMA PARTNERS WITH WHITE HOUSE DRUG OFFICE TO SUPPORT YOUTH DRUG PREVENTION CAMPAIGN

March 27, 2003
DMA Releases How-To-Make-A-Telephone-Sale Flow Chart Industry Education Effort Graphically Guides Marketers in How To Comply With New FTC Rule

March 26, 2003
DMA STATEMENT ON MARCH 26, 2003 ACTION BY U.S. DISTRICT COURT FOR THE WESTERN DISTRICT OF OKLAHOMA

March 25, 2003
DMA CITES TWO COMPANIES FOR ETHICS VIOLATIONS DMA Solicits More Cases For Review

March 21, 2003
INTERNATIONAL PAVILION IS TO RETURN TO THE DMA S 2003 ANNUAL CONFERENCE & EXHIBITION The Direct Marketing Association (The DMA) today announced the return of the International Pavilion to its 86th Annual Conference & Exhibition, which will be held October 12-15, 2003, in Orlando, FL.

March 20, 2003
INTERNATIONAL PAVILION IS TO RETURN TO THE DMA S 2003 ANNUAL CONFERENCE & EXHIBITION The Direct Marketing Association (The DMA) today announced the return of the International Pavilion to its 86th Annual Conference & Exhibition, which will be held October 12-15, 2003, in Orlando, FL.

March 20, 2003
INTERNATIONAL PAVILION IS TO RETURN TO THE DMA S 2003 ANNUAL CONFERENCE & EXHIBITION The Direct Marketing Association (The DMA) today announced the return of the International Pavilion to its 86th Annual Conference & Exhibition, which will be held October 12-15, 2003, in Orlando, FL.

March 18, 2003
FTC Acts On Dma's Petition To Delay Implementation Of Some Telephone Sales Rule (TSR) Changes

March 13, 2003
The Truth About Online Sales Taxes: New Analysis Based on Department of Commerce Data Demonstrates Previous Studies Are Unreliable as the Basis for Congressional Action New Analysis Based on Department of Commerce Data Demonstrates Previous Studies Are Unreliable as the Basis for Congressional Action

March 12, 2003
RICHARD ROSEN NAMED B-TO-B MARKETER OF THE YEAR BY THE DMA BUSINESS-TO-BUSINESS COUNCIL The Direct Marketing Association's (The DMA) Business-to-Business (B-to-B) Council will present Richard Rosen, president & CEO, AlloyRed, with its "B-to-B Marketer of the Year" Award.

March 12, 2003
RICHARD ROSEN NAMED B-TO-B MARKETER OF THE YEAR BY THE DMA BUSINESS-TO-BUSINESS COUNCIL The Direct Marketing Association's (The DMA) Business-to-Business (B-to-B) Council will present Richard Rosen, president & CEO, AlloyRed, with its "B-to-B Marketer of the Year" Award.

March 11, 2003
THE TRUTH ABOUT ONLINE SALES TAXES PRESS CONFERENCE; New Study Shows Mandatory Collection Would Not Produce Pot of Gold for States As Previously Reported

March 7, 2003
THE DMA RECOGNIZES THE PASSING OF INDUSTRY LEGEND AND DMA HALL OF FAME MEMBER JOAN THROCKMORTON The Direct Marketing Association this morning was saddened to learn of the passing of Joan Throckmorton yesterday following a long illness.

March 6, 2003
THE DMA ACQUIRES DM DAYS NEW YORK The Direct Marketing Association (The DMA) today announced its acquisition of the DM Days New York direct marketing trade show.

March 4, 2003
DMA Statement On Use Of Technology To Evade Consumer Opt-Out Preference

February 20, 2003
Greatest Opportunity in More than Three Decades to Fix Ills of Postal Service

February 6, 2003
FTC and The DMA Team Up to Educate Industry about the Ethics of Information Security

February 6, 2003
DMA Continues to Support a One-Stop National Do-Not- Call List for Consumers and Marketers

January 28, 2003
DMA Releases How To Market Under Revised Health Insurance Portability And Accountability Act (HIPAA); Industry Education Initiative to Ensure All Health Care Marketers 'Do the Right Thing'; Seminar Will Be Available

