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Information For Agencies & Consultants
News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.
Selected News
March 16, 2010 Live Webcast: DMA's Linda Woolley to Testify at Senate Commerce Subcommittee Hearing on FTC Expansion
March 16, 2010 2010 Could be Break-Out Year for Mobile Mobile Ads, Projects Mojiva and DM2PRO.com
March 16, 2010 MeritDirect and Penton Announce Marketing Partnership
March 15, 2010 Male Voices in Ads Seen as More Forceful - Female Voices More Soothing; Harris Poll Finds
March 15, 2010 Americans Eager to Enjoy Tax Refunds This Year, According to NRF Survey, According to NRF
March 11, 2010 DMA Offers 'Safe Harbor' Program for Companies that Import European Personal Data to US
March 11, 2010 Joint Statement from the Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA)
March 11, 2010 Display Advertising in Europe Has Greater Impact Than in US, comScore Study Suggests
March 10, 2010 DMA Selects The Buffkin Group to Execute CEO Search
March 9, 2010 DMA Releases Annual Ethics Case Report
March 8, 2010 DMEF Premieres 2010 Interactive Marketing Immersion Xperience (I-Mix)
March 8, 2010 Marketers' Digital Spending to Overtake Print for First Time Ever, According to Outsell
March 8, 2010 Double-Digit Growth for Online Retail in US And Western Europe, Forrester Forecasts
March 8, 2010 US Internet Users Watched 32.4 Billion Videos in January, comScore Finds
March 5, 2010 DMA Supports New 'P2P Cyber Protection and Informed User Act'
March 5, 2010 Mobile Access for Facebook and Twitter Grows by Triple-Digits, comScore Reports
March 5, 2010 Philadelphia Direct Marketing Association (PDMA) Presenter Chris Brown Explains How to Maximize Frontline Sales and Customer Service
March 5, 2010 Half of US Advertisers Don t Market to Hispanics, According to Research by Orci
March 5, 2010 BOWE BELL + HOWELL Announces Two New Patent Applications
March 4, 2010 DMA Releases Revised Quarterly Business Review (QBR) for Q4 2009
March 4, 2010 Oneupweb Eye Tracking Study Shows Surprising Trends in Real-Time Search
March 3, 2010 Most US Retail Industries Show Continued Positive Trends, According to SpendingPulse
March 3, 2010 More than 130 million Enterprise Users in the Mobile Cloud by 2014, Juniper Report Finds
March 2, 2010 Postal Service Outlines 10-Year Plan to Address Declining Revenue, Volume
March 2, 2010 What to Watch for in Washington: DMA EVP Linda Woolley Keynotes at the Direct Marketing Club of New York
March 1, 2010 DMA to Host National Conference on Operations & Fulfillment (NCOF), April 19-21 in Orlando, FL
March 1, 2010 Text Messaging to Remain Dominant in Near Future, Evolve with New Capabilities, Says Frost & Sullivan
February 26, 2010 US Ad Spending Down 9% in 2009, Nielsen says
February 26, 2010 Colorado Governor Proposes Tax Bills Affecting Direct Marketers
February 26, 2010 Sports Site Traffic in India Reaches New Heights, comScore Finds
February 25, 2010 DMA Unveils New 'DM Unplugged' Blog; Thoughts from DMA Chairman Eugene Raitt and Colleagues
February 25, 2010 Insurance Companies Maintain Steady Direct Mail Through End Of 2009, Mintel Reports
February 25, 2010 Outlook for Retailers Continues to Improve, According to Prosper Technologies
February 25, 2010 Worldwide Mobile Phone Sales to End Users Grew 8% in Fourth Quarter 2009, Gartner Says
February 24, 2010 93 Million Americans Disconnected From Broadband Opportunities, FCC Survey Finds
February 23, 2010 DMANF and Coalition Voice Concerns Over New Nonprofit Regulations
February 23, 2010 163 Million Smartbooks Expected to Ship in 2015, Says ABI Research
February 23, 2010 UK Customer Satisfaction with Retail Rebounds, According to National Customer Satisfaction Index
February 23, 2010 Discover Card Ranked Tops in Customer Loyalty for 13th Consecutive Year
February 23, 2010 Omeda, EE Times Group Sign Database Management Agreement
February 22, 2010 Consumer Interest Growing for Over-the-Top Video and Web-Enabled TV Devices, Says In-Stat
February 22, 2010 Mobile is the Next Frontier in Online Shopping, According to eMarketer
