Direct marketing news for people doing direct, database, and interactive marketing http://www.the-dma.org http://www.the-dma.org/cgi/dispnewsstand?article=11138++++ hawkeye, the customer development marketing agency that uses upfront, direct and relevant dialogue to engage customers and prospects, has announced the release of its Ten Marketing Trends for 2012 report, which is available free of charge. Wed, 01 Feb 2012 02:24:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11138++++ http://www.the-dma.org/cgi/dispnewsstand?article=11139++++ Advertising revenues at Twitter grew 233% to $139.5 million in 2011--the company's second full year of selling advertising--and strong international growth is expected to push the company's ad revenues to $259.9 million in 2012, according to a new forecast by eMarketer. Wed, 01 Feb 2012 01:55:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11139++++ http://www.the-dma.org/cgi/dispnewsstand?article=11140++++ A new study from Accenture, comScore, and dunnhumbyUSA found that visitors to consumer packaged goods brand websites buy 37% in retail stores than non-visitors to the brand site. Wed, 01 Feb 2012 02:07:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11140++++ http://www.the-dma.org/cgi/dispnewsstand?article=11141++++ Love will cost a little more this Valentine's Day, as consumers expect to increase spending to an average of $196, up 8% over last year, according to the latest American Express Spending & Saving Tracker. Wed, 01 Feb 2012 02:21:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11141++++ http://www.the-dma.org/cgi/dispnewsstand?article=11134++++ US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3%to $39.5 billion this year -- pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. Fri, 20 Jan 2012 02:18:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11134++++ http://www.the-dma.org/cgi/dispnewsstand?article=11135++++ comScore, Inc. has released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. The study also showed that 47.8% of Europeans visit Newspaper sites, with a notable percentage of visits to the top 5 Newspaper sites preceded by a visit to Facebook. Fri, 20 Jan 2012 02:22:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11135++++ http://www.the-dma.org/cgi/dispnewsstand?article=11131++++ comScore, Inc. has released data showing that 182 million US Internet users watched online video content in December for an average of 23.2 hours per viewer. The total US Internet audience viewed 43.5 billion videos. Thu, 19 Jan 2012 03:46:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11131++++ http://www.the-dma.org/cgi/dispnewsstand?article=11132++++ According to Kantar Media, from 2002 through 2011, the Super Bowl game has generated $1.72 billion of network advertising sales from more than 125 marketers. Thu, 19 Jan 2012 03:34:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11132++++ http://www.the-dma.org/cgi/dispnewsstand?article=11133++++ Despite the challenging economic climate and threat of further global recession, a new report from Juniper Research finds that mobile banking users worldwide will reach 530 million by 2013, up from just over 300 million in 2011. Thu, 19 Jan 2012 03:45:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11133++++ http://www.the-dma.org/cgi/dispnewsstand?article=11127++++ The Consumer Electronics Association (CEA)has released a new study which found that more than half of online US adults watch some form of streaming or downloaded video content in the home. Those consumers have a distinct preference for streaming video versus downloading content. Tue, 17 Jan 2012 04:46:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11127++++ http://www.the-dma.org/cgi/dispnewsstand?article=11128++++ Shoppers became more optimistic in Q4 2011, with an increase among those believing the economy improved in the last six months of 2011 and will continue to strengthen during the first six months of 2012, reports SymphonyIRI Group's latest MarketPulse survey. Tue, 17 Jan 2012 04:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11128++++ http://www.the-dma.org/cgi/dispnewsstand?article=11129++++ In its latest custom research report, RIS News looks at retailers' incredible interest in tablets, exploring the status of current deployments, examining near-term investment intentions, and tracking future trending plans. Tue, 17 Jan 2012 04:55:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11129++++ http://www.the-dma.org/cgi/dispnewsstand?article=11130++++ A new report by Kronos Incorporated analyzes the trends observed in 2011 and sheds light on what is to come in 2012. After dipping in the first quarter of 2011, the Retail Labor Index regained some of the momentum that began in mid-2010, reaching a three-year high of 4.1 percent in September 2011. Tue, 17 Jan 2012 05:30:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11130++++ http://www.the-dma.org/cgi/dispnewsstand?article=11124++++ When it comes to social commerce, bad product reviews are good for business according to data from social commerce company Reevoo. Sixty-eight percent of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don't see bad scores. Shoppers who go out of their way to read bad reviews convert 67% more