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DMA Press Releases

DMA works to "get the word out" about the Direct Marketing industry, communicating and interpreting events and trends to the national and local media. Here is a list of press releases by DMA.

December 20, 2012
DMA in DC 2013 Advances the Data-Driven Way of Life
As the great data debate takes shape in Washington and in the states, the Direct Marketing Association (DMA) is taking the lead to keep its members � and all data-driven marketers � well-informed on the issues and implications. Toward that end. DMA today announced two vibrant keynote addresses to be presented by data-policy experts at the upcoming DMA in DC conference: Federal Trade Commissioner Julie Brill and Doug Gansler, Attorney General, State of Maryland.

December 19, 2012
Email Evolution Conference 2013 Presents Outstanding Keynote Lineup
The Email Experience Council (eec), the Direct Marketing Association�s (DMA) email marketing arm, today announced a dynamic keynote lineup for the upcoming Email Evolution Conference � the Hottest Conference for Convergence of Email, Social, Digital, and More � which will be held February 6-8 at Fountainebleau, Miami Beach, FL. Enterprise email service provider BlueHornet is the Title Sponsor for the Conference.

December 18, 2012
DMA Statement: FTC 'Data Broker' Investigation Will Highlight Invaluable Benefits of Data-Driven Marketing to Consumers and Economy
The Direct Marketing Association (DMA) today responded to news that the Federal Trade Commission (FTC) has launched an investigation into �data brokers� by expressing confidence that any such inquiry will highlight the responsible use of consumer information by data-driven marketers � and the significant benefits derived by consumers from those practices.

December 13, 2012
Direct Marketing Association Extols the Benefits of Data-Driven Marketing
The Direct Marketing Association (DMA) today extolled the individual, societal, and economic benefits of data-driven marketing during a congressional briefing hosted by Representatives Ed Markey (D-MA) and Joe Barton (R-TX), co-chairs of the Congressional Privacy Caucus. DMA was joined by industry leaders, consumer activists, and Federal Trade Commissioner Julie Brill in a discussion of the business and privacy practices of an industry segment characterized as �data brokers.� The briefing follows a July 25, 2012 query by members of Congress of nine companies they labeled �data brokers.�

December 3, 2012
DMA S Nonprofit Federation Urges Congress to Protect Charitable Giving
The Direct Marketing Association (DMA) is joining hundreds of nonprofit leaders December 4-5, 2012, in the nation�s capital to urge lawmakers to protect a 100-year-old American tradition of common-sense tax policies that encourage giving and help support critical programs and services for people in need.

November 20, 2012
DMA Releases Quarterly Business Review (QBR) for Q3 2012
The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the third quarter of 2012. Despite ongoing uncertainty about the fate of the economy and its potential impact on broader business opportunities, a vast majority of respondents to the third quarter 2012 Quarterly Business Review survey said they are confident about the practice of direct and digital marketing (DDM) and its prospects for future growth.

November 15, 2012
The Future Is Now: DMA's 2013 Washington Nonprofit Conference, February 7-8 in Washington, DC
The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced an outstanding lineup of educational and interactive sessions, networking opportunities, and thought-provoking roundtable discussions at the 2013 Washington Nonprofit Conference, which will take place February 7-8 at the Renaissance Washington, DC Downtown Hotel.

November 12, 2012
The End of Strategic Marketing? Industry Leaders to Address Threats to the Data-Driven Way of Life at NCDM 2012, Dec. 4 in Orlando
The Direct Marketing Association (DMA) today announced that key industry leaders will discuss the many and growing threats to data-driven marketing in an agenda-setting panel on Tuesday, December 4, at DMA�s NCDM 2012 conference in Orlando, Florida.

October 16, 2012
DMA Names Macy's and United Airlines MileagePlus 2012 Marketers of the Year
The Direct Marketing Association (DMA) today honored two recipients with its 2012 Marketer of the Year Award at a ceremony held during DMA 2012 in Las Vegas. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct marketing community. This year, the awards were presented to Macy�s and United Airlines MileagePlus.

October 13, 2012
DMEF Completes FY2013 Board Slate
The Direct Marketing Educational Foundation (DMEF) Board today announced its newest trustees, Lynn Edmonds, President, LW Robbins and Markus Wilhelm, CEO, Solar Strata LLC, approved by the Board of Trustees during its Board meeting. After a four- and five-year hiatus, respectively, Edmonds and Wilhelm rejoin the Board to complete the slate of professionals and academics committed to supporting the DMEF.

October 2, 2012
DMA Appoints Stephanie Miller Vice President, Member Relations
The Direct Marketing Association (DMA), the world�s largest trade association dedicated to advancing and protecting responsible data-driven marketing, today announced the appointment of Stephanie Miller as Vice President, Member Relations, a newly-created position.

September 24, 2012
Former White House Cyber Security Czar Schmidt to Keynote NCDM Conference
The Direct Marketing Association (DMA) today announced that Howard Schmidt, former Special Assistant to the President and Cyber Security Coordinator at the Executive Office of the President, will deliver a keynote address at DMA�s NCDM 2012 conference, on Wednesday, December 5, in Orlando, FL.

September 13, 2012
DMA Announces 2012 International ECHO Awards Competition Diamond Finalists
DMA today announced the Diamond finalists for the 2012 International ECHO Awards competition, which will take place during the DMA2012 Conference & Exhibition in Las Vegas. The five Diamond finalists are: Aspen Marketing Services, BBDO New York, BMF Australia, Colenso BBDO/Proximity New Zealand, and Shackleton Madrid.

September 11, 2012
NCDM 2012 to Address Critical Issues of Data Regulation, Data Governance
DMA today announced a slate of new speakers for its 2012 NCDM Conference, which will take place December 3-5 in Orlando, Florida. Two new sessions will address the increasingly challengingly environment for marketers who leverage big data to reach and engage customers:

September 7, 2012
DMA Releases Quarterly Business Review (QBR) for Q2 2012
The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2012. DMA partnered with management consulting firm Winterberry Group on the report.

September 6, 2012
DMA Announces 2012 Innovation Awards Winners
The Direct Marketing Association (DMA) today announced the winners of its 2012 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2012 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 13-18 in Las Vegas.

September 5, 2012
DMEF Kicks Off Sixth Year of Next Generation Leaders Program
The Direct Marketing Educational Foundation (DMEF) today announced the kickoff of the sixth year of its Next Generation Leaders Program (NextGen), an innovative, fast-track, rotational program designed to deliver the bright new marketing talent to the field. NextGen is just one of many facets used by the DMEF to expand and enrich the marketing talent pool.

August 29, 2012
DMEF Announces 2012 Collegiate ECHO Winners
The Direct Marketing Educational Foundation (DMEF) today announced the winners of the 2012 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, whose content was provided by SkyMall. DMEF awarded a total of $8,500 in scholarships to the University of Georgia, which swept this year�s competition, with $3,500 in cash prizes going to the winning student teams.

August 23, 2012
DMA Announces Thought Leadership Series at DMA2012
DMA today announced its innovative Thought Leadership Series at the DMA2012 Annual Conference & Exhibition. Co-sponsored by Paradysz and SAS, each Thought Leadership Series module is designed to provide attendees with leading insight into marketing best practices and emerging trends. DMA2012 will take place October 13-18 at the Mandalay Bay in Las Vegas.

August 20, 2012
DMA Announces Outstanding Lineup for NCDM 2012
DMA has announced an outstanding lineup of speakers for its 2012 NCDM Conference, which will take place December 3-5, 2012 at the Gaylord Palms in Kissimmee, FL.

August 16, 2012
DMA Bolsters Consumer Choice with Expanded Opt-Out Service
The Direct Marketing Association (DMA) today announced the expansion of its suppression tool that allows consumers to exercise greater choice over the mail they receive. DMAchoice.org, DMA�s longstanding online tool that helps consumers manage their mail preferences, is now available to marketers using the Postal Service�s new product, Every Door Direct Mail (EDDM).