December 10, 2002
DMA TELEPHONE PREFERENCE SERVICE IS 80% EFFECTIVE; NO NEED FOR GOVERNMENT-RUN DO-NOT-CALL LIST: DMA MAKES NATIONAL DO-NOT-CALL COUNTER PROPOSAL

December 5, 2002
Preserving the Credit Economy FCRA Reauthorization Why It Matters to All Direct Marketers

December 5, 2002
THE DMA RELEASES 'PRESERVING OUR CREDIT ECONOMY' BRIEFING Why Reauthorization of the Fair Credit Reporting Act Matters to Consumers and Direct Marketers

November 15, 2002
The DMA Supports FTC on Anti-Spam Sweep Endorses Government Action to Enforce E-mail Marketing Regulations

November 12, 2002
THE DMA SAYS STATES' TAX COLLECTION PROPOSAL FALLS SHORT OF GENUINE REFORM Number of Tax Rates Could Balloon from 7,600 to 15,200

November 5, 2002
THE DMA APPLAUDS FINANCIAL FINDING THAT COULD HOLD RATE INCREASES DOWN UNTIL 2006 Work Remains To Be Done To Enact New Law Fixing Legislative Glitch

November 1, 2002
The DMA Board Elects New 2003 Officers J. Jill Group’s Gordon R. Cooke Named Chairman

November 1, 2002
The DMA Announces Best Direct & Interactive Marketing Campaigns Of 2001/2002 At 73rd Annual International Echo Awards Proximity’s CP Interactive Takes Home the Top Prize

October 31, 2002
Association For Interactive Marketing Names New Executive Director

October 23, 2002
DMA Board Adopts New Advanced Consent Marketing Guidelines

October 22, 2002
The DMA Announces Best Direct & Interactive Marketing Campaigns Of 2001/2002 At 73rd Annual International ECHO Awards Proximity's CP Interactive Takes Home the Top Prize

October 22, 2002
NONPROFIT ORGANIZATIONS AND THE JUNE 30 2002 POSTAL RATE INCREASE

October 22, 2002
DMA STUDY SHOWS POSTAGE RATE INCREASE DRIVES ELECTRONIC DIVERSION OF NONPROFIT FUNDRAISING

October 22, 2002
The DMA Inducts Four Leaders Into Its Hall Of Fame For 2002: Jock Bickert, Jonah Gitlitz, Robert D. Bob Kestnbaum, And Ralph Lane Polk Ii

October 21, 2002
The DMA's Quarterly Business Review Reports Direct Marketers Are Still Feeling The Economic Pinch DMA Members Predict "Better" 2002 Holiday Over Last Year

October 21, 2002
New DMA Study Finds Marketers Turning To E-Mail As Alternative To High-Priced Postal Mail

October 21, 2002
The DMA Forecasts Interactive/Electronic Commerce Sales To Reach $41.5 Billion In 2003

October 21, 2002
Direct Marketing Sales Continue To Outpace Overall U.S. Sales Despite Industry Challenges

October 21, 2002
The DMA Introduces Wireless Telephone Suppression Service New Service Currently Will Prevent Calls to Cell Phones

October 21, 2002
The DMA Releases Direct Marketing Data For 30 Countries Japan Follows the US in Direct Marketing Sales

October 20, 2002
The DMA Announces Support For Spam Legislation Spam Is Cluttering Consumers’ E-mailboxes, Hurting Consumers and Legitimate Marketers Alike

October 20, 2002
The DMA Elects Six Individuals To Serve On 2002 Board Of Directors

October 20, 2002
2002 DMA International Echo Awards Competition (14 Golds + 24 Silvers + 45 Bronze)

October 20, 2002
United Kingdon Tops International List Of 2002 ECHO Award Winners 14 Countries Join the USA in Receiving the Direct & Interactive Marketing Industry’s Highest Honor

October 14, 2002
Nonprofit Community To Work With State Officials To Improve Fundraising Reporting By Attorneys General

October 9, 2002
Business Trends And Story Ideas From The DMA 85th Annual Conference & Exhibition

September 24, 2002
The DMA's Teleservices Briefings To Include FCC Proposal For National Do-Not-Call List Workshop Briefing Series to Encourage Corporate Responsibility

