Direct marketing news for people doing direct, database, and interactive marketing http://www.the-dma.org http://www.the-dma.org/cgi/dispnewsstand?article=10414++++ According to NRF's 2010 Easter Consumer Intentions and Actions Survey, conducted by BIGresearch, holiday celebrants will spend slightly more this year with the average person expected to shell out $118.60, up from $116.59 last year. Total spending is expected to reach $13.03 billion. Fri, 19 Mar 2010 01:52:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10414++++ http://www.the-dma.org/cgi/dispnewsstand?article=10415++++ comScore has released its monthly analysis of US Web activity at the top-growing properties and site categories for February 2010. Valentine's Day celebrations sent millions of Americans to Personals, e-Cards, and Gifts Sites as they planned for the occasion, while millions also flocked to tax sites as the Apr. 15 filing deadline inched closer. Fri, 19 Mar 2010 02:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10415++++ http://www.the-dma.org/cgi/dispnewsstand?article=10416++++ China's enterprise software market is forecast to maintain its strong performance, with an estimated compound annual growth rate of 14.6% from 2008 to 2013, the highest growth rate in the world, according to Gartner, Inc. Fri, 19 Mar 2010 02:36:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10416++++ http://www.the-dma.org/cgi/dispnewsstand?article=10406++++ In a new report issued this week, Javelin Strategy & Research states that financial institutions are losing revenue opportunities due to their lack of mobile marketing and advertising to a captive and willing audience. Wed, 17 Mar 2010 03:36:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10406++++ http://www.the-dma.org/cgi/dispnewsstand?article=10413++++ Total advertising expenditures fell 12.3% in 2009 to $125.3 billion as compared to 2008, according to data newly released by Kantar Media. Wed, 17 Mar 2010 03:34:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10413++++ http://www.the-dma.org/cgi/dispnewsstand?article=10404++++ According to a poll conducted by DM2PRO.com in collaboration with Mojiva, 2010 could be a break-out year for mobile advertising, but that publishers are struggling to participate in the upside of the latest media ad boom. Tue, 16 Mar 2010 12:45:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10404++++ http://www.the-dma.org/cgi/dispnewsstand?article=10405++++ MeritDirect and Penton Media have announced a marketing partnership, effective April 1, that will provide marketers' access to Penton Media's Database and suite of integrated marketing solution products. Tue, 16 Mar 2010 02:51:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10405++++ http://www.the-dma.org/cgi/dispnewsstand?article=10402++++ According to a new Harris Poll, 48% of Americans believe a male voice is more forceful while 46% believe a female voice is more soothing in an ad. However, almost half of US adults also say it makes no difference to them and neither voice is more forceful. Mon, 15 Mar 2010 01:42:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10402++++ http://www.the-dma.org/cgi/dispnewsstand?article=10403++++ According to NRF's 2010 Tax Returns Consumer Intentions and Actions Survey, conducted by BIGresearch, 43.9% of Americans expecting a refund will pay down debt, fewer than the 48.0% in 2009. Mon, 15 Mar 2010 03:54:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10403++++ http://www.the-dma.org/cgi/dispnewsstand?article=10401++++ comScore, Inc. has announced the release of a new report that revealed that those exposed to online ad campaigns in Europe were 72% more likely to visit the advertiser's website and 94% more likely to conduct a trademark search query on the advertiser's brand, compared to a control group of similar Internet users who were not exposed to the campaigns. Thu, 11 Mar 2010 02:45:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10401++++ http://www.the-dma.org/cgi/dispnewsstand?article=10398++++ For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. Mon, 08 Mar 2010 12:45:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10398++++ http://www.the-dma.org/cgi/dispnewsstand?article=10399++++ Despite entering a more mature phase in its evolution, online retail in both the US and Western Europe remains poised for a robust period of double-digit growth over the next five years, according to two new forecasts by Forrester Research Inc. Mon, 08 Mar 2010 12:52:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10399++++ http://www.the-dma.org/cgi/dispnewsstand?article=10400++++ comScore has released January 2010 data showing that nearly 173 million US Internet users watched online video during the month. Video viewers at YouTube.com watched 93 videos on average during the month, a 50% increase versus a year ago. Mon, 08 Mar 2010 02:33:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10400++++ http://www.the-dma.org/cgi/dispnewsstand?article=10392++++ A new study by comScore, 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5% one year ago. Access to Facebook via mobile browser grew 112% in the past year, while Twitter experienced a 347% jump. Fri, 05 Mar 2010 01:40:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10392++++ http://www.the-dma.org/cgi/dispnewsstand?article=10394++++ "What is your role as marketing professionals and how are you maximizing the performance of your frontline sales and customer service teams," asked Chris Brown of the marketing professionals attending the Feb. 17, 2010 networking & lunch meeting hosted by the Philadelphia Direct Marketing Association. Fri, 05 Mar 2010 01:58:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10394++++ http://www.the-dma.org/cgi/dispnewsstand?article=10396++++ According to a new Hispanic marketing trends survey commissioned by Orcí, 50% of US advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts. Fri, 05 Mar 2010 01:57:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10396++++ http://www.the-dma.org/cgi/dispnewsstand?article=10397++++ BÖWE BELL + HOWELL has filed two new patent applications supporting the BBH MAILStream Inveloper, an innovative finishing system that produces dramatic improvements in throughput and efficiency while delivering significant reductions in production costs, waste and environmental impact. The system enables dynamic creation of personalized mailpieces in all standard formats and delivers high-impact messaging. Fri, 05 Mar 2010 02:25:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10397++++ http://www.the-dma.org/cgi/dispnewsstand?article=10390++++ Oneupweb recently conducted a study to determine whether the average user is recognizing and understanding what real-time results are and if they're finding and clicking on them. Thu, 04 Mar 2010 02:28:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10390++++ http://www.the-dma.org/cgi/dispnewsstand?article=10388++++ While severe snowstorms hurt apparel sales in the Mid-Atlantic, Northeast, and North Central regions, easy year-over-year comparisons helped produce positive results in other sectors, according to research by SpendingPulse, Wed, 03 Mar 2010 03:31:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10388++++ http://www.the-dma.org/cgi/dispnewsstand?article=10389++++ As collaborative applications become ever more important for enterprise, a new report from Juniper Research has found that the number of enterprise customers using mobile cloud-based applications will rise to more than 130 million by 2014. Wed, 03 Mar 2010 03:12:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10389++++ http://www.the-dma.org/cgi/dispnewsstand?article=10384++++ Text messaging (SMS) will continue its dominance in the messaging arena for the foreseeable future and will evolve with additional features over the next three to five years, according to Frost & Sullivan in a report exclusively licensed to Comverse. Mon, 01 Mar 2010 01:22:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10384++++ http://www.the-dma.org/cgi/dispnewsstand?article=10381++++ US ad spending declined 9% in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year. Fri, 26 Feb 2010 12:42:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10381++++ http://www.the-dma.org/cgi/dispnewsstand?article=10382++++ Colorado Gov. Bill Ritter has proposed a package of 11 tax bills to remove sales tax exemptions on a variety of products and services and to raise money needed to close the gap. Two of the bills (HB 1189 and HB 1193) are bills that affect direct marketers. Fri, 26 Feb 2010 12:40:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10382++++ http://www.the-dma.org/cgi/dispnewsstand?article=10383++++ A new study by comScore has found that more than 10 million Internet users at home and work locations in India visited a sports site in January 2010, nearly double the number from the previous year. Fri, 26 Feb 2010 01:19:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10383++++ http://www.the-dma.org/cgi/dispnewsstand?article=10377++++ Direct mail is still a formidable force in the insurance industry: Mintel Comperemedia reports that insurance companies upheld direct mail volumes throughout 2009, despite budget cuts and the growing strength of social media. Thu, 25 Feb 2010 02:13:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10377++++ http://www.the-dma.org/cgi/dispnewsstand?article=10378++++ Month-over-month, forecasts for same store sales growth look brighter for many retailers, according to the February ForecastIQ. However, the positive outlook could turn out to be a dead cat bounce in light of the fact that the BIGresearch consumer confidence reading dropped to 27.2 percent. Thu, 25 Feb 2010 02:58:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10378++++ http://www.the-dma.org/cgi/dispnewsstand?article=10380++++ Worldwide mobile phone sales to end users totaled 1.211 billion units in 2009, a 0.9% decline from 