Direct marketing news for people doing direct, database, and interactive marketing http://www.the-dma.org http://www.the-dma.org/cgi/dispnewsstand?article=10130++++ Bing has increased Microsoft's share of the search market by 1 percent in the US according to analysis for June conducted by Web analytics firm StatCounter. Microsoft had 8.23% market share in June, behind Yahoo at 11.04%. Wed, 01 Jul 2009 11:16:12 EST http://www.the-dma.org/cgi/dispnewsstand?article=10130++++ http://www.the-dma.org/cgi/dispnewsstand?article=10132++++ According to Harris Interactive, over one-third of Americanssay that TV ads are most helpful in making their purchase decision while 17% say newspaper ads are most helpful and 14% say the same about Internet search engine ads. Wed, 01 Jul 2009 11:21:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10132++++ http://www.the-dma.org/cgi/dispnewsstand?article=10125++++ More than 100 million consumers worldwide are word-of-mouth advocates, a massive, highly influential, yet under-leveraged sales and marketing force, according to research by Zuberance, a leading online word-of-mouth marketing company. Tue, 30 Jun 2009 11:21:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10125++++ http://www.the-dma.org/cgi/dispnewsstand?article=10127++++ According to a new Harris poll, almost three in five Americans (58%) say they do not consider any of nine financial institutions and insurance companies to be honest and trustworthy; that is, they would not believe a statement by someone who works for one of these companies. Tue, 30 Jun 2009 10:45:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10127++++ http://www.the-dma.org/cgi/dispnewsstand?article=10129++++ New results from a national survey conducted by the Shelton Group, show most Americans are trying to buy more green products, but many don't have enough knowledge to make meaningful choices. Tue, 30 Jun 2009 10:49:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10129++++ http://www.the-dma.org/cgi/dispnewsstand?article=10123++++ The economic downturn has not affected the way consumers shop online, according to a new study released by McAfee, Inc., and conducted by Harris Interactive. 72% of consumers said the economy has not changed the way they shop online. Mon, 29 Jun 2009 11:31:48 EST http://www.the-dma.org/cgi/dispnewsstand?article=10123++++ http://www.the-dma.org/cgi/dispnewsstand?article=9835+++++ ComScore has reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November - December 2008 holiday season. For the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1%. For the combination of Thanksgiving Day and Black Friday, online sales were up 2% relative to last year. Tue, 02 Dec 2008 02:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=9835+++++ http://www.the-dma.org/cgi/dispnewsstand?article=9836+++++ eMarketer has revised its Internet ad spending projections, estimating that advertisers will spend $23.6 billion online this year in the US. That estimate is slightly lower than the one eMarketer put out in August 2008, which said that US online advertising spending would reach $24.9 billion in 2008. Tue, 02 Dec 2008 02:42:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=9836+++++