September 19, 2002
Claritas Takes On-Line Delivery Of Business Data To A New Level Claritas BusinessPoint Is The First To Match and Append Business Databases in Real-time

September 18, 2002
THE DMA ISSUES GUIDELINES ON HOW TO COMPLY WITH FAX BAN ONLINE AND OFFLINE: Shows Industry's Resolve to Do the Right Thing

September 17, 2002
The DMA Adds New Digital Print Pavilion To Its 85th Annual Conference & Exhibition

September 17, 2002
The DMA Releases 2002 Statistical Fact Book Publication Includes More Facts on the Interactive Industry

September 12, 2002
DMA STATEMENT ON FCC HEARINGS ON NATIONAL DO NOT CALL LIST: Industry Do-Not-Call List and New Technologies Obviate Need for Federalized Registry

September 10, 2002
The DMA Launches Corporate Responsibility Briefings Briefings to Focus on Key Issues Ranging from Privacy to Shipping & Handling

September 9, 2002
DMA NONPROFIT FEDERATION NAMES NEW EXECUTIVE DIRECTOR

September 6, 2002
THE DMA: PROPOSED USPS PRICING FLEXIBILITY PROGRAMS GOOD FOR BUSINESS AND CONSUMERS

September 5, 2002
THE DMA: PROPOSED OPT-IN LAW COULD CRIPPLE DIRECT MARKETING IN MEXICO

September 5, 2002
BIG COST OF UNDELIVERABLE MAIL IS UNINTENDED CONSEQUENCE OF PRIVACY REGULATION: USPS Should Pursue Use of Credit Header and DMV Data to Improve Address Accuracy

August 29, 2002
October 18 Deadline Set For Nonprofit Federation Awards

August 29, 2002
DMA List & Database Council Honors Three Promising List & Database Professionals With The 2002 Ron Davis Award

August 28, 2002
THE DMA: A SAFE AND SECURE MARKETPLACE IS VITAL TO LEGITIMATE AT-DISTANCE SHOPPING: DMA Calls Government Fraud Prevention Campaign a Step in the Right Direction

August 21, 2002
BEN ISAACSON, AIM EXECUTIVE DIRECTOR, RESIGNS Ben Isaacson, executive director, the Association for Interactive Marketing (AIM), has resigned from the association to pursue consulting ventures focused on interactive marketing and public affairs.

August 13, 2002
The DMA And The E-Tailing Group Unveil New Best Practices E-Commerce Book

August 12, 2002
The DMA Issues Call For Participation In International Mailing Survey First-of-Its-Kind Online Survey to Determine Trends in International Shipping

August 5, 2002
Moneyline s Lou Dobbs To Open DMA 85th Annual Conference & Exhibition

August 5, 2002
DMA Announces Final Keynote Lineup For Its 85th Annual Conference & Exhibition

July 30, 2002
STATEMENT ABOUT UNTIMELY DEATH OF HARRY QUADRACCI

July 25, 2002
THE DMA FORECASTS INTERACTIVE/ELECTRONIC COMMERCE SALES TO REACH $36 BILLION IN 2002

July 23, 2002
The DMA Adds Senator Joseph Lieberman To Its Annual Conference Keynote Lineup

July 23, 2002
The DMA Redesigns Annual Pre-Conference Programming

July 23, 2002
The DMA Supports Immediate Call For Postal Commission USPS Financial Crisis Calls for Immediate Action

July 18, 2002
***ADVISORY***The DMA Unveils New Preference Service Addresses Announces Change in Mail Preference and Telephone Preference Service Addresses

July 17, 2002
The DMA Testifies At Today s Senate Subcommittee Hearing Hearing Focused on Reauthorization Of The FTC to Amend The Telemarketing Sales Rule

July 16, 2002
DMA President & CEO To Testify Before The U.S. Senate On The Importance Of The Teleservices Industry

July 15, 2002
The DMA Presents 2002 Telephone Marketing Excellence Award To Sandy Pernick

July 15, 2002
Ray Schultz Elected 2002 List Leader Of The Year By Members Of The DMA List &

July 15, 2002
Lee Cassidy, DMA Nonprofit Federation Executive Director, Announces Retirement