highly than the average consumer. Wed, 11 Jan 2012 04:18:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11124++++ http://www.the-dma.org/cgi/dispnewsstand?article=11125++++ Women's digital media habits outpaced men's in 2011, according to international research firm Parks Associates, which reports that women share more content online and download more movies and music than men. For example, women are 73 percent more likely than men to have watched a full-length TV show online in the past 30 days. Wed, 11 Jan 2012 04:19:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11125++++ http://www.the-dma.org/cgi/dispnewsstand?article=11126++++ According to Javelin Strategy & Research, while most Americans are resistant to mixing social media and personal finances, a new trend is emerging: one in ten consumers are comfortable using social media sites to review or check account balances. Wed, 11 Jan 2012 04:19:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11126++++ http://www.the-dma.org/cgi/dispnewsstand?article=11120++++ Holiday shopping ended disappointingly for specialty stores in 2011, during which a slow Black Friday weekend set a pace that held up until Christmas, according to retail business intelligence provider RetailNext. Wed, 04 Jan 2012 03:28:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11120++++ http://www.the-dma.org/cgi/dispnewsstand?article=11121++++ According to ABI Research, iPad users are estimated to have cumulatively downloaded three billion applications since the launch of the iPad in 2010. This was 19% of all cumulative downloads by Apple users. Wed, 04 Jan 2012 03:34:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11121++++ http://www.the-dma.org/cgi/dispnewsstand?article=11122++++ Consumer confidence remained fairly consistent in December, as consumers viewed the economy and their finances as improving, but consumers are heading into the New Year with conservative spending intentions according to the Discover US Spending Monitor. Wed, 04 Jan 2012 03:42:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11122++++ http://www.the-dma.org/cgi/dispnewsstand?article=11123++++ comScore has reported that retail e-commerce spending for the entire November - December 2011 holiday season reached $37.2 billion, marking a 15% increase versus last year and an all-time record for the season. Wed, 04 Jan 2012 03:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11123++++ http://www.the-dma.org/cgi/dispnewsstand?article=11119++++ Consumer confidence in technology reached a yearly high in December, while confidence in the overall economy also improved this month, according to data release from the Consumer Electronics Association (CEA). Thu, 29 Dec 2011 02:06:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11119++++ http://www.the-dma.org/cgi/dispnewsstand?article=11117++++ Customer experience analytics firm ForeSee has released the results of their annual Holiday E-Retail Satisfaction Index, showing that after seven years spent jockeying for first place in the Index, Amazon and Netflix are headed in divergent directions. Amazon climbed two points to score 88 on the study's 100-point scale. Meanwhile, Netflix's well-publicized blunders caused its customer satisfaction to plummet. Wed, 28 Dec 2011 12:45:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11117++++ http://www.the-dma.org/cgi/dispnewsstand?article=11118++++ comScore has reported holiday season retail e-commerce spending for the first 56 days of the November - December 2011 holiday season. For the holiday season-to-date, $35.3 billion has been spent online, marking a 15% increase versus the corresponding days last year. Wed, 28 Dec 2011 12:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11118++++ http://www.the-dma.org/cgi/dispnewsstand?article=11115++++ comScore, Inc. has released its monthly analysis of US Web activity at the top online properties for November 2011. Among the top-gaining retail categories were Toys, Consumer Electronics, and Mall sites, each posting strong gains of more than 25% versus October. Tue, 27 Dec 2011 02:21:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11115++++ http://www.the-dma.org/cgi/dispnewsstand?article=11116++++ Experian Hitwise has analyzed the top 1,000 search terms for 2011, and Facebook was the top-searched term overall in the US. This is the third year that the social networking website has been the top search term overall, accounting for 3.10% of all searches, a 46% increase from 2010. Tue, 27 Dec 2011 02:31:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11116++++ http://www.the-dma.org/cgi/dispnewsstand?article=11114++++ According to research by RichRelevance, retailers will ring in the New Year next week having wrapped up a successful holiday shopping season that saw consumers utilizing more channels to interact with their stores - predominantly through mobile devices. Thu, 22 Dec 2011 03:55:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11114++++ http://www.the-dma.org/cgi/dispnewsstand?article=11110++++ comScore has reported holiday season retail e-commerce spending for the first 48 days of the November - December 2011 holiday season. For the holiday season-to-date, nearly $32 billion has been spent online, marking a 15% increase