August 13, 2012
DMA Responds to Congressional Probe Aimed at Marketing Data
The Direct Marketing Association (DMA) today responded to members of Congress who have queried nine companies they labeled �data brokers� about their business and privacy practices. Representatives Ed Markey (D-MA), Joe Barton (R-TX), Henry Waxman (D-CA), Steve Chabot (R-OH), G.K. Butterfield (D-NC), Austin Scott (R-GA), Bobby Rush (D-IL) and Jan Schakowsky (D-IL) issued a joint letter on July 25, 2012, with detailed questions about how companies acquire and store marketing data, and the protections that they give consumers.

August 9, 2012
DMA Gets 'Wired' at DMA2012 in Las Vegas
The Direct Marketing Association (DMA) today announced an outstanding lineup of keynote speakers for the DMA2012 Annual Conference & Exhibition. Nearly 10,000 marketing professionals from more than 50 countries will be in attendance to hear from stellar marketing experts, including Chris Anderson, Editor-In-Chief, Wired magazine; David Fischer of Facebook; Buell G. Duncan of IBM; Stephen Arthur of Google; Jeff Ragovin of Buddy Media, and more.

July 23, 2012
DMA Creates 'TruST Coalition' to Fight Unfair Internet Sales Taxation
The Direct Marketing Association (DMA) today announced the creation of the True Simplification of Taxation (TruST) Coalition. The TruST Coalition will fight attempts to pass unfair Internet sales tax requirements in Congress. DMA is joined in creating TruST by the American Catalog Mailers Association (ACMA), Electronic Retailers Association (ERA), and NetChoice.

June 28, 2012
DMANF S 2012 New York Nonprofit Conference Builds Results; Conference Set for July 25-26 at the Grand Hyatt, NY
The DMA Nonprofit Federation (DMANF) today announced an exciting lineup of speakers, educational sessions, and networking events at the 2012 New York Nonprofit Conference, which is set to take place July 25-26 at the Grand Hyatt in New York City. Fundraising and marketing professionals will find the latest innovations and thought leadership � across a full range of channels � to help them build better results and create new opportunities for their organizations.

June 1, 2012
DMA Reiterates Commitment to Consumer Choice in Online Advertising
DMA has reiterated its commitment to providing transparency and honoring consumer choices in online advertising. �A default �Do Not Track� mechanism is bad for consumers and the Internet economy,� said Linda Woolley, DMA�s acting President and CEO. �It deviates from widely-accepted responsible industry practices and undercuts consumer choice.�

May 18, 2012
DMA Calls for 2013 Board of Directors Nominations
The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2013 Board of Directors. The deadline to submit nominations is Wednesday, June 20, 2012.

May 15, 2012
DMA Announces Changes to Leadership Team
The Direct Marketing Association (DMA) today announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye. To help with the transition, Kimmel will continue as President Emeritus of the DMA and will serve in a senior advisory capacity. DMA Executive Vice President of Washington Operations, Linda Woolley, will become the organization�s acting President and CEO.

April 26, 2012
DMEF Honors George R. Milne with 2012 Robert B. Clarke Outstanding Educator Award
The Direct Marketing Educational Foundation (DMEF) today announced that George R. Milne, Ph.D., professor of marketing, Isenberg School of Management at the University of Massachusetts Amherst, will receive the DMEF Robert B. Clarke Outstanding Educator Award.

February 21, 2012
DMA Kicks Off 2012 International ECHO Awards Competition
The Direct Marketing Association (DMA) today announced that the 2012 International ECHO Awards competition is underway. These prestigious awards honor the world�s outstanding marketing campaigns that demonstrate exceptional creativity, visionary strategy, and results. The awards will be presented at a gala ceremony held October 16 in Las Vegas, Nevada. The Deadline for submissions is April 25, 2012.

February 21, 2012
DMA Releases Annual Compliance Report; Urges Focus on Enforcement
DMA has released its Annual Compliance Report, naming companies not in compliance and summarizing the consumer affairs, investigation, and casework of DMA�s Corporate & Social Responsibility (CSR) department. DMA�s CSR Department and Ethics Operating Committee review complaints about member and nonmember consumer and business marketing business practices to ensure consumer concerns are properly handled and that marketers are following industry best practices.

February 9, 2012
DMA'S 2012 Washington Nonprofit Conference Infuses Fundraising with Fresh Ideas
The Nonprofit Federation of the Direct Marketing Association (DMANF) has announced a dynamic lineup of educational, inspirational, and networking opportunities at the 2012 Washington Nonprofit Conference, which will take place March 1-2, 2012, at the Renaissance Washington DC Downtown. The Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations.

February 8, 2012
DMA and Econsultancy Release 'Email in Action' Report
The Email Experience Council (eec) of the Direct Marketing Association (DMA) and Econsultancy today released a new report, �2012: Email in Action.� The study, which represents the first collaboration between DMA and Econsultancy, reports the findings of a joint survey on current email practices and the concerns of email marketers. The study covers current challenges to email marketing, the relationship between email and social media, segmentation, automation, metrics, and budgetary share.

January 20, 2012
DMEF Calls for Nominations for 2012 'Rising Stars' and 'Corporate Commitment' Awards
The Direct Marketing Educational Foundation (DMEF) today announced it is welcoming nominations for its 2012 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, February 25, 2012.

January 11, 2012
Email Evolution Conference Presents Dynamic Keynote Lineup
The Email Experience Council (eec), the Direct Marketing Association�s (DMA) email marketing arm, today announced an outstanding keynote lineup for the upcoming Email Evolution Conference, which will be held February 22-24 at the Westin Diplomat Resort in Hollywood, Florida. This high-powered event will feature keynotes from Gilt Groupe, Forrester Research, BlueHornet, and TextureMedia.

January 9, 2012
DMEF Welcomes Three New Trustees
The Direct Marketing Educational Foundation (DMEF) Board has announced three new trustees, brought on to fill positions vacated due to resignations. The incoming trustees are Robert W. Allen, former president & CEO of The Vermont Country Store; David Diamond, vice president, dELiA*s; and Jeff Gundersen, founder & CEO of Executive Connections LLC. All three have terms expiring in June 2013, at which time they will be eligible to be re-elected for a three-year term.

December 20, 2011
DMA Announces Winners of 2011 NCDM Database Excellence Awards
The Direct Marketing Association (DMA) has announced the 2011 NCDM Database Excellence Awards winners. Honors were presented at a special awards ceremony held during NCDM 2011 -The Conference for Engaging Customers Using Data & Technology, which took place December 12-14 in Las Vegas, Nevada.

December 12, 2011
DMA Appoints David Evans Senior Vice President, Content & Experience
The Direct Marketing Association (DMA), the world�s largest marketing trade association, today appointed David Evans to the newly created position of Senior Vice President, Content & Experience. Evans, an industry innovator with a proven track record, will be based at DMA�s New York headquarters reporting to CEO Lawrence M. Kimmel.

December 7, 2011
Q3 2011 North America Email Trends Results: Open Rates Increase Over Previous Quarter And Year
The Direct Marketing Association�s (DMA) Email Experience Council and Epsilon have released the Q3 2011 North America Email Trends and Benchmarks Results, which show a 7.1% increase in open rates from Q2 2011, and a 7.8% increase since Q3 2010. Click rates remained stable at 5.5% and the average volume per client increased from the previous year by 14.9%.

December 5, 2011
DMA Urges USPS to Withdraw Request for Exigent Postal Increase
The Direct Marketing Association; the Association for Postal Commerce; Alliance of Nonprofit Mailers; and MPA-The Association of Magazine Media, asked the Postmaster General to withdraw the Postal Service (USPS) request for a $2.3 billion exigent (above inflation) postage increase. This increase would be over and above the announced inflation-capped postage increases scheduled for January 22, 2012.

