List / Database

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

February 1, 2012 hawkeye Releases 'Ten Marketing Trends for 2012' Report
January 19, 2012 DMA Seeks Sizzling Marketing Stories; Proposals Sought for Top New Conference
December 20, 2011 DMA Announces Winners of 2011 NCDM Database Excellence Awards
December 14, 2011 Brands Hit by Data Skills Shortage, UK DMA Says
December 5, 2011 DMA Urges USPS to Withdraw Request for Exigent Postal Increase
December 5, 2011 DMA Urges USPS to Withdraw Request for Exigent Postal Increase
November 17, 2011 DMA Releases Quarterly Business Review (QBR) for Q3 2011
November 17, 2011 DMA Releases Quarterly Business Review (QBR) for Q3 2011
November 17, 2011 DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
November 8, 2011 DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 8, 2011 DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 2, 2011 DMA Applauds Introduction of 'The 21st Century Postal Service Act of 2011'
October 2, 2011 DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall US Economic Growth
October 2, 2011 SEVEN NEW DIRECTORS JOIN DMA BOARD AT ANNUAL BUSINESS MEETING
October 1, 2011 DMA Releases 'Real-Time Marketing's Moment'
August 23, 2011 DMA Releases Quarterly Business Review (QBR) for Q2 2011; Marketers Cautiously Optimistic
August 12, 2011 DMA Applauds Postal Service's New Cost-Cutting Proposals
July 28, 2011 Ernan Roman and Michael Bronner 2011 DMA Hall of Fame Inductees
June 20, 2011 ALL FOR ONE: The Integrated Marketing Summit Kicks Off
June 15, 2011 DMA Announces 2011 Early Stage Innovation Awards Semi- Finalists
June 14, 2011 DMA2011 Monday Keynotes: Twitter's Biz Stone, Facebook's Randi Zuckerberg
June 10, 2011 DMA List & Data Council and Data Innovators Group Announce 2011 Award Winners
April 8, 2011 DMA's 'ALL FOR ONE: The Integrated Marketing Summit' Marketing Superstars Reveal Trade Secrets June 20-21 at the New York Hilton
April 6, 2011 DMEF Announces 2011 'Rising Stars' and 'Corporate Commitment' Award Winners
March 11, 2011 DMA Releases Quarterly Business Review (QBR) for Q4 2010
March 1, 2011 DMA Releases 2011 'Statistical Fact Book'
January 31, 2011 DMA Launches Enforcement for Online Behavioral Advertising
December 8, 2010 DMA and Direct Announce Finalists for 2010 NCDM Database Excellence Awards
December 8, 2010 DMA Releases Quarterly Business Review (QBR) for Q3 2010; Marketers Reported Steady Improvement Across All Key Performance Indicators
December 9, 2009 2009 NCDM Database Excellence Awards Presented in Las Vegas
November 30, 2009 DMA and DIRECT Announce Finalists for 2009 NCDM Database Excellence Awards
November 11, 2009 NCDM 2009 KEYNOTE SPEAKERS ANNOUNCED
May 11, 2009 DMA List & Data Council Announces 2009 List Leader of the Year, Young List Professional, and Industry Innovation Awards Winners
May 11, 2009 DMA List & Data Council Announces 2009 List Leader of the Year, Young List Professional, and Industry Innovation Awards Winners
October 11, 2008 Direct Marketing Association Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas r u Connected?
December 17, 2007 DMA List Leaders Group Announces 2008 Chair & Vice Chair
December 12, 2007 NCDM 2007 Keynote Speaker Tony Hsieh Runs a Service Company That Just Happens to Sell Shoes
December 10, 2007 Warner Home Entertainment's Thomas Tileston to Keynote Today at NCDM 2007 in Las Vegas
November 28, 2007 DMA and DIRECT Magazine Announce 2007 NCDM Database Excellence Awards Finalists
November 8, 2007 NCDM 2007 Keynote Speakers Reveal Secrets Behind Turning Consumers' Discretionary Spending into Reliable Income
October 25, 2007 NCDM Presents New Features for Upcoming 2007 Conference & Exhibition
October 23, 2007 NCDM 2007 Conference & Exhibition to be Held December 10-12
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
July 11, 2007 DMA List and Database Council Honors DeVito and Morrison
June 6, 2007 DMA List and Database Council to Honor ALC's Fran Green with 2007 List Leader of the Year Award
June 4, 2007 DMA International Council to Honor MLA's James Thornton and IAPA s Daniel Rutenberg
May 29, 2007 DM Days New York Offers Eight Tailored Tracks to Pinpoint Conferees' Needs

Articles for List & Database Marketers
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and list/database marketers.

Suggested White Papers

DoubleVerify's Trust Index Report - October 2011 -- DoubleVerify
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition and retention. Conference exhibition is also an outstanding opportunity to show off your goods and services. You'll connect with key decision makers with the ability to to specify and buy your products and services. See our current events calendar, then find out about marketing opportunities at exhibitions.

Selected Events

02/23/2012	DMA Agency Winter Executive Briefing 2012	Hollywood, FL	Register Now!
03/22/2012	Mobile Marketing Day 2012	New York, NY	Register Now!
06/04/2012	Comprehensive CRM & Database Marketing	New York, NY	Register Now!
09/10/2012	Comprehensive CRM & Database Marketing	New York, NY	Register Now!

DMA List & Database Council
DMA List & Database Council is to provides a forum for its members to discuss key trends, issues and technological developments that pertain to the use of mailing lists and databases.

Preference Services
Save money by doing the right thing. The Preference Services are an effective means of purging your lists of consumers who want to receive less advertising contact. DMA members are required to use these services.