versus the corresponding days last year. Wed, 21 Dec 2011 03:10:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11110++++ http://www.the-dma.org/cgi/dispnewsstand?article=11111++++ According to a new report by the Chief Marketing Officer (CMO) Council, 87% of those surveyed in the last quarter of this year report that the current financial market turmoil is creating a difficult environment that is challenging them to reassure and more effectively communicate with their customers. Wed, 21 Dec 2011 03:12:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11111++++ http://www.the-dma.org/cgi/dispnewsstand?article=11112++++ Yahoo Inc, has extended its Facebook integration, the news activity feature, to 26 additional Yahoo sites worldwide. A new social feature, Notifications, has also launched in the US, alerting people to social conversations and activity across Yahoo . Wed, 21 Dec 2011 03:13:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11112++++ http://www.the-dma.org/cgi/dispnewsstand?article=11113++++ According to the Pew Research Center, cell phones are owned by overwhelmingly large majorities of people in most major countries around the world, and they are used for much more than just phone calls. In particular, text messaging is a global phenomenon - across the 21 countries surveyed, a median of 75% of cell phone owners say they text. Wed, 21 Dec 2011 03:13:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11113++++ http://www.the-dma.org/cgi/dispnewsstand?article=11107++++ Total advertising expenditures in the first nine months of 2011 increased 1.5% from a year ago and finished the period at $104.7 billion, according to data released by Kantar Media. Tue, 20 Dec 2011 02:51:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11107++++ http://www.the-dma.org/cgi/dispnewsstand?article=11108++++ One in five US broadband households intends to purchase a new flat-panel TV before the end of 2011, making it the most popular CE product this holiday season, according to new consumer research from Parks Associates. Tue, 20 Dec 2011 02:52:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11108++++ http://www.the-dma.org/cgi/dispnewsstand?article=11109++++ Findings from a just-released national survey, conducted by GfK Roper Public Affairs & Corporate Communications in conjunction with SapientNitro, part of Sapient, show that Americans are increasingly empowered by digital devices to bargain hunt for gifts this holiday season. Tue, 20 Dec 2011 03:18:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11109++++ http://www.the-dma.org/cgi/dispnewsstand?article=11104++++ comScore has reported holiday season retail e-commerce spending for the first 42 days of the November - December 2011 holiday season. For the holiday season-to-date through December 12, $26.8 billion has been spent online, marking a 15% increase versus the corresponding days last year. Fri, 16 Dec 2011 11:34:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11104++++ http://www.the-dma.org/cgi/dispnewsstand?article=11105++++ The National Retail Federation has revised its holiday forecast upward, expecting holiday sales to rise 3.8% this year to a record $469.1 billion. NRF's initial forecast, announced on Oct. 6, called for anticipated sales growth of 2.8%. While a 3.8% sales increase is considerably above the ten-year average sales increase of 2.6%, it is still lower than the 5.2% increase the retail industry saw last year. Fri, 16 Dec 2011 11:37:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11105++++ http://www.the-dma.org/cgi/dispnewsstand?article=11106++++ comScore, Inc., has released data from the comScore Video Metrix service showing that 183 million US Internet users watched online video content in November for an average of 20.5 hours per viewer. The total US Internet audience viewed 40.9 billion videos. Fri, 16 Dec 2011 11:43:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11106++++ http://www.the-dma.org/cgi/dispnewsstand?article=11099++++ Thu, 15 Dec 2011 01:42:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11099++++ http://www.the-dma.org/cgi/dispnewsstand?article=11100++++ According to new research by Break Media, digital video advertising spending is up and expected to continue to increase throughout 2012. In addition to organic growth of budgets, the increase is projected to come from a number of existing sources, including 32% from television budgets. Thu, 15 Dec 2011 02:34:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11100++++ http://www.the-dma.org/cgi/dispnewsstand?article=11102++++ Older Americans give to charities and other important causes more generously than most other Americans, according to a new survey by Chase Card Services. Thu, 15 Dec 2011 02:42:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11102++++ http://www.the-dma.org/cgi/dispnewsstand?article=11098++++ According to an article by the UK DMA, written by Nicola Carpenter, demand for data professionals is fast outstripping supply, according to a new global survey by IT consultancy EMC. Wed, 14 Dec 2011 08:39:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11098++++ http://www.the-dma.org/cgi/dispnewsstand?article=11093++++ A newly commissioned and recently released study conducted by Forrester