2008, according to Gartner, Inc. In the fourth quarter of 2009, the market registered a single-digit growth as mobile phone sales to end users surpassed 340 million units. Thu, 25 Feb 2010 03:07:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10380++++ http://www.the-dma.org/cgi/dispnewsstand?article=10375++++ The FCC has released its National Broadband Plan Consumer Survey, Broadband Adoption and Use in America, which found that affordability and lack of digital skills are the main reasons why 93 million Americans,one-third of the country,are not connected to high-speed Internet at home. Wed, 24 Feb 2010 08:37:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10375++++ http://www.the-dma.org/cgi/dispnewsstand?article=10371++++ A new ABI Research study estimates that 163 million smartbooks will ship worldwide in 2015 - a significant rate of growth given that the very first models only appeared in 2008. Tue, 23 Feb 2010 02:12:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10371++++ http://www.the-dma.org/cgi/dispnewsstand?article=10372++++ UK Customer satisfaction is improving for the first time after three straight quarters of small declines, according to the National Customer Satisfaction Index (NCSI). The study measures customer satisfaction with department stores, supermarkets, electrical retailers, petrol stations, and e-commerce. Tue, 23 Feb 2010 02:21:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10372++++ http://www.the-dma.org/cgi/dispnewsstand?article=10373++++ The Discover brand remains on top of the credit card category for the 13th consecutive year, finishing in a tie with American Express for No. 1 in the 2010 Brand Keys Customer Loyalty Engagement Index. Tue, 23 Feb 2010 02:24:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10373++++ http://www.the-dma.org/cgi/dispnewsstand?article=10374++++ Omeda, a leading integrated database management provider, has reached an agreement to provide database management and email deployment services for EE Times Group, a division of United Business Media. Tue, 23 Feb 2010 02:28:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10374++++ http://www.the-dma.org/cgi/dispnewsstand?article=10368++++ Nearly 37% of broadband households in North America are extremely or very interested in viewing Over-the-Top video content on the home TV, according to market research firm, In-Stat. The demand is growing as companies such as Amazon, Hulu, Netflix, and Apple offer streamed or downloadable TV and movie content. Mon, 22 Feb 2010 02:27:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10368++++ http://www.the-dma.org/cgi/dispnewsstand?article=10369++++ More than 80 million US mobile phone users will access the Internet from their device in 2010, eMarketer forecasts. That's nearly 35% of all mobile phone users and almost 27% of the US population Mon, 22 Feb 2010 02:33:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10369++++ http://www.the-dma.org/cgi/dispnewsstand?article=10370++++ Facebook will be the Number One social network in all but 25 countries. However, in countries such as Brazil, Russia, India, China, and Japan, it will not be No. 1. This prediction is one in a series Gartner analysts have made on customer relationship management (CRM). Mon, 22 Feb 2010 02:58:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10370++++ http://www.the-dma.org/cgi/dispnewsstand?article=10364++++ According to a new forecast from IDC, the world's mobile worker population will pass the one billion mark this year and grow to nearly 1.2 billion people by 2013, with the most significant gains in the emerging economies of Asia/Pacific. Fri, 19 Feb 2010 02:24:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10364++++ http://www.the-dma.org/cgi/dispnewsstand?article=10365++++ Based on online giving to charity, Alexandria, VA; Cambridge, MA; and Arlington, VA topped the list as the nation's most generous large cities based on per capita giving in 2009, according to a new report by Convio. Fri, 19 Feb 2010 02:37:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10365++++ http://www.the-dma.org/cgi/dispnewsstand?article=10366++++ Amazon.com has announced that authors and publishers around the world can now use the self-service Kindle Digital Text Platform (DTP) to upload and make available their books in Spanish, Portuguese and Italian to customers worldwide in the Kindle Store. Fri, 19 Feb 2010 02:49:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10366++++ http://www.the-dma.org/cgi/dispnewsstand?article=10367++++ A consumer survey conducted by ABI Research in November 2009 in seven countries on three continents has found consistently low levels of interest in making person-to-person payments via the mobile phone. Fri, 19 Feb 2010 02:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10367++++ http://www.the-dma.org/cgi/dispnewsstand?article=10360++++ Atlantic List Company, Inc., an employee owned list brokerage and list management business, announces the