Business Ethics

January 23, 2012 Behold The Power of the Pixel

January 20, 2012 Digital Advertising Alliance (DAA) New 'Your AdChoices' Campaign Informs Consumers about Interest- Based Advertising

December 21, 2011 CMO Council Survey Highlights Financial Service Industry's Need for Greater Customer Reassurance

November 14, 2011 95% of Teens Are Online; 80% of Online Teens Use Social Media Sites, Pew Study Shows

November 9, 2011 DMA Expresses Disappointment with Introduction of the 'Marketplace Fairness Act'

November 9, 2011 DMA Expresses Disappointment With Introduction of the 'Marketplace Fairness Act'

November 8, 2011 DAA Announces Comprehensive Principles for Online Collection of Web Data

September 15, 2011 DMA Supports Children's Privacy Protection

June 24, 2011 Supreme Court Strikes Decision on Prescription Drug Records: Victory for Marketers

May 25, 2011 DMA Updates Its 'Guidelines for Ethical Business Practice'

May 9, 2011 DMA: Markey-Barton 'Do Not Track Kids' Proposal is Off Track'

May 9, 2011 DMA: 'Do Not Track Online Act' is Unnecessary

April 13, 2011 Representatives Sterns and Matheson Introduce Privacy Bill; Legislation Risks Harming Vibrant Information Economy with Minimal Consumer Benefit

April 12, 2011 Senators Kerry and McCain Introduce Privacy Bill; Legislation Could Undercut Information Economy

March 11, 2011 DMA Regrets Illinois Governor's Approval of Affiliate Nexus Legislation

January 31, 2011 DMA Launches Enforcement for Online Behavioral Advertising

January 19, 2011 NEW YEAR'S MAKEOVERS? DON'T FORGET YOUR MAILBOX! DMAChoice.org Puts Consumers In Charge

December 16, 2010 Direct Marketing Association Praises Department of Commerce Privacy Report

April 22, 2010 DMA Celebrates Earth Day and Invites Marketers to 'Recycle Please' & Take the 'Green 15' Pledge

March 9, 2010 DMA Releases Annual Ethics Case Report

April 22, 2009 DMA Celebrates Earth Day and Asks Marketers to 'Recycle Please' and Take the 'Green 15' Pledge

March 17, 2009 DMA's 'Green 15' Wins ASAE's 2009 Associations Advance America Award of Excellence

June 19, 2008 LAUNCH OF DMA'S RECYCLE PLEASE CAMPAIGN GAINS MOMENTUM

January 8, 2008 DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice

December 11, 2007 DMA Lauds House for Working to Improve Accuracy and Cost of National Do Not Call Registry

December 11, 2007 DMA Praises FTC's Workshop on Use of Social Security Numbers By Private Sector

December 7, 2007 Dive Into Email Evolution Pre-Conference Workshops on Feb. 11 in San Diego

November 28, 2007 DMA Applauds FTC Study on Identity Theft

October 15, 2007 DMA Launches New 'Commitment to Consumer Choice' Guidelines to Empower Consumers and Build Consumer Trust