Financial Services

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

February 1, 2012 hawkeye Releases 'Ten Marketing Trends for 2012' Report
January 20, 2012 Digital Advertising Alliance (DAA) New 'Your AdChoices' Campaign Informs Consumers about Interest- Based Advertising
January 20, 2012 US Online Advertising Spending to Surpass Print in 2012, eMarketer Forecasts
January 19, 2012 DMA Seeks Sizzling Marketing Stories; Proposals Sought for Top New Conference
January 19, 2012 Mobile Banking Service Adoption to Reach over Half a Million Users by 2013, Juniper Research Finds
January 17, 2012 Shoppers Demonstrate Rays of Optimism, SymphonyIRI Reports
January 11, 2012 Banks Experiment with Customer Service on Social Media Platforms, According to Javelin
January 4, 2012 Consumer Confidence Remains Steady in December, Discover US Spending Monitor Finds
December 21, 2011 CMO Council Survey Highlights Financial Service Industry's Need for Greater Customer Reassurance
December 20, 2011 Many Americans Turn to Digital Devices to Stretch Their Holiday Dollars, SapientNitro Survey Reveals
December 13, 2011 Most Consumers Consider Mobile Payments Safer than Credit Cards, Javelin
December 5, 2011 DMA Urges USPS to Withdraw Request for Exigent Postal Increase
November 30, 2011 Most of Holiday Budgets Will Be Spent on Electronics; Tablets Beat Out E-Readers, TechBargains Survey Finds
November 30, 2011 Cloud Computing to Become Mainstream in 2012, Frost & Sullivan Forecasts
November 28, 2011 Online Payments Shift to Credit Cards at the Expense of Debit Cards, Javelin Forecasts
November 28, 2011 Customer Communications is Priority for Improved Loyalty, Pitney Bowes Survey Suggests
November 22, 2011 Consumers to Spend Less, Pay with Cash for Holiday Gifts, According to Triton Digital Survey
November 17, 2011 DMA Releases Quarterly Business Review (QBR) for Q3 2011
November 17, 2011 DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
November 17, 2011 DMA Releases Quarterly Business Review (QBR) for Q3 2011
November 17, 2011 DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
November 11, 2011 Online Retail Spending Reaches 36.3 Billion in Q3, comScore Reports
November 11, 2011 US Mobile Search Spend to Be 22% of Online Ad Spend by End of 2012, Efficient Frontier Predicts
November 9, 2011 DMA Expresses Disappointment With Introduction of the 'Marketplace Fairness Act'
November 8, 2011 DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 8, 2011 DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 8, 2011 DAA Announces Comprehensive Principles for Online Collection of Web Data
November 8, 2011 Consumers Increase Holiday Budgets, but Continue Frugal Strategies, American Express Finds
November 2, 2011 DMA Applauds Introduction of 'The 21st Century Postal Service Act of 2011'
October 4, 2011 US Senator Scott Brown Addresses DMA Marketing Gurus at Google Boston
October 2, 2011 DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall US Economic Growth
October 2, 2011 SEVEN NEW DIRECTORS JOIN DMA BOARD AT ANNUAL BUSINESS MEETING
October 1, 2011 DMA Releases 'Real-Time Marketing's Moment'
August 23, 2011 DMA Releases Quarterly Business Review (QBR) for Q2 2011; Marketers Cautiously Optimistic
July 28, 2011 Ernan Roman and Michael Bronner 2011 DMA Hall of Fame Inductees
June 22, 2011 Converge Direct Receives Top Votes in 2011 DMA Early Stage Innovation Awards
June 20, 2011 ALL FOR ONE: The Integrated Marketing Summit Kicks Off
June 15, 2011 DMA Announces 2011 Early Stage Innovation Awards Semi- Finalists
June 14, 2011 DMA2011 Monday Keynotes: Twitter's Biz Stone, Facebook's Randi Zuckerberg
June 2, 2011 Q1 2011 North America Email Trend Results: Open Rates Increase from Previous Quarter and Q1 2010
May 25, 2011 DMA Updates Its 'Guidelines for Ethical Business Practice'
May 12, 2011 'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer
May 12, 2011 DMA Releases New New White Paper: 'Rowing as One: Integrated Marketing Today'
April 8, 2011 DMA's 'ALL FOR ONE: The Integrated Marketing Summit' Marketing Superstars Reveal Trade Secrets June 20-21 at the New York Hilton
April 6, 2011 DMEF Announces 2011 'Rising Stars' and 'Corporate Commitment' Award Winners
March 11, 2011 DMA Releases Quarterly Business Review (QBR) for Q4 2010
March 1, 2011 DMA Releases 2011 'Statistical Fact Book'
February 14, 2011 ECHO Awards Entry a Blatant Self-Promotion But It Works!
January 31, 2011 DMA Launches Enforcement for Online Behavioral Advertising
December 16, 2010 Direct Marketing Association Praises Department of Commerce Privacy Report
December 8, 2010 DMA and Direct Announce Finalists for 2010 NCDM Database Excellence Awards
December 8, 2010 DMA Releases Quarterly Business Review (QBR) for Q3 2010; Marketers Reported Steady Improvement Across All Key Performance Indicators
September 16, 2009 DMA INSURANCE AND FINANCIAL SERVICES COUNCIL ANNOUNCES DIRECT MARKETER OF THE YEAR AND COMPANY OF THE YEAR AWARDS WINNERS
October 11, 2008 Direct Marketing Association Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas r u Connected?
January 7, 2008 DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth and Demand
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
May 23, 2007 David McQuillen of Credit Suisse Keynotes During 2007 ACCM

