Direct marketing news for people doing direct, database, and interactive marketing http://www.the-dma.org http://www.the-dma.org/cgi/dispnewsstand?article=11096++++ Javelin Strategy & Research and PaymentOne found four out of five consumers would spend more online if offered an easier and more secure way to pay. The survey also found that by a margin of almost four to one, consumers believe direct carrier-billed mobile payments are more secure than using credit and debit cards for online digital purchases. Tue, 13 Dec 2011 03:36:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11096++++ http://www.the-dma.org/cgi/dispnewsstand?article=11059++++ On behalf of the nation's leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) has announced "Principles for Multi-Site Data" that significantly expand the scope of self-regulation of online data collection beyond online behavioral advertising (OBA). The DAA has previously developed cross-industry best practices and effective solutions for the collection and use of data for OBA through its Advertising Option Icon program. Tue, 08 Nov 2011 12:18:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11059++++ http://www.the-dma.org/cgi/dispnewsstand?article=10594++++ After a ho-hum 2009 and a disastrous 2008, holiday retail sales* are expected to increase a more moderate 2.3 percent this year to $447. 1 billion, according to the National Retail Federation. While that grow October 8, 2010 -- After a ho-hum 2009 and a disastrous 2008, holiday retail sales* are expected to increase a more moderate 2. 3 percent this year to $447. 1 billion, according to the National Retail Federation. While that growth remains slightly lower than the ten-year average holiday sales increase of 2.5 percent, it would be a marked improvement from both last year's 0.4 percent uptick and the dismal 3.9 percent holiday sales decline retailers experienced in 2008. th remains slightly lower than the ten-year average holiday sales increase of 2.5 percent, it would be a marked improvement from both last year's 0.4 percent uptick and the dismal 3.9 percent holiday sales decline retailers experienced in 2008. Fri, 22 Oct 2010 09:34:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10594++++ http://www.the-dma.org/cgi/dispnewsstand?article=10592++++ With the Out-of-Home (OOH) advertising industry in the midst of a major transformation, thanks to the advent of digital technology and new outdoor measurement developments, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today released a ground-breaking study entitled "How Out-of-Home Advertising Works" in conjunction with MarketShare Partners, the leading cross-marketing optimization company. The new study offers an analysis of Out-of-Home (OOH), including its financial contribution and return-on-investment as part of a balanced marketing mix to help marketers make more informed decisions regarding their overall marketing allocations. Wed, 20 Oct 2010 10:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10592++++