July 15, 2002
The DMA Creates Separate Homepage For Teleservices Professionals Eight New Direct & Interactive Marketing Homepages Set for Release in Coming Months

July 15, 2002
The DMA Publishes New B-to-B Lead Generation Handbook Written By Ruth P. Stevens

June 28, 2002
NONPROFIT CHARITIES SUFFER AS POSTAL REFORM LEGISLATION DIES IN COMMITTEE Extra Pennies on Postage Mean Less Money for Needy Causes Needed Postal Reform Legislation Defeated at Hands of UPS's Well-Financed Corporate Lobbying Muscle

June 20, 2002
June 30 Postage Rate Increase Likely To Accelerate Move To Postal Service Alternatives Aging First-Class Mail Customer Will Not Be Replaced by Younger Customers

June 14, 2002
DMA WARNS THAT NEEDED POSTAL REFORM LEGISLATION IS THREATENED BY WELL-FINANCED LOBBYING MUSCLE: UPS Should Consider the Survival of Its Own Customers

June 10, 2002
The DMA Announces New B-To-B Marketing Conference Event to Focus Entirely on the Needs of B-to-B Marketers

June 10, 2002
Direct Marketing Sales And Advertising Expenditures Increase Despite Challenging Year Health Services, Electrical Machinery/Equipment, Security/Commodity Brokers, and Insurance Carriers/Agents Reported as Top Growth Industries

June 10, 2002
FINDINGS AND ANALYSIS FROM THE DMA 2001 - 2002 ECONOMIC IMPACT REPORT

June 4, 2002
The DMA To Participate At FTC Workshop On Telemarketing To Be Held June 5-7

June 4, 2002
Proposed FTC Changes Hurt Entry-Level And Minority Jobs Washington is Blind to Face of Teleservices Industry

June 3, 2002
The DMA's Face of Teleservices 2002 Survey

May 30, 2002
THE DMA EXPRESSES CONCERN ABOUT NEW INTERNATIONAL DECLARATIONS FORMS

May 28, 2002
The DMA Expresses Concern Over Proposal For Marketers To Finance National Do Not Call List

May 23, 2002
THE DMA CREATES TASK FORCE TO RESPOND TO EU DIGITAL VAT TAX: Serious Legal and Implementation Issues Must Be Addressed with EU Regulators

May 20, 2002
THE DMA CALLS HOLLINGS PRIVACY BILL PREMATURE : Self-Regulation Now Covers More than 90 % of Internet Traffic Self-Regulation Now Covers More than 90 % of Internet Traffic

May 16, 2002
DMA Teleservices Ethics Committee Discusses Proactive Approaches To Industry Self-Regulation DMA Launches Online Briefing On Predictive Dialer Guidelines

May 13, 2002
The DMA Calls Move To Create Presidential Postal Commission Premature Commission Could Derail Scheduled Mark-up of Postal Reform Legislation

May 10, 2002
The DMA And AIM Announce Best Multichannel Marketing Campaigns Top Award Goes to Arnold Worldwide and Client Royal Caribbean

May 7, 2002
DMA Calls Postal Service's Deficit Projection A Clear Indicator For Reform One-Time Rate Hike and Cost Cuts Render Smaller Than Expected Deficit; Ratemaking Summit to Take Place on May 28

May 2, 2002
The DMA Adds Advanced Help Desk Feature To Web Site

April 30, 2002
DMA CEO KICKS OFF 2002 GOVERNMENT AFFAIRS CONFERENCE - Keynote Luncheon to Highlight Issues Facing the Direct Marketing Industry

April 29, 2002
DMA Unveils Ad To Spur Congress To Initiate Postal Reform Ad Includes Revenue and Employment Data by Congressional District

April 29, 2002
THE DMA/IA 2002 GOVERNMENT AFFAIRS CONFERENCE Event Highlights

April 24, 2002
The DMA and AIM Change Net.Marketing Pre-Conference Venue To Marriott Marquis

April 23, 2002
Former White House Economic Advisor Slated To Open NCDM Summer 2002 Conference

April 22, 2002
FCC Commissioner To Speak At DMA Government Affairs Conference In May