November 17, 2011
DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
Members of the Direct Marketing Association (DMA) and the Direct Marketing Nonprofit Federation (DMANF) today headed to Capitol Hill with the DMA Government Affairs team to participate in DMA�s Postal Hill Day, meeting with key Congressional leaders to ensure that the interests of marketers are safeguarded as the postal reform debate heats up.

November 17, 2011
DMA Releases Quarterly Business Review (QBR) for Q3 2011
DMA has released its Quarterly Business Review (QBR) for the third quarter of 2011. In Q3 2011, marketers reported net gains for all key indicators, including sales revenue, spending on direct and digital marketing efforts, profitability, and staffing.

November 9, 2011
DMA Expresses Disappointment With Introduction of the 'Marketplace Fairness Act'
The Direct Marketing Association (DMA) expressed disappointment with the introduction today of the �Marketplace Fairness Act� in the Senate by Senators Lamar Alexander (R-TN), Mike Enzi (R-WY), Dick Durbin (D-IL) and Tim Johnson (D-SD). The bill, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures � neither does it sufficiently reduce the deficiencies that led the Supreme Court in its Quill v. North Dakota decision to restrict states from requiring remote sellers to collect sales tax in the first place.

November 8, 2011
DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
The Direct Marketing Association (DMA) is disappointed that the United States Postal Service (USPS) has told the Postal Regulatory Commission (PRC) that it will pursue its request for exigent (above inflation) postage increases. These increases would be in addition to the now scheduled 2.1 percent increase that becomes effective January 22, 2012. This request is in error. DMA urges the PRC to reject this plan.

November 2, 2011
DMA Applauds Introduction of 'The 21st Century Postal Service Act of 2011'
The Direct Marketing Association (DMA) applauds Senators Joe Lieberman (I-CT), Susan Collins (R-ME), Tom Carper (D-DE) and Scott Brown (R-MA) for introducing a bipartisan postal reform bill, �The 21st Century Postal Service Act of 2011."

October 14, 2011
INSEAD's Kaifu Zhang Wins DMEF's 2011 Shankar-Spiegel Dissertation Proposal Award
The Direct Marketing Educational Foundation (DMEF) today announced that Kaifu Zhang of INSEAD is the winner of its 2011 Shankar-Spiegel Dissertation Proposal Award. This prestigious award, now in its fourth year, recognizes doctoral candidates from accredited programs, with the best dissertations in the area of direct/interactive marketing.

October 4, 2011
US Senator Scott Brown Addresses DMA Marketing Gurus at Google Boston
The Direct Marketing Association (DMA) and Google last evening hosted a networking reception for Boston area business leaders to share how online direct marketing tools have helped grow their businesses. The event, held at Google's Boston headquarters, was planned in conjunction with DMA2011, DMA�s annual must-attend industry conference for direct marketers around the world.

October 2, 2011
DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall US Economic Growth
The Direct Marketing Association (DMA) today released The Power of Direct Marketing, a biennial forecast of direct marketing�s economic impact on the US economy. First published in 1995, the report is released every other year in conjunction with DMA�s Annual Conference and delivers historic trends, current year estimates, and one-year and five-year projections for direct marketing expenditures, sales, ROI and employment. No other publication covers the economic impact of direct marketing channels with the same level of detail.

October 2, 2011
SEVEN NEW DIRECTORS JOIN DMA BOARD AT ANNUAL BUSINESS MEETING
The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2012-2013. The terms of office commenced at DMA�s Annual Business Meeting, which was held today at the Fairmont Hotel in Boston, Massachusetts.

October 1, 2011
DMA Releases 'Real-Time Marketing's Moment'
The Direct Marketing Association (DMA) today released a new white paper, �Real-Time Marketing�s Moment,� DMA�s first report on real-time marketing. The release of the study, which analyzes findings from a survey of 392 marketers, corresponds with the opening of DMA 2011 The Global Event for Real-Time Marketers, and highlights DMA�s role in providing the latest information and insights around one of marketing�s foremost developments

September 15, 2011
DMA Supports Children's Privacy Protection
Responding to the release of the Federal Trade Commission�s (FTC) final report on its review of the COPPA Rule, The Direct Marketing Association (DMA) today reiterated its belief that the existing rule continues to play an important role in providing protections to children in the online environment and does not require many of the changes proposed by the FTC.

September 14, 2011
DMA Announces 2011 Innovation Awards Winners
The Direct Marketing Association (DMA) today announced the winners of its 2011 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2011 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 1-6 in Boston.

September 14, 2011
DMA Calls on ICANN to Abandon Top-Level Domain Program
The Direct Marketing Association (DMA) today announced its strong opposition to the Internet Corporation for Assigned Names and Numbers (ICANN) top-level domain naming program, stating that the plan will cause irreparable harm to both brand owners and consumers.

September 7, 2011
Cindy Humphrey of CenturyLink Awarded 2011 DMA B-to-B Marketer of the Year
The Direct Marketing Association (DMA) has announced the Business-to-Business Council will honor Cindy Humphrey, CenturyLink Business vice president, product and marketing, with its 2011 B-to-B Marketer of the Year Award.

August 30, 2011
Q2 2011 North America Email Trend Results: Key Metrics Remain Strong and Average Volume; Per Client Continues to Increase
DMA and Epsilon have released the Q2 2011 North America Email Trends and Benchmarks Results, which show a 16.2% increase in average volume-per-client from Q1 2011, and a 14.3% decrease in average volume-per-client from Q2 2010. Open rates increased by 0.4% from Q2 2010 and click rates were directly in line with the same time last year.

August 23, 2011
DMA Releases Quarterly Business Review (QBR) for Q2 2011; Marketers Cautiously Optimistic
The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the second quarter of 2011. On this report, DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value.

August 12, 2011
DMA Applauds Postal Service's New Cost-Cutting Proposals
The Direct Marketing Association (DMA) applauds Postmaster General Patrick R. Donahoe for proposing new cost-cutting ideas for the US Postal Service (USPS) for Congress and the postal community to examine. To return to financial stability, the Postal Service has stated that it is seeking legislative changes to allow for network and workforce adjustments.

July 28, 2011
Ernan Roman and Michael Bronner 2011 DMA Hall of Fame Inductees
The Direct Marketing Association (DMA) has announced that Ernan Roman, founder & principal, Ernan Roman Direct Marketing, along with Michael Bronner, founder & chairman emeritus Digitas and Upromise, will be the 2011 DMA Hall of Fame recipients.

July 27, 2011
Donna Hoffman Named DMEF's 2011 Robert B. Clarke Outstanding Educator Award Recipient
The Direct Marketing Educational Foundation (DMEF) today announced that Donna L. Hoffman, Ph.D., the Albert O. Steffey Professor of Marketing and co-Director of the Sloan Center for Internet Retailing at the A. Gary Anderson Graduate School of Management at the University of California, Riverside, will receive the DMEF Robert B. Clarke Outstanding Educator Award.

July 20, 2011
DMEF Names 2012 Officers and Trustees of the Board
The Direct Marketing Educational Foundation (DMEF) Board has announced the election of 2011-2012 officers, 11 new trustees and term renewals and extensions of its Board of Trustees, as well as members of its prestigious Chair�s Advisory Council. The terms commence on October 1 at DMEF�s Annual Meeting, which will be held at the Fairmont Copley Plaza in Boston, Massachusetts.

July 14, 2011
DMEF Announces Annual Awards Recipients
The Direct Marketing Educational Foundation (DMEF) has announced that Dr. John Deighton, Brierley Professor of Business Administration at Harvard Business School, will receive the Edward N. Mayer, Jr. Education Leadership Award � and Guthy-Renker, one of the world�s largest direct marketing companies, will be presented with the Corporate Leadership Award.

June 24, 2011
Supreme Court Strikes Decision on Prescription Drug Records: Victory for Marketers
By a 6-3 vote, the Supreme Court came to the decision yesterday to eliminate a law prohibiting the use of prescription drug records for marketing � ruling for free-speech rights over a state government�s medical privacy concern. The Direct Marketing Association (DMA) supports the Supreme Court�s decision to strike down the law.

