Direct marketing news for people doing direct, database, and interactive marketing http://www.the-dma.org http://www.the-dma.org/cgi/dispnewsstand?article=9818+++++ According to a recent NRF conducted by the University of Florida, with a funding grant from ADT Security Services, retailers lost almost $12 billion to the 27 million shoplifters who stole merchandise from them in 2007. Fri, 21 Nov 2008 04:16:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=9818+++++ http://www.the-dma.org/cgi/dispnewsstand?article=9819+++++ Yankee Group has released a new report that shows mobile Web sites struggle to deliver an effective experience to the millions of consumers they serve. Based on a new Yankee Group methodology, the report scores 32 mobile websites on a scale of 1 to 100 and finds not one Web site with a passing grade of 70. Fri, 21 Nov 2008 04:36:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=9819+++++ http://www.the-dma.org/cgi/dispnewsstand?article=9820+++++ The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) have announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. Fri, 21 Nov 2008 04:34:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=9820+++++ http://www.the-dma.org/cgi/dispnewsstand?article=9821+++++ DMW Worldwide LLC, has announced that Jeff Williams has been promoted to Director, Decision Support. Fri, 21 Nov 2008 04:37:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=9821+++++ http://www.the-dma.org/cgi/dispnewsstand?article=9817+++++ According to a new national survey from Credit.com, consumers are very concerned about the upcoming holiday shopping season and don't think 2009 will be any better. While the survey found people were generally worried about their personal finances during this time of economic turmoil, more than half of respondents think their situation will improve in 2009. Wed, 19 Nov 2008 12:39:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=9817+++++ http://www.the-dma.org/cgi/dispnewsstand?article=9816+++++ Service again ranked above price as a global driver of customer churn, according to Accenture's fourth annual study on customer service satisfaction, titled "High Performance in the Age of Customer Centricity." Tue, 18 Nov 2008 12:16:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=9816+++++ http://www.the-dma.org/cgi/dispnewsstand?article=9811+++++ In 1995, when The Harris Poll began measuring online activity, less than 18 million adults used the Internet in their homes, offices, schools, libraries or other locations. Now, thirteen years later, fully 184 million adults are online. Mon, 17 Nov 2008 01:55:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=9811+++++ http://www.the-dma.org/cgi/dispnewsstand?article=9812+++++ According to a new study conducted after the financial market meltdown by BDO Seidman, LLP, CMOs at leading US retailers expect "Black Friday" (November 28 this year) sales will grow 1.2% this holiday season, while "Cyber Monday," the first Monday after Thanksgiving, will grow by 2.4% this year. Mon, 17 Nov 2008 01:58:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=9812+++++ http://www.the-dma.org/cgi/dispnewsstand?article=9813+++++ Transverse, a pioneer of open source business solutions, has released the results of a survey that provides insight into mobile customers' phone use and their willingness to view advertisements in exchange for discounts to their monthly service bill. Mon, 17 Nov 2008 02:12:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=9813+++++ http://www.the-dma.org/cgi/dispnewsstand?article=9815+++++ Findings from a new report by Prevention, partnering with Keller Fay Group, show thatBaby Boomer women (43-62) have higher quality WOM than younger women (18-39). Mon, 17 Nov 2008 02:42:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=9815+++++