Press releases from the Direct Marketing Association. For people doing direct, database, and interactive marketing. http://www.the-dma.org http://www.the-dma.org/cgi/disppressrelease?article=1198+++++ The Direct Marketing Association (DMA) today released "Loyalty Programs: A Cross-Industry Analysis of Usage and Effectiveness." This first-ever report, which focuses solely on loyalty marketing, is designed to provide marketers with a snapshot view of loyalty marketing strategies as a whole, as well as within different industry segments. Wed, 27 Aug 2008 09:31:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1198+++++ http://www.the-dma.org/cgi/disppressrelease?article=1197+++++ The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of the Retail Email Guide to the Holiday Season. Tue, 26 Aug 2008 09:37:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1197+++++ http://www.the-dma.org/cgi/disppressrelease?article=1195+++++ The Direct Marketing Association (DMA) today launched the newly designed DMA Career Center, the largest online career center for direct marketing professionals. Mon, 25 Aug 2008 12:12:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1195+++++ http://www.the-dma.org/cgi/disppressrelease?article=1196+++++ The Direct Marketing Association (DMA) today launched the newly designed DMA Career Center, the largest online career center for direct marketing professionals. Mon, 25 Aug 2008 12:13:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1196+++++ http://www.the-dma.org/cgi/disppressrelease?article=1194+++++ The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the 2008 Member Roundtables and Advisory Committee chair election results. Thu, 21 Aug 2008 01:54:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1194+++++ http://www.the-dma.org/cgi/disppressrelease?article=1193+++++ The Direct Marketing Association (DMA) today released the "State of the Catalog Industry, 2008 edition." Now in its 16th year, the report has continued to evolve since its first publication. There have been numerous changes in technology, techniques, and the industry as a whole. DMA's survey and report has changed accordingly, although its purpose to present baseline metrics for companies who sell goods to consumers and businesses from a remote location, has remained the same. Wed, 20 Aug 2008 12:40:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1193+++++ http://www.the-dma.org/cgi/disppressrelease?article=1190+++++ The Direct Marketing Association's (DMA) DMA08 Conference & Exhibition will give attendees valuable tools to effectively target and retain their customers. At DMA08, the Global Event for Integrated Marketing, being held October 11-16 in Las Vegas, attendees will be trained by the most experienced marketers when they participate in the Direct Marketing Basics and the Database & Analytics educational tracks. Wed, 13 Aug 2008 10:24:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1190+++++ http://www.the-dma.org/cgi/disppressrelease?article=1189+++++ The Direct Marketing Association's Nonprofit Federation (DMANF) today announced that Operation Smile is the winner of its 2008 Nonprofit Organization of the Year Award, which annually recognizes an outstanding achievement by a nonprofit organization using direct-response marketing to advance its mission. The award will be presented on Friday, August 15 at a luncheon that will conclude the DMANF's New York Nonprofit Conference, which will be held August 14-15 at the world-famous Waldorf=Astoria Hotel in Manhattan. Wed, 13 Aug 2008 09:57:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1189+++++ http://www.the-dma.org/cgi/disppressrelease?article=1191+++++ e Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the official launch of the eec Speakers Bureau. Composed of experienced eec members, the speakers have committed to making themselves available to speak at events that currently have little or no programming about email marketing. Wed, 13 Aug 2008 01:51:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1191+++++ http://www.the-dma.org/cgi/disppressrelease?article=1188+++++ The Direct Marketing Association (DMA) today announced its 2008 Hall of Fame inductees: Jan Brandt, vice chair emeritus, AOL and member, Pilot Group; the late Andi Emerson, founder, president, and board chair, John Caples International Awards; W. Howard Lester, chairman of the board and chief executive officer, Williams-Sonoma; and Charles Williams, founder and director emeritus, Williams-Sonoma. Tue, 12 Aug 2008 01:10:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1188+++++ http://www.the-dma.org/cgi/disppressrelease?article=1187+++++ The Direct Marketing Association (DMA) today released "Direct Mail Best Practices, Benchmarks, and Strategies," an inaugural report designed to provide knowledge of current best practices in the direct mail arena. Mon, 11 Aug 2008 09:55:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1187+++++ http://www.the-dma.org/cgi/disppressrelease?article=1186+++++ Winner will be Announced at Conclusion of DMANF's 2008 New York Nonprofit Conference Wed, 30 Jul 2008 10:21:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1186+++++ http://www.the-dma.org/cgi/disppressrelease?article=1185+++++ The Direct Marketing Association's (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that runs October 11-16 in Las Vegas, will offer attendees special attention. Whether it's a full day of Spanish language programming or the brand new DMA08 Master Class, attendees will find exactly what they're looking for. Tue, 29 Jul 2008 12:12:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1185+++++ http://www.the-dma.org/cgi/disppressrelease?article=1184+++++ The Direct Marketing Educational Foundation (DMEF) today announced the winners of the 2008 DMEF Collegiate ECHO Awards: The University of Northern Colorado (undergraduate team), and Baruch College (graduate team). The 2008 competition, sponsored by Pitney Bowes -- an internationally recognized, leading provider of mailstream technology solutions -- was conducted during the Fall 2007 and Spring 2008 semesters and attracted entries from colleges nationwide. Litle & Co. will be sponsoring the cash prizes for each winning team. Mon, 28 Jul 2008 09:10:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1184+++++ http://www.the-dma.org/cgi/disppressrelease?article=1183+++++ Direct Marketing Association (DMA) President & CEO John A. Greco, Jr. announced today that Linda A. Woolley will join DMA as Executive Vice President, Government Affairs. Reporting directly to Greco, Woolley will begin on Monday, August 11, 2008, and will be based in DMA's Washington, DC office. Tue, 22 Jul 2008 10:48:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1183+++++ http://www.the-dma.org/cgi/disppressrelease?article=1182+++++ The Direct Marketing Educational Foundation (DMEF) today announced that Jon Roska, founder, CEO, and chief creative officer of Roska Direct Advertising, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Seth D. Radwell, president of e-Scholastic and executive vice president of Scholastic will be presented with the DMEF Corporate Leadership Award on behalf of Scholastic; and Edward C. Malthouse, Ph.D., professor of Integrated Marketing Communications at the Medill School of Journalism at Northwestern University, will receive the 2008 Robert B. Clarke Outstanding Educator Award. Tue, 22 Jul 2008 08:37:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1182+++++ http://www.the-dma.org/cgi/disppressrelease?article=1181+++++ Attendees at the Direct Marketing Association's (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will find that Las Vegas is definitely not just a place to gamble. The "Entertainment Capital of the World" boasts a variety of attractions that will keep conference-goers entertained throughout the six-day event, which runs between October 11 and 16. Mon, 21 Jul 2008 01:24:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1181+++++ http://www.the-dma.org/cgi/disppressrelease?article=1180+++++ The Direct Marketing Association (DMA) today released the results of its first-ever quantitative research effort in the area of mobile marketing. The online survey indicated that text messaging is by far the most often cited mobile marketing method -- accounting for 70 percent of consumer mobile marketing responses - compared to a 41 percent response rate to surveys and a 30 percent response rate for e-mail offers. Thu, 17 Jul 2008 08:21:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1180+++++ http://www.the-dma.org/cgi/disppressrelease?article=1178+++++ The Direct Marketing Association (DMA) continues to build its environmental action program. Today, the DMA Board of Directors announced its first public and measurable "green" goal toward achieving continuous environmental improvement in the US direct marketing community. This new, five-year goal seeks to improve the relevance, deliverability, and carbon footprint of direct mail through widespread marketer adoption of key list hygiene practices. Each practice is part of the DMA Board's "Green 15" environmental performance resolution, which was passed in 2007. Wed, 16 Jul 2008 10:16:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1178+++++ http://www.the-dma.org/cgi/disppressrelease?article=1179+++++ The Direct Marketing Association's (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that runs October 11-16 in Las Vegas, continues this year's educational focus by offering additional comprehensive instruction with its Pre-Conference Intensive Workshops. Wed, 16 Jul 2008 01:37:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1179+++++ http://www.the-dma.org/cgi/disppressrelease?article=1177+++++ Mon, 14 Jul 2008 02:34:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1177+++++ http://www.the-dma.org/cgi/disppressrelease?article=1176+++++ Fri, 11 Jul 2008 09:54:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1176+++++ http://www.the-dma.org/cgi/disppressrelease?article=1175+++++ The Direct Marketing Association's (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that will be held October 11-16 in Las Vegas, will feature a two-day Thought Leadership series that will present attendees with the latest in best practices, marketing solutions, and