June 22, 2011
Converge Direct Receives Top Votes in 2011 DMA Early Stage Innovation Awards
The Direct Marketing Association (DMA) has announced ConvergeDirect as the recipient of the most votes among the three finalists for its 2011 Early Stage Innovation Awards. The award celebrates advancement in direct and digital marketing technology for companies established within the past three years. Nine semi-finalists received a free booth at the Innovation Award Pavilion at DMA�s ALL FOR ONE Summit, which was held at The Hilton NY June 20 � 21.

June 20, 2011
ALL FOR ONE: The Integrated Marketing Summit Kicks Off
The Direct Marketing Association (DMA) today kicks off ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City. ALL FOR ONE features the insights of top marketing minds from American Express, Coca-Cola, Cond� Nast, Crispin Porter & Bogusky, DIRECTV, Domino�s, E*Trade, FreshDirect, IBM, Microsoft, OgilvyOne Worldwide, Sports Illustrated, and many more. These superstars will share their expertise on how to master marketing integration throughout all of today�s channels.

June 15, 2011
DMA Announces 2011 Early Stage Innovation Awards Semi- Finalists
The Direct Marketing Association (DMA) has announced the semi-finalists for its 2011 Early Stage Innovation Awards, celebrating advancement in direct and digital marketing technology for companies established within the past three years. The ten semi-finalists will receive a free booth at the Innovation Award Pavilion at booth #1126 at the ALL FOR ONE Summit, being held at The Hilton NY (NY, NY) June 20-21. In the next phase of the competition, ALL FOR ONE conference attendees will decide who moves on to the final round of the competition. Attendees will visit each company and vote for them by texting via their mobile devices

June 14, 2011
DMA2011 Monday Keynotes: Twitter's Biz Stone, Facebook's Randi Zuckerberg
The Direct Marketing Association (DMA) has announced Monday keynote speakers for the DMA2011 Conference & Exhibition; The Global Event for Real-Time Marketers, Where Relationships are Key. Biz Stone of Twitter kicks off the morning keynote discussing the impact of real-time 24/7 marketing; and Randi Zuckerberg of Facebook energizes with an afternoon keynote addressing how social media has changed the world.

June 14, 2011
DMEF Announces the Montesi Scholarship Fund Honoring Dick Montesi's 20-Year Legacy
The Direct Marketing Educational Foundation (DMEF) was saddened to learn of the death of Richard �Dick� Montesi, the former president of DMEF. Montesi died peacefully at his home in New Canaan, Connecticut on Sunday, June 12. Paying tribute to his passion and commitment to education and the field of direct marketing, DMEF has created the Montesi Scholarship Fund.

June 10, 2011
DMA List & Data Council and Data Innovators Group Announce 2011 Award Winners
The Direct Marketing Association�s (DMA) List & Data Council and Data Innovators Group have announced the winners of its highest honors: The 2011 List & Data Leader of the Year Award will be presented to Lon Mandel, president and CEO, Specialists Marketing Services; the 2011 Ron Davis Young List Professional Award goes to Jennifer Le, list manager, Carney Direct Marketing; and the recipient of the 2011 Data Innovator Award is Rodale. These honors will be presented Monday, June 20, during an awards dinner at The Water Club in Manhattan � coinciding with DMA�s ALL FOR ONE Summit.

June 2, 2011
Q1 2011 North America Email Trend Results: Open Rates Increase from Previous Quarter and Q1 2010
The Direct Marketing Association�s (DMA) Email Experience Council and Epsilon have released the Q1 2011 North America Email Trends and Benchmarks Results, which show a 4.2% increase in open rates over Q1 2010 and a 39.2% increase in average volume per client from Q1 2010.

May 25, 2011
DMA Updates Its 'Guidelines for Ethical Business Practice'
The Direct Marketing Association (DMA), through its Ethics Committees and its Board, has announced it has modified and updated its Guidelines for Ethical Business Practices. The Guidelines now include new provisions for social media marketers; changes reflecting the passage of new laws; and updated material addressing consumers� recent concerns.

May 12, 2011
'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer
The Direct Marketing Association (DMA) has announced �The Battle of Media Titans,� where the sharpest minds face off on the best strategies for reaching today�s consumers. Moderated by Stuart Elliott, advertising columnist, The New York Times, panelists include Antony Young, CEO, Optimedia US; Sasha Savic, chief operating officer, Havas Media North America; David Penski, president, Zenith Media; and Philip Cowdell, CEO, Mindshare North America.

May 12, 2011
DMA Releases New New White Paper: 'Rowing as One: Integrated Marketing Today'
The Direct Marketing Association (DMA) has released a new white paper, Rowing as One: Integrated Marketing Today, which intertwines analysis and insights from marketing experts with findings from a DMA survey on integrated marketing. The report is part of DMA�s effort to provide a wide range of essential information and insights on integrated marketing ahead of DMA�s ALL FOR ONE Marketing Summit, which will be held June 20 and 21 at the Hilton New York in New York City.

May 9, 2011
DMA: Markey-Barton 'Do Not Track Kids' Proposal is Off Track'
The Direct Marketing Association (DMA) has expressed strong concerns with the discussion draft of a �Do Not Track Kids Act� released by Representatives Ed Markey (D-MA) and Joe Barton (R-TX). The DMA described the draft bill, which would significantly change the standard set in the Children�s Online Privacy Protection Act of 1998 (COPPA), as unnecessary and �off track.�

May 9, 2011
DMA: 'Do Not Track Online Act' is Unnecessary
The Direct Marketing Association (DMA) today expressed disappointment with the �Do Not Track Online Act of 2011� introduced by Senator Jay Rockefeller (D-WV).

April 29, 2011
'ALL FOR ONE: The Integrated Marketing Summit' Behind the Scenes: Ground-Breaking Campaigns
The Direct Marketing Association (DMA) has announced behind-the-scenes looks at three ground-breaking and hugely successful campaigns � E*Trade�s Talking Baby, Domino�s �apology,� and super-computer Watson on Jeopardy! These exciting presentations will take place during ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City

April 13, 2011
Representatives Sterns and Matheson Introduce Privacy Bill; Legislation Risks Harming Vibrant Information Economy with Minimal Consumer Benefit
Representatives Cliff Stearns (R-FL) and Jim Matheson (D-UT) today introduced the �Consumer Privacy Protection Act of 2011.� DMA continues to voice concerns that legislation in this area would have unintended consequences for the growth of the direct marketing/information economy and the millions of jobs it supports.

April 12, 2011
Senators Kerry and McCain Introduce Privacy Bill; Legislation Could Undercut Information Economy
Senators John Kerry (D-MA) and John McCain (R-AZ) have introduced the �Commercial Privacy Bill of Rights of 2011.� The Direct Marketing Association (DMA) remains concerned that legislative proposals regarding the Internet run the risk of undercutting the leading area of American dominance and job growth.

April 8, 2011
DMA'S 'ALL FOR ONE: THE INTEGRATED MARKETING SUMMIT' MARKETING SUPERSTARS REVEAL TRADE SECRETS
The Direct Marketing Association (DMA) has announced a stellar lineup of experts who will be revealing their marketing secrets at ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City.

April 6, 2011
DMEF Announces 2011 'Rising Stars' and 'Corporate Commitment' Award Winners
The Direct Marketing Educational Foundation (DMEF) has announced the five winners of its 2011 Rising Stars Awards, and the one distinguished company that has earned its 2011 Corporate Commitment Award. This year�s five Rising Stars are: Shane Atchison, ZAAZ; Steve Froehlich, ASPCA; Avinash Kaushik, Market Motive | Google; Megan Pagliuca, Merkle; and Paull Young, charity: water. This year�s Corporate Commitment Award winner is Gerber Life Insurance Company.

