Consumer Services

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

February 1, 2012 hawkeye Releases 'Ten Marketing Trends for 2012' Report
February 1, 2012 Twitter Ad Revenues to Grow 83% to $259 Million in 2012, eMarketer Forecasts
February 1, 2012 Direct Correlation Between CPG Website Use and In-Store Purchases, Study by Accenture, comScore, and dunnhumbyUSA Shows
February 1, 2012 Consumer Spending to Rise This Valentine's Day, According to American Express
January 23, 2012 Behold The Power of the Pixel
January 20, 2012 DMEF Calls for Nominations for 2012 'Rising Stars' and 'Corporate Commitment' Awards
January 20, 2012 DMEF Calls for Nominations for 2012 'Rising Stars' and 'Corporate Commitment' Awards
January 20, 2012 Digital Advertising Alliance (DAA) New 'Your AdChoices' Campaign Informs Consumers about Interest- Based Advertising
January 20, 2012 US Online Advertising Spending to Surpass Print in 2012, eMarketer Forecasts
January 20, 2012 Nearly 50% of Internet Users in Europe Visit Newspaper Sites, comScore Reports
January 19, 2012 DMA Seeks Sizzling Marketing Stories; Proposals Sought for Top New Conference
January 19, 2012 Super Bowl Spending Reached $1.72 Billion over the Past 10 Years, Kantar Media Reports
January 19, 2012 Mobile Banking Service Adoption to Reach over Half a Million Users by 2013, Juniper Research Finds
January 19, 2012 US Internet Audience Watched 43.5 Billion Videos in December, comScore Reports
January 17, 2012 Home Media Landscape Shifting to Digital Content, CEA Study Finds
January 17, 2012 Shoppers Demonstrate Rays of Optimism, SymphonyIRI Reports
January 17, 2012 Retail Hiring Continues to Slowly Improve, Kronos Retail Labor Index Shows
January 11, 2012 Email Evolution Conference Presents Dynamic Keynote Lineup
January 11, 2012 Email Evolution Conference Presents Dynamic Keynote Lineup
January 11, 2012 In Social Commerce, Bad Reviews Are Good for Business, Says Reevoo
January 11, 2012 Women's Digital Media Habits Outpaced Men's in 2011, Parks Associates Research Shows
January 11, 2012 Banks Experiment with Customer Service on Social Media Platforms, According to Javelin
January 9, 2012 DMEF Welcomes Three New Trustees
January 9, 2012 DMEF Welcomes Three New Trustees
January 4, 2012 Brick-and-Mortar Holiday Sales Down Year-over-Year, According to RetailNext Data
January 4, 2012 iPad Hits Three Billion Downloads in Just One Year, Still Outgunning Android Tablets, Says ABI Research
January 4, 2012 Consumer Confidence Remains Steady in December, Discover US Spending Monitor Finds
January 4, 2012 US Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December Period, comScore Reports
December 29, 2011 Consumer Confidence in Economy, Technology Increase in December, According to CEA
December 28, 2011 Amazon Soars; Netflix Plummets in ForeSee Holiday Study
December 28, 2011 Final Christmas Push Propels US Online Holiday Spending to $35.3 Billion, Up 15%, comScore Finds
December 27, 2011 Toys, Electronics, and Mall Sites, Top Online Categories for November, comScore Reports
December 27, 2011 Facebook Was Top Search Term for Third Straight Year, According to Experian Hitwise
December 22, 2011 iPad and iPhone Shoppers Account for 90% of all Mobile Purchases, RichRelevance Study Finds
December 21, 2011 Heaviest Week in US Online Holiday History Pushes Season to $32 Billion, comScore Reports
December 21, 2011 CMO Council Survey Highlights Financial Service Industry's Need for Greater Customer Reassurance
December 21, 2011 Yahoo Extends Its Facebook Integration
December 21, 2011 Texting, Social Networking Highly Prevelant Worldwide, Pew Research Shows
December 20, 2011 DMA Announces Winners of 2011 NCDM Database Excellence Awards
December 20, 2011 US Advertising Expenditures Increased 1.5% in the First Nine Months of 2011, Kantar Media Reports
December 20, 2011 Smart TVs Outpace 3D TVs This Holiday Season, According to Parks Associates
December 20, 2011 Many Americans Turn to Digital Devices to Stretch Their Holiday Dollars, SapientNitro Survey Reveals
December 16, 2011 $1.1 Billion Spent Online for Green Monday; 3rd Heaviest Day of Holiday Season, comScore finds
December 16, 2011 National Retail Federation Upgrades Holiday Forecast, Expects Sales to Rise 3.8 Percent to $469.1 Billion
December 16, 2011 183 Million Viewers Watched Online Video in November, comScore Reports
December 15, 2011 Video Ad Spending Surpassed Expectations in 2011, Break Media Finds
December 13, 2011 Engaging Customers Online Creates Challenge for Advertisers, According to Forrester
December 13, 2011 Holiday Travel is Risky Business for Mobile Devices, AVG Survey Shows
December 13, 2011 Green Monday Online Sales Grow 19% Percent, ChannelAdvisor Finds