Articles for Financial Services Marketers
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and financial services marketers.

Suggested White Papers

DoubleVerify's Trust Index Report - October 2011 -- DoubleVerify
Creating Local Marketing Campaigns: Essential Elements & Tools - June 2011 -- Shared Marketing Serivces, Inc.
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
Networking at DMA conferences is an amazing way to find the latest information on consumer marketing. At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to find goods and services. See our current conference calendar.

Selected Events

02/07/2012	Creative Copy Live Online Course	Live Online	Register Now!
02/08/2012	What You Need To Know About Mktg in the EU and Its Changes	Webinar	Register Now!
02/15/2012	"SOLD OUT" Best Practices in Translating Data Into Insights	Webinar	Register Now!
02/22/2012	How You Can Measure Return on Ad Spend With Better Modeling	Webinar	Register Now!
03/05/2012	Direct Marketing Institute	New York, NY	Register Now!
03/12/2012	Creative Strategy and Copywriting for Integrated Marketers	New York, NY	Register Now!
03/20/2012	Updates in Self-Regulation	Webinar	Register Now!
03/22/2012	Mobile Marketing Day 2012	New York, NY	Register Now!
04/17/2012	Direct Marketing Institute	Chicago, IL	Register Now!
04/24/2012	Creative Copy Live Online Course	Live Online	Register Now!
05/15/2012	Direct Marketing Institute	Denver, CO	Register Now!
05/15/2012	Nonprofit Policy: Legislative and Regulatory Threats	Webinar	Register Now!
06/04/2012	Comprehensive CRM & Database Marketing	New York, NY	Register Now!
06/21/2012	Creative Strategy and Copywriting for Integrated Marketers	New York, NY	Register Now!
07/17/2012	State Legislative Update	Webinar	Register Now!
09/10/2012	Comprehensive CRM & Database Marketing	New York, NY	Register Now!
09/13/2012	Creative Strategy and Copywriting for Integrated Marketers	New York, NY	Register Now!

DMA Financial Services Council
DMA Financial Services Council is to integrates the direct marketing concept, its tactics, and its practices with mainstream insurance and financial services marketing to create a strategic business synergism.

Preference Services
The Preference Services are an effective means of purging your lists of consumers who want to receive less advertising contact. DMA members are required to use these services.