March 11, 2011
DMA Regrets Illinois Governor's Approval of Affiliate Nexus Legislation
DMA regrets Illinois Governor Quinn�s approval on March 10 of HB 3659, the affiliate nexus legislation that changes the definition of �doing business in the state� for the purposes of collecting sales tax, to include the use of affiliates who for some form of payment either directly or indirectly refer customers to an out of state retailer. If out-of-state retailers with no physical presence in Illinois have affiliates in Illinois, they will be obliged to collect sales tax on all purchases made in the state after July 1, 2011.

March 11, 2011
DMA Releases Quarterly Business Review (QBR) for Q4 2010
The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the fourth quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.

March 10, 2011
EEC Releases Q4 2010 North America Email Trend Results; Conversion Rates Strongest over Two-Year Period
The Direct Marketing Association�s Email Experience Council and Epsilon have released the Q4 2010 North America Email Trends and Benchmarks Results, which show an increase in conversion rates of 16.1% over Q4 2009. The 2.9% conversion rate is the strongest over a two-year period.

March 1, 2011
DMA Releases 2011 'Statistical Fact Book'
The Direct Marketing Association (DMA) today released the 2011 Edition of its Statistical Fact Book. Now in its 33rd year of publication, �The Definitive Source for Direct Marketing Benchmarks� continues to adapt with the ever-changing business landscape, replacing and updating information as necessary.

February 18, 2011
DMA Releases Digital Marketing in the US and Canada Report
The Direct Marketing Association (DMA) today announced the release of its new Digital Marketing in the US and Canada report, which compared trends in usage, familiarity, and sentiments regarding digital marketing channels in the US and Canada. DMA partnered with Ipsos Reid Marketing, a leading global market research company, and the Canadian Marketing Association (CMA) to produce this report.

February 1, 2011
Email Experience Council (eec) Honors Silverpop's Loren Mcdonald with Stefan Pollard Marketer of the Year Award
The Email Experience Council (eec), the Direct Marketing Association�s (DMA) email marketing arm, today announced that it has awarded the Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution to Loren McDonald, vice president of industry relations, Silverpop. The award was presented this morning during the morning keynote session at the Email Evolution Conference in Miami Beach, Florida.

January 31, 2011
DMA Launches Enforcement for Online Behavioral Advertising
The Direct Marketing Association has announced that it is beginning enforcement activities to ensure industry compliance with the Self-Regulatory Program for Online Behavioral Advertising (the Program), which DMA launched with its association partners in October 2010. The Program gives consumers enhanced notice and choices about the interest-based advertising they receive, and gives businesses a clear road map to compliance with the Self-Regulatory Principles for Online Behavioral Advertising that were released in July 2009.

January 27, 2011
JUDGE GRANTS DMA PRELIMINARY INJUNCTION REQUEST AGAINST COLORADO TAX LAW
The Direct Marketing Association (DMA) is pleased that the Federal District Court in Denver agreed with us that we would likely prevail on our claim that the Colorado Reporting Law violated the US Constitution. our members (and non members alike) need not comply with this unconstitutional law.

January 25, 2011
DMEF Launches Dynamic New Speakers Series
The Direct Marketing Educational Foundation (DMEF) today announced the launch of a dynamic new offering � the DMEF Speakers Series. On three separate evenings, DMEF will bring together a diverse roster of top marketing professors and respected industry practitioners to educate and engage attendees on emerging topics that are galvanizing business in today's marketplace. The events will take place February 22, March 10, and April 14 at the Ney Center in New York City.

January 19, 2011
NEW YEAR'S MAKEOVERS? DON'T FORGET YOUR MAILBOX! DMAChoice.org Puts Consumers In Charge
As consumers renew and review their life choices for 2011, it is important to make the right decisions about managing their mail. There is a solution to unwanted advertising mail � and that solution is DMAchoice.org. The Direct Marketing Association�s DMAchoice (www.dmachoice.org) free online website is among the offerings that enable consumers to remove their names from marketing lists.

January 7, 2011
DMEF CALLS FOR NOMINATIONS FOR 2011 'RISING STARS' AND 'CORPORATE COMMITMENT' AWARDS
The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2011 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, Feb. 25, 2011.

December 16, 2010
Direct Marketing Association Praises Department of Commerce Privacy Report
� The Direct Marketing Association (DMA) today praised the much-anticipated privacy report released by the Department of Commerce (DOC). The report, titled �Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework� supports �Fair Information Practice Principles� as the underlying framework for privacy policy in the US, and encourages the development of �voluntary, enforceable privacy codes of conduct� to foster trustworthy privacy practices that both address risks and preserve evolving business models.

December 13, 2010
DMEF Announces 2010 Collegiate Echo Winners; First International Marketing Challenge for Students Was Provided by Microsoft Advertising
The Direct Marketing Educational Foundation (DMEF) has announced the winners of the 2010 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, whose content was provided by Microsoft Advertising. The 2010 competition was conducted during the Fall 2009 and Spring 2010 semesters, and included entries on undergraduate and graduate levels. This year for the first time, students from around the globe participated in the Challenge, which previously was open only to students from the US.

December 8, 2010
DMA Releases Quarterly Business Review (QBR) for Q3 2010; Marketers Reported Steady Improvement Across All Key Performance Indicators
The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the third quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.

December 8, 2010
DMA and Direct Announce Finalists for 2010 NCDM Database Excellence Awards
NCDM Conference - The Conference for Engaging Customers Using Data & Technology

November 1, 2010
NORTHWESTERN UNIVERSITY S SHYAM GOPINATH WINS DMEF S 2010 SHANKAR-SPIEGEL DISSERTATION PROPOSAL AWARD
The Direct Marketing Educational Foundation (DMEF) today announced that Shyam Gopinath of Northwestern University is the winner of its 2010 Shankar-Spiegel Dissertation Proposal Award.

October 13, 2010
DMA PRESENTS 2010 INTERNATIONAL ECHO AWARDS DURING DMA2010 IN SAN FRANCISCO
The Direct Marketing Association (DMA) this evening presented its 2010 International ECHO Awards during a ceremony hosted by �Late, Late Show� host Craig Ferguson at the Moscone Convention Center. DMA presented a total of 93 ECHO Awards to multichannel direct marketing campaigns from all over the globe.

October 13, 2010
DMA Presents 2010 International ECHO Awards - Complete List of Winners
The Direct Marketing Association (DMA) tonight presented its 2010 International ECHO Awards at the Moscone Convention Center during the DMA2010 Conference & Exhibition, which concludes Thursday, October 14.

October 13, 2010
Direct Marketing Educational Foundation Honors Dr. Marjorie Kalter, Markus Wilhelm, and Merkle
The Direct Marketing Educational Foundation (DMEF) gathered hundreds of direct/interactive marketing professionals for their Annual Awards Dinner on Saturday night at the Fairmont Hotel in San Francisco.

October 12, 2010
2010 DMA Innovation Awards Winners
The Direct Marketing Association (DMA) today announced the winners for its 2010 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, were presented earlier during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition.

October 12, 2010
DMA Names GEICO 2010 Marketer of the Year During DMA2010 in San Francisco
The Direct Marketing Association (DMA) today honored GEICO with its 2010 Marketer of the Year Award during a ceremony at the Moscone Convention Center, held during the DMA2010 Conference & Exhibition, the Global ROI Marketing Event.

October 12, 2010
Rance Crain and Howard Draft Inducted into DMA's 2010 Hall of Fame During DMA2010 in San Francisco
The Direct Marketing Association (DMA) today inducted Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain�s Chicago Business, Crain�s New York Business, and TelevisionWeek along with Howard Draft, executive chairman of Draftfcb, into the 2010 DMA Hall of Fame.

October 10, 2010
POINT: The Gender Issue
The Direct Marketing Association (DMA) today released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum.

October 10, 2010
Ten New Directors Join DMA Board at Annual Business Meeting
The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2011-2012. The terms of office commenced at DMA�s Annual Business Meeting, which was held today at the Fairmont Hotel in San Francisco.