February 22, 2010 Facebook Will Be No. 1 Social Network in All But 25 Countries, Gartner Predicts
February 19, 2010 More Than One Billion Mobile Workers Worldwide by Year's End, According to IDC
February 19, 2010 Alexandria, VA Tops List of Most Generous Online Cities for 2009, According to Convio
February 19, 2010 Amazon Expands Kindle Digital Text Platform to Include Spanish, Portuguese, and Italian
February 19, 2010 Interest Low for Person-to-Person Mobile Payments, ABI International Survey Finds
February 18, 2010 Consumer Media Consumption Will Splinter in 2015, Says New Report from Unilever, Mindshare, and ESPN
February 18, 2010 Atlantic List Company Acquires Bush Company
February 18, 2010 Women Predominate in European Online Retailing, According to Deutsche Card Services
February 18, 2010 US Travel Spending Declines In 2009, Growth Expected in 2010, According to Mintel
February 12, 2010 Majority of B-to-B Marketers Cannot Track ROI, Velos Study Finds
February 12, 2010 January Retail Sales Continue Slow Road to Recovery, According to NRF
February 12, 2010 Love Is Cheap Majority of Americans to Spend Under $50 on Valentine's Day, Zogby Survey Finds
February 11, 2010 Identity Theft Rises but Resolution Times and Consumer Costs Plummet, According to Javelin Report
February 11, 2010 Women Shoppers Trending Toward Online for Clothing Purchases in 2010, According to Survey by CheapToday
February 11, 2010 Mobile Sector Will Comprise 62% of Total Telecom Market in 2010, IDC finds
February 11, 2010 Seven Out of Ten Consumers Plan Valentine Purchases This Year, According to ICR Survey
February 11, 2010 Mobile Broadband Investment Set to Soar, According to GSMA
February 10, 2010 TV Ad Budgets Are Under Siege, According to ANA/Forrester Survey
February 10, 2010 Nearly Two-Thirds of US Mobile Subscribers used Text Messaging in December 2009, According to comScore
February 10, 2010 NPD Reports Home Appliance Holiday Sales Show Signs of Hope
February 10, 2010 Retail Container Traffic to be Up 25% in First Half of 2010, NRF Reports
February 9, 2010 UK Consumers Hold Retailers Responsible for Safety of Online Shopping, CyberSource Survey Finds
February 9, 2010 US Consumers Are Changing from Big Spenders to Big Savers, According to Allianz Study
February 9, 2010 US E-Commerce Spending in Q4 2009 Reached $39 Billion, Up 3% from Previous Year, comScore Reports
February 9, 2010 The Ballantine Corporation Releases Direct Marketing Trends for 2010
February 9, 2010 HMS National Names Douglas Stein President
February 8, 2010 Mintel Comperemedia Predicts Banking Industry Changes for 2010
February 8, 2010 Boost Mobile, Home Away, E*Trade & Google Scored Integrated Marketing Standouts at Superbowl, According to Reprise Media
February 8, 2010 Dydacomp Posts Record Active User Base and Revenue Growth in 2009
February 8, 2010 BBH Board Appoints John Tarascio as COO
February 5, 2010 15 Billion Tickets to be delivered via Mobile Phone by 2014, Forecasts Juniper Research
February 5, 2010 US Heads the Top Ten List of Countries for Hosting Malware, According to Sophos
February 5, 2010 DMA Interim President & CEO Robert W. Allen Writes Open Letter to DMA Membership
February 5, 2010 C. Rose Harper, First Woman to Serve as DMA Chairman, Passes Away at Age 90
February 5, 2010 DMANF-Lead Coalition Urges Obama Administration to Reconsider Proposal Limiting Value of Tax Deductions for Charitable Contributions
February 4, 2010 Retailers Bolster Multichannel Offerings, According to eMarketer
February 4, 2010 Consumer Trust In US Financial Institutions Is Returning, According to Forrester
February 4, 2010 Direct Marketing Association Names Robert Allen Interim President & CEO
February 3, 2010 Radio, TV, Print Budgets Slashed as Marketers Look Online to Build Brand Reputation, According to ExactTarget
February 3, 2010 Merkle Releases 'View from the Social Inbox' Consumer Email and Social Networking Trends Report
February 3, 2010 Retailers Missing the Mark with Product Recommendations, ChoiceStream Survey Finds
February 2, 2010 Direct Marketing Educational Foundation (DMEF) Selects Zoominfo as Key Data Services Partner
February 1, 2010 Malware and Spam Rise 70% on Social Networks, Sophos Report Reveals