Consulting on behalf of Autodesk reveals that engaging customers online is becoming increasingly challenging for advertisers as consumers today are quick to compare content on the web to the latest Hollywood blockbuster, console game, or television show. Tue, 13 Dec 2011 03:28:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11093++++ http://www.the-dma.org/cgi/dispnewsstand?article=11094++++ AVG, a leading provider of Internet and mobile security, has a new survey that reveals 35% of laptops and 38% of mobile phones are lost or stolen while in transit and that, alarmingly, 82% of lost or stolen devices are never recovered. Tue, 13 Dec 2011 03:31:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11094++++ http://www.the-dma.org/cgi/dispnewsstand?article=11095++++ ChannelAdvisor, a global e-commerce software provider, has announced that its customers experienced 19% growth in online same-store sales on Green Monday, traditionally the last day to purchase gifts online in order for items to arrive with standard shipping before Christmas. Tue, 13 Dec 2011 03:33:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11095++++ http://www.the-dma.org/cgi/dispnewsstand?article=11096++++ Javelin Strategy & Research and PaymentOne found four out of five consumers would spend more online if offered an easier and more secure way to pay. The survey also found that by a margin of almost four to one, consumers believe direct carrier-billed mobile payments are more secure than using credit and debit cards for online digital purchases. Tue, 13 Dec 2011 03:36:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11096++++ http://www.the-dma.org/cgi/dispnewsstand?article=11090++++ In nearly 90% of high net worth households, women are either the sole decision maker or an equal partner in decisions about charitable giving, according to the Bank of America Merrill Lynch 2011 Study of High Net Worth Women's Philanthropy. Mon, 12 Dec 2011 03:18:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11090++++ http://www.the-dma.org/cgi/dispnewsstand?article=11091++++ According to the latest research from Auriemma Consulting Group, a majority of US consumers are actually planning to increase their 2011 holiday spending by nearly one-third, planning to spend an average of $601 compared to $454 in 2010. Mon, 12 Dec 2011 03:18:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11091++++ http://www.the-dma.org/cgi/dispnewsstand?article=11092++++ comScore has reported holiday season retail e-commerce spending for the first 39 days of the November - December 2011 holiday season. For the holiday season-to-date, $24.6 billion has been spent online, marking a 15% increase versus the corresponding days last year. Mon, 12 Dec 2011 03:16:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11092++++ http://www.the-dma.org/cgi/dispnewsstand?article=11087++++ Mobile commerce is still small compared to the overall ecommerce market, but m-commerce sales are on a steep upward trajectory, thanks in part to increasing adoption of smartphones and rising mobile Internet usage, according to a new forecast by eMarketer. Thu, 01 Dec 2011 03:19:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11087++++ http://www.the-dma.org/cgi/dispnewsstand?article=11089++++ According to research by comScore, Inc., in September, 20.1 million Canadians ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.2% of mobile subscribers in Canada. Thu, 01 Dec 2011 03:28:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11089++++ http://www.the-dma.org/cgi/dispnewsstand?article=11083++++ comScore has reported that, for he holiday season-to-date, $15 billion has been spent online, marking a 15% increase versus the corresponding days last year. Cyber Monday reached $1.25 billion in online spending, up 22% versus year ago, representing the heaviest online spending day in history. Wed, 30 Nov 2011 02:43:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11083++++ http://www.the-dma.org/cgi/dispnewsstand?article=11084++++ Customer experience analytics firm ForeSee has released its annual analysis of Cyber Monday customer satisfaction, suggesting that some online shoppers may not be as satisfied with the holiday shopping season as retailers likely are. Wed, 30 Nov 2011 03:19:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11084++++ http://www.the-dma.org/cgi/dispnewsstand?article=11085++++ According to a survey by TechBargains, at least a quarter of all consumers' holiday gift budgets will be spent on consumer electronics with 52% of shoppers expecting to spend between $250 to $500. Wed, 30 Nov 2011 03:37:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11085++++ http://www.the-dma.org/cgi/dispnewsstand?article=11086++++ According to Frost & Sullivan, 2012 will be a momentous year for the ICT industry globally and in the Asia Pacific region. Many trends gaining traction in the last couple of years have crossed the chasm and will be a mainstream feature of the ICT industry moving forward. Wed, 30 Nov 2011 03:37:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11086++++ http://www.the-dma.org/cgi/dispnewsstand?article=11078++++ comScore has reported that, for the holiday season-to-date, $12.7 billion has been spent online, marking a 15% increase