October 9, 2010
Direct Marketing Association Kicks Off DMA2010 Annual Conference & Exhibition in San Francisco
The Direct Marketing Association (DMA) today kicks off DMA2010 Conference & Exhibition, the Global ROI Marketing Event, in San Francisco, California. One of the world�s largest gatherings of integrated, multichannel marketing professionals, this conference connects people from around the world with the companies, ideas, education, trends, and technology that will shape marketing�s future.

October 9, 2010
Direct Marketing Educational Foundation Elects Richard Hochhauser 2011 Chairman of the Board
The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF�s Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California.

October 8, 2010
DMA INSURANCE AND FINANCIAL SERVICES COUNCIL TO HONOR FOUR AWARD WINNERS DURING DMA2010 IN SAN FRANCISCO
The Direct Marketing Association�s (DMA) Insurance and Financial Services Council today announced that Karin Giffney, vice president at Discover Financial Services will receive its Financial Services Direct Marketer of the Year Award and Jefferson National will receive its Financial Services Company of the Year Award. Rose Cahill, vice president/director of marketing, The Savings Bank Life Insurance of Massachusetts is Insurance Direct Marketer of the Year and SBLI of MA is the Insurance Company of the Year. Honors will be presented during the October 11 DMA IFSC Awards Dinner at the Empress of China Restaurant during DMA2010 in San Francisco.

October 6, 2010
Education Marketing Council (EMC) Announces Release of Best Practices Code
The Education Marketing Council (EMC), an affiliate of the Direct Marketing Association (DMA), today announced the release of its Best Practices Code.

October 5, 2010
Two Live Video Streaming Sessions at DMA2010
The Direct Marketing Association (DMA) today announced live video streaming for two Monday DMA2010 sessions: CEO Larry Kimmel�s opening remarks; and Social Media Face-Off, where 10 digital gurus will duke it out as they try to monetize social media marketing.

October 4, 2010
Major Marketing/Media Trade Groups Launch Program to Give Consumers Enhanced Control Over Collection and Use of Web Viewing Data for Online Behavioral Advertising
A group of the nation's largest media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes.

October 1, 2010
DMA2010 - Monday Keynote Update ~ Marketing Rocks ~ Bret Michaels: Music Icon, Actor, 'Celebrity Apprentice' Winner Keynotes DMA2010
The Direct Marketing Association (DMA) today announced legendary rock front man, Bret Michaels, will be featured during the Monday, October 11 panel presentation where he�ll talk about building fan enthusiasm, community, and marketing during the DMA2010 Conference & Exhibition. Steve Stoute, co-founder and chief executive officer of brand marketing firm Translation, LLC, and one of the most influential voices in entertainment marketing and pop culture, also joins the panel; Scott Donaton, president and chief executive officer of Ensemble, a branded entertainment company, remains as moderator for this star-studded discussion. Bret Michaels is replacing James Cameron, director and producer of �Avatar;� Steve Stoute is replacing Ehtisham Rabbani of LG Mobile Phones.

September 30, 2010
Direct Marketing Association Praises Postal Regulatory Commission Rejection of Postal Rate Hikes as a Job Saving Action
The Direct Marketing Association (DMA) today praised the decision of the Postal Regulatory Commission (PRC) to reject an excessive postal rate hike proposed by the US Postal Service (USPS). DMA led efforts on behalf of its members encouraging the PRC to reject the USPS request for an unlawful and exorbitant rate increase.

September 27, 2010
NCDM 2010 The Conference for Engaging Customers Using Data & Technology
The Direct Marketing Association today announced Don Peppers, founding partner of Peppers & Rogers Group; Dave Frankland, senior analyst, Forrester Research; and Perry Cooper, senior vice president, direct and digital marketing and fan analytics for the National Hockey League keynote speakers for the upcoming 2010 NCDM Conference.

September 22, 2010
Kathleen Barrett of Hewlett Packard Earns 2010 DMA B- to-B Marketer of the Year Award

September 8, 2010
Email Experience Council Releases Q2 2010 North America Email Trends Results
The Email Experience Council and Epsilon today released the Q2 2010 North America Email Trends and Benchmarks Results which show an 18.0% increase in open rates from the same time two years earlier.

September 7, 2010
DMA Releases Quarterly Business Review (QBR) for Q2 2010
The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.

September 1, 2010
Direct Marketing Association Announces Education Marketing Council
The Direct Marketing Association (DMA) today announced the Education Marketing Council (EMC) created to organize and galvanize thought leadership in higher education, recognize and promote ethical marketing practices and provide insightful and actionable resources to help member institutions best serve their students.

August 27, 2010
Spending on Social Media Highest Among US Marketers Using the Emerging Channel to Deepen Customer Loyalty, COLLOQUY and DMA Research Shows
U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA).

August 16, 2010
DMA Nonprofit Federation Honors Heifer International as 2010 Nonprofit Organization of the Year
The Direct Marketing Association's Nonprofit Federation (DMANF) today announced Heifer International as the winner of its 2010 Nonprofit Organization of the Year Award.

July 29, 2010
EEC Launches YouTube Marketer Education Channel
The Direct Marketing Association�s (DMA) Email Experience Council (EEC) today announced the launch of a YouTube channel created to help marketers better understand and access the benefits of the email channel. Videos clips on the EEC channel feature insights from well-known email industry experts and allow visitors to review, link to, and syndicate relevant content. Initial episodes address subjects such as subject line best practices, email for branding purposes, and email marketing analytics.

July 26, 2010
DMA Statement on Postal Service Rate Hike Request
The Direct Marketing Association (DMA) and the DMA Nonprofit Federation (DMANF) today asked the Postal Regulatory Commission (PRC) to dismiss the United States Postal Service�s (USPS) request to increase postal rates by ten times the rate permissible by law. The petition was filed by the Affordable Mail Alliance, of which the Direct Marketing Association and the DMA Nonprofit Federation are supporting members. The Affordable Mail Alliance�s members are commercial and nonprofit organizations. Commercial mail accounts for 85 percent of the Postal Service�s revenues.

July 26, 2010
Direct Marketing Association Announces New Chief Executive Officer
The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel marketers, today announced it has appointed Lawrence M. Kimmel as its new Chief Executive Officer. Mr. Kimmel is the former Chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries. He will begin on Monday, August 2 and be based in DMA�s New York headquarters.

July 21, 2010
Craig Ferguson to Host 2010 International ECHO Awards
The Direct Marketing Association (DMA) today announced that Craig Ferguson, host of CBS�s The Late, Late Show will host the 2010 International ECHO Awards Ceremony & Gala.

July 19, 2010
DMA Releases Digital Marketing Practices and Trends Report
The Direct Marketing Association (DMA) today released its new Digital Marketing Practices and Trends report which takes the pulse on digital and traditional marketing methods as they are implemented today. DMA partnered with David Shepard Associates, a database and interactive marketing consulting firm, on this report.

July 7, 2010
Rance Crain and Howard Draft: 2010 DMA Hall of Fame Inductees
The Direct Marketing Association (DMA) today announced that Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain�s Chicago Business, Crain�s New York Business, and TelevisionWeek along with Howard Draft, chairman of Draftfcb, will be the 2010 DMA Hall of Fame recipients.

July 6, 2010
DMA Strongly Opposes USPS Request for Rate Increase
The Direct Marketing Association (DMA) strongly opposes the United States Postal Service�s (USPS) request for a rate increase. In its presentation today to business mail customers, USPS said that mail volume declined by 36 billion pieces (or 17 percent) between 2007 and 2009. DMA strongly believes that a postal rate increase at this time will cause mail volumes to decrease even further, and irreparably harm the financial viability of the Postal Service going forward.

