Direct marketing news for people doing direct, database, and interactive marketing http://www.the-dma.org http://www.the-dma.org/cgi/dispnewsstand?article=10330++++ Mintel Comperemedia forecasts five major changes for banks in 2010. "From the fall of free checking to the rise of comprehensive banking rewards programs, banks seem poised to make 2010 a year of innovations," states Susan Wolfe, Mintel's VP of financial services. Mon, 08 Feb 2010 02:10:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10330++++ http://www.the-dma.org/cgi/dispnewsstand?article=10331++++ On Wednesday, Feb. 17, at the Clarion Hotel Park Ridge in King of Prussia, PA., the Philadelphia Direct Marketing Association (PDMA) will host a networking & lunch meeting featuring a presentation by marketing consultant and author, Chris Brown, entitled "Tough Times, Focus Inward - Effective Use of Frontline Sales and Customer Service Teams." Mon, 08 Feb 2010 02:16:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10331++++ http://www.the-dma.org/cgi/dispnewsstand?article=10337++++ Marketers competed in their own game during this year's Super Bowl: Boost Mobile, Home Away, E*Trade & Google were the integrated marketing standouts in Reprise Media's 6th annual Search Marketing Scorecard. Mon, 08 Feb 2010 02:34:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10337++++ http://www.the-dma.org/cgi/dispnewsstand?article=10338++++ Dydacomp, a leading provider of business automation software, has announced that in 2009 the size of their Mail Order Manager active user base reached an all-time high in their 20 year history, fueled by tripled new business sales in December and lapsed customer re-engagement. Mon, 08 Feb 2010 03:42:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10338++++ http://www.the-dma.org/cgi/dispnewsstand?article=10339++++ The board of directors of BÖWE BELL + HOWELL (BBH) has announced the appointment of John Tarascio to the office of chief operating officer. Mon, 08 Feb 2010 03:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10339++++ http://www.the-dma.org/cgi/dispnewsstand?article=10328++++ A new study by Juniper Research has forecast that nearly 15 billion tickets will be delivered to subscribers' mobile devices worldwide by 2014, compared to just over two billion this year. Fri, 05 Feb 2010 04:13:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10328++++ http://www.the-dma.org/cgi/dispnewsstand?article=10329++++ According to Sophos, the US has the dubious distinction of being the number one country for hosting malware on the Web January-December 2009. The US is followed by US, Russia, China, Peru, Germany, South Korea, Poland, Thailand, Turkey, and the UK Fri, 05 Feb 2010 04:13:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10329++++ http://www.the-dma.org/cgi/dispnewsstand?article=10318++++ According to a new NRF survey, couples plan to spend less on each other this year for Valentine's Day, but more on their family, friends, co-workers, even their pets. Thu, 04 Feb 2010 03:58:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10318++++ http://www.the-dma.org/cgi/dispnewsstand?article=10319++++ According to research by eMarketer, many retailers conduct business in multiple channels -- via stores, a Website and catalog/call centers -- but few have mastered the coordination of these channels. Thu, 04 Feb 2010 03:37:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10319++++ http://www.the-dma.org/cgi/dispnewsstand?article=10320++++ Retailers will see a small uptick in sales from the 2010 Winter Olympics, according to eMarketer, but it won't result in high gains for retailers who are already taking a hit from weak consumer confidence, according to a recent Reuters article. Thu, 04 Feb 2010 03:39:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10320++++ http://www.the-dma.org/cgi/dispnewsstand?article=10322++++ One year after the depths of the worst financial crisis in half a century, Americans are more likely to say their financial institutions are doing what's best for them, according to the seventh annual customer advocacy rankings by Forrester Research, Inc. Thu, 04 Feb 2010 03:40:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10322++++ http://www.the-dma.org/cgi/dispnewsstand?article=10315++++ According to new research conducted by Econsultancy and ExactTarget, increasing investment in social media, mobile marketing, email marketing, and search will fuel a 17% surge in digital marketing spending this year, as marketers migrate budgets from television, print and radio. Wed, 03 Feb 2010 03:15:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10315++++ http://www.the-dma.org/cgi/dispnewsstand?article=10316++++ According to a new report by Merkle, time spent with personal, or social, email to friends and family is unchanged from last year, with 71% of respondents spending 20 minutes or more weekly. These numbers contradict early speculation that social networking would quickly replace traditional email use. Wed, 03 Feb 2010 03:42:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10316++++ http://www.the-dma.org/cgi/dispnewsstand?article=10317++++ According to the finding of a survey by ChoiceStream, the quality of product recommendations on retailers' sites declined significantly year over year with many more shoppers reporting that they received poor quality recommendations in 2009 versus 2008. Wed, 03 Feb 2010 03:55:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10317++++ http://www.the-dma.org/cgi/dispnewsstand?article=10312++++ A new report published by data protection firm Sophos has revealed an alarming rise in attacks on users of social networks, such as Facebook and Twitter, by cybercriminals. Mon, 01 Feb 2010 04:10:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10312++++ http://www.the-dma.org/cgi/dispnewsstand?article=10309++++ A new study by comScore found that three out of five Australians online visited a retail site in December, as traffic to the category reached its highest volume of the year with more than eight million visitors during the month. Fri, 29 Jan 2010 12:30:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10309++++ http://www.the-dma.org/cgi/dispnewsstand?article=10310++++ In the US, boomers account for about one-third of Web traffic on a typical day, according to the Pew Internet & American Life Project. Still, boomers who use the Internet remain avid consumers of TV, radio and newspaper. Fri, 29 Jan 2010 12:43:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10310++++ http://www.the-dma.org/cgi/dispnewsstand?article=10306++++ According to Mintel Comperemedia, in Q4 2009--for the first time in three years -- credit card direct mail volume increased from the previous quarter. With a 47% increase in direct mail compared to Q3 2009, credit card issuers demonstrate increased confidence in the economy and willingness to extend more consumer credit. Thu, 28 Jan 2010 02:58:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10306++++ http://www.the-dma.org/cgi/dispnewsstand?article=10307++++ According to Keynote Research, shopping on mobile websites still has a lot of catching up to do in both download performance and uptime when compared to the performance of connected websites. Thu, 28 Jan 2010 03:15:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10307++++ http://www.the-dma.org/cgi/dispnewsstand?article=10308++++ At a recent networking & lunch meeting of the Philadelphia Direct Marketing Association (PDMA), Det Ansinn, VP of mobile technology for Mobile Tag Company and president of BrickSimple LLC, gave a keynote presentation, entitled "How to Hit a Moving Target: Secrets of Marketing in the Mobile Age." Thu, 28 Jan 2010 03:19:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10308++++ http://www.the-dma.org/cgi/dispnewsstand?article=10302++++ According to Bernhart Associates' latest Quarterly Digital and Direct Marketing Employment Report, among employers who imposed pay cuts last year, 37% said they plan to either partially or fully reinstate those reductions in 2010. Wed, 27 Jan 2010 12:55:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10302++++ http://www.the-dma.org/cgi/dispnewsstand?article=10303++++ comScore, Inc. has released data from the comScore MobiLens service, reporting key trends in the German mobile phone industry over the three month period between August and November 2009. The report found Nokia to be the most popular brand of handset with a 35.4% market share, while its Symbian operating system continues to lead among smartphones with a 58.5% market share. Wed, 27 Jan 2010 02:52:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10303++++ http://www.the-dma.org/cgi/dispnewsstand?article=10304++++ According to the eBillme Online Spending Index, 23% of consumers plan to shop online for Valentine's Day gifts, with 9% indicating they will spend more money online compared to last year. This represents an increase in online shoppers over the 2009 Valentine's Day holiday. Wed, 27 Jan 2010 03:28:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10304++++ http://www.the-dma.org/cgi/dispnewsstand?article=10305++++ nnovyx, an email service provider that deploys email campaigns and customer communications programs for agencies and Global 2000 companies, today announced a major new release of Dialogue 1to1, the company's proprietary email technology platform. Wed, 27 Jan 2010 03:37:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10305++++ http://www.the-dma.org/cgi/dispnewsstand?article=10299++++ A new report by research firm Inside Network concludes that the total US market size for virtual goods will reach $1.6 billion in 2010, with social gaming contributing $835 million of that total. Tue, 26 Jan 2010 03:46:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10299++++ http://www.the-dma.org/cgi/dispnewsstand?article=10300++++ The economic slump paid its toll on US food and drink manufacturers in 2009, according to a recent review of Mintel's Global New Product Database (GNPD). Food and drink product launches show a substantial decline of nearly 30% from 2008. Tue, 26 Jan 2010 03:46:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10300++++ http://www.the-dma.org/cgi/dispnewsstand?article=10301++++ Zinio, a world leader in digital publishing, technology, distribution and services, has announced the second element of its "UNITY" platform -- design optimization -- in conjunction with the latest addition to its newsstand from the United States Tennis Association: USTA Magazine. Tue, 26 Jan 2010 03:46:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10301++++ http://www.the-dma.org/cgi/dispnewsstand?article=10297++++ Traditional 30-second TV commercials, when integrated within an interactive, social TV programming environment, often outperform broadcast TV equivalents in brand metrics such as recall, consideration, and purchase intent. This, according to a new study by Akoo, a leading social music television network. Mon, 25 Jan 2010 02:22:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10297++++ http://www.the-dma.org/cgi/dispnewsstand?article=10298++++ According to a new Adweek Media/Harris Poll, almost one-quarter of adult Americans (23%) believe that newspaper and magazine advertisements are where they can find the best bargains. Mon, 25 Jan 2010 02:57:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10298++++ http://www.the-dma.org/cgi/dispnewsstand?article=10293++++ The FCC has proposed revisions to its rules under the Telephone Consumer Protection Act (TCPA) to further empower residential telephone subscribers to avoid unwanted telephone solicitations. The proposals would require sellers and telemarketers to obtain written consent from recipients before making prerecorded telemarketing calls. Thu, 21 Jan 2010 02:07:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10293++++ http://www.the-dma.org/cgi/dispnewsstand?article=10294++++ With technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth, according to a study released today by the Kaiser Family Foundation. Thu, 21 Jan 2010 02:21:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10294++++ http://www.the-dma.org/cgi/dispnewsstand?article=10295++++ The majority of Super Bowl viewers enjoy the game's ads more than the action on the field, according to results of a new survey released by The Nielsen Company. Thu, 21 Jan 2010 02:37:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10295++++ http://www.the-dma.org/cgi/dispnewsstand?article=10296++++ According to findings of a new survey by ChoiceStream, there is a significant opportunity for product recommendations to lift mobile commerce revenue. A full 65% of m-commerce shoppers indicated that they would buy more products from their mobile devices if it were easier to find products on them from trusted retailers. Thu, 21 Jan 2010 02:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10296++++ http://www.the-dma.org/cgi/dispnewsstand?article=10290++++ According to a new survey by Burst Media, consumers are willing willing to pay more for a variety of products that are "green," and 90% of respondents have incorporated some level of "greenness" into their daily lives. Wed, 20 Jan 2010 03:21:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10290++++ http://www.the-dma.org/cgi/dispnewsstand?article=10291++++ According to statistics released by Bango Inc., 83% of brands do not use mobile specific analytic tools, leading to inaccurate data on campaigns performance. Wed, 20 Jan 2010 03:28:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10291++++ http://www.the-dma.org/cgi/dispnewsstand?article=10292++++ According to a new report by BabyCenter, the 21st-century Mom has become tech fluent, and takes an important role in the tech purchase decision process. Wed, 20 Jan 2010 03:31:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10292++++ http://www.the-dma.org/cgi/dispnewsstand?article=10288++++ According to Efficient Frontier, the search engine marketing (SEM) industry posted solid sequential and year on year growth for the fourth quarter of 2009. Marketers, especially in the retail category, took advantage of growing consumer demand and took a more aggressive position with their search campaign spend. Tue, 19 Jan 2010 03:36:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10288++++ http://www.the-dma.org/cgi/dispnewsstand?article=10289++++ According to BIA/Kelsey's analysts, the next two years will fundamentally alter the local media market landscape, based on the thesis that the economic implosion over the past year and a half will irrevocably change advertiser behavior. Tue, 19 Jan 2010 03:45:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10289++++ http://www.the-dma.org/cgi/dispnewsstand?article=10283++++ One-third of adults 18+ say they shop Best Buy most often for Electronics, and its preference among consumers is growing, according to the December Retail Ratings Report from BIGresearch. Walmart, Amazon, Target and Sears all experienced positive gains in consumer share. Fri, 15 Jan 2010 02:49:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10283++++ http://www.the-dma.org/cgi/dispnewsstand?article=10284++++ According The NPD Group, US retail sales of video games, which includes portable