versus the corresponding days last year. Black Friday saw $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26% increase versus Black Friday 2010. Mon, 28 Nov 2011 03:16:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11078++++ http://www.the-dma.org/cgi/dispnewsstand?article=11080++++ Javelin Strategy & Research's latest Online Retail Payments Forecast report identifies a significant shift in the balance between credit and debit use for online purchases. With changing market conditions and new regulations causing credit cards to regain transaction share, credit cards are increasing their share of the consumer's wallet for online purchases. The study shows a robust 16% increase in the US online market as retail e-commerce sales continue to rise to $309 billion in 2011 and are further forecast to climb to an estimated $444 billion by 2016. Mon, 28 Nov 2011 03:24:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11080++++ http://www.the-dma.org/cgi/dispnewsstand?article=11082++++ Brands seduced by the hype around social media risk alienating their customers, according to a report by Pitney Bowes Inc. By investing time and money in social media interaction, marketers may be out of step as customers prefer that brands focus on the basics of their customer communications, the report suggests. Mon, 28 Nov 2011 03:27:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11082++++ http://www.the-dma.org/cgi/dispnewsstand?article=11075++++ ChangeWave Research, a division of leading analyst company The 451 Group, has released the results of their latest survey of the consumer tablet marketplace. The ChangeWave survey points to the recent surge of the Amazon Kindle Fire and suggests that Amazon is going to leapfrog the competition and become the number two product in the tablet market, as long as the Kindle Fire can provide a quality user experience. Tue, 22 Nov 2011 12:19:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11075++++ http://www.the-dma.org/cgi/dispnewsstand?article=11076++++ According to a survey by Triton Digital, those polled report that they are looking for deep discounts - both online and off - as they plan to spend less money this holiday season and avoid credit card debt. Tue, 22 Nov 2011 12:25:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11076++++ http://www.the-dma.org/cgi/dispnewsstand?article=11077++++ According to research by Media, the trend of viewing "live" and on demand programming on devices such as smartphones and tablets is accelerating - with 76% of 18-44 year olds indicating that they are watching more TV on these devices than just one year ago. Tue, 22 Nov 2011 12:31:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11077++++ http://www.the-dma.org/cgi/dispnewsstand?article=11071++++ comScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in October with 65.6% of search queries conducted. Mon, 14 Nov 2011 02:57:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11071++++ http://www.the-dma.org/cgi/dispnewsstand?article=11072++++ A new Pew study find that 95% of all teens ages 12-17 are now online and 80% of online teens are users of social media sites. 69% of the teenagers who use social networking sites say their peers are mostly kind to one another on such sites. Still, 88% of these teens say they have witnessed people being mean and cruel to another person on the sites. Mon, 14 Nov 2011 03:19:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11072++++ http://www.the-dma.org/cgi/dispnewsstand?article=11073++++ According to Forbes Insights, affluent consumers are planning to spend close to $1,850 during the 2011 holiday season - an increase of 2% over 2010 and 5% over 2009 - with $1,100 earmarked for gifts for family, friends, and other loved ones. Mon, 14 Nov 2011 03:16:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11073++++ http://www.the-dma.org/cgi/dispnewsstand?article=11074++++ According to a new survey by PopCap Games, 118.5 million people now play social games at least once a week, up 71% in the past 18 months. Players are now significantly more likely to spend real world money to buy content within social games, with 31 million players having purchased in-game currency, up 86%. Mon, 14 Nov 2011 03:21:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11074++++ http://www.the-dma.org/cgi/dispnewsstand?article=11066++++ comScore, Inc. has released its Q3 2011 US retail e-commerce sales estimates, which showed that online retail spending reached $36.3 billion for the quarter, up 13% versus a year ago. Fri, 11 Nov 2011 02:46:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11066++++ http://www.the-dma.org/cgi/dispnewsstand?article=11068++++ Research by Jumptap shows that tablet owners are almost as likely as PC and laptop owners to use their tablet device to make purchases. Fri, 11 Nov 2011 02:57:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11068++++ http://www.the-dma.org/cgi/dispnewsstand?article=11069++++ According to new research by Efficient Frontier, by the end of 2012, tablets and smart phones are predicted to be between 16% to 22% of all paid search share. Fri, 11 Nov 2011 03:09:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11069++++ http://www.the-dma.org/cgi/dispnewsstand?article=11070++++ A new