DID YOU KNOW... DMA Interactive has an online newsstand , which is updated regularly with the latest industry news, DMA announcements and coverage of DMA conferences and events.
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Selected News
March 19, 2010 DMA Announces Specifications for Position of President & CEO
March 19, 2010 Easter a Warm Welcome for Shoppers and Retailers, According to NRF
March 17, 2010 DMA Testifies in Opposition of Proposed Expansion of FTC Authority
March 17, 2010 US Advertising Expenditures Declined 12.3% in 2009, Kantar Media Reports
March 17, 2010 DMA Unveils Dynamic Hall of Fame Award Website
March 16, 2010 Live Webcast: DMA's Linda Woolley to Testify at Senate Commerce Subcommittee Hearing on FTC Expansion
March 15, 2010 Americans Eager to Enjoy Tax Refunds This Year, According to NRF Survey, According to NRF
March 11, 2010 Joint Statement from the Direct Marketing Association (DMA) and the American Catalog Mailers Association
March 11, 2010 Joint Statement from the Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA)
March 11, 2010 Display Advertising in Europe Has Greater Impact Than in US, comScore Study Suggests
March 10, 2010 DMA Selects The Buffkin Group to Execute CEO Search
March 8, 2010 DMEF Premieres 2010 Interactive Marketing Immersion Xperience (I-Mix)
March 8, 2010 Marketers' Digital Spending to Overtake Print for First Time Ever, According to Outsell
March 8, 2010 Double-Digit Growth for Online Retail in US And Western Europe, Forrester Forecasts
March 5, 2010 DMA Supports New 'P2P Cyber Protection and Informed User Act'
March 5, 2010 Philadelphia Direct Marketing Association (PDMA) Presenter Chris Brown Explains How to Maximize Frontline Sales and Customer Service
March 5, 2010 Half of US Advertisers Don t Market to Hispanics, According to Research by Orci
March 5, 2010 BOWE BELL + HOWELL Announces Two New Patent Applications
March 4, 2010 DMA Releases Revised Quarterly Business Review (QBR) for Q4 2009
March 3, 2010 Most US Retail Industries Show Continued Positive Trends, According to SpendingPulse
March 3, 2010 More than 130 million Enterprise Users in the Mobile Cloud by 2014, Juniper Report Finds
March 2, 2010 Postal Service Outlines 10-Year Plan to Address Declining Revenue, Volume
March 1, 2010 DMA to Host National Conference on Operations & Fulfillment (NCOF), April 19-21 in Orlando, FL
February 26, 2010 US Ad Spending Down 9% in 2009, Nielsen says
February 26, 2010 Colorado Governor Proposes Tax Bills Affecting Direct Marketers
February 25, 2010 DMA Unveils New 'DM Unplugged' Blog; Thoughts from DMA Chairman Eugene Raitt and Colleagues
February 25, 2010 Insurance Companies Maintain Steady Direct Mail Through End Of 2009, Mintel Reports
February 25, 2010 Outlook for Retailers Continues to Improve, According to Prosper Technologies
February 18, 2010 Consumer Media Consumption Will Splinter in 2015, Says New Report from Unilever, Mindshare, and ESPN
February 18, 2010 Women Predominate in European Online Retailing, According to Deutsche Card Services
February 12, 2010 Majority of B-to-B Marketers Cannot Track ROI, Velos Study Finds
February 12, 2010 January Retail Sales Continue Slow Road to Recovery, According to NRF
February 12, 2010 Love Is Cheap Majority of Americans to Spend Under $50 on Valentine's Day, Zogby Survey Finds
February 11, 2010 Women Shoppers Trending Toward Online for Clothing Purchases in 2010, According to Survey by CheapToday
February 11, 2010 Seven Out of Ten Consumers Plan Valentine Purchases This Year, According to ICR Survey
February 10, 2010 Nearly Two-Thirds of US Mobile Subscribers used Text Messaging in December 2009, According to comScore
February 10, 2010 NPD Reports Home Appliance Holiday Sales Show Signs of Hope
February 10, 2010 Retail Container Traffic to be Up 25% in First Half of 2010, NRF Reports
February 9, 2010 US E-Commerce Spending in Q4 2009 Reached $39 Billion, Up 3% from Previous Year, comScore Reports
February 9, 2010 The Ballantine Corporation Releases Direct Marketing Trends for 2010
February 8, 2010 Dydacomp Posts Record Active User Base and Revenue Growth in 2009
February 5, 2010 DMA Interim President & CEO Robert W. Allen Writes Open Letter to DMA Membership
February 5, 2010 C. Rose Harper, First Woman to Serve as DMA Chairman, Passes Away at Age 90
February 4, 2010 Retailers Bolster Multichannel Offerings, According to eMarketer
