Consumer Services

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

December 20, 2012 DMA in DC 2013 Advances the Data-Driven Way of Life
December 20, 2012 DMA in DC 2013 Advances the Data-Driven Way of Life
December 19, 2012 Email Evolution Conference 2013 Presents Outstanding Keynote Lineup
December 19, 2012 Email Evolution Conference 2013 Presents Outstanding Keynote Lineup
December 18, 2012 DMA Statement: FTC 'Data Broker' Investigation Will Highlight Invaluable Benefits of Data-Driven Marketing to Consumers and Economy
December 18, 2012 DMA Statement: FTC 'Data Broker' Investigation Will Highlight Invaluable Benefits of Data-Driven Marketing to Consumers and Economy
December 13, 2012 Direct Marketing Association Extols the Benefits of Data-Driven Marketing
December 13, 2012 Direct Marketing Association Extols the Benefits of Data-Driven Marketing
December 3, 2012 DMA's Nonprofit Federation Urges Congress to Protect Charitable Giving
December 3, 2012 DMA S Nonprofit Federation Urges Congress to Protect Charitable Giving
November 20, 2012 DMA Releases Quarterly Business Review (QBR) for Q3 2012
November 20, 2012 DMA Releases Quarterly Business Review (QBR) for Q3 2012
November 15, 2012 The Future Is Now: DMA's 2013 Washington Nonprofit Conference, Feb. 7-8 in Washington, DC
November 12, 2012 The End of Strategic Marketing? Industry Leaders to Address Threats to the Data-Driven Way of Life at NCDM 2012, Dec. 4 in Orlando
November 12, 2012 The End of Strategic Marketing? Industry Leaders to Address Threats to the Data-Driven Way of Life at NCDM 2012, Dec. 4 in Orlando
October 16, 2012 DMA Names Macy's and United Airlines MileagePlus 2012 Marketers of the Year
October 16, 2012 DMA Names Macy's and United Airlines MileagePlus 2012 Marketers of the Year
October 16, 2012 DMA Presents 2012 International ECHO Awards; Complete List of Winners
October 16, 2012 DMA PRESENTS 2012 INTERNATIONAL ECHO AWARDS DURING DMA2012 IN LAS VEGAS
October 15, 2012 DMA Announces Data-Driven Marketing Institute During DMA2012 Opening Keynote
October 14, 2012 DMA Announces 2013 Board Roster
October 13, 2012 DMEF Completes FY2013 Board Slate
October 13, 2012 DMEF Completes FY2013 Board Slate
October 2, 2012 DMA Appoints Stephanie Miller Vice President, Member Relations
October 2, 2012 DMA Appoints Stephanie Miller Vice President, Member Relations
September 27, 2012 Hal Brierley and Marjorie Kalter 2012 DMA Hall of Fame Inductees
September 24, 2012 Former White House Cyber Security Czar Schmidt to Keynote NCDM Conference
September 24, 2012 Former White House Cyber Security Czar Schmidt to Keynote NCDM Conference
September 13, 2012 DMA Announces 2012 International ECHO Awards Competition Diamond Finalists
September 13, 2012 DMA Announces 2012 International ECHO Awards Competition Diamond Finalists
September 13, 2012 DMA Appoints Thomas J. Benton Chief Financial Officer
September 13, 2012 DMA s Email Experience Council and Epsilon Release Q2 2012 North America Email Trend Results.
September 11, 2012 NCDM 2012 to Address Critical Issues of Data Regulation, Data Governance
September 11, 2012 NCDM 2012 to Address Critical Issues of Data Regulation, Data Governance
September 7, 2012 DMA Releases Quarterly Business Review (QBR) for Q2 2012
September 6, 2012 DMA Announces 2012 Innovation Awards Winners
September 6, 2012 DMA Announces 2012 Innovation Awards Winners
September 5, 2012 DMEF Kicks Off Sixth Year of Next Generation Leaders Program
September 5, 2012 DMEF Kicks Off Sixth Year of Next Generation Leaders Program
August 29, 2012 DMEF Announces 2012 Collegiate ECHO Winners
August 23, 2012 DMA Announces Thought Leadership Series at DMA2012
August 23, 2012 DMA Announces Thought Leadership Series at DMA2012
August 22, 2012 Digital Advertising Alliance (DAA) Appoints Lou Mastria as Managing Director
August 20, 2012 DMA Announces Lineup for NCDM 2012
August 20, 2012 DMA Announces Outstanding Lineup for NCDM 2012
August 16, 2012 DMA Bolsters Consumer Choice with Expanded Opt-Out Service
August 16, 2012 DMA Bolsters Consumer Choice with Expanded Opt-Out Service
August 13, 2012 DMA Responds to Congressional Probe Aimed at Marketing Data
August 13, 2012 DMA Responds to Congressional Probe Aimed at Marketing Data
August 9, 2012 DMA Gets 'Wired' at DMA2012 in Las Vegas
August 9, 2012 DMA Gets 'Wired' at DMA2012 in Las Vegas
July 23, 2012 DMA Creates 'TruST Coalition' to Fight Unfair Internet Sales Taxation
July 23, 2012 DMA Creates 'TruST Coalition' to Fight Unfair Internet Sales Taxation
July 6, 2012 Do You Know Your Data? 5 Data Governance Questions Every Marketer Should Ask, and Their Answers