April 16, 2002
Proposed FTC Changes Hurt Economy, Competition, Entry-Level And Minority Jobs DMA Calls on FTC to Pursue Fly-by-Night Scammers Avoid Over-Regulating Legitimate Firms

April 10, 2002
The DMA Announces Speakers For 2002 Government Affairs Conference The Honorable John Potter and Rep. Goodlatte to Join Marketers in Discussion on the Future of Direct Marketing in Washington

April 10, 2002
New DMA Report Finds 55 Percent Of Direct Marketers Earn Profits On The Web Increasing Number of Dot.Coms Integrating Marketing & Operations Systems into Traditional Retail and Catalog Functions

April 9, 2002
The DMA Supports USPS s Endorsement Of Recommended Rate Settlement Applauds USPS Commitment to Hold Off on Next Rate Increases Until 2004, But Continues to Call for Needed Legislative Reforms

April 5, 2002
DMA Statement Regarding USPS Transformation Plan

April 5, 2002
DMA: Congress Needs To Act Now On Postal Reform The Congress Must Take Up the Transformation Plan’s Call for Reform

April 3, 2002
Congressional Districts Chart (Alaska-Illinois) Breakdown of Revenue (Direct and Indirect) and Employment by Congressional Districts and States

April 3, 2002
Congressional District Charts (Indiana-Nevada) Breakdown of Revenue (Direct and Indirect) and Employment by Congressional Districts and States

April 3, 2002
Congressional Districts Chart (New York-Wyoming) Breakdown of Revenue (Direct and Indirect) and Employment by Congressional Districts and States

April 3, 2002
New DMA Report Finds E-Mail Marketing Comes Of Age The DMA Finds 66 Percent of Companies Cited Increased Sales Through E-Mail Marketing Methods

April 2, 2002
Dun & Bradstreet And B-To-B Magazine To Sponsor DMA s Business-To-Business Seminar Series

April 2, 2002
RBC Financial Group And MMI s Frank Polizzi Honored By The DMA Financial Services Council

March 27, 2002
New DMA Report Finds Increasing Use Of Web Sites To Manage Customer Service Fulfillment Functions

March 27, 2002
April 25 Deadline For Nonprofit Organization Of The Year Nominations

March 22, 2002
The DMA Comments On USPS Settlement Case

March 22, 2002
First Class Mail Comparison

March 22, 2002
Periodicals Rate Comparison

March 22, 2002
Standard Rate Regular

March 22, 2002
Standard Carrier Route

March 22, 2002
Standard Nonprofit

March 22, 2002
Standard Nonprofit ECR

March 21, 2002
DMA Financial Services Council Seminar XXIV & Advanced Symposium To Explore Profiting In Uncertain Times

March 21, 2002
New DMA Report Finds Online Marketers Responding To Consumer Privacy Issues

March 20, 2002
The DMA And AIM Issue Call For Entries For Multichannel Marketing Excellence Entry Deadline Set for April 12

March 15, 2002
DMA Announces Business-To-Business Seminar Series New Seminar Series Designed to Help Marketers Dramatically Increase Knowledge of the B-to-B Marketplace

March 13, 2002
DMA'S Pat Faley Presents Safe Harbor Program Basics For Businesses And Consumers Speaks Before Panel of European Union Data Protection Officials; Networking Reception to Follow

March 7, 2002
Craver To Receive The Nonprofit Achievement Award

February 27, 2002
The DMA Announces Keynote Lineup For 16th Direct Marketing To Business (DMB) Conference

February 26, 2002
DMA Directo Council Honors Shelly Lipton With Its Professional Of The Year Award

February 19, 2002
The DMA Announces Call For Nominations To 73rd Annual International Echo Awards

February 14, 2002
The DMA Calls On Direct Marketers To Help Fund Ad Council Anti-Terrorism Campaign Wunderman Recruited to Create Multi-Media Campaign

February 14, 2002
DMA SAYS COMMISSION NOT AS EFFECTIVE AS COMPREHENSIVE LEGISLATIVE REFORM AS COMPREHENSIVE LEGISLATIVE REFORM

February 14, 2002
MULTIPLE DO-NOT-CALL LISTS ARE NOT A SOLUTION The DMA’s National Do-Not-Call List Provides