June 29, 2010
Direct Marketing Educational Foundation Announces Annual Award Recipients
The Direct Marketing Educational Foundation (DMEF) today announced that Dr. Marjorie Kalter, clinical professor, and academic program director, New York University (NYU) Master of Science, integrated marketing program, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Markus Wilhelm, CEO of AKS Marketing & Media and chairman of Strata Solar LLC, will receive the exclusive DMEF Vision Award; and Merkle, a primary customer relationship marketing agency, will be presented with the DMEF Corporate Leadership Award.

June 25, 2010
Senate Rejects House Proposal on FTC Expansion; DMA Led Charge
The Direct Marketing Association (DMA) is pleased to announce that, early this morning, the Senate three-times rejected a House proposal to drastically expand the powers of the Federal Trade Commission (FTC) across all but a few sectors of the American economy. DMA led the charge in the fight to keep these FTC expansion provisions out of the Restoring American Financial Stability Act (H.R. 4173) as the final text of the bill was negotiated by a formal Conference Committee.

June 23, 2010
DMA Releases Quarterly Business Review (QBR) for Q1 2010
The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the first quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.

June 21, 2010
Standards At Last
Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association�s (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months.

June 15, 2010
DMA Releases 2010 Response Rate Trend Report
The Direct Marketing Association (DMA) today released the 2010 Response Rate Trend Report which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process.

June 15, 2010
DMEF Announces Four Dynamic New Members to Board of Trustees

June 15, 2010
DMEF Announces Four Dynamic New Members to Board of Trustees
The Direct Marketing Educational Foundation (DMEF) today announced four new Board members: Christine Aguilera, president of SkyMall; Warren Hunter, chairman and CEO of DMW Direct; Wesley Protheroe, president and CEO of Gerber Life Insurance Company; and Jerry Shereshewsky, chief grown-up of GrownUpMarketing to its Board of Trustees. The terms commenced earlier today following a DMEF board meeting in New York City.

June 11, 2010
DMA Asks Financial Reform Conferees to Keep FTC Expansion Out of 'Restoring American Financial Security Act'
The Direct Marketing Association (DMA) was joined by 47 other trade associations and business coalitions in sending a letter to each of the conferees on H.R. 4173, the �Restoring American Financial Stability Act� (RAFSA), urging them to keep language that would dramatically expand the powers of the Federal Trade Commission (FTC) out of the final bill.

May 27, 2010
DMA's Committee on Environment & Social Responsibility Announces Paulette Kranjac as New Committee Member
The Direct Marketing Association�s (DMA) Committee on Environment and Social Responsibility (CESR) today announced Paulette Kranjac, president and chief executive officer of List Process Direct, as its newest committee member.

May 14, 2010
DMA Fills Treasurer Position; Completes Current Slate of Board Officers
The Direct Marketing Association (DMA) Board of Directors today announced Glenn S. Eisen, executive vice president, marketing for Guthy-Renker, LLC as Treasurer of the Board, completing the current slate of DMA Board Officers.

May 13, 2010
Direct Marketing Association Announces Partnership to Create Italian DMA
The Direct Marketing Association (DMA) today announced a partnership with 4IT Group, an Italian marketing, communications, and information technology company, to develop an affiliate DMA in Italy. The launch coincides with 4IT Group�s DM Expo � Direct and Relationship Marketing, the first exhibition in Italy to address direct, personalized, and relationship marketing, taking place May 12-14 in Milan.

May 11, 2010
DMA Elects G. Steven Dapper Chairman of the Board; Don McKenzie, Vice Chairman of the Board
The Direct Marketing Association (DMA) Board of Directors today announced the election of G. Steven Dapper, chairman and founder of hawkeye as Chairman of the Board; and Don McKenzie, chief executive officer of Direct Group as Vice Chairman of the Board. The terms of office commenced at DMA�s Board meeting today in Washington, DC.

May 10, 2010
POINT: 'The Global Marketplace'
The Direct Marketing Association (DMA) today released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum.

May 5, 2010
DMA Responds to Release of Draft Privacy Bill
The Direct Marketing Association (DMA) today expressed disappointment with the scope and broadly restrictive nature of the draft privacy legislation proposed by Representatives Rick Boucher (D-VA) and Cliff Stearns (R-FL).

April 26, 2010
Award Winning Director and Producer James Cameron Talks 'Avatar' at DMA2010
Direct Marketing Association (DMA) today announced its remarkable lineup of keynote speakers for the DMA2010 Conference & Exhibition. Marketing and media collide at this global ROI event featuring James Cameron, director and producer of �Avatar,� as well as Jack Dorsey, creator of Twitter; Jacques Levy of Sephora Worldwide; Ehtisham Rabbani of LG Mobile Phones; Jeff Hayzlett of Kodak; Scott Donaton of Ensemble, an Interpublic Company; Gary Vaynerchuck, author of The New York Times bestseller �CRUSH IT!;� David Jones of HAVAS Worldwide, Euro RSCG Worldwide, and more.

April 22, 2010
DMA Celebrates Earth Day and Invites Marketers to 'Recycle Please' & Take the 'Green 15' Pledge
Direct Marketing Association (DMA) today asked all marketers worldwide to join its �Recycle Please� campaign and take its �Green 15� Pledge in honor of Earth Day 2010. Both programs inspire innovation, encourage awareness, and deliver environmental benefits.

April 22, 2010
DMA Urges Senate Leadership to Keep Proposals for FTC Expansion out of 'Restoring American Financial Stability Act'
Direct Marketing Association (DMA) today was joined by 40 other trade associations and business coalitions in sending a letter to Senate Majority Leader, Harry Reid (D-NV), and Senate Minority Leader, Mitch McConnell (R-KY), urging them to keep proposals for expansion of the Federal Trade Commission (FTC) out of the Senate�s current debate over financial regulatory reform.

April 7, 2010
DMA's 2010 Innovation Awards Celebrate Advancements in Direct and Digital Marketing Technology
Direct Marketing Association (DMA) today announced a call for entries for its 2010 Innovation Awards celebrating advancements in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, will be presented on Tuesday, October 12, during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition, which takes place October 9-14 in San Francisco. The Awards call for entries is now open and the deadline for submission is June 20.

March 24, 2010
Martha Stewart to Keynote at TWTRCON NY & DMA's Digital Marketing Days on June 14
Modern Media and the Direct Marketing Association (DMA) today announce that Martha Stewart, Founder of Martha Stewart Living Omnimedia, will keynote the TWTRCON NY and Digital Marketing Days Conference & Expo joint session on June 14, 2010, at the Hilton New York. TWTRCON NY, the Twitter business conference, will be co-locating with DMA�s Digital Marketing Days Conference for a one-day conference featuring case studies and best practice examples from leading organizations using the real-time web to deliver bottom-line results.

March 22, 2010
DMEF Announces 2010 'Rising Stars' and 'Corporate Commitment' Award Winners
The Direct Marketing Educational Foundation (DMEF) today announced the four winners of its 2010 Rising Stars Awards, and the one distinguished company that has earned its 2010 Corporate Commitment Award.

March 17, 2010
DMA Testifies in Opposition of Proposed Expansion of FTC Authority
Direct Marketing Association�s (DMA) Executive Vice President, Government Affairs, Linda Woolley, testified today before the Senate Commerce Committee�s Consumer Protection, Product Safety, and Insurance Subcommittee in opposition to the proposed expansion of the Federal Trade Commission�s (FTC) rulemaking and enforcement authority.

March 17, 2010
DMA Unveils Dynamic Hall of Fame Awards Website

March 17, 2010
DMA Unveils Dynamic Hall of Fame Awards Website
The Direct Marketing Association (DMA) today unveiled its newly upgraded Hall of Fame Award website, www.dmahalloffame.org. The Hall of Fame Award, considered the most prestigious award bestowed in the direct marketing community, is presented annually. The 2010 award will be given at a luncheon ceremony on Tuesday, October 12, 2010, during the DMA2010 Conference & Exhibition in San Francisco, California. The Advisory Committee is currently accepting nominations for the 2010 Hall of Fame Award. Deadline for submissions is Friday, April 30.

