Direct Marketing Association: White Papers Marketing research, statistics, and best practices for people doing direct, database, and interactive marketing. http://www.the-dma.org The Retail Marketing Challenge: Integrating customer data to improve customer engagement; driving traffic in-store and online http://www.the-dma.org/cgi/wpviews?storyid=507++++++ Retailers have worked hard to adopt systems and incorporate strategies that create positive brand experiences, drive footfall to their stores and bring traffic to their online sites. However, for most retailers, marrying the store experience and the online experience has been a challenge. While these business areas coexist, they are often developed and executed independently of each other, supported by disparate teams and systems. <a href="http://www.emailvision.com/lp-form/retail-marketing-challenge-report-2">Click here</a> Thu, 03 Jan 2013 09:00:00 EST http://www.the-dma.org/cgi/wpviews?storyid=507++++++