February 1, 2010 DMA Releases 2010 'Statistical Fact Book'
January 29, 2010 Internet Alliance Announces New Executive Director and Expanded State Government Affairs Team
January 29, 2010 DMA and Conference Board Present 'Brand Convergence' Panel Exploring Disappearing Marketing Boundaries
January 29, 2010 In Australia, Online Retail Sites See Traffic Surge in December, According to comScore
January 29, 2010 Boomers Are Multichannel Media Consumers, eMarketer Reports
January 28, 2010 Credit Card Direct Mail Back on the Rise, According to Mintel Comperemedia
January 28, 2010 Shopping on Mobile Sites Has Long Way to Go, According to Study from Keynote
January 28, 2010 PDMA January Speaker, Det Ansinn, Brings Mobile Age into View For Regional Marketers
January 27, 2010 Trade Groups Announce the Selection of the Wording and Link/Icon that will be Used to Indicate Adherence to Industry Self-Regulatory Principles for Online Behavioral Advertising
January 27, 2010 One Third of Companies Plan to Reinstate Pay Cuts, Bernhart Survey Finds
January 27, 2010 comScore Reports November 2009 German Mobile Market Share
January 27, 2010 23% of Consumers Will Shop Online for Valentine's Day, According to eBillme Online Spending Index
January 27, 2010 Innovyx Introduces Dialogue 1to1 Version 8.0 Email Technology Platform
January 26, 2010 DMA Nonprofit Federation Honors Kory Christianson with Max L. Hart Nonprofit Achievement Award
January 26, 2010 2010 US Virtual Goods Market to Surpass $1.6 Billion, Concludes Inside Network
January 26, 2010 DMA's Certified Marketing Professional Program Debuts in Japan
January 26, 2010 Food and Drink Product Launches Decline During 2009, According to Mintel Data
January 26, 2010 Zinio Reveals Second of Three Core Elements of 'UNITY' Design
January 25, 2010 DMA Releases New Guidelines for Testimonials and Endorsements
January 25, 2010 DMA Announces Search Committee for New President & CEO
January 25, 2010 Ads Integrated Within Interactive TV Environment Outperform Broadcast TV Equivalents, Akoo Study Finds
January 25, 2010 Newspaper-Magazine Ads Seen as Best Way to Find Bargains, According to Harris Poll
January 22, 2010 DMANF Releases Findings of Study on Delivery of Nonprofit Standard Mail
January 21, 2010 FCC Proposes Tougher Restrictions on Pre-recorded Telemarketing Calls
January 21, 2010 Daily Media Use Among Children and Teens Up Dramatically from Five Years Ago, Kaiser Study Finds
January 21, 2010 Mobile Product Recommendations Heat Up In 2010, According to ChoiceStream Survey
January 20, 2010 DMA Joins Association Letter to Senate Commerce Committee Highlighting Concerns with Proposed Expansion of FTC Authority
January 20, 2010 Consumers Willing to Spend More to Go Green, Burst Media Survey Shows
January 20, 2010 83% of Brands Remain in the Dark about Mobile Campaign Performance, Bango Reports
January 20, 2010 Mothers Today Play Important Roles in Tech Purchase Decisions, BabyCenter Report Finds
January 19, 2010 Search Marketing Sector Rebounds After Positive Holiday Season, According to Efficient Frontier
January 19, 2010 BIA/Kelsey Analysts Identify Key Local Media Trends to Watch in 2010
January 14, 2010 Mobile Security Market to Exceed $4 Billion by 2014, Says ABI Research
December 9, 2009 2009 NCDM Database Excellence Awards Presented in Las Vegas
December 4, 2009 Security Concerns Hinder Cloud Computing Adoption, According to Forrester
November 11, 2009 NCDM 2009 KEYNOTE SPEAKERS ANNOUNCED
October 27, 2009 Direct Marketing Educational Foundation Announces Jonathan Zhang 2009 Shankar-Spiegel Dissertation Proposal Award Winner
January 29, 2009 DMA Kicks Off 2009 International ECHO Awards Competition
December 9, 2008 2008 NCDM Database Excellence Awards Presented Today in Orlando
December 2, 2008 2008 NCDM Database Excellence Awards Finalists Announced
November 25, 2008 DMA Premieres Library of ECHO Awards Case Studies
October 15, 2008 DMA PRESENTS 2008 INTERNATIONAL ECHO AWARDS DURING DMA08 IN LAS VEGAS
October 11, 2008 Direct Marketing Association Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas r u Connected?