March 11, 2010
Joint Statement from the Direct Marketing Association (DMA) and the American Catalog Mailers Association
The Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) have come to an understanding of their common goals in protecting the catalog segment from legislative and regulatory threats. We pledge to work together on postal issues at the US Postal Service, Postal Regulatory Commission, and Congress, and in fighting Do-Not-Mail proposals at the state and local level.

March 10, 2010
DMA Selects The Buffkin Group to Execute CEO Search
The Direct Marketing Association (DMA) is pleased to announce the selection of The Buffkin Group, a national retained search firm, to execute the search for the Association�s President/CEO position. The firm was chosen based on their history and experience. The Buffkin Group possess a rich knowledge of the direct marketing and digital community, as well as an in-depth understanding of what this search will require from an evolutionary standpoint.

March 9, 2010
DMA Releases Annual Ethics Case Report
The Direct Marketing Association (DMA) today released its Ethics Case Report for February 2009 � February 2010. During this period, the Committee on Ethical Business Practice (�Ethics Operating�) conducted in-depth reviews of the promotions and practices of 34 companies. DMA�s Corporate & Social Responsibility (CSR) and Customer Service staff handled an additional 4,000 complaints and inquiries from consumers about direct and interactive marketing practices.

March 8, 2010
Direct Marketing Educational Foundation Premieres 2010 Interactive Marketing Immersion Xperience (I- MIX)
The Direct Marketing Educational Foundation (DMEF) recently announced it is accepting applications for its 2010 Interactive Marketing Immersion Xperience (I-MIX) program. I-MIX, designed for juniors and first semester college seniors considering a career in marketing, is an innovative program that will help students set themselves apart from their peers in today�s job market. The program is open to US citizens, permanent residents, and international students. Deadline for submission is April 30, 2010.

March 5, 2010
DMA Announces Support for New 'P2P Cyber Protection and Informed User Act'
The Direct Marketing Association (DMA) today announced its support of the recent �P2P Cyber Protection and Informed User Act� (S. 3027), a bill that would prevent the inadvertent disclosure of information on a computer through P2P (peer-to-peer) file-sharing, introduced by Senators Amy Klobuchar (D-MN) and Jon Thune (R-SD).

March 4, 2010
DMA Releases Revised Quarterly Business Review (QBR) for Q4 2009

February 25, 2010
'DM Unplugged' Blog Unveiled
�DM Unplugged,� a new blog authored by DMA Chairman Eugene Raitt, was officially launched today.

February 16, 2010
DMA Kicks Off 2010 International ECHO Awards Competition
The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010.

February 4, 2010
Direct Marketing Association Names Robert Allen Interim President & CEO
The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products. He will assume the title of Interim President & CEO effective Friday, February 5, and be based in DMA's New York office.

February 1, 2010
DMA Releases 2010 'Statistical Fact Book'

January 26, 2010
DMA Nonprofit Federation Honors Kory Christianson with Max L. Hart Nonprofit Achievement Award
The Direct Marketing Association's Nonprofit Federation (DMANF) today announced Kory Christianson of St. Joseph�s Indian School in South Dakota as the 2010 recipient of its Max L. Hart Nonprofit Achievement Award.

January 26, 2010
DMA's Certified Marketing Professional Program Debuts in Japan
The Direct Marketing Association�s (DMA) �DMA Certified Marketing Professional� program debuted today in Tokyo, Japan. The new global standard for direct marketing education, originally launched in the US, is now available to Japan Post associates and will open to the general Japanese public in March.

January 25, 2010
DMA Releases New Guidelines for Testimonials & Endorsements
The Direct Marketing Association (DMA) today announced its Board of Directors has approved the recommended changes to DMA�s Guidelines for Ethical Business Practice for testimonials and endorsements in all channels. DMA, through its Ethics Policy Committee, and both Corporate & Social Responsibility (CSR) and Government Affairs experts developed and recommended these amendments to keep DMA�s Guidelines consistent with the FTC�s new Guides for Testimonials and Endorsements.

January 25, 2010
Search Committee Announced by Direct Marketing Association for New President & CEO
The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced the formation of an executive search committee charged with finding a new president & CEO to lead the DMA. The committee will be spearheaded by Kelly B. Browning, EVP & COO of the American Institute for Cancer Research.

January 20, 2010
DMA Joins Association Letter to Senate Commerce Committee Highlighting Concerns with Proposed Expansion of FTC Authority
The Direct Marketing Association (DMA) today joined 28 other trade associations and business coalitions in sending a letter to members of the Senate Committee on Commerce, Science & Transportation.

January 19, 2010
Direct Marketing Association Announces Search for New President & CEO
The Direct Marketing Association (DMA) the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced they will begin a search for a new President & CEO to replace John A. Greco, Jr. Mr. Greco has resigned his role effective today and DMA has organized a search committee to identify possible candidates.

February 25, 2009
DMA OFFERS MEDIATION AND ARBITRATION SERVICES TO MEMBERS

February 5, 2009
DMA Testifies Against Streamlined Sales And Use Tax Agreement Before The Florida Senate Committee on Finance and Tax

January 17, 2008
DMA Introduces 'Channel Integration and Benchmarks in the Retail Industry'
DMA's �Channel Integration and Benchmarks in the Retail Industry� is its first study of the multichannel players in the retail industry.

January 16, 2008
A Menu of New Offerings at National Conference on Operations & Fulfillment (NCOF) 2008
The menu of new offerings at the 2008 National Conference on Operations & Fulfillment (NCOF) is so rich and extensive, that attendees may find themselves going back for many extra helpings. NCOF 2008 will take place from April 7�10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL.

January 15, 2008
DMEF's Don Kuhn Fund Expands to Help Advance Entry- Level Direct Marketing Professionals
DMEF announced that its Don Kuhn Fund for Research and Education has expanded. Now, in addition to assisting college students whose focus is on nonprofit direct marketing, DMEF will also help to advance the careers of entry-level direct marketing professionals in the nonprofit sector.

January 14, 2008
DMA 'Direct Marketing Facts and Figures in the Nonprofit Industry' is Updated, Expanded
DMA released the report �Direct Marketing Facts & Figures in the Nonprofit Industry.�

January 10, 2008
DMEF Calls for Nominations for 2008 'Rising Star' and 'Corporate Commitment' Awards
DMEF is welcoming nominations for its 2008 Rising Star Awards and Corporate Commitment Award.

January 8, 2008
DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
DMA announced plans to enhance DMAChoice, with the latest evolution of DMA�s Mail Preference Service (MPS), and remove the $1 verification fee online, to help consumers decide what catalogs they receive in their mailbox.

January 7, 2008
DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth and Demand
DMA 2008 Financial Services Conference will include two full days of workshops, keynotes, general sessions, networking sessions, and special events. The 32nd Annual DMA Financial Services Conference will take place March 16�18, 2008, at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL.

January 4, 2008
DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008.

October 30, 2007
DMA Lauds Congress for 7-Year Extension of Internet Tax Moratorium to 2014
DMA commended Members of the House for accepting the Senate�s seven-year extension in advance of the Internet Tax Moratorium�s November 1, 2007 expiration date.

June 27, 2007
Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago
DMA has announced a stellar keynote lineup for the DMA07 Conference & Exhibition, which is set for Oct. 13�18 in Chicago. On Oct. 15, multichannel marketer, author, and fashion icon Kenneth Cole, chairman and CEO of Kenneth Cole Productions, will speak. On Oct. 16, legendary direct marketing ad-agency powerhouse Shelly Lazarus will address conferees. And on Oct. 17, NeXt Gen marketer Jimmy Wales, president of Wikia Inc. and founder of Wikipedia, will keynote.

May 21, 2003
"SUPERMARKET GURU" PHIL LEMPERT TO DELIVER TUESDAY KEYNOTE AT ANNUAL CATALOG CONFERENCE

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