June 1, 2012 DMA Reiterates Commitment to Consumer Choice in Online Advertising
June 1, 2012 DMA Reiterates Commitment to Consumer Choice in Online Advertising
February 23, 2012 White House to Applaud Direct Marketing Association and Digital Advertising Alliance for their Privacy Leadership
February 23, 2012 USPS Releases List of Mail Processing Facility Closings and Consolidations
February 23, 2012 DMA Honored to Have White House Support for Our Self- Regulatory Program
February 21, 2012 DMA Kicks Off 2012 International Echo Awards Competition
February 21, 2012 DMA Kicks Off 2012 International ECHO Awards Competition
February 21, 2012 DMA Releases Annual Compliance Report; Urges Focus on Enforcement
February 21, 2012 DMA Releases Annual Compliance Report; Urges Focus on Enforcement
February 9, 2012 DMA'S 2012 Washington Nonprofit Conference Infuses Fundraising with Fresh Ideas
February 9, 2012 DMA'S 2012 Washington Nonprofit Conference Infuses Fundraising with Fresh Ideas
February 9, 2012 DMA and Econsultancy Release 'Email In Action' Report; EEC Conference Provides Tips and Trends on All Things Email
February 9, 2012 Postal Service Losses Continue in First Quarter
February 9, 2012 Google Sites Lead Search Market in January, comScore Finds
February 8, 2012 DMA and Econsultancy Release 'Email in Action' Report
February 1, 2012 hawkeye Releases 'Ten Marketing Trends for 2012' Report
February 1, 2012 Twitter Ad Revenues to Grow 83% to $259 Million in 2012, eMarketer Forecasts
February 1, 2012 Direct Correlation Between CPG Website Use and In-Store Purchases, Study by Accenture, comScore, and dunnhumbyUSA Shows
February 1, 2012 Consumer Spending to Rise This Valentine's Day, According to American Express
January 23, 2012 Behold The Power of the Pixel
January 20, 2012 DMEF Calls for Nominations for 2012 'Rising Stars' and 'Corporate Commitment' Awards
January 20, 2012 Digital Advertising Alliance (DAA) New 'Your AdChoices' Campaign Informs Consumers about Interest- Based Advertising
January 20, 2012 DMEF Calls for Nominations for 2012 'Rising Stars' and 'Corporate Commitment' Awards
January 20, 2012 US Online Advertising Spending to Surpass Print in 2012, eMarketer Forecasts
January 20, 2012 Nearly 50% of Internet Users in Europe Visit Newspaper Sites, comScore Reports
January 19, 2012 DMA Seeks Sizzling Marketing Stories; Proposals Sought for Top New Conference
January 19, 2012 Super Bowl Spending Reached $1.72 Billion over the Past 10 Years, Kantar Media Reports
January 19, 2012 Mobile Banking Service Adoption to Reach over Half a Million Users by 2013, Juniper Research Finds
January 19, 2012 US Internet Audience Watched 43.5 Billion Videos in December, comScore Reports
January 17, 2012 Home Media Landscape Shifting to Digital Content, CEA Study Finds
January 17, 2012 Shoppers Demonstrate Rays of Optimism, SymphonyIRI Reports
January 17, 2012 Retail Hiring Continues to Slowly Improve, Kronos Retail Labor Index Shows
January 11, 2012 Email Evolution Conference Presents Dynamic Keynote Lineup
January 11, 2012 Email Evolution Conference Presents Dynamic Keynote Lineup
January 11, 2012 In Social Commerce, Bad Reviews Are Good for Business, Says Reevoo
January 11, 2012 Women's Digital Media Habits Outpaced Men's in 2011, Parks Associates Research Shows
January 11, 2012 Banks Experiment with Customer Service on Social Media Platforms, According to Javelin
January 9, 2012 DMEF Welcomes Three New Trustees
January 9, 2012 DMEF Welcomes Three New Trustees
January 4, 2012 Brick-and-Mortar Holiday Sales Down Year-over-Year, According to RetailNext Data
January 4, 2012 iPad Hits Three Billion Downloads in Just One Year, Still Outgunning Android Tablets, Says ABI Research
January 4, 2012 Consumer Confidence Remains Steady in December, Discover US Spending Monitor Finds
January 4, 2012 US Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December Period, comScore Reports
December 20, 2011 DMA Announces Winners of 2011 NCDM Database Excellence Awards
December 13, 2011 Most Consumers Consider Mobile Payments Safer than Credit Cards, Javelin
December 12, 2011 DMA Appoints David Evans Senior Vice President, Content & Experience
December 5, 2011 DMA Urges USPS to Withdraw Request for Exigent Postal Increase
November 17, 2011 DMA Releases Quarterly Business Review (QBR) for Q3 2011
November 17, 2011 DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
November 17, 2011 DMA Releases Quarterly Business Review (QBR) for Q3 2011
November 17, 2011 DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
November 9, 2011 DMA Expresses Disappointment with Introduction of the 'Marketplace Fairness Act'