December 13, 2011 Most Consumers Consider Mobile Payments Safer than Credit Cards, Javelin
December 12, 2011 DMA Appoints David Evans Senior Vice President, Content & Experience
December 12, 2011 Women Drive Philanthropic Decisions in Wealthy Households, Bank of America Study Finds
December 12, 2011 Consumers to Increase Holiday Spend Despite Economic Pessimism, Auriemma Consulting Says
December 12, 2011 Online Holiday Spending Approaches $25 Billion, Up 15% vs. Year Ago, comScore Reports
December 5, 2011 DMA Urges USPS to Withdraw Request for Exigent Postal Increase
December 1, 2011 US M-Commerce Sales to Grow 91% to $6.7 Billion in 2011, According to eMarketer
December 1, 2011 Smartphone Adoption Reaches 40% in Canada, comScore Finds
November 30, 2011 Cyber Monday Spending Hits $1.25 Billion - Heaviest Online Spending Day in History, comScore Reports
November 30, 2011 Sales Are Booming, but Customers Are Less Satisfied this Cyber Monday, According to ForeSee
November 30, 2011 Most of Holiday Budgets Will Be Spent on Electronics; Tablets Beat Out E-Readers, TechBargains Survey Finds
November 30, 2011 Cloud Computing to Become Mainstream in 2012, Frost & Sullivan Forecasts
November 28, 2011 Black Friday Spending Up 26% vs. Year Ago, comScore Finds
November 28, 2011 Online Payments Shift to Credit Cards at the Expense of Debit Cards, Javelin Forecasts
November 28, 2011 Customer Communications is Priority for Improved Loyalty, Pitney Bowes Survey Suggests
November 22, 2011 Amazon Fires at Apple as Tablet Demand Soars for the Holidays
November 22, 2011 Consumers to Spend Less, Pay with Cash for Holiday Gifts, According to Triton Digital Survey
November 22, 2011 Accelerating Tablet Adoption Dramatically Shifts TV Viewing Habits, QuickPlay Finds
November 17, 2011 DMA Releases Quarterly Business Review (QBR) for Q3 2011
November 17, 2011 DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
November 17, 2011 DMA Releases Quarterly Business Review (QBR) for Q3 2011
November 17, 2011 DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
November 14, 2011 Google Sites Lead October Search Market with 66% of Search Share, comScore Reports
November 14, 2011 95% of Teens Are Online; 80% of Online Teens Use Social Media Sites, Pew Study Shows
November 14, 2011 Affluent Consumers Plan to Spend $1000-Plus This Holiday Season, According to Forbes
November 14, 2011 Explosive Growth of Social Games in the US and UK in the Past 18 Months, PopCap Study Finds
November 11, 2011 Online Retail Spending Reaches 36.3 Billion in Q3, comScore Reports
November 11, 2011 Dramatic Rise of Tablets as eCommerce Device of Choice, Study by Jumptap Shows
November 11, 2011 US Mobile Search Spend to Be 22% of Online Ad Spend by End of 2012, Efficient Frontier Predicts
November 11, 2011 Mobile Shopping Creates a $15 Billion Opportunity for Retail Marketing and Advertising in 2012, Juniper Research Finds
November 9, 2011 DMA Expresses Disappointment with Introduction of the 'Marketplace Fairness Act'
November 9, 2011 DMA Expresses Disappointment With Introduction of the 'Marketplace Fairness Act'
November 9, 2011 Minneapolis' Boost Joins with hawkeye
November 9, 2011 UK Sales Worryingly Weak as Holidays Near, British Retail Consortium Reports
November 9, 2011 US Retailers Forecast 2.9% Increase in Total 2011 Holiday Sales, BDO Survey Finds
November 8, 2011 DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 8, 2011 DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 8, 2011 DAA Announces Comprehensive Principles for Online Collection of Web Data
November 8, 2011 Consumers Increase Holiday Budgets, but Continue Frugal Strategies, American Express Finds
November 8, 2011 US Local Digital Advertising Revenues Continue Upward in 2011, According to BIA/Kelsey
November 2, 2011 DMA Applauds Introduction of 'The 21st Century Postal Service Act of 2011'
October 4, 2011 US Senator Scott Brown Addresses DMA Marketing Gurus at Google Boston
October 2, 2011 DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall US Economic Growth
October 2, 2011 SEVEN NEW DIRECTORS JOIN DMA BOARD AT ANNUAL BUSINESS MEETING
October 1, 2011 DMA Releases 'Real-Time Marketing's Moment'
September 15, 2011 DMA Supports Children's Privacy Protection
September 14, 2011 DMA Announces 2011 Innovation Awards Winners
September 14, 2011 DMA Calls on ICANN to Abandon Top-Level Domain Program
September 7, 2011 Cindy Humphrey of CenturyLink Awarded 2011 DMA B-to-B Marketer of the Year
August 30, 2011 Q2 2011 North America Email Trend Results: Key Metrics Remain Strong and Average Volume; Per Client Continues to Increase
August 23, 2011 DMA Releases Quarterly Business Review (QBR) for Q2 2011; Marketers Cautiously Optimistic
August 12, 2011 DMA Applauds Postal Service's New Cost-Cutting Proposals