management insight. DMA08's Thought Leadership series -- running October 13 and 14 -- will consist of valuable sessions that will leave attendees inspired, engaged, and fully connected to the entire direct marketing community. Tue, 01 Jul 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1175+++++ http://www.the-dma.org/cgi/disppressrelease?article=1174+++++ The Direct Marketing Association's (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that will be held October 11-16 in Las Vegas, will provide nine leading-edge educational tracks to help marketers strategize and become masters of their craft. Two of those nine tracks -- Acquisition & Prospecting and Creative Strategy -- are back by popular demand from last year's conference. Wed, 25 Jun 2008 10:07:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1174+++++ http://www.the-dma.org/cgi/disppressrelease?article=1173+++++ The Direct Marketing Educational Foundation (DMEF) today announced the kick off of the second year of its Direct Marketing Leadership Development Program (DMLDP), an innovative, next-generation, rotational program designed to provide carefully selected and highly qualified recent graduates (program associates) with valuable employment experience through a unique combination of work settings. Thu, 19 Jun 2008 12:58:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1173+++++ http://www.the-dma.org/cgi/disppressrelease?article=1172+++++ Pitney Bowes Inc. and the Metropolitan Museum of Art Join Over 80 Companies and Nonprofit Organizations in Participating in DMA's 'Recycle Please' Campaign Thu, 19 Jun 2008 09:43:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1172+++++ http://www.the-dma.org/cgi/disppressrelease?article=1171+++++ Wed, 18 Jun 2008 12:13:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1171+++++ http://www.the-dma.org/cgi/disppressrelease?article=1170+++++ The Direct Marketing Association (DMA) today released "The Integrated Marketing Media Mix," a report designed to fill the gap between how marketers use media in integrated campaigns and their growing importance within the greater direct marketing community. Mon, 16 Jun 2008 10:13:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1170+++++ http://www.the-dma.org/cgi/disppressrelease?article=1169+++++ Wed, 11 Jun 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1169+++++ http://www.the-dma.org/cgi/disppressrelease?article=1159+++++ The Direct Marketing Association (DMA) today released the Quarterly Business Review (QBR) for the first quarter of 2008. The report details how the greater direct marketing community -- including direct marketers, agencies, and suppliers -- collectively experienced a revenue dip following eighteen consecutive quarters of positive results. Thu, 05 Jun 2008 02:16:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1159+++++ http://www.the-dma.org/cgi/disppressrelease?article=1158+++++ The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of its "Retail Email Rendering Benchmark Study." The new study examines the email design practices of 104 top online retailers tracked via RetailEmail.Blogspot, and examines their performance in an images-off email environment. It also includes the results of a survey of 472 marketers regarding rendering issues, conducted in conjunction with SubscriberMail, the sponsor of this study. Thu, 05 Jun 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1158+++++ http://www.the-dma.org/cgi/disppressrelease?article=1157+++++ The Direct Marketing Association (DMA) today announced that American List Counsel (ALC) will sponsor the Mail Moves America (MMA) kiosk during DM Days New York Conference & Expo, which is being held June 10-12 at the Jacob K. Javits Convention Center in New York City. Tue, 03 Jun 2008 09:16:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1157+++++ http://www.the-dma.org/cgi/disppressrelease?article=1156+++++ The Direct Marketing Association's (DMA) DM Days New York Conference & Expo has undergone several changes this year -- from going mobile to the addition of four popular events -- it is a must for every direct marketer. Fri, 30 May 2008 03:19:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1156+++++ http://www.the-dma.org/cgi/disppressrelease?article=1155+++++ The Direct Marketing Association (DMA) today announced keynote speakers for DMA08 Conference & Exhibition, taking place October 11-16 at the Las Vegas Convention Center. "Extreme Makeover: Home Edition" host Ty Pennington, crayon's Joseph Jaffe, Playboy's Christie Hefner, and Craigslist's Craig Newmark will headline during the global event for integrated marketing. Wed, 28 May 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1155+++++ http://www.the-dma.org/cgi/disppressrelease?article=1154+++++ During the Direct Marketing Association's (DMA) DM Days New York Conference & Expo, marketers have the chance to do it all. This year, the greater DM Days programming includes FastForward, International Day, Directo Day, List Day, and five solution showdowns where vendors face off, on the exhibit floor, to provide solutions to real-life scenarios. With so much to see and do, it will be important for marketers to stay on track to get the most out of the expert training provided. The conference is being held June 10-12 at the Jacob K. Javits Convention Center in New York City. Fri, 23 May 2008 12:15:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1154+++++ http://www.the-dma.org/cgi/disppressrelease?article=1152+++++ Wed, 21 May 2008 02:27:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1152+++++ http://www.the-dma.org/cgi/disppressrelease?article=1153+++++ Wed, 21 May 2008 04:37:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1153+++++ http://www.the-dma.org/cgi/disppressrelease?article=1151+++++ Top Honors Given to The Republic of Tea, eBags, Black Box, and L.L. Bean Wed, 21 May 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1151+++++ http://www.the-dma.org/cgi/disppressrelease?article=1150+++++ Fair Indigo Chief Executive Officer Bill Bass today keynoted at the 25th Annual Conference for Catalog and Multichannel Merchants (ACCM) in Orlando. Co-produced by the Direct Marketing Association (DMA) and MULTICHANNEL MERCHANT, ACCM concludes on May 22. Tue, 20 May 2008 03:37:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1150+++++ http://www.the-dma.org/cgi/disppressrelease?article=1143+++++ Today, at the 25th Annual Conference for Catalog and Multichannel Merchants (ACCM) in Orlando, a keynote panel explored issues affecting multichannel commerce. ACCM's Brunch and Power Forum, entitled 'The Mystique of the Multichannel Customer: "What Engages Customers and Prospects?" was held at the Gaylord Palms Resort. Mon, 19 May 2008 06:55:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1143+++++ http://www.the-dma.org/cgi/disppressrelease?article=1142+++++ DMA releases a first of its kind report that presents catalogers with benchmarks in catalog design elements. Mon, 19 May 2008 07:34:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1142+++++ http://www.the-dma.org/cgi/disppressrelease?article=1141+++++ During the Direct Marketing Association's (DMA) DM Days New York Conference & Expo, marketers who missed a session, need a recap, want to learn more, or just have a specific question are invited to attend the "Ask the Experts" roundtable question-and-answer forums. DM Days New York Conference & Expo is being held June 10-12 at the Jacob K. Javits Convention Center in New York City. Thu, 15 May 2008 01:54:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1141+++++ http://www.the-dma.org/cgi/disppressrelease?article=1140+++++ Tue, 13 May 2008 11:30:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1140+++++ http://www.the-dma.org/cgi/disppressrelease?article=1139+++++ The Direct Marketing Association's (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will boast the largest exhibit hall for all integrated marketing solutions. That's why reserving a booth at DMA08 is like getting a front-row seat at the best show in town along with a backstage pass to the multichannel marketplace of today -- and tomorrow. DMA08 will be held October 11-16 at the Las Vegas Convention Center. Thu, 08 May 2008 01:24:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1139+++++ http://www.the-dma.org/cgi/disppressrelease?article=1138+++++ DM Days New York Conference & Expo has a long and respected history. The Direct Marketing Association (DMA) wanted to ensure that it remains a vibrant and relevant conference for both the loyal marketers who have been attending for years and the new generation of marketers. Wed, 07 May 2008 02:09:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1138+++++ http://www.the-dma.org/cgi/disppressrelease?article=1137+++++ Catalog, website, and email creative critiques and the "Ask the Doctor" Multichannel Merchant Medical Center will help cure what ails multichannel marketing efforts. All this will happen during the conference being co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant, which will take place May 19-22 in Orlando, FL. Tue, 06 May 2008 12:25:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1137+++++ http://www.the-dma.org/cgi/disppressrelease?article=1136+++++ Emmy Award-winning "Tonight Show" host Jay Leno, who is known for ironic comedy, will soon be "Jaywalking" with multichannel direct marketers as he headlines the 2008 International ECHO Awards Ceremony & Gala (www.dma-echo.org). This event that honors the best in direct marketing will take place on Tuesday evening, October 14 at the Bellagio Las Vegas, during the DMA08 Conference & Exhibition at the Las Vegas Convention Center (October 11-16). Thu, 01 May 2008 01:30:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1136+++++ http://www.the-dma.org/cgi/disppressrelease?article=1134+++++ The Direct Marketing Association (DMA) today released "New Media Emergence in DM & Brand," a report that investigates Web 2.0 as the platform which converges all marketing. The new DMA study addresses a wide range of issues surrounding direct marketing and branding, and specifically, their integration of new Web 2.0 new media, including blogs, virtual words, social networks, user-generated content, RSS feeds, and Wikis. Wed, 30 Apr 2008 10:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1134+++++ http://www.the-dma.org/cgi/disppressrelease?article=1135+++++ The Board of Trustees of the Direct Marketing Educational Foundation (DMEF) today announce it is now accepting nominations for both the 2008 DMEF Edward N. Mayer, Jr. Education Leadership Award, and the 2008 DMEF Corporate Leadership Award. Wed, 30 Apr 2008 02:45:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1135+++++ http://www.the-dma.org/cgi/disppressrelease?article=1133+++++ The Direct Marketing Association's (DMA) List & Data Council today announced the winners of its highest honors, including its first-ever Industry Innovation Award. The new accolade, along with the 2008 List Leader of the Year and Ron Davis Young List Professional of the Year honors, will be presented during a June 9 awards dinner -- coinciding with DM Days New York Conference & Expo. Tue, 29 Apr 2008 01:49:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1133+++++ http://www.the-dma.org/cgi/disppressrelease?article=1132+++++ The Direct Marketing Educational Foundation (DMEF) today launched its first-ever podcast of a virtual roundtable entitled "The Next Generation of Leaders Discuss the Next Generation of Challenges for Direct Marketing." Tue, 29 Apr 2008 01:49:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1132+++++ http://www.the-dma.org/cgi/disppressrelease?article=1131+++++ A complete conference guide in a cell phone? As the 2008 DM Days New York Conference & Expo goes mobile -- a first for a Direct Marketing Association (DMA) conference -- attendees will be able to employ their cell phones to help them navigate the three-day event. DM Days will be held June 10-12 at the Jacob K. Javits Convention Center in New York, NY. Mon, 28 Apr 2008 03:55:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1131+++++ http://www.the-dma.org/cgi/disppressrelease?article=1130+++++ Each year, the Nonprofit Federation of the Direct Marketing Association recognizes an outstanding nonprofit group with its Organization of the Year Award. This year's deadline for nominations is Friday, May 16, 2008. Fri, 25 Apr 2008 10:06:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1130+++++ http://www.the-dma.org/cgi/disppressrelease?article=1129+++++ The Direct Marketing Association (DMA) today announced that Charles A. Prescott, DMA vice president of Global Knowledge Network Services, was re-elected to a two-year term as a member of the Board of Directors of the Federation of European Direct and Interactive Marketing (FEDMA). Additionally, Prescott was re-elected as one of the Board's four vice chairmen. Thu, 24 Apr 2008 02:52:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1129+++++ http://www.the-dma.org/cgi/disppressrelease?article=1128+++++ Transcendentalist writer Ralph Waldo Emerson once said, "All life is an experiment." But few of life's experiments offer a chance at an absolute solution. Enter the Website Usability and Search Engine Marketing Labs at the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM). Co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant, ACCM will take place May 19-22 at the Gaylord Palms Resort in Orlando, FL. Wed, 23 Apr 2008 04:15:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1128+++++ http://www.the-dma.org/cgi/disppressrelease?article=1127+++++ The Direct Marketing Association (DMA) is planning ahead to help marketers strategize and become masters of their craft by providing nine leading-edge educational tracks during DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, which will be held October 11-16 in Las Vegas. Tue, 22 Apr 2008 12:43:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1127+++++ http://www.the-dma.org/cgi/disppressrelease?article=1126+++++ This year, DM Days New York Conference & Expo will take marketers directly to the hub of innovation -- the DM Days Exhibit Hall -- where attendees can capitalize on being right where the action is. With sessions conducted right on the Exhibit Hall floor during DM Days, conferees can just lean over and touch the technology, which will last from June 10-12 at the Jacob K. Javits Convention Center in New York, NY. Mon, 21 Apr 2008 03:28:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1126+++++ http://www.the-dma.org/cgi/disppressrelease?article=1125+++++ Now, for the first time, DMA is making its research available for licensing -- with its groundbreaking Consumer Response Database. Additional studies will follow, allowing marketers to mine these other rich databases, segmenting the information any way they please. Thu, 17 Apr 2008 03:10:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1125+++++ http://www.the-dma.org/cgi/disppressrelease?article=1124+++++ eec, DMA's email marketing arm, announced that it has partnered with Iconix, the leading provider of visual email identification solutions, and joined the more than 500 senders protected from email fraud by the Iconix Truemark service. Wed, 16 Apr 2008 11:40:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1124+++++ http://www.the-dma.org/cgi/disppressrelease?article=1123+++++ Newly positioned as "The Global Event for Integrated Marketing," DMA08 will be the place where professionals from the full spectrum of the international direct marketing community will connect with the people, companies, ideas, trends, and technology that will shape marketing's future. Mon, 14 Apr 2008 12:34:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1123+++++ http://www.the-dma.org/cgi/disppressrelease?article=1122+++++ Direct Marketing Association President & CEO John A. Greco, Jr. today announced that John Horan will join DMA as senior vice president and chief financial officer, beginning April 14. Horan, who was most recently vice president and chief financial officer for Ablest, Inc. in Tampa, FL., will report directly to Greco and will be based in DMA's New York headquarters. Fri, 11 Apr 2008 09:37:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1122+++++ http://www.the-dma.org/cgi/disppressrelease?article=1120+++++ This year, pharmaceutical companies are forecast to generate $10.6 billion in sales through direct marketing, and that figure is expected to hit $15.2 billion in 2012. These are key findings in a new Direct Marketing Association (DMA) report entitled "Direct Marketing Facts and Figures in the Pharmaceutical Industry." Thu, 10 Apr 2008 09:48:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1120+++++ http://www.the-dma.org/cgi/disppressrelease?article=1121+++++ The Direct Marketing Association (DMA) has announced that Charles A. Prescott, DMA vice president of Global Knowledge Network Services, will stand for re-election to a four-year term as chairman of the Consultative Committee (CC) of the Universal Postal Union (UPU). Thu, 10 Apr 2008 02:52:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1121+++++ http://www.the-dma.org/cgi/disppressrelease?article=1119+++++ At 2008 DM Days New York Conference & Expo attendees can learn the latest on successful online marketing, corporate responsibility, staying current, and going green from four dynamic keynote speakers. Wed, 09 Apr 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1119+++++ http://www.the-dma.org/cgi/disppressrelease?article=1118+++++ DMA has joined a coalition of leading trade associations representing the advertising, marketing, financial services, retail, and Internet industries in filing a joint comment to the Federal Trade Commission (FTC) on its proposed self-regulatory principles for online behavioral advertising. Wed, 09 Apr 2008 12:33:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1118+++++ http://www.the-dma.org/cgi/disppressrelease?article=1117+++++ MULTICHANNEL MERCHANT announced the 120 finalists for its 2008 MCM Awards. Tue, 08 Apr 2008 09:58:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1117+++++ http://www.the-dma.org/cgi/disppressrelease?article=1116+++++ The Nonprofit Federation of the Direct Marketing Association announced that it is launching a comprehensive benchmarking survey, which will provide Nonprofit Federation members with data on how nonprofit organizations are performing relative to their counterparts through their use of various marketing channels. Mon, 07 Apr 2008 04:37:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1116+++++ http://www.the-dma.org/cgi/disppressrelease?article=1115+++++ DMA announced that four of its popular annual events are being incorporated into the 2008 DM Days New York Conference & Expo. The four DMA events that now will be part of the DM Days line-up are: Fast Forward, Directo Day, International Day, and List Day. Wed, 02 Apr 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1115+++++ http://www.the-dma.org/cgi/disppressrelease?article=1114+++++ The Nonprofit Federation of the Direct Marketing Association, in partnership with MobileCause, announced that the National Law Enforcement Officers Memorial Fund, Food for the Hungry, and Big Brothers/Big Sisters of Greater Kansas City will be the participants in the first phase of a pilot program that is aimed at helping Nonprofit Federation members increase opportunities to raise funds through mobile marketing. Mon, 31 Mar 2008 08:52:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1114+++++ http://www.the-dma.org/cgi/disppressrelease?article=1113+++++ eec, DMA's email marketing arm, announced the release of seven inbox management tips to help people reduce emailbox congestion and frustration. Tue, 25 Mar 2008 02:22:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1113+++++ http://www.the-dma.org/cgi/disppressrelease?article=1112+++++ At the 5th Annual Insert Media Day, DMA and leading experts will present valuable fact-filled information sessions and provide an idea-inspiring exhibition of the latest products and services. Fri, 21 Mar 2008 12:09:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1112+++++ http://www.the-dma.org/cgi/disppressrelease?article=1111+++++ Inspirational speaker Mal Pancoast once said, "The odds of hitting your target go up dramatically when you aim at it." Direct marketers attending the 2008 DM Days New York Conference & Expo can aim squarely at the bull's-eye thanks to eight tailored tracks, two Intensive Workshops, plus two special pavilions -- one dedicated to marketing