acquisition of Bush Company, Inc. based in Newport Beach, California. Thu, 18 Feb 2010 03:49:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10360++++ http://www.the-dma.org/cgi/dispnewsstand?article=10361++++ According to an analysis by Deutsche Card Services, women played a predominant role in European online retailing. The "E-Retail-Report 2009" shows that women initiated 61.35% of all transactions in European online shops. Thu, 18 Feb 2010 12:37:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10361++++ http://www.the-dma.org/cgi/dispnewsstand?article=10362++++ In 2015, consumers will be more in control of a fragmented media marketplace than they are today and will compartmentalize their media consumption habits into segments that align with their attention spans, personal tastes, information needs, and technological savvy. This according to a new report commissioned by Unilever, Mindshare, and ESPN. Thu, 18 Feb 2010 03:25:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10362++++ http://www.the-dma.org/cgi/dispnewsstand?article=10363++++ While travel spending in the US saw a decline of 9% in 2009, Mintel expects to see more people taking off in the new decade with a 6% increase in travel spending expected for 2010. Thu, 18 Feb 2010 03:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10363++++ http://www.the-dma.org/cgi/dispnewsstand?article=10355++++ Nearly 65% of B-to-B marketers cannot track return on investment, according to results of a study created by The Velos Group. Fri, 12 Feb 2010 02:22:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10355++++ http://www.the-dma.org/cgi/dispnewsstand?article=10357++++ Post holiday sales and gift cards helped consumers open up their wallets to take advantage of special deals on popular apparel, electronics and sporting goods items. According to the National Retail Federation, January retail industry sales increased 0.5% seasonally adjusted month-to-month and decreased 0.2% unadjusted year-over-year. Fri, 12 Feb 2010 03:18:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10357++++ http://www.the-dma.org/cgi/dispnewsstand?article=10358++++ Two-thirds of Americans say they plan to spend less than $50 on Valentine's Day this year, a new Zogby Interactive survey of adult Americans finds. Fri, 12 Feb 2010 03:13:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10358++++ http://www.the-dma.org/cgi/dispnewsstand?article=10350++++ According to a survey by CheapToday, women expect to spend about the same this year as they did last year on clothing, with the tendency to make clothing purchases online. Thu, 11 Feb 2010 01:43:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10350++++ http://www.the-dma.org/cgi/dispnewsstand?article=10351++++ According to a new report from IDC, the mobile sector is now a 850 billion global market, comprising 57% of the global telecom market. It is also the fastest growing segment and will comprise 62% of the total telecom market in 2010. Thu, 11 Feb 2010 01:45:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10351++++ http://www.the-dma.org/cgi/dispnewsstand?article=10352++++ Last year the economy helped drive up the number of identity theft cases and the overall cost of identity fraud, but consumers had lower out of pocket costs and resolution times fell 30% to 21 hours, according to the Javelin Strategy & Research 2010 Identity Fraud Survey Report, co-sponsored by ITAC. Thu, 11 Feb 2010 01:43:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10352++++ http://www.the-dma.org/cgi/dispnewsstand?article=10353++++ 70% of consumers are planning Valentine purchases this year, according to a survey just completed by ICR/International Communications Research. 70% of men and 65% of women intend to buy Valentine cards, candy, flowers, and other gifts. Thu, 11 Feb 2010 01:42:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10353++++ http://www.the-dma.org/cgi/dispnewsstand?article=10354++++ The GSMA has announced that mobile operators around the world will invest up to $72 billion in Mobile Broadband technologies in 2010. The new operator CAPEX investment data comes as global HSPA connections reach the 200 million milestone. Thu, 11 Feb 2010 01:37:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10354++++ http://www.the-dma.org/cgi/dispnewsstand?article=10345++++ Respondents to a new ANA/Forrester study of national advertisers said their TV ad spending will remain flat this year. They also reported allocating only 41% of their media budgets to television last year versus 58% in 2008. Wed, 10 Feb 2010 11:40:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10345++++ http://www.the-dma.org/cgi/dispnewsstand?article=10346++++ According to new report by comScore, a total of 234 million people age 13 and older in the US used mobile devices in December 2009. Device manufacturer Motorola was the top ranked OEM with 23.5% of US mobile devices. Wed, 10 Feb 2010 11:45:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10346++++ http://www.the-dma.org/cgi/dispnewsstand?article=10347++++ According to The NPD Group, both major and small appliance sales posted positive dollar and unit sales figures in the fourth quarter of 2009, compared to fourth quarter 2008. Wed, 10 Feb 2010 11:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10347++++ http://www.the-dma.org/cgi/dispnewsstand?article=10348++++ According to the National Retail Federation and Hackett Associates., import cargo volume at the nation's major retail container ports will be a full 25% higher during the first half of 2010 compared with the same period a year ago. Wed, 10 Feb 2010 11:49:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10348++++ http://www.the-dma.org/cgi/dispnewsstand?article=10340++++ Almost a quarter of UK adults believe retailers are primarily responsible for making online shopping safer, according to a survey by CyberSource Ltd. Tue, 09 Feb 2010 03:09:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10340++++ http://www.the-dma.org/cgi/dispnewsstand?article=10341++++ The US savings rate could rise as high as 6% in the wake of the crisis, according to a recent study by Allianz Group Economic Research. Moreover, saving patterns are set to change; with US consumers particularly shy of risky assets. Tue, 09 Feb 2010 03:10:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10341++++ http://www.the-dma.org/cgi/dispnewsstand?article=10342++++ comScore has released its Q4 2009 US retail e-commerce sales estimates, which showed that online retail spending reached $39 billion, up 3% versus a year ago. Total retail e-commerce spending reached $129.8 billion for the full year 2009, marginally below the previous year's total of $130.1 billion. Tue, 09 Feb 2010 03:07:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10342++++ http://www.the-dma.org/cgi/dispnewsstand?article=10343++++ Ballantine Corporation has assembled a new white paper that reveals the likely direct marketing trends for 2010. Tue, 09 Feb 2010 03:15:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10343++++ http://www.the-dma.org/cgi/dispnewsstand?article=10344++++ HMS National, Inc., a leading provider of home warranties, has announced that it promoted Douglas Stein to president. Stein will focus on growing HMS' client base and maximizing customer lifetime value through a range of leading marketing, sales, and client management strategies. Tue, 09 Feb 2010 03:16:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10344++++ http://www.the-dma.org/cgi/dispnewsstand?article=10330++++ Mintel Comperemedia forecasts five major changes for banks in 2010. "From the fall of free checking to the rise of comprehensive banking rewards programs, banks seem poised to make 2010 a year of innovations," states Susan Wolfe, Mintel's VP of financial services. Mon, 08 Feb 2010 02:10:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10330++++ http://www.the-dma.org/cgi/dispnewsstand?article=10337++++ Marketers competed in their own game during this year's Super Bowl: Boost Mobile, Home Away, E*Trade & Google were the integrated marketing standouts in Reprise Media's 6th annual Search Marketing Scorecard. Mon, 08 Feb 2010 02:34:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10337++++ http://www.the-dma.org/cgi/dispnewsstand?article=10338++++ Dydacomp, a leading provider of business automation software, has announced that in 2009 the size of their Mail Order Manager active user base reached an all-time high in their 20 year history, fueled by tripled new business sales in December and lapsed customer re-engagement. Mon, 08 Feb 2010 03:42:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10338++++ http://www.the-dma.org/cgi/dispnewsstand?article=10339++++ The board of directors of BÖWE BELL + HOWELL (BBH) has announced the appointment of John Tarascio to the office of chief operating officer. Mon, 08 Feb 2010 03:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10339++++ http://www.the-dma.org/cgi/dispnewsstand?article=10328++++ A new study by Juniper Research has forecast that nearly 15 billion tickets will be delivered to subscribers' mobile devices worldwide by 2014, compared to just over two billion this year. Fri, 05 Feb 2010 04:13:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10328++++ http://www.the-dma.org/cgi/dispnewsstand?article=10329++++ According to Sophos, the US has the dubious distinction of being the number one country for hosting malware on the Web January-December 2009. The US is followed by US, Russia, China, Peru, Germany, South Korea, Poland, Thailand, Turkey, and the UK Fri, 05 Feb 2010 04:13:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10329++++ http://www.the-dma.org/cgi/dispnewsstand?article=10319++++ According to research by eMarketer, many retailers conduct business in multiple channels -- via stores, a Website and catalog/call centers -- but few have mastered the coordination of these channels. Thu, 04 Feb 2010 03:37:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10319++++ http://www.the-dma.org/cgi/dispnewsstand?article=10322++++ One year after the depths of the worst financial crisis in half a century, Americans are more likely to say their financial institutions are doing what's best for them, according to the seventh annual customer advocacy rankings by Forrester Research, Inc. Thu, 04 Feb 2010 03:40:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10322++++ http://www.the-dma.org/cgi/dispnewsstand?article=10315++++ According to new research conducted by Econsultancy and ExactTarget, increasing investment in social media, mobile marketing, email marketing, and search will fuel a 17% surge in digital marketing spending this year, as marketers migrate budgets from television, print and radio. Wed, 03 Feb 2010 03:15:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10315++++ http://www.the-dma.org/cgi/dispnewsstand?article=10316++++ According to a new report by Merkle, time spent with personal, or social, email to friends and family is unchanged from last year, with 71% of respondents spending 20 minutes or more weekly. These numbers contradict early speculation that social networking would quickly replace traditional email use. Wed, 03 Feb 2010 03:42:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10316++++ http://www.the-dma.org/cgi/dispnewsstand?article=10317++++ According to the finding of a survey by ChoiceStream, the quality of product recommendations on retailers' sites declined significantly year over year with many more shoppers reporting that they received poor quality recommendations in 2009 versus 2008. Wed, 03 Feb 2010 03:55:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10317++++ http://www.the-dma.org/cgi/dispnewsstand?article=10312++++ A new report published by data protection firm Sophos has revealed an alarming rise in attacks on users of social networks, such as Facebook and Twitter, by cybercriminals. Mon, 01 Feb 2010 04:10:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10312++++ http://www.the-dma.org/cgi/dispnewsstand?article=10309++++ A new study by comScore found that three out of five Australians online visited a retail site in December, as traffic to the category reached its highest volume of the year with more than eight million visitors during the month. Fri, 29 Jan 2010 12:30:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10309++++ http://www.the-dma.org/cgi/dispnewsstand?article=10310++++ In the US, boomers account for about one-third of Web traffic on a typical day, according to the Pew Internet & American Life Project. Still, boomers who use the Internet remain avid consumers of TV, radio and newspaper. Fri, 29 Jan 2010 12:43:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10310++++ http://www.the-dma.org/cgi/dispnewsstand?article=10306++++ According to Mintel Comperemedia, in Q4 2009--for the first time in three years -- credit card direct mail volume increased from the previous quarter. With a 47% increase in direct mail compared to Q3 2009, credit card issuers demonstrate increased confidence in the economy and willingness to extend more consumer credit. Thu, 28 Jan 2010 02:58:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10306++++ http://www.the-dma.org/cgi/dispnewsstand?article=10307++++ According to Keynote Research, shopping on mobile websites still has a lot of catching up to do in both download performance and uptime when compared to the performance of connected websites. Thu, 28 Jan 2010 03:15:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10307++++ http://www.the-dma.org/cgi/dispnewsstand?article=10308++++ At a recent networking & lunch meeting of the Philadelphia Direct Marketing Association (PDMA), Det Ansinn, VP of mobile technology for Mobile Tag Company and president of BrickSimple LLC, gave a keynote presentation, entitled "How to Hit a Moving Target: Secrets of Marketing in the Mobile Age." Thu, 28 Jan 2010 03:19:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10308++++ http://www.the-dma.org/cgi/dispnewsstand?article=10302++++ According to Bernhart Associates' latest Quarterly Digital and Direct Marketing Employment Report, among employers who imposed pay cuts last year, 37% said they plan to either partially or fully reinstate those reductions in 2010. Wed, 27 Jan 2010 12:55:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10302++++ http://www.the-dma.org/cgi/dispnewsstand?article=10303++++ comScore, Inc. has released data from the comScore MobiLens service, reporting key trends in the German mobile phone industry over the three month period between August and November 2009. The report found Nokia to be the most popular brand of handset with a 35.4% market share, while its Symbian operating system continues to lead among smartphones with a 58.5% market share. Wed, 27 Jan 2010 02:52:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10303++++ http://www.the-dma.org/cgi/dispnewsstand?article=10304++++ According to the eBillme Online Spending Index, 23% of