July 28, 2011 Ernan Roman and Michael Bronner 2011 DMA Hall of Fame Inductees
July 20, 2011 DMEF Names 2012 Officers and Trustees of the Board
July 20, 2011 DMEF Names 2012 Officers and Trustees of the Board
July 14, 2011 DMEF Announces Annual Awards Recipients
June 24, 2011 Supreme Court Strikes Decision on Prescription Drug Records: Victory for Marketers
June 22, 2011 Converge Direct Receives Top Votes in 2011 DMA Early Stage Innovation Awards
June 20, 2011 ALL FOR ONE: The Integrated Marketing Summit Kicks Off
June 15, 2011 DMA Announces 2011 Early Stage Innovation Awards Semi- Finalists
June 14, 2011 DMA2011 Monday Keynotes: Twitter's Biz Stone, Facebook's Randi Zuckerberg
June 10, 2011 DMA List & Data Council and Data Innovators Group Announce 2011 Award Winners
June 2, 2011 Q1 2011 North America Email Trend Results: Open Rates Increase from Previous Quarter and Q1 2010
May 25, 2011 DMA Updates Its 'Guidelines for Ethical Business Practice'
May 12, 2011 'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer
May 12, 2011 DMA Releases New New White Paper: 'Rowing as One: Integrated Marketing Today'
May 12, 2011 'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer
May 9, 2011 DMA: Markey-Barton 'Do Not Track Kids' Proposal is Off Track'
May 9, 2011 DMA: 'Do Not Track Online Act' is Unnecessary
April 29, 2011 'ALL FOR ONE: The Integrated Marketing Summit' Behind the Scenes: Ground-Breaking Campaigns
April 13, 2011 Representatives Sterns and Matheson Introduce Privacy Bill; Legislation Risks Harming Vibrant Information Economy with Minimal Consumer Benefit
April 12, 2011 Senators Kerry and McCain Introduce Privacy Bill; Legislation Could Undercut Information Economy
April 8, 2011 DMA's 'ALL FOR ONE: The Integrated Marketing Summit' Marketing Superstars Reveal Trade Secrets June 20-21 at the New York Hilton
April 8, 2011 DMA'S 'ALL FOR ONE: THE INTEGRATED MARKETING SUMMIT' MARKETING SUPERSTARS REVEAL TRADE SECRETS
April 6, 2011 DMEF Announces 2011 'Rising Stars' and 'Corporate Commitment' Award Winners
March 11, 2011 DMA Regrets Illinois Governor's Approval of Affiliate Nexus Legislation
March 11, 2011 DMA Releases Quarterly Business Review (QBR) for Q4 2010
March 10, 2011 EEC Releases Q4 2010 North America Email Trend Results; Conversion Rates Strongest over Two-Year Period
March 1, 2011 DMA Releases 2011 'Statistical Fact Book'
February 18, 2011 DMA Releases Digital Marketing in the US and Canada Report
February 14, 2011 ECHO Awards Entry a Blatant Self-Promotion But It Works!
February 1, 2011 Email Experience Council (eec) Honors Silverpop's Loren Mcdonald with Stefan Pollard Marketer of the Year Award
January 31, 2011 DMA Launches Enforcement for Online Behavioral Advertising
January 25, 2011 DMEF Launches Dynamic New Speakers Series
January 19, 2011 NEW YEAR'S MAKEOVERS? DON'T FORGET YOUR MAILBOX! DMAChoice.org Puts Consumers In Charge
December 16, 2010 Direct Marketing Association Praises Department of Commerce Privacy Report
December 8, 2010 DMA and Direct Announce Finalists for 2010 NCDM Database Excellence Awards
December 8, 2010 DMA Releases Quarterly Business Review (QBR) for Q3 2010; Marketers Reported Steady Improvement Across All Key Performance Indicators
November 11, 2009 NCDM 2009 KEYNOTE SPEAKERS ANNOUNCED
April 6, 2009 DMA and MULTICHANNEL MERCHANT Announce 2009 MCM Awards Finalists
March 4, 2009 ACCM 2009 Keynote Speakers Announced
October 11, 2008 Direct Marketing Association Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas r u Connected?
May 21, 2008 DMANF TESTIFIES ON UNIVERSAL SERVICE OBLIGATION OF US POSTAL SERVICE AND POSTAL MONOPOLY
January 8, 2008 DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
December 12, 2007 DMA Warns That Recently Approved Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification
October 15, 2007 DMA Launches New 'Commitment to Consumer Choice' Guidelines to Empower Consumers and Build Consumer Trust
October 11, 2007 DMA Lauds House Judiciary Committee for Action on Internet Tax Moratorium
September 14, 2007 DMA Opposes New Alternative Sourcing Proposal Before Streamlined Sales Tax Governing Board
September 11, 2007 DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report
September 6, 2007 DMEF's Auction for Education Kicks Off
September 6, 2007 DMA Appoints Dr. Edward T. Manzitti Vice President of Research
August 29, 2007 Email Experience Council Declares Start of Holiday Retail Email Marketing Season
July 26, 2007 DMA Tells House Postal Oversight Panel That US Postal Service Must Become 'More Efficient, Not Less Responsive'
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
June 27, 2007 Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago
May 23, 2007 David McQuillen of Credit Suisse Keynotes During 2007 ACCM