technology/operations, and another dedicated to online solutions. Thu, 20 Mar 2008 02:46:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1111+++++ http://www.the-dma.org/cgi/disppressrelease?article=1110+++++ The Nonprofit Federation of the Direct Marketing Association's 13th Annual Critical Issues Conference will take place April 9 at The Venable LLP Conference Center in Washington, DC. Wed, 19 Mar 2008 10:37:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1110+++++ http://www.the-dma.org/cgi/disppressrelease?article=1108+++++ Even if the economy dips, operations and fulfillment professionals can come out on top by learning winning solutions at the 2008 National Conference on Operations & Fulfillment (NCOF), the only event focused exclusively on the operations and fulfillment opportunities and challenges facing today's catalog, online, and multichannel retailers. Tue, 18 Mar 2008 08:40:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1108+++++ http://www.the-dma.org/cgi/disppressrelease?article=1109+++++ DMA President & CEO John A. Greco, Jr. praised the US Postal Service for its decision to launch a pilot program that would enable its customers to recycle small electronics and inkjet cartridges by mailing them free of charge. Tue, 18 Mar 2008 09:48:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1109+++++ http://www.the-dma.org/cgi/disppressrelease?article=1107+++++ DMA released its new "Direct Marketing Facts and Figures in the Financial Services Industry." Mon, 17 Mar 2008 09:52:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1107+++++ http://www.the-dma.org/cgi/disppressrelease?article=1106+++++ DMEF named five honorees as the 2008 DMEF Rising Stars Award winners and one prominent company as the 2008 DMEF Corporate Commitment Award winner. Fri, 14 Mar 2008 01:42:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1106+++++ http://www.the-dma.org/cgi/disppressrelease?article=1105+++++ DMA is now offering "Direct Marketing Facts and Figures in the Computer and Electronics Industry," its first such study on the topic. Wed, 12 Mar 2008 12:43:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1105+++++ http://www.the-dma.org/cgi/disppressrelease?article=1104+++++ Catalog, Internet, and multichannel professionals are always innovating, to provide their latest and greatest offerings to their customers. These direct marketers wouldn't dream of giving consumers anything less. And that's why the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM) is doing the same for them, with plenty of new programs and access to industry providers at the 2008 event. Tue, 11 Mar 2008 03:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1104+++++ http://www.the-dma.org/cgi/disppressrelease?article=1103+++++ DMA announced the publication of its Statistical Fact Book, now celebrating 30 years as one of DMA's best-selling research offerings. From basic benchmarks to detailed data, this book provides marketers with easy access to information that will help them make informed decisions. Thu, 06 Mar 2008 12:09:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1103+++++ http://www.the-dma.org/cgi/disppressrelease?article=ts%00%00%00\+++ In a letter to Senate Leadership and members of the Senate Commerce Committee, DMA made clear its support for effective notification policies to protect children's health and safety, but noted its opposition to provisions in the Consumer Product Safety Commission (CPSC) Reform Act (S. 4050). Wed, 05 Mar 2008 12:22:48 EST http://www.the-dma.org/cgi/disppressrelease?article=ts%00%00%00\+++ http://www.the-dma.org/cgi/disppressrelease?article=1101+++++ How big is the sphere of influence in a B-to-B sale? DMA answers that question and many others in its first study exploring the topic: "The B-to-B Sphere of Influence: Best Practices." Tue, 04 Mar 2008 02:52:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1101+++++ http://www.the-dma.org/cgi/disppressrelease?article=1100+++++ Despite some recession concerns, direct marketers are expecting growth in the coming quarter, according to DMA's Quarterly Business Review (QBR) for the fourth quarter of 2007. Mon, 03 Mar 2008 08:31:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1100+++++ http://www.the-dma.org/cgi/disppressrelease?article=1099+++++ John A. Greco, Jr., President and CEO of DMA, issued a statement regarding the announcement that Federal Trade Commission (FTC) Chairman Deborah Platt Majoras will resign in late March. Fri, 29 Feb 2008 12:21:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1099+++++ http://www.the-dma.org/cgi/disppressrelease?article=1094+++++ DMA Financial Services Council announced that Warren Hunter is its 2008 DMA Financial Services Council Direct Marketer of the Year. Thu, 28 Feb 2008 09:42:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1094+++++ http://www.the-dma.org/cgi/disppressrelease?article=1093+++++ DMA announced that Debbie Oenning will receive the most prestigious honor the DMA Business-to-Business Council has to offer -- the 2008 DMA B-to-B Marketer of the Year award. Wed, 27 Feb 2008 09:37:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1093+++++ http://www.the-dma.org/cgi/disppressrelease?article=1092+++++ Catalog, Internet, and multichannel professionals will want to take note that ACCM announced conference keynoters and a marquee affair. ACCM 2008, co-produced by DMA and Multichannel Merchant, is a four-day conference and exhibition taking place on May 19-22 in Orlando, FL. Mon, 25 Feb 2008 09:24:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1092+++++ http://www.the-dma.org/cgi/disppressrelease?article=1091+++++ DMA is now accepting nominations for its 2008 Hall of Fame honors. Fri, 22 Feb 2008 03:24:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1091+++++ http://www.the-dma.org/cgi/disppressrelease?article=1090+++++ Keynoters at DMA's B-to-B Marketing Conference know how to navigate troubled waters and come out on top. To that end, they'll reveal how surfing the Web put them at the apex of the Internet wave when they address attendees at the conference, which will take place March 3-5 at the Rosen Centre Hotel in Orlando, FL. Wed, 20 Feb 2008 03:30:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1090+++++ http://www.the-dma.org/cgi/disppressrelease?article=1089+++++ Four days with NCOF's experts will provide a year of profit-building, cost-saving ideas from the only event focused exclusively on the operations and fulfillment opportunities and challenges facing today's catalog, online, and multichannel retailers. Tue, 19 Feb 2008 02:21:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1089+++++ http://www.the-dma.org/cgi/disppressrelease?article=1088+++++ In testimony submitted to both the New York State Senate Committee on Finance and New York State Assembly Committee on Ways and Means, DMA expressed strong opposition to Governor Eliot Spitzer's recent legislative proposal requiring out-of-state marketers to begin collecting sales tax on deliveries made into New York, based merely on a link to the marketer's website. Tue, 19 Feb 2008 09:18:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1088+++++ http://www.the-dma.org/cgi/disppressrelease?article=1087+++++ Ramesh A. Lakshmi-Ratan, Ph.D., executive vice president & chief operating officer of DMA, was elected to the Board of Directors for Easter Seals New Jersey. Fri, 15 Feb 2008 09:30:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1087+++++ http://www.the-dma.org/cgi/disppressrelease?article=1086+++++ In testimony before the US House Small Business Committee, DMA expressed its support for the Business Activity Tax Simplification Act of 2008 (H.R. 5267). This legislation, introduced by Representatives Rick Boucher (D-VA) and Bob Goodlatte (R-VA), would require a clear physical presence standard in determining the applicability of business activity taxes. Thu, 14 Feb 2008 04:27:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1086+++++ http://www.the-dma.org/cgi/disppressrelease?article=1085+++++ eec, DMA's email marketing arm, announced that it has helped the Women's Bean Project, a Denver-based nonprofit, successfully design, create, and launch a new email marketing program from scratch. The effort, which began last summer, was part of the eec's annual E-ality Focus project. Wed, 13 Feb 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1085+++++ http://www.the-dma.org/cgi/disppressrelease?article=1084+++++ eec, DMA's email marketing arm, announced the launch of a new and innovative roundtable called the Digital Lifestyle (DLS) Roundtable. Tue, 12 Feb 2008 09:31:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1084+++++ http://www.the-dma.org/cgi/disppressrelease?article=1083+++++ eec, DMA's email marketing arm, announced that it is taking over guardianship of the Email Measurement Accuracy Coalition (EMAC), which has been working to establish email marketing measurement standards. Tue, 12 Feb 2008 09:21:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1083+++++ http://www.the-dma.org/cgi/disppressrelease?article=1080+++++ DMA released a fully automated process for members to employ to assess their level of information security against industry self-regulatory guidelines as well as current government regulations. Mon, 11 Feb 2008 10:22:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1080+++++ http://www.the-dma.org/cgi/disppressrelease?article=1081+++++ USPS announced that it will adjust prices for mailing services -- First-Class Mail, Standard Mail, Periodicals, Package Services, and Special Services -- on Monday, May 12, 2008. To fully brief DMA members on the postal rate news and its implications for all direct mailers, the Association will host a virtual seminar on Friday, February 29 from 1 to 2:30 p.m. (EST). Mon, 11 Feb 2008 04:51:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1081+++++ http://www.the-dma.org/cgi/disppressrelease?article=1079+++++ DMA's seminar, "Predicting Customer Behavior: Finding What Works and Why," teaches marketers to use science -- not gut feelings -- to predict consumer behavior. Thu, 07 Feb 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1079+++++ http://www.the-dma.org/cgi/disppressrelease?article=1078+++++ Doctors, hospitals, health maintenance organizations, and