and console hardware, software and accessories, generated revenues of close to $19.66 billion, an 8% decline over the $21.4 billion generated in 2008. Fri, 15 Jan 2010 03:30:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10284++++ http://www.the-dma.org/cgi/dispnewsstand?article=10279++++ According to metrics released by AlertSite, online sales, totaling approximately $27 billion, was not the only positive outcome for online retailers in the 2009 holiday season. Overall, during the period beginning Nov. 26, Thanksgiving Day, and ending Dec. 31, online retailers showed strong Web performance. Thu, 14 Jan 2010 02:36:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10279++++ http://www.the-dma.org/cgi/dispnewsstand?article=10280++++ Strong enterprise demand for data security is driving rapid growth in mobile device management services. According to a new study by ABI Research, the number of smartphones protected by advanced security software will increase fivefold over the next five years. Thu, 14 Jan 2010 03:10:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10280++++ http://www.the-dma.org/cgi/dispnewsstand?article=10281++++ comScore has reported the top 15 ad networks based on their reach among US Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million US Internet users, or 91% of the total audience. Thu, 14 Jan 2010 03:22:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10281++++ http://www.the-dma.org/cgi/dispnewsstand?article=10282++++ comScore has reported the top 15 ad networks based on their reach among US Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million US Internet users, or 91% of the total audience. Thu, 14 Jan 2010 03:22:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10282++++ http://www.the-dma.org/cgi/dispnewsstand?article=10278++++ According to results of a recent Harris Poll, after the holidays, spending may slow as people pay off holiday bills, but in looking ahead for the next six months, it appears that spending on most things is likely to increase, but not by a lot. Wed, 13 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10278++++ http://www.the-dma.org/cgi/dispnewsstand?article=10271++++ Zinio has announced the launch of its iPhone app as the cornerstone of its ubiquitous "Unity" reading platform. Currently offering its digital content to be read on PC, Mac, netbook, touch-screen, and tablet devices, Zinio now adds another reading access point to its multi-platform-enabled portfolio. Mon, 11 Jan 2010 07:27:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10271++++ http://www.the-dma.org/cgi/dispnewsstand?article=10273++++ NextMark has published its fourth quarter 2009 Data Card Quality Report. The report categorizes list management firms based on the number of titles managed, and provides an average data card quality score across each company's list management portfolio. Mon, 11 Jan 2010 11:37:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10273++++ http://www.the-dma.org/cgi/dispnewsstand?article=10266++++ Return Path, a leading email deliverability and reputation management company, has released its Top Email Trends in 2009 report. While 2010 promises even more changes in the email industry, Return Path has identified the top trends in email in the past year. Thu, 07 Jan 2010 03:24:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10266++++ http://www.the-dma.org/cgi/dispnewsstand?article=10267++++ A newly study by Environmental Leader shows that customers reward companies that use "green" marketing messages, with 82% of respondents saying that their companies intend to increase spending on green marketing. Thu, 07 Jan 2010 03:24:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10267++++ http://www.the-dma.org/cgi/dispnewsstand?article=10268++++ comScore, a leader in measuring the digital world, has reported holiday season retail e-commerce spending for the entirety of the November - December 2009 holiday season. For the full holiday online shopping season, $29.1 billion was spent online, marking a 4-percent increase versus the same period last year. The season featured distinct periods of strong spending growth surrounding the Thanksgiving-Black Friday timeframe and the final shopping week leading up to Christmas Thu, 07 Jan 2010 03:22:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10268++++ http://www.the-dma.org/cgi/dispnewsstand?article=10264++++ Recent insights garnered from a media/technology survey conducted by VibrantNation.com, a leading online community for smart, successful women over 50, suggest these women represent a larger and more important consumer segment than most media and consumer electronics marketers recognize. Wed, 06 Jan 2010 12:34:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10264++++ http://www.the-dma.org/cgi/dispnewsstand?article=10265++++ comScore has released November 2009 data from the comScore Video Metrix service, showing that more than 170 million US Internet users watched online video during the month. Wed, 06 Jan 2010 12:10:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10265++++ http://www.the-dma.org/cgi/dispnewsstand?article=10260++++ The FTC, as required by The Do-Not-Call Registry Fee Extension Act of 2007, has approved two reports to Congress: a biennial report focusing on the use of the Do Not Call Registry by both consumers and businesses, as well as the impact that new technologies have had on the Registry, and a one-time report on enforcement efforts and consumers' perceptions of the Registry's effectiveness. Tue, 05 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10260++++ http://www.the-dma.org/cgi/dispnewsstand?article=10261++++ Americans of all ages and income brackets continue to grow increasingly unhappy at work-a long-term trend that should be a red flag to employers, according to a report released today by The Conference Board. Tue, 05 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10261++++ http://www.the-dma.org/cgi/dispnewsstand?article=10262++++ The annual number of mobile downloads featuring augmented reality (AR) content is expected to rise from less than 1 million in 2009 to more than 400 million by 2014, according to a new report from Juniper Research. Tue, 05 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10262++++ http://www.the-dma.org/cgi/dispnewsstand?article=10259++++ Customers of the largest online retailers are more satisfied than ever according to ForeSee Results' annual report on holiday shoppers. Mon, 04 Jan 2010 04:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10259++++ http://www.the-dma.org/cgi/dispnewsstand?article=10257++++ Coming out of a sluggish holiday season, the new year doesn't hold much promise for retailers when it comes to their same store sales, according to the December ForecastIQ. Same store sales growth will likely be off over the next 75 days, although a repeat of last January's plunge isn't expected. Tue, 22 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10257++++ http://www.the-dma.org/cgi/dispnewsstand?article=10255++++ ABI Research expects application downloads to reach five billion by 2014. That is an increase from an estimated 2.3 billion applications downloaded in 2009. The growing adoption of smartphones which saw sales rise 20% in 2009, according to ABI. Mon, 21 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10255++++ http://www.the-dma.org/cgi/dispnewsstand?article=10253++++ According to survey by First Command, Americans are increasingly concerned that economic conditions will continue to deteriorate and they are aiming to modify their financial habits accordingly. The survey reveals that 32% of middle-class consumers think the US economy will continue to fall deeper into a recession. Thu, 17 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10253++++ http://www.the-dma.org/cgi/dispnewsstand?article=10254++++ Amazon and Google have announced a new collaboration that enables Bloggers to monetize their content by adding relevant Amazon products to their blog posts without interrupting the blog editing process. Thu, 17 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10254++++ http://www.the-dma.org/cgi/dispnewsstand?article=10251++++ According to NRF's 2009 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, the average person had completed 46.7% percent of their holiday shopping by the second week of December, less than the 47.1% completed by this time last year. Wed, 16 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10251++++ http://www.the-dma.org/cgi/dispnewsstand?article=10249++++ According to Ad-ology Research, 28% of small business owners say they plan to spend more on online video in 2010, up 75% over last year's plans. Twenty five percent say the same about social networking, while 21 percent plan to commit more resources to mobile advertising. Tue, 15 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10249++++ http://www.the-dma.org/cgi/dispnewsstand?article=10250++++ The upward tick in November retail sales is just the beginning of a spending rebound, if consumers follow through with their intentions expressed in a consumer survey conducted this month by Market Force Information. A full 65% of respndents said they planned on splurging on an item in the next three months. Tue, 15 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10250++++ http://www.the-dma.org/cgi/dispnewsstand?article=10245++++ A new survey from American Express reveals that 66% of consumers have yet to finish their holiday shopping and that holiday festivities will spur spending among partygoers in a variety of ways, from party primping expenses to purchasing hostess gifts. Mon, 14 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10245++++ http://www.the-dma.org/cgi/dispnewsstand?article=10246++++ According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, word of mouth remains the biggest influence in people's electronics and apparel purchases, though advertising inserts, articles, and in-store promotions also sway buying decisions. Mon, 14 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10246++++ http://www.the-dma.org/cgi/dispnewsstand?article=10247++++ A new report by comScore