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Business-to-Business Information Center

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

Business-to-Business Marketing Articles
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and business-to-business marketers.

Suggested White Papers

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

Conferences, Events, and Exhibitions
At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to demonstrate your goods and services. You'll connect with key decision makers with the ability to specify and buy your products and services. See our current events calendar.

Selected Events
Click to copy this event into your calendar 02/08/2012 What You Need To Know About Mktg in the EU and Its Changes Webinar Register Now!
02/15/2012 "SOLD OUT" Best Practices in Translating Data Into Insights Webinar Register Now!
Click to copy this event into your calendar 02/22/2012 How You Can Measure Return on Ad Spend With Better Modeling Webinar Register Now!
Click to copy this event into your calendar 03/05/2012 Direct Marketing Institute New York, NY Register Now!
Click to copy this event into your calendar 03/12/2012 Creative Strategy and Copywriting for Integrated Marketers New York, NY Register Now!
Click to copy this event into your calendar 03/20/2012 Updates in Self-Regulation Webinar Register Now!
Click to copy this event into your calendar 03/22/2012 Mobile Marketing Day 2012 New York, NY Register Now!
Click to copy this event into your calendar 04/17/2012 Direct Marketing Institute Chicago, IL Register Now!
Click to copy this event into your calendar 04/24/2012 Creative Copy Live Online Course Live Online Register Now!
Click to copy this event into your calendar 05/15/2012 Direct Marketing Institute Denver, CO Register Now!
Click to copy this event into your calendar 05/15/2012 Nonprofit Policy: Legislative and Regulatory Threats Webinar Register Now!
Click to copy this event into your calendar 06/21/2012 Creative Strategy and Copywriting for Integrated Marketers New York, NY Register Now!
Click to copy this event into your calendar 07/17/2012 State Legislative Update Webinar Register Now!
Click to copy this event into your calendar 09/13/2012 Creative Strategy and Copywriting for Integrated Marketers New York, NY Register Now!

DMA Business-to-Business Council
The goal of DMA Business-to-Business council is to support the development of business-to-business professionals with ideas, information, insights and interactions by providing practical applications that deliver measurable results, knowledge about marketplace trends and breakthroughs, thought provoking concepts, and involvement with peers who share their expertise.

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