List / Database

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

December 20, 2012 DMA in DC 2013 Advances the Data-Driven Way of Life
December 20, 2012 DMA in DC 2013 Advances the Data-Driven Way of Life
December 19, 2012 Email Evolution Conference 2013 Presents Outstanding Keynote Lineup
December 19, 2012 Email Evolution Conference 2013 Presents Outstanding Keynote Lineup
December 18, 2012 DMA Statement: FTC 'Data Broker' Investigation Will Highlight Invaluable Benefits of Data-Driven Marketing to Consumers and Economy
December 18, 2012 DMA Statement: FTC 'Data Broker' Investigation Will Highlight Invaluable Benefits of Data-Driven Marketing to Consumers and Economy
December 13, 2012 Direct Marketing Association Extols the Benefits of Data-Driven Marketing
November 20, 2012 DMA Releases Quarterly Business Review (QBR) for Q3 2012
November 20, 2012 DMA Releases Quarterly Business Review (QBR) for Q3 2012
November 12, 2012 The End of Strategic Marketing? Industry Leaders to Address Threats to the Data-Driven Way of Life at NCDM 2012, Dec. 4 in Orlando
November 12, 2012 The End of Strategic Marketing? Industry Leaders to Address Threats to the Data-Driven Way of Life at NCDM 2012, Dec. 4 in Orlando
October 15, 2012 DMA Announces Data-Driven Marketing Institute During DMA2012 Opening Keynote
October 14, 2012 DMA Announces 2013 Board Roster
October 2, 2012 DMA Appoints Stephanie Miller Vice President, Member Relations
October 2, 2012 DMA Appoints Stephanie Miller Vice President, Member Relations
September 24, 2012 Former White House Cyber Security Czar Schmidt to Keynote NCDM Conference
September 13, 2012 DMA s Email Experience Council and Epsilon Release Q2 2012 North America Email Trend Results.
September 7, 2012 DMA Releases Quarterly Business Review (QBR) for Q2 2012
September 5, 2012 DMEF Kicks Off Sixth Year of Next Generation Leaders Program
August 23, 2012 DMA Announces Thought Leadership Series at DMA2012
August 23, 2012 DMA Announces Thought Leadership Series at DMA2012
August 22, 2012 Digital Advertising Alliance (DAA) Appoints Lou Mastria as Managing Director
August 20, 2012 DMA Announces Outstanding Lineup for NCDM 2012
August 16, 2012 DMA Bolsters Consumer Choice with Expanded Opt-Out Service
August 16, 2012 DMA Bolsters Consumer Choice with Expanded Opt-Out Service
August 13, 2012 DMA Responds to Congressional Probe Aimed at Marketing Data
August 9, 2012 DMA Gets 'Wired' at DMA2012 in Las Vegas
June 28, 2012 DMANF S 2012 New York Nonprofit Conference Builds Results; Conference Set for July 25-26 at the Grand Hyatt, NY
February 23, 2012 USPS Releases List of Mail Processing Facility Closings and Consolidations
February 23, 2012 DMA Honored to Have White House Support for Our Self- Regulatory Program
February 21, 2012 DMA Kicks Off 2012 International Echo Awards Competition
February 21, 2012 DMA Kicks Off 2012 International ECHO Awards Competition
February 21, 2012 DMA Releases Annual Compliance Report; Urges Focus on Enforcement
February 21, 2012 DMA Releases Annual Compliance Report; Urges Focus on Enforcement
February 1, 2012 hawkeye Releases 'Ten Marketing Trends for 2012' Report
January 19, 2012 DMA Seeks Sizzling Marketing Stories; Proposals Sought for Top New Conference
December 20, 2011 DMA Announces Winners of 2011 NCDM Database Excellence Awards
December 5, 2011 DMA Urges USPS to Withdraw Request for Exigent Postal Increase
December 5, 2011 DMA Urges USPS to Withdraw Request for Exigent Postal Increase
November 17, 2011 DMA Releases Quarterly Business Review (QBR) for Q3 2011
November 17, 2011 DMA Releases Quarterly Business Review (QBR) for Q3 2011
November 17, 2011 DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
November 8, 2011 DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 8, 2011 DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 2, 2011 DMA Applauds Introduction of 'The 21st Century Postal Service Act of 2011'
October 2, 2011 DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall US Economic Growth
October 2, 2011 SEVEN NEW DIRECTORS JOIN DMA BOARD AT ANNUAL BUSINESS MEETING
October 1, 2011 DMA Releases 'Real-Time Marketing's Moment'
August 23, 2011 DMA Releases Quarterly Business Review (QBR) for Q2 2011; Marketers Cautiously Optimistic
August 12, 2011 DMA Applauds Postal Service's New Cost-Cutting Proposals
July 28, 2011 Ernan Roman and Michael Bronner 2011 DMA Hall of Fame Inductees
June 20, 2011 ALL FOR ONE: The Integrated Marketing Summit Kicks Off
June 15, 2011 DMA Announces 2011 Early Stage Innovation Awards Semi- Finalists
June 14, 2011 DMA2011 Monday Keynotes: Twitter's Biz Stone, Facebook's Randi Zuckerberg
June 10, 2011 DMA List & Data Council and Data Innovators Group Announce 2011 Award Winners
April 8, 2011 DMA's 'ALL FOR ONE: The Integrated Marketing Summit' Marketing Superstars Reveal Trade Secrets June 20-21 at the New York Hilton
April 6, 2011 DMEF Announces 2011 'Rising Stars' and 'Corporate Commitment' Award Winners
March 11, 2011 DMA Releases Quarterly Business Review (QBR) for Q4 2010
March 1, 2011 DMA Releases 2011 'Statistical Fact Book'
January 31, 2011 DMA Launches Enforcement for Online Behavioral Advertising
December 8, 2010 DMA and Direct Announce Finalists for 2010 NCDM Database Excellence Awards
December 8, 2010 DMA Releases Quarterly Business Review (QBR) for Q3 2010; Marketers Reported Steady Improvement Across All Key Performance Indicators

Articles for List & Database Marketers
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and list/database marketers.

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition and retention. Conference exhibition is also an outstanding opportunity to show off your goods and services. You'll connect with key decision makers with the ability to to specify and buy your products and services. See our current events calendar, then find out about marketing opportunities at exhibitions.

Selected Events

01/17/2013	From Big Data To Big Marketing: Seven Essentials	Webinar	Register Now!
01/24/2013	Data-Driven Marketing: Where the Innovators Are	Webinar	Register Now!
03/04/2013	CRM & Database Marketing	New York, NY	Register Now!
03/12/2013	DMA in DC 2013 - Critical Issues for DMAAction	Washington, DC	Register Now!
10/12/2013	DMA2013 Conference & Exhibition	Chicago, IL	Register Now!

DMA List & Database Council
DMA List & Database Council is to provides a forum for its members to discuss key trends, issues and technological developments that pertain to the use of mailing lists and databases.

Preference Services
Save money by doing the right thing. The Preference Services are an effective means of purging your lists of consumers who want to receive less advertising contact. DMA members are required to use these services.