reveals that more than two-thirds of consumers have responded to changes in their credit card terms and conditions by reducing spending behavior, terminating the account or switching brands. Mon, 14 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10247++++ http://www.the-dma.org/cgi/dispnewsstand?article=10248++++ According to comScore, for the holiday season-to-date, $19.9 billion has been spent online, marking a 3% increase versus the corresponding days last year. The most recent week saw above average online spending growth of 4% versus year ago. Mon, 14 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10248++++ http://www.the-dma.org/cgi/dispnewsstand?article=10243++++ The Hudson Valley DMA (HVDMA) celebrated the holidays at the Tamarack Country Club in Greenwich, CT on Dec. 4th. Margaret O'Halloran of Staywell Communications, was appointed HVDMA President, and The Founders Award was presented to Rich Mercado, who was instrumental in building HVDMA membership. Thu, 10 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10243++++ http://www.the-dma.org/cgi/dispnewsstand?article=10241++++ Mintel Comperemedia predicts insurance companies will increase Medicare direct mail during this year's Annual Election Period (Nov. 15-Dec. 31, 2009). Observing a 13% rise in Medicare acquisition mailings for October 2009 versus October 2008, Mintel Comperemedia forecasts this year's fourth quarter mail will top Q4 2008 by 20%. Wed, 09 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10241++++ http://www.the-dma.org/cgi/dispnewsstand?article=10242++++ Offering signs of tempered optimism that the consumer economy might be beginning to rebound after a tumultuous year, the European online Christmas shopping season got off to a solid start this year in the UK, France, and Germany, according to a new report by comScore. Wed, 09 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10242++++ http://www.the-dma.org/cgi/dispnewsstand?article=10238++++ Customer satisfaction with retail websites for the week following the Thanksgiving weekend is on par with satisfaction on Cyber Monday, according to ForeSee Results' weekly holiday benchmark. The satisfaction score is 3% lower than at the same time last year and does not bode well for a retail industry hoping to regain its footing during the holiday shopping season. Tue, 08 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10238++++ http://www.the-dma.org/cgi/dispnewsstand?article=10239++++ Yahoo has released a beta version of a new consumer tool called Ad Interest Manager, where Yahoo visitors can see a concise summary of their online activity and make choices about their exposure to interest-based advertising served from the Yahoo Ad Network. Tue, 08 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10239++++ http://www.the-dma.org/cgi/dispnewsstand?article=10240++++ comScore has reported holiday season retail e-commerce spending for the first 36 days of the November - December 2009 holiday season. For the holiday season-to-date, nearly $16 billion has been spent online, marking a three-percent increase versus the corresponding days last year. Tue, 08 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10240++++ http://www.the-dma.org/cgi/dispnewsstand?article=10236++++ The geotargeted display (or banner) ad market will grow from $897 million in 2008 to $1.9 billion in 2013, representing a compound annual growth rate of 16 percent, according to BIA/Kelsey. Fri, 04 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10236++++ http://www.the-dma.org/cgi/dispnewsstand?article=10237++++ Concerns about the security of cloud computing environments top the list of reasons for firms not being interested in the pay-per-use hosting model of virtual servers, according to the latest Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009, by Forrester Research, Inc. Fri, 04 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10237++++ http://www.the-dma.org/cgi/dispnewsstand?article=10234++++ A new report by comScore shows that, for the holiday season-to-date, $12.26 billion has been spent online, marking a 3% increase versus the corresponding days last year. Cyber Monday reached $887 million in online spending, up 5% versus a year ago, and matching the heaviest online spending day on record. Thu, 03 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10234++++ http://www.the-dma.org/cgi/dispnewsstand?article=10235++++ A new Coinstar Currency Poll on economic trends reveals that more than three in five Americans plan to alter their financial plans due to economic uncertainty in the months ahead. In addition, more women than men plan to change their financial plans. Thu, 03 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10235++++ http://www.the-dma.org/cgi/dispnewsstand?article=10225++++ The Direct Marketing Association (DMA) has instituted a Global Advisory Board to provide an enhanced global perspective to DMA and to shepherd initiatives extending DMA's service to direct marketers worldwide. Tue, 17 Nov 2009 11:07:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10225++++