report from Juniper Research has found that value of mobile retail marketing will reach $15 billion globally by 2012 as digital adspend moves to mobile and mobile coupons gain acceptance. This is a growth of 50% over 2011. Fri, 11 Nov 2011 03:18:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11070++++ http://www.the-dma.org/cgi/dispnewsstand?article=11062++++ Boost and hawkeye have announced that the two companies have agreed to combine under the hawkeye brand effective immediately. The agreement brings together Boost's expertise in areas such as brand development, package design, trade and consumer advertising, relationship marketing, digital media and employee training with hawkeye's proven success in areas such as digital media, data analytics, e-learning, direct, social and mobile, loyalty, experiential and event-based marketing. Wed, 09 Nov 2011 02:52:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11062++++ http://www.the-dma.org/cgi/dispnewsstand?article=11063++++ According to the British Retail Consortium, UK retail sales values were 0.6% lower on a like-for-like basis from October 2010, when sales had risen 0.8%. On a total basis, sales were up 1.5%, against a 2.4% increase in October 2010. Wed, 09 Nov 2011 02:52:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=11063++++ http://www.the-dma.org/cgi/dispnewsstand?article=11064++++ Soft consumer confidence and lingering unemployment have retailers looking to the 2011 holiday season with caution. According to a recent BDO USA survey, CMOs at leading US retailers expect a modest 2.9% increase in total holiday sales this year -- a less optimistic point of view compared to the projected 3.5% increase in 2010. Wed, 09 Nov 2011 02:49:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11064++++ http://www.the-dma.org/cgi/dispnewsstand?article=11059++++ On behalf of the nation's leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) has announced "Principles for Multi-Site Data" that significantly expand the scope of self-regulation of online data collection beyond online behavioral advertising (OBA). The DAA has previously developed cross-industry best practices and effective solutions for the collection and use of data for OBA through its Advertising Option Icon program. Tue, 08 Nov 2011 12:18:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11059++++ http://www.the-dma.org/cgi/dispnewsstand?article=11060++++ Americans will spend an average of $831 on gifts this season, $121 more than last year, but most will continue with money saving strategies according to the latest American Express Spending & Saving Tracker. Tue, 08 Nov 2011 03:15:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11060++++ http://www.the-dma.org/cgi/dispnewsstand?article=11061++++ According to a new forecast by BIA/Kelsey's US Local Media Annual Forecast, total local advertising revenues for 2011 are expected to be $135.9 billion, down from the $136.2 billion it forecast earlier this year. Tue, 08 Nov 2011 03:13:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=11061++++ http://www.the-dma.org/cgi/dispnewsstand?article=10594++++ After a ho-hum 2009 and a disastrous 2008, holiday retail sales* are expected to increase a more moderate 2.3 percent this year to $447. 1 billion, according to the National Retail Federation. While that grow October 8, 2010 -- After a ho-hum 2009 and a disastrous 2008, holiday retail sales* are expected to increase a more moderate 2. 3 percent this year to $447. 1 billion, according to the National Retail Federation. While that growth remains slightly lower than the ten-year average holiday sales increase of 2.5 percent, it would be a marked improvement from both last year's 0.4 percent uptick and the dismal 3.9 percent holiday sales decline retailers experienced in 2008. th remains slightly lower than the ten-year average holiday sales increase of 2.5 percent, it would be a marked improvement from both last year's 0.4 percent uptick and the dismal 3.9 percent holiday sales decline retailers experienced in 2008. Fri, 22 Oct 2010 09:34:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10594++++ http://www.the-dma.org/cgi/dispnewsstand?article=10592++++ With the Out-of-Home (OOH) advertising industry in the midst of a major transformation, thanks to the advent of digital technology and new outdoor measurement developments, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today released a ground-breaking study entitled "How Out-of-Home Advertising Works" in conjunction with MarketShare Partners, the leading cross-marketing optimization company. The new study offers an analysis of Out-of-Home (OOH), including its financial contribution and return-on-investment as part of a balanced marketing mix to help marketers make more informed decisions regarding their overall marketing allocations. Wed, 20 Oct 2010 10:48:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10592++++ http://www.the-dma.org/cgi/dispnewsstand?article=10225++++ The Direct Marketing Association (DMA) has instituted a Global Advisory Board to provide an enhanced global perspective to DMA and to shepherd initiatives extending DMA's service to direct marketers worldwide. Tue, 17 Nov 2009 11:07:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10225++++