February 14, 2002
MULTIPLE DO-NOT-CALL LISTS ARE NOT A SOLUTION The DMA’s National Do-Not-Call List Provides

February 13, 2002
The DMA Seeks Hall Of Fame Nominations; Deadline Is March 29

February 12, 2002
DMA Directo Council Honors Verizon With Its 2002 Excellence In Hispanic Direct Marketing Company Of The Year

February 8, 2002
DMA Offers Briefing On Proposed Changes To Telemarketing Sales Rule Industry Experts Discuss What Marketers Need to Know About the Future of Telemarketing

February 8, 2002
DMA PRESS REGISTRATION GUIDELINES

February 7, 2002
DMA Co-Sponsors Latin American Conference For Marketers Largest Conference for International Expansion; Brazil the Fastest-Growing Market for Direct Marketing

February 7, 2002
The DMA's 2002 Government Affairs Conference A Road Map for Changing Times

February 6, 2002
The 12th Annual DMA Washington Non-Profit Conference Real Risks – Real Results

February 4, 2002
The DMA Issues Online Marketing Guidelines Consumers Will Be Able To Identify Responsible Marketers

January 31, 2002
The DMA'S Comments on USPS Transformation Plan

January 31, 2002
The DMA Expresses Concern About USPS Transformation Plan Lack of Timetable and Specific Actions Only Avoid Controversy

January 30, 2002
Michael Loeb Inducted Into DMA s Circulation Hall Of Fame

January 28, 2002
The DMA And AIM Announce Keynote Lineup To Its net.marketing Conference & Exhibition

January 24, 2002
DMA Study: Californians Mortgages, Credit Card Bills, Goods And Services Cost Much More With Opt-In Household Mortgages Could be $1760 More, Credit Cards Charge Almost $1 Billion More in Interest, State Loses Over $2 Billion in Tax Base, Charities $1.6 Billion

January 24, 2002
DMA Study: Privacy Legislation Could Cost Nonprofits $9 Billion, Nationally - In California, Nonprofits Would Lose $1.6 Billion Charitable Organizations Would Suffer Large Losses Under Potential Marketing Data Bills

January 24, 2002
Telephone Marketers Make Industry-Wide Commitment To Increase Self-Regulatory Efforts The DMA to Establish New Teleservices Ethics Operating Committee to Serve as Industry Watchdog

January 23, 2002
AIM Rebranded As The Association For Interactive Marketing, Unveils New Web Site Group Expands Focus on Advancements in Interactive Industry

January 22, 2002
DMA: FTC Seeking Inappropriate Use Of Taxpayer Dollars To Limit Communications And Commerce Telephone Marketing Generated $668 Billion in 2001 and Employed Six Million

January 18, 2002
The DMA Issues Nominations Call For Board Of Directors

January 18, 2002
The DMA 9th Annual Directo Days Conference The Changing Face Of America: The Hispanic Minority Majority

January 18, 2002
12th Annual National Conference On Operations & Fulfillment (NCOF)

January 18, 2002
DMA Circulation Day 2002 Addresses Forging Ahead In Turbulent Times

January 14, 2002
Online Customer Service Improved In 2001 Holiday Season, According To New Direct Marketing Association Study

January 11, 2002
The DMA Applauds Signing Of Defense Bill Into Law Provides $500 Million in Appropriations for Additional USPS Security Measures

January 10, 2002
DMA Calls for Speaker Proposals for 85th Annual Conference & Exhibition

January 9, 2002
DMA POLL DATA CALLS FOR POSTAL REFORM LEGISLATION Financial State of USPS and New Alternatives Mean Bleak Future for Postal Service

January 9, 2002
DMA POLL DATA CALLS FOR POSTAL REFORM LEGISLATION-Part II POLL RESULTS

January 9, 2002
The DMA Supports USPS Agreement To Provide International Delivery Through Consignia Post Agreement Will Offer Increased Options for Retailers and Consumers

January 7, 2002
DMA Member Logo Available Online At www.the-dma.org

January 3, 2002
DMA Signs Onto USPS Settlement Case USPS Accepts DMA Offer That Saves Mailers $500 Million

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