June 5, 2008 DMA's Quarterly Business Review (QBR) for Quarter 1 Indicates Softness in Year-Over-Year Revenue
January 17, 2008 DMA Introduces 'Channel Integration and Benchmarks in the Retail Industry'
January 16, 2008 A Menu of New Offerings at National Conference on Operations & Fulfillment (NCOF) 2008
January 15, 2008 DMEF's Don Kuhn Fund Expands to Help Advance Entry- Level Direct Marketing Professionals
January 14, 2008 DMA 'Direct Marketing Facts and Figures in the Nonprofit Industry' is Updated, Expanded
January 10, 2008 DMEF Calls for Nominations for 2008 'Rising Star' and 'Corporate Commitment' Awards
January 8, 2008 DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
January 7, 2008 DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth and Demand
January 4, 2008 DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
January 4, 2008 DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
December 18, 2007 DMA Lauds Senate for Working to Improve Accuracy and Cost of National Do Not Call Registry
December 17, 2007 DMA List Leaders Group Announces 2008 Chair & Vice Chair
December 13, 2007 Keynoters Announced for National Conference on Operations & Fulfillment (NCOF) 2008
December 12, 2007 NCDM 2007 Keynote Speaker Tony Hsieh Runs a Service Company That Just Happens to Sell Shoes
December 12, 2007 DMA Warns That Recently Approved Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification
December 11, 2007 Harrah's Entertainment Katrina Lane to Keynote at NCDM in Las Vegas
December 11, 2007 DMA and DIRECT Magazine Present 2007 NCDM Database Excellence Awards
December 11, 2007 DMA Lauds House for Working to Improve Accuracy and Cost of National Do Not Call Registry
December 11, 2007 DMA Praises FTC's Workshop on Use of Social Security Numbers By Private Sector
December 10, 2007 Warner Home Entertainment's Thomas Tileston to Keynote Today at NCDM 2007 in Las Vegas
December 7, 2007 Dive Into Email Evolution Pre-Conference Workshops on Feb. 11 in San Diego
December 6, 2007 In US House Testimony, DMA Opposes Mandatory Sales Tax Collection Bill
December 3, 2007 DMEF Launches Shankar-Spiegel Dissertation Award
November 28, 2007 DMA and DIRECT Magazine Announce 2007 NCDM Database Excellence Awards Finalists
November 28, 2007 DMA Applauds FTC Study on Identity Theft
November 27, 2007 DMA 'Customer Prospecting and Retention Report' is Updated, Expanded
November 15, 2007 DMA Praises Postal Service Governors for Embracing New Ratemaking Regulations
November 14, 2007 New DMA 'Web Analytics Report' Helps Direct Marketers Increase ROI, Conversion Rates
November 14, 2007 Email Experience Council Launches Email Performance Award
November 14, 2007 DMA Releases Statement Regarding New York State's New Policy to Tax Out-of-State Marketers
November 14, 2007 PRC Briefs DMA Members on Final Ratemaking Regulations
November 12, 2007 National Conference on Operations & Fulfillment (NCOF) Set for April 7-10 in Orlando
November 12, 2007 DMA's New 'Getting Creative With Copywriting' Report Is Devoted Exclusively To Direct Mail Copy
November 8, 2007 NCDM 2007 Keynote Speakers Reveal Secrets Behind Turning Consumers' Discretionary Spending into Reliable Income
November 8, 2007 Email Experience Council Releases Schedule for Email Evolution Conference
November 2, 2007 DMA Highlights the Critical Importance of Advertising- Supported Internet Content at FTC Town Hall Meeting on Behavioral Marketing