February 4, 2010 Direct Marketing Association Names Robert Allen Interim President & CEO
February 3, 2010 Radio, TV, Print Budgets Slashed as Marketers Look Online to Build Brand Reputation, According to ExactTarget
February 3, 2010 Retailers Missing the Mark with Product Recommendations, ChoiceStream Survey Finds
February 1, 2010 DMA Releases 2010 'Statistical Fact Book'
January 29, 2010 DMA and Conference Board Present 'Brand Convergence' Panel Exploring Disappearing Marketing Boundaries
January 28, 2010 Credit Card Direct Mail Back on the Rise, According to Mintel Comperemedia
January 26, 2010 Food and Drink Product Launches Decline During 2009, According to Mintel Data
January 25, 2010 DMA Releases New Guidelines for Testimonials and Endorsements
January 25, 2010 DMA Announces Search Committee for New President & CEO
January 21, 2010 Mobile Product Recommendations Heat Up In 2010, According to ChoiceStream Survey
January 20, 2010 DMA Joins Association Letter to Senate Commerce Committee Highlighting Concerns with Proposed Expansion of FTC Authority
January 20, 2010 Consumers Willing to Spend More to Go Green, Burst Media Survey Shows
June 4, 2009 DMA Statement on USPS Summer Sale Approval
May 6, 2009 Linda LoRe Keynotes About Bringing $exy Back to Frederick's of Hollywood During ACCM 2009 in New Orleans
May 6, 2009 DMA and Multichannel Merchant Present 2009 MCM Awards Winners
May 5, 2009 Appleseed's Claire Spofford Keynotes at 26th Annual Conference for Catalog and Multichannel Merchants
April 23, 2009 Skill Strengthening Labs, Performance Enhancing Critiques, and 'Ask the Doctor' Experts Offer Hands-On Help at ACCM in New Orleans
April 6, 2009 DMA and MULTICHANNEL MERCHANT Announce 2009 MCM Awards Finalists
March 18, 2009 ACCM 2009 Offers 360˚ Education May 4-7 in New Orleans
March 4, 2009 ACCM 2009 Keynote Speakers Announced
February 17, 2009 DMA and Multichannel Merchant Present ACCM 2009
February 3, 2009 DMA'S CATALOG ON THE ROAD CONFERENCE KICKS OFF
October 13, 2008 Direct Marketing Association Announces Future of Business-to-Consumer Communications
October 11, 2008 Direct Marketing Association Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas r u Connected?
September 26, 2008 DMA Names Neil C. O'Keefe as Vice President Catalog and Multichannel Merchant Segment
August 27, 2008 'Loyalty Programs: A Cross Industry-Analysis of Usage and Effectiveness'
August 20, 2008 DMA Releases 16th Annual 'State of the Catalog Industry'
May 20, 2008 Fair Indigo CEO Bill Bass Speaks of Style with a Conscience at 25th Annual Conference for Catalog and Multichannel Merchants
May 19, 2008 DMA Releases 'Catalog Design: Methods and Strategies to Increase Sales'
May 19, 2008 ACCM Keynote Panel Discussion: The Multichannel Consumer Unmasked
May 6, 2008 Multichannel Medicine: Critiques and More at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
April 23, 2008 Hands-on Labs Strengthen Web Skills at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
April 8, 2008 Finalists for 2008 MCM Awards Announced
January 8, 2008 DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
December 12, 2007 DMA Warns That Recently Approved Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification
December 6, 2007 In US House Testimony, DMA Opposes Mandatory Sales Tax Collection Bill
November 15, 2007 DMA Praises Postal Service Governors for Embracing New Ratemaking Regulations
November 14, 2007 PRC Briefs DMA Members on Final Ratemaking Regulations
November 12, 2007 National Conference on Operations & Fulfillment (NCOF) Set for April 7-10 in Orlando
September 11, 2007 DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report
August 29, 2007 Email Experience Council Declares Start of Holiday Retail Email Marketing Season
July 26, 2007 DMA Tells House Postal Oversight Panel That US Postal Service Must Become 'More Efficient, Not Less Responsive'
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
June 27, 2007 Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago
May 25, 2007 'The Changing Faces of Direct' to be Focus of DM Days New York Keynote Panel
May 23, 2007 David McQuillen of Credit Suisse Keynotes During 2007 ACCM
May 22, 2007 2007 MCM Award Winners Culled From More Than 200 Entries
May 22, 2007 Leon Gorman of L.L.Bean Keynotes During 2007 ACCM
May 8, 2007 2007 ACCM's Executive Forums, Special Events Fit Like a Glove
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