Articles for Marketers of Consumer Products and Services
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and marketers of consumer products and services.

Suggested White Papers

DoubleVerify's Trust Index Report - October 2011 -- DoubleVerify
Creating Local Marketing Campaigns: Essential Elements & Tools - June 2011 -- Shared Marketing Serivces, Inc.
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
Networking at DMA conferences is an amazing way to find the latest information on consumer marketing. At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to find goods and services. See our current conference calendar.

Selected Events

03/05/2012	Direct Marketing Institute	New York, NY	Register Now!
03/12/2012	Creative Strategy and Copywriting for Integrated Marketers	New York, NY	Register Now!
03/22/2012	Mobile Marketing Day 2012	New York, NY	Register Now!
04/17/2012	Direct Marketing Institute	Chicago, IL	Register Now!
04/24/2012	Creative Copy Live Online Course	Live Online	Register Now!
05/15/2012	Direct Marketing Institute	Denver, CO	Register Now!
06/04/2012	Comprehensive CRM & Database Marketing	New York, NY	Register Now!
06/21/2012	Creative Strategy and Copywriting for Integrated Marketers	New York, NY	Register Now!
09/10/2012	Comprehensive CRM & Database Marketing	New York, NY	Register Now!
09/13/2012	Creative Strategy and Copywriting for Integrated Marketers	New York, NY	Register Now!

Retail Marketing Council
DMA Retail Marketing Council provides a venue for education and dialogue for retailers and their service partners interested in the art and science of direct and database marketing as well as customer relationship management to grow profits at retail.

DMA Directo: Council for Hispanic Marketing
The goal of DMA Directo: Council for Hispanic Marketing is to educate direct marketers about the Hispanic market and provide support in targeting this segment..

Preference Services
The Preference Services are an effective means of purging your lists of consumers who want to receive less advertising contact. DMA members are required to use these services.