Marketing research, statistics, and best practices for people doing direct, database, and interactive marketing. http://www.the-dma.org http://www.the-dma.org/cgi/wpviews?storyid=505++++++ Who Do You Trust? DoubleVerify is trying to help the online advertising industry answer that question and build trust throughout the ecosystem with our third installment of the DoubleVerify Trust Index Wed, 19 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/wpviews?storyid=505++++++ http://www.the-dma.org/cgi/wpviews?storyid=499++++++ One of the biggest challenges confronting franchises and dealer networks today is the Wed, 29 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/wpviews?storyid=499++++++ http://www.the-dma.org/cgi/wpviews?storyid=497++++++ "Most marketers understand that aligning their marketing efforts is an imperative," said Yory Wurmser, DMA's director of media and marketing insights. "What they're still figuring out is how to do it effectively." Over 93 percent of respondents using multiple channels indicated that they have attempted integration of their messaging across channels, but only a quarter of this group report effective integration. As the chart below shows, other areas of integration fare even more poorly, with fewer than 15 percent of attempts at integrating data leading to effective integration. Wed, 25 May 2011 09:00:00 EST http://www.the-dma.org/cgi/wpviews?storyid=497++++++ http://www.the-dma.org/cgi/wpviews?storyid=428++++++ Email marketing is more powerful than ever, with retailers reporting record online sales and using email to drive significant traffic. Mon, 02 Jun 2008 09:00:00 EST http://www.the-dma.org/cgi/wpviews?storyid=428++++++