List / Database

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

March 19, 2010 DMA Announces Specifications for Position of President & CEO
March 17, 2010 DMA Unveils Dynamic Hall of Fame Award Website
March 16, 2010 Live Webcast: DMA's Linda Woolley to Testify at Senate Commerce Subcommittee Hearing on FTC Expansion
March 16, 2010 MeritDirect and Penton Announce Marketing Partnership
March 4, 2010 DMA Releases Revised Quarterly Business Review (QBR) for Q4 2009
February 25, 2010 DMA Unveils New 'DM Unplugged' Blog; Thoughts from DMA Chairman Eugene Raitt and Colleagues
February 23, 2010 Omeda, EE Times Group Sign Database Management Agreement
February 18, 2010 Atlantic List Company Acquires Bush Company
February 8, 2010 BBH Board Appoints John Tarascio as COO
February 5, 2010 DMA Interim President & CEO Robert W. Allen Writes Open Letter to DMA Membership
February 5, 2010 C. Rose Harper, First Woman to Serve as DMA Chairman, Passes Away at Age 90
February 4, 2010 Direct Marketing Association Names Robert Allen Interim President & CEO
February 2, 2010 Direct Marketing Educational Foundation (DMEF) Selects Zoominfo as Key Data Services Partner
February 1, 2010 DMA Releases 2010 'Statistical Fact Book'
January 20, 2010 DMA Joins Association Letter to Senate Commerce Committee Highlighting Concerns with Proposed Expansion of FTC Authority
December 9, 2009 2009 NCDM Database Excellence Awards Presented in Las Vegas
November 30, 2009 DMA and DIRECT Announce Finalists for 2009 NCDM Database Excellence Awards
November 11, 2009 NCDM 2009 KEYNOTE SPEAKERS ANNOUNCED
May 11, 2009 DMA List & Data Council Announces 2009 List Leader of the Year, Young List Professional, and Industry Innovation Awards Winners
May 11, 2009 DMA List & Data Council Announces 2009 List Leader of the Year, Young List Professional, and Industry Innovation Awards Winners
December 10, 2008 S. Murray Gaylord and NYTimes.com Present Today's NCDM 2008 Keynote
December 9, 2008 2008 NCDM Database Excellence Awards Presented Today in Orlando
December 8, 2008 The Walt Disney Company and Tom Boyles Invite You To Be Their Guest at Today's 2008 NCDM Keynote
December 2, 2008 2008 NCDM Database Excellence Awards Finalists Announced
November 24, 2008 Five Tracks, Six Intensive Sessions, and 40 Concurrent Sessions to be Featured at NCDM 2008
November 19, 2008 NCDM Announces Keynote Speakers for 2008 Conference
November 11, 2008 National Center for Database Marketing (NCDM) Spotlights Special Features of 2008 Event
October 11, 2008 Direct Marketing Association Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas r u Connected?
August 13, 2008 DMA08 Connects Attendees to State of the Art Education
June 3, 2008 ALC SPONSORS MAIL MOVES AMERICA KIOSK AT DM DAYS NEW YORK
April 17, 2008 DMA Research Now Selling Database Licenses
April 2, 2008 DMA's Fast Forward, Directo Day, International Day, and List Day Incorporated Into 2008 DM Days New York Conference & Expo
December 17, 2007 DMA List Leaders Group Announces 2008 Chair & Vice Chair
December 12, 2007 NCDM 2007 Keynote Speaker Tony Hsieh Runs a Service Company That Just Happens to Sell Shoes
December 10, 2007 Warner Home Entertainment's Thomas Tileston to Keynote Today at NCDM 2007 in Las Vegas
November 28, 2007 DMA and DIRECT Magazine Announce 2007 NCDM Database Excellence Awards Finalists
November 8, 2007 NCDM 2007 Keynote Speakers Reveal Secrets Behind Turning Consumers' Discretionary Spending into Reliable Income
October 25, 2007 NCDM Presents New Features for Upcoming 2007 Conference & Exhibition
October 23, 2007 NCDM 2007 Conference & Exhibition to be Held December 10-12
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
July 11, 2007 DMA List and Database Council Honors DeVito and Morrison
June 6, 2007 DMA List and Database Council to Honor ALC's Fran Green with 2007 List Leader of the Year Award
June 4, 2007 DMA International Council to Honor MLA's James Thornton and IAPA s Daniel Rutenberg
May 29, 2007 DM Days New York Offers Eight Tailored Tracks to Pinpoint Conferees' Needs

Articles for List & Database Marketers
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and list/database marketers.

Suggested White Papers

Primer on DemandROMI ABMS - May 2009 -- Guy PowellDemandROMI
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition and retention. Conference exhibition is also an outstanding opportunity to show off your goods and services. You'll connect with key decision makers with the ability to to specify and buy your products and services. See our current events calendar, then find out about marketing opportunities at exhibitions.

Selected Events

04/15/2010	DMA Insert Media Day	New York, NY	Register Now!
04/20/2010	Database Marketing	New York, NY	Register Now!
05/20/2010	Marketing To Children		Register Now!
05/24/2010	2010 Retail Marketing Conference (formerly ACCM)	Kissimmee, FL	Register Now!
05/25/2010	Direct Marketing Math & Finance	New York, NY	Register Now!
06/08/2010	Database Marketing	New York, NY	Register Now!

DMA List & Database Council
DMA List & Database Council is to provides a forum for its members to discuss key trends, issues and technological developments that pertain to the use of mailing lists and databases.

Preference Services
Save money by doing the right thing. The Preference Services are an effective means of purging your lists of consumers who want to receive less advertising contact. DMA members are required to use these services.