medical equipment companies survive by acquiring and maintaining relationships with patients, members, and customers. To help them stay healthy, DMA introduces its first-ever "Direct Marketing Facts and Figures in the Health Services Industry." Wed, 06 Feb 2008 10:31:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1078+++++ http://www.the-dma.org/cgi/disppressrelease?article=1077+++++ DMA and Multichannel Merchant will present the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM), a four-day event that is the world's largest conference for catalog, Internet, and multichannel merchants, in Orlando, FL, May 19-22. Tue, 05 Feb 2008 03:42:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1077+++++ http://www.the-dma.org/cgi/disppressrelease?article=1076+++++ DMA will host the B-to-B Marketing Conference, a three-day event for multichannel business-to-business marketers in Orlando, FL, March 3-5. Mon, 04 Feb 2008 03:31:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1076+++++ http://www.the-dma.org/cgi/disppressrelease?article=1075+++++ DMA Circulation Council announced it will honor Susan M. Allyn, vice president and circulation marketing director for TV Guide magazine, with induction into the DMA Circulation Hall of Fame. The award will be presented at a ceremony on February 12, during DMA's 22nd Annual Circulation Day at the New York Marriott Marquis in Times Square. Thu, 31 Jan 2008 01:54:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1075+++++ http://www.the-dma.org/cgi/disppressrelease?article=1073+++++ DMA has kicked off its 2008 International ECHO Awards competition. Submissions for this year's honors will be accepted until April 24, though fees for entries received before April 14 will be discounted by 25%. Wed, 30 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1073+++++ http://www.the-dma.org/cgi/disppressrelease?article=1074+++++ eec, DMA's email marketing arm, announced that Wacom and eROI are the winners of its 2008 Email Performance Award, which recognizes an organization that has created an email marketing campaign that demonstrates the full power of the email channel. Wed, 30 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1074+++++ http://www.the-dma.org/cgi/disppressrelease?article=1072+++++ Auto retailers who spent $7.3 billion on direct marketing campaigns in 2007 saw it drive $248.1 billion in sales. The return on investment of $33.81 is just one astounding statistic among many that may make auto industry direct marketers gear up and review DMA's first-ever "Direct Marketing Facts and Figures in the Automotive Industry." Mon, 28 Jan 2008 12:42:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1072+++++ http://www.the-dma.org/cgi/disppressrelease?article=1070+++++ eec, the email marketing arm of DMA, announced the release of its first annual "Retail Email Unsubscribe Benchmark Study." The new study examines the opt-out practices of 94 of the top online retailers. Fri, 25 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1070+++++ http://www.the-dma.org/cgi/disppressrelease?article=1071+++++ The Nonprofit Federation of the DMA announced that Kelly B. Browning, executive vice president & chief operating officer of the American Institute for Cancer Research and chief financial officer of the World Cancer Research Fund, has been selected as the 2008 recipient of its Max L. Hart Nonprofit Achievement Award. Fri, 25 Jan 2008 01:21:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1071+++++ http://www.the-dma.org/cgi/disppressrelease?article=1069+++++ Questions such as "Which Do You Choose -- Customers or Money?" are bound to catch the attention of attendees at the 32nd Annual Direct Marketing Association (DMA) Financial Services Conference, which will take place March 16-18, 2008, at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL. Those queries and more will be answered by the expert keynoters who are tackling these challenges and prospering in today's consumer-driven Knowledge Economy. Thu, 24 Jan 2008 03:40:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1069+++++ http://www.the-dma.org/cgi/disppressrelease?article=1067+++++ Insurance marketers last year spent $6.81 billion on direct marketing-related advertising expenditures, which in turn generated more than $55.53 billion in US sales. That is an impressive return on investment of $8.15 for every dollar spent. These are two of the top findings from the Direct Marketing Association's (DMA) new report "Direct Marketing Facts and Figures in the Insurance Industry." Wed, 23 Jan 2008 02:30:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1067+++++ http://www.the-dma.org/cgi/disppressrelease?article=1068+++++ New York Governor Eliot Spitzer's recent budget and tax proposals call for legislation requiring out-of-state marketers to begin collecting state sales tax on deliveries made into New York, based merely on a link to the marketer's website. Wed, 23 Jan 2008 03:42:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1068+++++ http://www.the-dma.org/cgi/disppressrelease?article=1066+++++ eec, DMA's email marketing arm, announced the five finalists for its Email Performance Award. The award will be presented during the Email Evolution Conference, which will be held February 12-13 at the Sheraton Hotel & Marina in San Diego. Fri, 18 Jan 2008 11:25:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1066+++++ http://www.the-dma.org/cgi/disppressrelease?article=1064+++++ DMA's "Channel Integration and Benchmarks in the Retail Industry" is its first study of the multichannel players in the retail industry. Thu, 17 Jan 2008 10:46:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1064+++++ http://www.the-dma.org/cgi/disppressrelease?article=1065+++++ Testifying before the Committee on Finance and Taxation of the Florida Taxation and Budget Reform Commission, DMA strongly urged the State of Florida against joining the Streamlined Sales and Use Tax Agreement (SSUTA) compact. Thu, 17 Jan 2008 03:36:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1065+++++ http://www.the-dma.org/cgi/disppressrelease?article=1063+++++ The menu of new offerings at the 2008 National Conference on Operations & Fulfillment (NCOF) is so rich and extensive, that attendees may find themselves going back for many extra helpings. NCOF 2008 will take place from April 7-10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. Wed, 16 Jan 2008 03:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1063+++++ http://www.the-dma.org/cgi/disppressrelease?article=1062+++++ DMEF announced that its Don Kuhn Fund for Research and Education has expanded. Now, in addition to assisting college students whose focus is on nonprofit direct marketing, DMEF will also help to advance the careers of entry-level direct marketing professionals in the nonprofit sector. Tue, 15 Jan 2008 03:45:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1062+++++ http://www.the-dma.org/cgi/disppressrelease?article=1061+++++ DMA released the report "Direct Marketing Facts & Figures in the Nonprofit Industry." Mon, 14 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1061+++++ http://www.the-dma.org/cgi/disppressrelease?article=1060+++++ DMEF is welcoming nominations for its 2008 Rising Star Awards and Corporate Commitment Award. Thu, 10 Jan 2008 09:43:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1060+++++ http://www.the-dma.org/cgi/disppressrelease?article=1059+++++ DMA announced plans to enhance DMAChoice, with the latest evolution of DMA's Mail Preference Service (MPS), and remove the $1 verification fee online, to help consumers decide what catalogs they receive in their mailbox. Tue, 08 Jan 2008 10:31:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1059+++++ http://www.the-dma.org/cgi/disppressrelease?article=1058+++++ DMA 2008 Financial Services Conference will include two full days of workshops, keynotes, general sessions, networking sessions, and special events. The 32nd Annual DMA Financial Services Conference will take place March 16-18, 2008, at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL. Mon, 07 Jan 2008 05:34:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1058+++++ http://www.the-dma.org/cgi/disppressrelease?article=1055+++++ DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008. Fri, 04 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1055+++++ http://www.the-dma.org/cgi/disppressrelease?article=1057+++++ DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008. Fri, 04 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1057+++++ http://www.the-dma.org/cgi/disppressrelease?article=1054+++++ DMA lauds the efforts of the US Senate for passing two pieces of legislation that will greatly improve the National Do Not Call Registry for consumers and marketers alike. Tue, 18 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1054+++++ http://www.the-dma.org/cgi/disppressrelease?article=1053+++++ DMA List Leaders Group announced the election results for its 2008 chair and vice chair positions. Effective January 1, 2008, Jay Schwedelson, corporate vice president of Worldata, will take office as chairman, and Fran Green, chief revenue strategist at American List Counsel, Inc. (ALC), will serve as vice chair. Lee Kroll, president of Kroll Direct Marketing, is the group's 2007 chair. Mon, 17 Dec 2007 03:34:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1053+++++ http://www.the-dma.org/cgi/disppressrelease?article=1052+++++ From a magical inventor to a multi-millionaire shoe salesman, the keynote speakers for the 2008 National Conference on Operations & Fulfillment (NCOF) are one-of-a-kind resources for attendees at the only event focused exclusively on meeting the operations and fulfillment challenges facing today's catalog, online and multichannel retailers. Thu, 13 Dec 2007 10:46:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1052+++++ http://www.the-dma.org/cgi/disppressrelease?article=1051+++++ DMA strongly opposes the recently approved "sourcing rule" provision of the Governing Board of the Streamlined Sales and Use Tax Agreement (SSUTA). DMA said the provision was a significant step backward on the road to genuine sales tax simplification. Wed, 12 Dec 2007 06:42:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1051+++++ http://www.the-dma.org/cgi/disppressrelease?article=1050+++++ Addressing attendees on the final day of the National Center for Database Marketing (NCDM) 2007 Conference in his new hometown of Las Vegas, Zappos.com CEO and Director Tony Hsieh spoke about his shoe site. Wed, 12 Dec 2007 09:12:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1050+++++ http://www.the-dma.org/cgi/disppressrelease?article=1048+++++ DMA lauded the efforts of the US House of Representatives for passing two pieces of legislation that will greatly improve the National Do Not Call Registry for consumers and marketers alike. Tue, 11 Dec 2007 05:48:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1048+++++ http://www.the-dma.org/cgi/disppressrelease?article=1049+++++ DMA praised the Federal Trade Commission (FTC) for hosting a successful and constructive public workshop on the use of Social Security numbers (SSN) by American businesses. The workshop, entitled "Security in Numbers: SSNs and ID Theft," explored the uses of SSNs in the private sector and their role in identity theft. Tue, 11 Dec 2007 05:21:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1049+++++ http://www.the-dma.org/cgi/disppressrelease?article=1047+++++ In a format that is quite familiar to database professionals, DMA and DIRECT magazine announced the winners -- segmented by category and rank -- of the 2007 NCDM Database Excellence Awards. Tue, 11 Dec 2007 04:58:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1047+++++ http://www.the-dma.org/cgi/disppressrelease?article=1046+++++ "Stop Gambling Away Your Customers" Katrina Lane, vice president of channel marketing for Harrah's Entertainment, urged National Center for Database Marketing (NCDM) 2007 Conference attendees when she delivered her keynote address. Tue, 11 Dec 2007 09:31:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1046+++++ http://www.the-dma.org/cgi/disppressrelease?article=1045+++++ Thomas Tileston, vice president of business decision support for Warner Home Entertainment, Inc., keynotes at National Center for Database Marketing (NCDM) 2007 Conference. Mon, 10 Dec 2007 08:54:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1045+++++ http://www.the-dma.org/cgi/disppressrelease?article=1044+++++ San Diego is the perfect place to start navigating the waters of email compliance, blending in with the sailors as an email boot camp cadet, and setting the advertising agency compass on email marketing efforts. Instead of coasting along as the data-driven, multichannel world of direct marketing flies by, attendees can dive in during a day of pre-conference workshops at the Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008. Fri, 07 Dec 2007 08:52:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1044+++++ http://www.the-dma.org/cgi/disppressrelease?article=1043+++++ DMA's tax counsel, George Isaacson, testified before the House Judiciary Subcommittee on Commercial & Administrative Law in opposition to the Sales Tax Fairness and Simplification Act (H.R. 3396). Introduced by Rep. William Delahunt (D-MA), the bill would make interstate sales tax collection mandatory -- regardless of whether the seller has a physical presence or "tax nexus" in the taxing state. Thu, 06 Dec 2007 03:15:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1043+++++ http://www.the-dma.org/cgi/disppressrelease?article=1042+++++ DMEF has announced the inaugural Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing, which is to be awarded for the first time in October 2008. Mon, 03 Dec 2007 01:42:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1042+++++ http://www.the-dma.org/cgi/disppressrelease?article=1041+++++ DMA commended the Federal Trade Commission (FTC) for its release of a benchmarking survey exploring the extent and effect of identity (ID) theft in the United States. Wed, 28 Nov 2007 01:31:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1041+++++ http://www.the-dma.org/cgi/disppressrelease?article=1040+++++ DMA and DIRECT magazine announced the finalists -- only segmented by category, not yet by prize -- for the 2007 NCDM Database Excellence Awards, which will be presented during NCDM 2007. Wed, 28 Nov 2007 09:06:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1040+++++ http://www.the-dma.org/cgi/disppressrelease?article=1039+++++ Internet marketing is hot and email marketing is on fire, but professionals who track new customer return on investment (ROI) still concentrate most on direct mail. These and other survey results are in the second edition of DMA's newly released "Customer Prospecting and Retention Report." Tue, 27 Nov 2007 01:55:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1039+++++ http://www.the-dma.org/cgi/disppressrelease?article=1038+++++ DMA commended the Postal Service Governors' decision to use the Postal Regulatory Commission's (PRC) new regulations to adjust future postal rates. According to the Postal Accountability and Enhancement Act that was signed into law in December of 2006, future price increases of mailing services adjusted under the new system must be capped at the rate of inflation. Thu, 15 Nov 2007 03:30:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1038+++++ http://www.the-dma.org/cgi/disppressrelease?article=1036+++++ Governor Spitzer's New York Department of Taxation and Finance has issued a new regulation that requires out-of-state marketers to begin collecting state sales tax on deliveries made into New York based merely on a link to their website. Wed, 14 Nov 2007 03:55:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1036+++++ http://www.the-dma.org/cgi/disppressrelease?article=1035+++++ eec, DMA's email marketing arm, announced its call for entries for the eec's first award competition recognizing email marketing excellence. Chosen directly by eec members, the Email Performance Award will be presented to an individual or organization that has created an email marketing campaign that demonstrates the full power of the channel. Wed, 14 Nov 2007 01:55:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1035+++++ http://www.the-dma.org/cgi/disppressrelease?article=1034+++++ Multichannel direct marketers today can accumulate a plethora of data about their customers through the marketers' Web sites. But the real challenge for many is how to interpret and use that data effectively -- especially when the sheer volume of that data seems too daunting for any kind of meaningful analysis. Enter DMA's first-edition "Web Analytics Report." Wed, 14 Nov 2007 10:30:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1034+++++ http://www.the-dma.org/cgi/disppressrelease?article=1037+++++ DMA hosted an online and teleconference briefing for its members with Steve Sharfman, general counsel of the Postal Regulatory Commission (PRC), to further clarify the PRC's new ratemaking procedures for the US Postal Service (USPS). Wed, 14 Nov 2007 05:28:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1037+++++ http://www.the-dma.org/cgi/disppressrelease?article=1033+++++ DMA announced its first-ever, just-released report titled "Getting Creative with Copywriting," which is filled with research devoted exclusively to direct mail copy. Mon, 12 Nov 2007 02:33:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1033+++++ http://www.the-dma.org/cgi/disppressrelease?article=1032+++++ DMA and Penton Media Exhibitions are joining forces to present the 17th Annual National Conference on Operations & Fulfillment (NCOF), which will take place April 7-10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. The United States Postal Service (USPS) is the official sponsor of NCOF 2008. Mon, 12 Nov 2007 09:57:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1032+++++ http://www.the-dma.org/cgi/disppressrelease?article=1031+++++ eec, DMA's email marketing arm, announced the release of the schedule for its inaugural Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008. Thu, 08 Nov 2007 02:25:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1031+++++ http://www.the-dma.org/cgi/disppressrelease?article=1030+++++ Keynoters for the National Center for Database Marketing (NCDM) 2007 Conference will reveal their database marketing secrets during the event that will be co-presented by DMA and DIRECT magazine. NCDM 2007 will take place December 10-12 at Mandalay Bay Resort & Casino in Las Vegas. Thu, 08 Nov 2007 12:24:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1030+++++ http://www.the-dma.org/cgi/disppressrelease?article=1029+++++ DMA participated in the Federal Trade Commission's (FTC) Town Hall Meeting on Behavioral Marketing. As part of a panel discussion, DMA's Senior Vice President for Government Affairs, Jerry Cerasale, emphasized the importance of responsible data collection by marketers, and highlighted the critical role such data plays in keeping Internet content free and accessible to all Americans. Fri, 02 Nov 2007 02:43:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1029+++++ http://www.the-dma.org/cgi/disppressrelease?article=1028+++++ On the first day of the Federal Trade Commission's (FTC) workshop on "Online Behavioral Targeting," DMA indicated that providing relevant marketing materials to consumers online is fueling the unprecedented growth in the Internet. Thu, 01 Nov 2007 01:42:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1028+++++ http://www.the-dma.org/cgi/disppressrelease?article=1027+++++ DMA commended Members of the House for accepting the Senate's seven-year extension in advance of the Internet Tax Moratorium's November 1, 2007 expiration date. Tue, 30 Oct 2007 05:27:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1027+++++ http://www.the-dma.org/cgi/disppressrelease?article=1026+++++ DMA commended Members of the Senate for passing a seven-year extension in advance of the Internet Tax Moratorium's November 1, 2007, expiration date. Fri, 26 Oct 2007 12:55:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1026+++++ http://www.the-dma.org/cgi/disppressrelease?article=1025+++++ Just as comedian Patton Oswalt clocked celebrity Flavor Flav on Comedy Central, DMA's Insert Media Council plans kidding and kudos for its honorees during its annual Roast & Toast Holiday Luncheon. Thu, 25 Oct 2007 02:28:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1025+++++ http://www.the-dma.org/cgi/disppressrelease?article=1024+++++ The NCDM 2007 Conference will present exciting new features designed to equip attendees with results-driven database marketing strategies. Co-presented by DMA and DIRECT magazine, NCDM 2007 will take place December 10-12 at the Mandalay Bay Resort & Casino in Las Vegas, NV. Thu, 25 Oct 2007 09:33:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1024+++++ http://www.the-dma.org/cgi/disppressrelease?article=1023+++++ The new DMA seminar, "When Intuition Isn't Enough: The Science of Predicting Customer Behavior," teaches a theory that may rub a few the wrong way at first: marketers need to use science to predict consumer behavior -- not gut feelings. Wed, 24 Oct 2007 08:46:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1023+++++ http://www.the-dma.org/cgi/disppressrelease?article=1022+++++ The National Center for Database Marketing (NCDM) 2007 Conference & Exhibition will be held December 10-12 at Mandalay Bay Resort in Las Vegas. The conference and exhibition is co-owned and co-presented by DIRECT Magazine and DMA. Tue, 23 Oct 2007 11:31:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1022+++++ http://www.the-dma.org/cgi/disppressrelease?article=1021+++++ In the new DMA seminar, "Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture," marketers from both sides of the fence come together to gain a thorough understanding of what it takes to market a Web site to its full potential. Mon, 22 Oct 2007 10:30:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1021+++++ http://www.the-dma.org/cgi/disppressrelease?article=1018+++++ DMA presented its 2007 International ECHO Awards. Reflecting multichannel direct marketing's growing influence on the global marketing landscape, DMA presented a total of 130 ECHO awards to multichannel direct marketing campaigns from the US and 37 other nations. Wed, 17 Oct 2007 08:22:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1018+++++ http://www.the-dma.org/cgi/disppressrelease?article=1013+++++ DMA commended members of the US House of Representatives for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium's November 1, 2007, expiration date. H.R. 3678 extends the Internet Tax Moratorium another four years to 2011. Tue, 16 Oct 2007 03:06:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1013+++++ http://www.the-dma.org/cgi/disppressrelease?article=1011+++++ Microsoft-MSN thought outside of the box when it created advertising platform Microsoft adCenter and produced the critically acclaimed Live Earth project, which integrated television, radio, Internet, and audiences to bring a live concert to the world while raising awareness about global warming. DMA honored those achievements, presenting Microsoft-MSN with DMA's 2007 Marketer of the Year Award. Tue, 16 Oct 2007 12:54:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1011+++++ http://www.the-dma.org/cgi/disppressrelease?article=1014+++++ DMA's Quarterly Business Review (QBR) for the third quarter of 2007 was released, complete with 2008 forecasts for marketers and suppliers. The 32-page report details how the greater direct marketing community -- including direct marketers, agencies, and suppliers -- collectively experienced a 17th consecutive quarter of positive economic growth. Tue, 16 Oct 2007 04:39:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1014+++++ http://www.the-dma.org/cgi/disppressrelease?article=1015+++++ Despite a US economy that shows signs of softening in key areas, growth is predicted in direct marketing (DM) expenditures, sales, return on investment (ROI), and employment through 2008, as reported in The Power of Direct Marketing, DMA's annual forecast of direct marketing's economic impact on the US economy, including advertising expenditures and sales. The 2007 edition of the DMA report, which was first published in 1995, was released. Tue, 16 Oct 2007 04:49:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1015+++++ http://www.the-dma.org/cgi/disppressrelease?article=1012+++++ Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct response television agency in the nation, and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology, were inducted into the DMA Hall of Fame. Tue, 16 Oct 2007 02:49:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1012+++++ http://www.the-dma.org/cgi/disppressrelease?article=1020+++++ DMA announced its "Commitment to Consumer Choice" (CCC) guidelines that apply to all DMA members using mail to communicate with consumers. The CCC is DMA's public assurance that all Association members will follow specific practices to honor consumer choice in the receipt of solicitations. Mon, 15 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1020+++++ http://www.the-dma.org/cgi/disppressrelease?article=1009+++++ The DMA Board of Directors announced the election of new officers and Board members for 2007-2008. The terms of office for the new officers and Board members commenced at DMA's Annual Business Meeting. Sun, 14 Oct 2007 07:31:48 EST http://www.the-dma.org/cgi/disppressrelease?article=1009+++++ http://www.the-dma.org/cgi/disppressrelease?article=1010+++++ It's a brand new day at the DMEF as more than 350 direct marketing professionals and academics gathered to raise more than $500,000 for direct/interactive marketing education at the university level. Sun, 14 Oct 2007 07:21:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1010+++++ http://www.the-dma.org/cgi/disppressrelease?article=1008+++++ For nearly 30 years, direct marketers have been asking DMA "What's the typical response rate for a direct marketing campaign in my profession and product category, and what channels will yield the best response?" Five years ago, DMA put all the answers in one book. Today, DMA's 2007 Response Rate Trends Report is bigger and better than ever. Sat, 13 Oct 2007 02:30:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1008+++++ http://www.the-dma.org/cgi/disppressrelease?article=1007+++++ DMEF elected officers and nine new members to its Board of Trustees. They will oversee the Foundation, which is moving forward in 2007-2008 with a recharged mission to exponentially improve service to the direct/interactive marketing community of educators, professionals, and students. Sat, 13 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1007+++++ http://www.the-dma.org/cgi/disppressrelease?article=1005+++++ DMA commended Members of the House Judiciary Committee for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium's November 1, 2007, expiration date. Sponsored by House Judiciary Committee Chairman John Conyers (D-MI), H.R. 3678 would extend the current Internet Tax Moratorium by another four years until 2011, rather than make it permanent. Thu, 11 Oct 2007 09:06:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1005+++++ http://www.the-dma.org/cgi/disppressrelease?article=1004+++++ DMA's Broadcast Council announced that Danette Dickerman, director of media for Nautilus, Inc.'s Direct Division, and Joan Renfrow, president of ONYX Productions, will be honored as co-recipients of the council's 2007 Jake Weisbarth Spirit Award. Wed, 10 Oct 2007 09:28:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1004+++++ http://www.the-dma.org/cgi/disppressrelease?article=1003+++++ Direct marketers with one-track minds will be very welcome at DMA's new seminar, "Optimize Media Channels for Creative Prospecting." That is, as long as that "one track" is the desire to explore every possible channel to accomplish the singular goal of acquiring new customers. Mon, 08 Oct 2007 08:48:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1003+++++ http://www.the-dma.org/cgi/disppressrelease?article=1001+++++ EEC, DMA's vertical working group that's focused on the email marketing industry, released its second annual Retail Welcome Email Subscription Benchmark Study. The study, which examines the welcome emails of 118 of the top online retailers tracked via RetailEmail.Blogspot, identifies a number of best practices and provides benchmarks in the areas of merchandising, relationship-building, deliverability, and CAN-SPAM compliance. Thu, 27 Sep 2007 09:07:12 EST http://www.the-dma.org/cgi/disppressrelease?article=1001+++++ http://www.the-dma.org/cgi/disppressrelease?article=1000+++++ In response to proposed rules issued August 15, 2007, by the Postal Regulatory Commission (PRC) for a new system of postal ratesetting as authorized by the Postal Accountability and Enhancement Act (PAEA), the DMA submitted formal comments to the PRC that addressed a number of concerns about how direct mailers would be affected by the proposed policies. Tue, 25 Sep 2007 09:30:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1000+++++ http://www.the-dma.org/cgi/disppressrelease?article=999++++++ With brand new metrics, updated figures, and expanded access, DMA's Quarterly Business Review (QBR) for Q2 2007 is new, improved, and ready for the marketing world. The 30-page report details how the greater direct marketing community -- including direct marketers, agencies, and suppliers -- collectively experienced a 16th consecutive quarter of positive economic growth. Fri, 14 Sep 2007 12:06:00 EST http://www.the-dma.org/cgi/disppressrelease?article=999++++++ http://www.the-dma.org/cgi/disppressrelease?article=998++++++ In a letter to Scott Peterson, the Executive Director of the Streamlined Sales Tax Governing Board, DMA expressed its strong opposition to the "Alternative Sourcing Proposal," a complex, tiered taxing protocol that would further complicate interstate commerce for businesses and customers. The Alternative Sourcing Proposal will be considered by the Streamlined Sales Tax Governing Board at its September 19-20 meeting in Kansas City. Fri, 14 Sep 2007 10:06:00 EST http://www.the-dma.org/cgi/disppressrelease?article=998++++++ http://www.the-dma.org/cgi/disppressrelease?article=997++++++ DMA's "Multichannel Marketing in the Catalog Industry" report reveals that successful multichannel marketers have consistent and integrated standards across all channels. The study -- which is a comprehensive roadmap for best practices and trends in channel integration within the catalog, retail, and e-commerce infrastructures -- also reveals that nearly 70% of respondents reported increased multichannel