November 1, 2007 DMA Survey Finds That the Majority of Web Users Prefer the Current Model of Online Advertisements
October 30, 2007 DMA Lauds Congress for 7-Year Extension of Internet Tax Moratorium to 2014
October 26, 2007 DMA Lauds Senate for Further Extension of Internet Tax Moratorium to 2014
October 25, 2007 NCDM Presents New Features for Upcoming 2007 Conference & Exhibition
October 25, 2007 DMA Insert Media Council to Honor Paulette Kranjac, Dennis Erickson, and Lenox Collections
October 24, 2007 DMA Seminar Has Predicting Customer Behavior Down to a Science
October 23, 2007 NCDM 2007 Conference & Exhibition to be Held December 10-12
October 22, 2007 United We Stand: DMA Seminar Creates a Web of Teamwork
October 17, 2007 Direct Marketing Association Presents 2007 International ECHO Awards
October 16, 2007 DMA Names Microsoft-MSN 2007 Marketer of the Year
October 16, 2007 Ronald Bliwas and Charles Morgan Inducted into DMA Hall of Fame at DMA07 in Chicago
October 16, 2007 DMA Lauds House for Passage of Internet Tax Moratorium Extension
October 16, 2007 DMA's Quarterly Business Review (QBR) for Quarter III Indicates 17th Consecutive Quarter of Positive Results
October 16, 2007 Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power of Direct Marketing' Report Unveils
October 15, 2007 DMA Launches New 'Commitment to Consumer Choice' Guidelines to Empower Consumers and Build Consumer Trust
October 14, 2007 DMA Board Elects Donn Rappaport 2008 Chairman of the Board
October 14, 2007 It's a Brand New Day at DMEF! Foundation Raises $500,000 at Awards Dinner for Direct/Interactive Marketing Education
October 13, 2007 Direct Marketing Educational Foundation Elects New Board, Re-Elects Chairman Al Dyon
October 13, 2007 DMA Releases 5th Annual 'Response Rate Trends Report'
October 11, 2007 DMA Lauds House Judiciary Committee for Action on Internet Tax Moratorium
October 10, 2007 Danette Dickerman, Joan Renfrow to Receive DMA Broadcast Council's 2007 Jake Weisbarth Spirit Award
October 8, 2007 With New DMA Seminar, Many Roads Lead to Customer Acquisition
September 27, 2007 Email Experience Council Releases Retail Welcome Email Benchmark Study
September 14, 2007 DMA Enhances Quarterly Business Review (QBR) with New Metrics
September 14, 2007 DMA Opposes New Alternative Sourcing Proposal Before Streamlined Sales Tax Governing Board
September 11, 2007 DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report
September 6, 2007 DMEF's Auction for Education Kicks Off
September 6, 2007 DMA Appoints Dr. Edward T. Manzitti Vice President of Research
September 5, 2007 DMA Promotes Alan P. Kuritsky to Senior VP Sales & Marketing
August 29, 2007 Email Experience Council Declares Start of Holiday Retail Email Marketing Season
August 23, 2007 Direct Marketing Educational Foundation and Elsevier Announce New Partnership
July 31, 2007 Email Experience Council Releases Retail Email Subscription Benchmark Study
July 26, 2007 DMA Tells House Postal Oversight Panel That US Postal Service Must Become 'More Efficient, Not Less Responsive'
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
June 27, 2007 Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago
May 25, 2007 'The Changing Faces of Direct' to be Focus of DM Days New York Keynote Panel
May 22, 2007 2007 MCM Award Winners Culled From More Than 200 Entries
April 26, 2007 HOWIE MANDEL TO HOST DMA'S 2007 INTERNATIONAL ECHO AWARDS CEREMONY ON OCT. 16
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