consumers plan to shop online for Valentine's Day gifts, with 9% indicating they will spend more money online compared to last year. This represents an increase in online shoppers over the 2009 Valentine's Day holiday. Wed, 27 Jan 2010 03:28:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10304++++ http://www.the-dma.org/cgi/dispnewsstand?article=10305++++ nnovyx, an email service provider that deploys email campaigns and customer communications programs for agencies and Global 2000 companies, today announced a major new release of Dialogue 1to1, the company's proprietary email technology platform. Wed, 27 Jan 2010 03:37:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10305++++ http://www.the-dma.org/cgi/dispnewsstand?article=10299++++ A new report by research firm Inside Network concludes that the total US market size for virtual goods will reach $1.6 billion in 2010, with social gaming contributing $835 million of that total. Tue, 26 Jan 2010 03:46:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10299++++ http://www.the-dma.org/cgi/dispnewsstand?article=10300++++ The economic slump paid its toll on US food and drink manufacturers in 2009, according to a recent review of Mintel's Global New Product Database (GNPD). Food and drink product launches show a substantial decline of nearly 30% from 2008. Tue, 26 Jan 2010 03:46:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10300++++ http://www.the-dma.org/cgi/dispnewsstand?article=10301++++ Zinio, a world leader in digital publishing, technology, distribution and services, has announced the second element of its "UNITY" platform -- design optimization -- in conjunction with the latest addition to its newsstand from the United States Tennis Association: USTA Magazine. Tue, 26 Jan 2010 03:46:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10301++++ http://www.the-dma.org/cgi/dispnewsstand?article=10297++++ Traditional 30-second TV commercials, when integrated within an interactive, social TV programming environment, often outperform broadcast TV equivalents in brand metrics such as recall, consideration, and purchase intent. This, according to a new study by Akoo, a leading social music television network. Mon, 25 Jan 2010 02:22:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10297++++ http://www.the-dma.org/cgi/dispnewsstand?article=10298++++ According to a new Adweek Media/Harris Poll, almost one-quarter of adult Americans (23%) believe that newspaper and magazine advertisements are where they can find the best bargains. Mon, 25 Jan 2010 02:57:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10298++++ http://www.the-dma.org/cgi/dispnewsstand?article=10293++++ The FCC has proposed revisions to its rules under the Telephone Consumer Protection Act (TCPA) to further empower residential telephone subscribers to avoid unwanted telephone solicitations. The proposals would require sellers and telemarketers to obtain written consent from recipients before making prerecorded telemarketing calls. Thu, 21 Jan 2010 02:07:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10293++++ http://www.the-dma.org/cgi/dispnewsstand?article=10294++++ With technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth, according to a study released today by the Kaiser Family Foundation. Thu, 21 Jan 2010 02:21:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10294++++ http://www.the-dma.org/cgi/dispnewsstand?article=10296++++ According to findings of a new survey by ChoiceStream, there is a significant opportunity for product recommendations to lift mobile commerce revenue. A full 65% of m-commerce shoppers indicated that they would buy more products from their mobile devices if it were easier to find products on them from trusted retailers. Thu, 21 Jan 2010 02:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10296++++ http://www.the-dma.org/cgi/dispnewsstand?article=10280++++ Strong enterprise demand for data security is driving rapid growth in mobile device management services. According to a new study by ABI Research, the number of smartphones protected by advanced security software will increase fivefold over the next five years. Thu, 14 Jan 2010 03:10:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10280++++ http://www.the-dma.org/cgi/dispnewsstand?article=10237++++ Concerns about the security of cloud computing environments top the list of reasons for firms not being interested in the pay-per-use hosting model of virtual servers, according to the latest Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009, by Forrester Research, Inc. Fri, 04 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10237++++ http://www.the-dma.org/cgi/dispnewsstand?article=10225++++ The Direct Marketing Association (DMA) has instituted a Global Advisory Board to provide an enhanced global perspective to DMA and to shepherd initiatives extending DMA's service to direct marketers worldwide. Tue, 17 Nov 2009 11:07:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10225++++