November 9, 2011 DMA Expresses Disappointment With Introduction of the 'Marketplace Fairness Act'
November 8, 2011 DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 8, 2011 DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 8, 2011 DAA Announces Comprehensive Principles for Online Collection of Web Data
November 2, 2011 DMA Applauds Introduction of 'The 21st Century Postal Service Act of 2011'
October 4, 2011 US Senator Scott Brown Addresses DMA Marketing Gurus at Google Boston
October 2, 2011 DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall US Economic Growth
October 2, 2011 SEVEN NEW DIRECTORS JOIN DMA BOARD AT ANNUAL BUSINESS MEETING
October 1, 2011 DMA Releases 'Real-Time Marketing's Moment'
September 15, 2011 DMA Supports Children's Privacy Protection
September 14, 2011 DMA Announces 2011 Innovation Awards Winners
September 14, 2011 DMA Calls on ICANN to Abandon Top-Level Domain Program
September 7, 2011 Cindy Humphrey of CenturyLink Awarded 2011 DMA B-to-B Marketer of the Year
August 30, 2011 Q2 2011 North America Email Trend Results: Key Metrics Remain Strong and Average Volume; Per Client Continues to Increase
August 23, 2011 DMA Releases Quarterly Business Review (QBR) for Q2 2011; Marketers Cautiously Optimistic
August 12, 2011 DMA Applauds Postal Service's New Cost-Cutting Proposals
July 28, 2011 Ernan Roman and Michael Bronner 2011 DMA Hall of Fame Inductees
July 20, 2011 DMEF Names 2012 Officers and Trustees of the Board
July 20, 2011 DMEF Names 2012 Officers and Trustees of the Board
July 14, 2011 DMEF Announces Annual Awards Recipients
June 24, 2011 Supreme Court Strikes Decision on Prescription Drug Records: Victory for Marketers
June 22, 2011 Converge Direct Receives Top Votes in 2011 DMA Early Stage Innovation Awards
June 20, 2011 ALL FOR ONE: The Integrated Marketing Summit Kicks Off
June 15, 2011 DMA Announces 2011 Early Stage Innovation Awards Semi- Finalists
June 14, 2011 DMA2011 Monday Keynotes: Twitter's Biz Stone, Facebook's Randi Zuckerberg
June 10, 2011 DMA List & Data Council and Data Innovators Group Announce 2011 Award Winners
June 2, 2011 Q1 2011 North America Email Trend Results: Open Rates Increase from Previous Quarter and Q1 2010
May 25, 2011 DMA Updates Its 'Guidelines for Ethical Business Practice'
May 12, 2011 'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer
May 12, 2011 DMA Releases New New White Paper: 'Rowing as One: Integrated Marketing Today'
May 12, 2011 'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer
May 9, 2011 DMA: Markey-Barton 'Do Not Track Kids' Proposal is Off Track'
May 9, 2011 DMA: 'Do Not Track Online Act' is Unnecessary
April 29, 2011 'ALL FOR ONE: The Integrated Marketing Summit' Behind the Scenes: Ground-Breaking Campaigns
April 13, 2011 Representatives Sterns and Matheson Introduce Privacy Bill; Legislation Risks Harming Vibrant Information Economy with Minimal Consumer Benefit
April 12, 2011 Senators Kerry and McCain Introduce Privacy Bill; Legislation Could Undercut Information Economy
April 8, 2011 DMA's 'ALL FOR ONE: The Integrated Marketing Summit' Marketing Superstars Reveal Trade Secrets June 20-21 at the New York Hilton
April 8, 2011 DMA'S 'ALL FOR ONE: THE INTEGRATED MARKETING SUMMIT' MARKETING SUPERSTARS REVEAL TRADE SECRETS
April 6, 2011 DMEF Announces 2011 'Rising Stars' and 'Corporate Commitment' Award Winners
March 11, 2011 DMA Regrets Illinois Governor's Approval of Affiliate Nexus Legislation
March 11, 2011 DMA Releases Quarterly Business Review (QBR) for Q4 2010
March 10, 2011 EEC Releases Q4 2010 North America Email Trend Results; Conversion Rates Strongest over Two-Year Period
March 1, 2011 DMA Releases 2011 'Statistical Fact Book'
February 18, 2011 DMA Releases Digital Marketing in the US and Canada Report
February 14, 2011 ECHO Awards Entry a Blatant Self-Promotion But It Works!
February 1, 2011 Email Experience Council (eec) Honors Silverpop's Loren Mcdonald with Stefan Pollard Marketer of the Year Award
January 31, 2011 DMA Launches Enforcement for Online Behavioral Advertising
January 25, 2011 DMEF Launches Dynamic New Speakers Series
January 19, 2011 NEW YEAR'S MAKEOVERS? DON'T FORGET YOUR MAILBOX! DMAChoice.org Puts Consumers In Charge
December 16, 2010 Direct Marketing Association Praises Department of Commerce Privacy Report
December 8, 2010 DMA and Direct Announce Finalists for 2010 NCDM Database Excellence Awards
December 8, 2010 DMA Releases Quarterly Business Review (QBR) for Q3 2010; Marketers Reported Steady Improvement Across All Key Performance Indicators
January 8, 2008 DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
June 27, 2007 Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago

Articles for Marketers of Consumer Products and Services
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and marketers of consumer products and services.

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
Networking at DMA conferences is an amazing way to find the latest information on consumer marketing. At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to find goods and services. See our current conference calendar.

Selected Events

01/17/2013	From Big Data To Big Marketing: Seven Essentials	Webinar	Register Now!
01/24/2013	Data-Driven Marketing: Where the Innovators Are	Webinar	Register Now!
02/04/2013	Direct Marketing Institute	San Francisco, CA	Register Now!
03/04/2013	CRM & Database Marketing	New York, NY	Register Now!
03/12/2013	DMA in DC 2013 - Critical Issues for DMAAction	Washington, DC	Register Now!
06/03/2013	Creative Strategies for Integrated Marketers	New York, NY	Register Now!
08/05/2013	Direct Marketing Institute	Chicago, IL	Register Now!
09/16/2013	Direct Marketing Institute	New York, NY	Register Now!
10/12/2013	DMA2013 Conference & Exhibition	Chicago, IL	Register Now!

Retail Marketing Council
DMA Retail Marketing Council provides a venue for education and dialogue for retailers and their service partners interested in the art and science of direct and database marketing as well as customer relationship management to grow profits at retail.

DMA Directo: Council for Hispanic Marketing
The goal of DMA Directo: Council for Hispanic Marketing is to educate direct marketers about the Hispanic market and provide support in targeting this segment..

Preference Services
The Preference Services are an effective means of purging your lists of consumers who want to receive less advertising contact. DMA members are required to use these services.