sales over the prior year, and 59% reported increased catalog circulation in 2006. Tue, 11 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=997++++++ http://www.the-dma.org/cgi/disppressrelease?article=995++++++ DMA announced the appointment of Edward T. Manzitti, PhD, as vice president of research. In his new role, Dr. Manzitti assumes the leadership of DMA's Research Department, including oversight of the business strategy and operational results of all DMA research products and services. Thu, 06 Sep 2007 09:46:48 EST http://www.the-dma.org/cgi/disppressrelease?article=995++++++ http://www.the-dma.org/cgi/disppressrelease?article=996++++++ The 2007 DMEF auction -- dubbed "Direct Marketers Gone Wild!" -- will continue until Tuesday evening, October 16 during DMA07 Conference & Exhibition. Direct Marketers Gone Wild! presents auction bidders a treasure trove of valuable goods, events, and services to bid on. Thu, 06 Sep 2007 11:21:00 EST http://www.the-dma.org/cgi/disppressrelease?article=996++++++ http://www.the-dma.org/cgi/disppressrelease?article=994++++++ DMA announced the promotion of Alan P. Kuritsky to the position of senior vice president of sales and marketing. Kuritsky, who has served as DMA's vice president of marketing and chief marketing officer since June 2005, will lead the creation of a new department to advance DMA sales and marketing excellence as well as closely coordinate its member services and benefits, information collection, member data analysis, and marketing campaign execution. Wed, 05 Sep 2007 12:43:12 EST http://www.the-dma.org/cgi/disppressrelease?article=994++++++ http://www.the-dma.org/cgi/disppressrelease?article=992++++++ EEC, DMA's vertical working group that's focused on the email marketing industry, announced that the holiday email marketing season for retailers has begun. Along with the announcement, the EEC released "Ring-Cha-Ching, Hear Them Ring: The Guide to Gearing Up for the Holiday Email Season," a 15-page report that discusses retail email marketing trends and practices from the past holiday season. Wed, 29 Aug 2007 09:55:48 EST http://www.the-dma.org/cgi/disppressrelease?article=992++++++ http://www.the-dma.org/cgi/disppressrelease?article=987++++++ Elsevier has been chosen by DMEF to publish its premier journal, beginning January 2008. The DMEF's Journal of Interactive Marketing is a quarterly, peer-reviewed academic research journal with a mission to shape ideas and issues associated with electronic, interactive, and direct marketing. Thu, 23 Aug 2007 09:30:00 EST http://www.the-dma.org/cgi/disppressrelease?article=987++++++ http://www.the-dma.org/cgi/disppressrelease?article=986++++++ DMA President & CEO John A. Greco, Jr. announced the 2007 recipients of the DMA Hall of Fame honors. This year's two honorees are: Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct-response television agency in the nation; and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology. Wed, 22 Aug 2007 12:49:48 EST http://www.the-dma.org/cgi/disppressrelease?article=986++++++ http://www.the-dma.org/cgi/disppressrelease?article=985++++++ DMA To File Formal Comments, Solicit Member Input. Wed, 15 Aug 2007 04:43:12 EST http://www.the-dma.org/cgi/disppressrelease?article=985++++++ http://www.the-dma.org/cgi/disppressrelease?article=983++++++ Annual award preseted at New York Nonprofit Conference. Thu, 09 Aug 2007 02:16:48 EST http://www.the-dma.org/cgi/disppressrelease?article=983++++++ http://www.the-dma.org/cgi/disppressrelease?article=982++++++ DMEF's Don Kuhn Fund for Research and Scholarship has presented its first scholarship funds to a deserving student and its first sponsored research. Both were presented at the DMA Nonprofit Federation's 2007 New York Nonprofit Conference, which is being held at the historic Waldorf-Astoria Hotel. Thu, 09 Aug 2007 10:40:12 EST http://www.the-dma.org/cgi/disppressrelease?article=982++++++ http://www.the-dma.org/cgi/disppressrelease?article=981++++++ The Direct Marketing Educational Foundation has appointed Marie A. Adolphe as the Foundation's new VP of programming. Adolphe took the reins of her new position, arriving with 15 years of corporate experience. Most recently, she served as human resources director for Bertelsmann's Bookspan. Mon, 06 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=981++++++ http://www.the-dma.org/cgi/disppressrelease?article=978++++++ Comments on several key issues related to the oversight of the National Do Not Call Registry and the broader oversight of telemarketing practices. Thu, 02 Aug 2007 01:28:12 EST http://www.the-dma.org/cgi/disppressrelease?article=978++++++ http://www.the-dma.org/cgi/disppressrelease?article=980++++++ Applauds Committee Vote, Calls for Quick Action on Senate Floor. Thu, 02 Aug 2007 05:34:12 EST http://www.the-dma.org/cgi/disppressrelease?article=980++++++ http://www.the-dma.org/cgi/disppressrelease?article=977++++++ The EEC, DMA's vertical working group that's focused on the email marketing industry, announced the release of its second annual Retail Email Subscription Benchmark Study. Tue, 31 Jul 2007 10:19:12 EST http://www.the-dma.org/cgi/disppressrelease?article=977++++++ http://www.the-dma.org/cgi/disppressrelease?article=976++++++ In testimony before the House Committee on Oversight and Government Reform Subcommittee on Federal Workforce, Postal Service and the District of Columbia, DMA voiced its potential concerns over the United States Postal Service's infrastructure and realignment efforts required under the Postal Accountability and Enhancement Act. Thu, 26 Jul 2007 04:21:00 EST http://www.the-dma.org/cgi/disppressrelease?article=976++++++ http://www.the-dma.org/cgi/disppressrelease?article=970++++++ DMA's International ECHO Awards competition has long been committed to challenging the status quo. So it's no surprise that the 1,124 campaign entries submitted for the 2007 ECHOs have shattered all previous records, and more than half of the entries were submitted in new media categories. Mon, 23 Jul 2007 02:30:00 EST http://www.the-dma.org/cgi/disppressrelease?article=970++++++ http://www.the-dma.org/cgi/disppressrelease?article=969++++++ Wed, 18 Jul 2007 11:16:12 EST http://www.the-dma.org/cgi/disppressrelease?article=969++++++ http://www.the-dma.org/cgi/disppressrelease?article=968++++++ Conference Set for August 8-9 at Historic Waldorf=Astoria. Mon, 16 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=968++++++ http://www.the-dma.org/cgi/disppressrelease?article=967++++++ FTC Chairman Majoras Praises DMA's Authentication Work Thu, 12 Jul 2007 05:09:00 EST http://www.the-dma.org/cgi/disppressrelease?article=967++++++ http://www.the-dma.org/cgi/disppressrelease?article=966++++++ DMA List and Database Council today announced the 2007 winners of its Ron Davis Young List Professional of the Year Awards. Wed, 11 Jul 2007 02:49:48 EST http://www.the-dma.org/cgi/disppressrelease?article=966++++++ http://www.the-dma.org/cgi/disppressrelease?article=965++++++ Wharton School Marketing Professor Peter S. Fader, PhD, is the winner of the 2007 Robert B. Clarke Outstanding Educator Award, DMEF's preeminent award to honor an academic's overall achievement in direct/interactive marketing. Tue, 10 Jul 2007 09:43:12 EST http://www.the-dma.org/cgi/disppressrelease?article=965++++++ http://www.the-dma.org/cgi/disppressrelease?article=963++++++ DMA today announced the appointment of Sue R.E. Geramian to the newly created position of senior vice president of communications and public and media relations. Geramian will report directly to Dr. Ramesh Lakshmi-Ratan, DMA's executive vice president & chief operating officer. Mon, 09 Jul 2007 12:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=963++++++ http://www.the-dma.org/cgi/disppressrelease?article=962++++++ DMA's Email Marketing Council to Merge with Email Experience Council Mon, 09 Jul 2007 11:42:00 EST http://www.the-dma.org/cgi/disppressrelease?article=962++++++ http://www.the-dma.org/cgi/disppressrelease?article=961++++++ New Service, Developed in Partnership with Return Path, Will Check Email Authentication and Other Key Reputation Metrics to Help Members Increase Integrity in Email Marketing. Mon, 09 Jul 2007 11:18:00 EST http://www.the-dma.org/cgi/disppressrelease?article=961++++++ http://www.the-dma.org/cgi/disppressrelease?article=960++++++ Mon, 09 Jul 2007 09:37:12 EST http://www.the-dma.org/cgi/disppressrelease?article=960++++++ http://www.the-dma.org/cgi/disppressrelease?article=964++++++ The Martin Agency makes advertising look so easy, even a caveman could do it. But a real campaign is far more complex, and agency Chairman and Chief Executive Officer John B. Adams, Jr. will provide the clues during his keynote address during DMA07's Pre-Conference, which precedes DMA07 Conference & Exhibition at McCormick Place West in Chicago, IL, October 13-18. Mon, 09 Jul 2007 02:25:12 EST http://www.the-dma.org/cgi/disppressrelease?article=964++++++ http://www.the-dma.org/cgi/disppressrelease?article=959++++++ DMA has announced a stellar keynote lineup for the DMA07 Conference & Exhibition, which is set for Oct. 13-18 in Chicago. On Oct. 15, multichannel marketer, author, and fashion icon Kenneth Cole, chairman and CEO of Kenneth Cole Productions, will speak. On Oct. 16, legendary direct marketing ad-agency powerhouse Shelly Lazarus will address conferees. And on Oct. 17, NeXt Gen marketer Jimmy Wales, president of Wikia Inc. and founder of Wikipedia, will keynote. Wed, 27 Jun 2007 01:12:00 EST http://www.the-dma.org/cgi/disppressrelease?article=959++++++ http://www.the-dma.org/cgi/disppressrelease?article=955++++++ Testifies at Commerce Committee Hearing on the Truth in Caller ID Act. Thu, 21 Jun 2007 01:31:48 EST http://www.the-dma.org/cgi/disppressrelease?article=955++++++ http://www.the-dma.org/cgi/disppressrelease?article=956++++++ DMEF today announced the winners of the 2007 DMEF Collegiate ECHO Competition, which is sponsored by Litle & Co. The 2007 competition, which was conducted during the Fall 2006 and Spring 2007 semesters, attracted entries from undergraduate and graduate colleges nationwide. Thu, 21 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=956++++++ http://www.the-dma.org/cgi/disppressrelease?article=942++++++ Predicts Sharp Decrease in Fla