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News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.
Selected News
February 1, 2012 hawkeye Releases 'Ten Marketing Trends for 2012' Report
February 1, 2012 Twitter Ad Revenues to Grow 83% to $259 Million in 2012, eMarketer Forecasts
February 1, 2012 Direct Correlation Between CPG Website Use and In-Store Purchases, Study by Accenture, comScore, and dunnhumbyUSA Shows
January 20, 2012 Digital Advertising Alliance (DAA) New 'Your AdChoices' Campaign Informs Consumers about Interest- Based Advertising
January 20, 2012 US Online Advertising Spending to Surpass Print in 2012, eMarketer Forecasts
January 20, 2012 Nearly 50% of Internet Users in Europe Visit Newspaper Sites, comScore Reports
January 19, 2012 DMA Seeks Sizzling Marketing Stories; Proposals Sought for Top New Conference
January 19, 2012 Super Bowl Spending Reached $1.72 Billion over the Past 10 Years, Kantar Media Reports
January 19, 2012 Mobile Banking Service Adoption to Reach over Half a Million Users by 2013, Juniper Research Finds
January 19, 2012 US Internet Audience Watched 43.5 Billion Videos in December, comScore Reports
January 17, 2012 Home Media Landscape Shifting to Digital Content, CEA Study Finds
January 17, 2012 Shoppers Demonstrate Rays of Optimism, SymphonyIRI Reports
January 17, 2012 More than Half of Retailers Testing In-Store Tablets in 2012, According to RIS
January 17, 2012 Retail Hiring Continues to Slowly Improve, Kronos Retail Labor Index Shows
January 11, 2012 Email Evolution Conference Presents Dynamic Keynote Lineup
January 11, 2012 Email Evolution Conference Presents Dynamic Keynote Lineup
January 11, 2012 In Social Commerce, Bad Reviews Are Good for Business, Says Reevoo
January 11, 2012 Women's Digital Media Habits Outpaced Men's in 2011, Parks Associates Research Shows
January 11, 2012 Banks Experiment with Customer Service on Social Media Platforms, According to Javelin
January 9, 2012 DMEF Welcomes Three New Trustees
January 4, 2012 iPad Hits Three Billion Downloads in Just One Year, Still Outgunning Android Tablets, Says ABI Research
January 4, 2012 Consumer Confidence Remains Steady in December, Discover US Spending Monitor Finds
January 4, 2012 US Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December Period, comScore Reports
December 29, 2011 Consumer Confidence in Economy, Technology Increase in December, According to CEA
December 28, 2011 Amazon Soars; Netflix Plummets in ForeSee Holiday Study
December 28, 2011 Final Christmas Push Propels US Online Holiday Spending to $35.3 Billion, Up 15%, comScore Finds
December 27, 2011 Toys, Electronics, and Mall Sites, Top Online Categories for November, comScore Reports
December 27, 2011 Facebook Was Top Search Term for Third Straight Year, According to Experian Hitwise
December 22, 2011 iPad and iPhone Shoppers Account for 90% of all Mobile Purchases, RichRelevance Study Finds
December 21, 2011 Heaviest Week in US Online Holiday History Pushes Season to $32 Billion, comScore Reports
December 21, 2011 Yahoo Extends Its Facebook Integration
December 21, 2011 Texting, Social Networking Highly Prevelant Worldwide, Pew Research Shows
December 20, 2011 DMA Announces Winners of 2011 NCDM Database Excellence Awards
December 20, 2011 DMA Announces Winners of 2011 NCDM Database Excellence Awards
December 20, 2011 US Advertising Expenditures Increased 1.5% in the First Nine Months of 2011, Kantar Media Reports
December 20, 2011 Smart TVs Outpace 3D TVs This Holiday Season, According to Parks Associates
December 20, 2011 Many Americans Turn to Digital Devices to Stretch Their Holiday Dollars, SapientNitro Survey Reveals
December 16, 2011 $1.1 Billion Spent Online for Green Monday; 3rd Heaviest Day of Holiday Season, comScore finds
December 16, 2011 National Retail Federation Upgrades Holiday Forecast, Expects Sales to Rise 3.8 Percent to $469.1 Billion
December 15, 2011 Video Ad Spending Surpassed Expectations in 2011, Break Media Finds
December 13, 2011 Engaging Customers Online Creates Challenge for Advertisers, According to Forrester
December 13, 2011 Holiday Travel is Risky Business for Mobile Devices, AVG Survey Shows
December 13, 2011 Green Monday Online Sales Grow 19% Percent, ChannelAdvisor Finds
December 13, 2011 Most Consumers Consider Mobile Payments Safer than Credit Cards, Javelin
December 12, 2011 DMA Appoints David Evans Senior Vice President, Content & Experience
December 12, 2011 DMA Appoints David Evans Senior Vice President, Content & Experience
December 12, 2011 Consumers to Increase Holiday Spend Despite Economic Pessimism, Auriemma Consulting Says
December 7, 2011 Q3 2011 North America Email Trends Results: Open Rates Increase Over Previous Quarter and Year
December 7, 2011 Q3 2011 North America Email Trends Results: Open Rates Increase Over Previous Quarter And Year
December 5, 2011 DMA Urges USPS to Withdraw Request for Exigent Postal Increase
December 5, 2011 DMA Urges USPS to Withdraw Request for Exigent Postal Increase
December 1, 2011 US M-Commerce Sales to Grow 91% to $6.7 Billion in 2011, According to eMarketer
December 1, 2011 Smartphone Adoption Reaches 40% in Canada, comScore Finds
November 30, 2011 Cyber Monday Spending Hits $1.25 Billion - Heaviest Online Spending Day in History, comScore Reports
November 30, 2011 Sales Are Booming, but Customers Are Less Satisfied this Cyber Monday, According to ForeSee
November 30, 2011 Most of Holiday Budgets Will Be Spent on Electronics; Tablets Beat Out E-Readers, TechBargains Survey Finds
November 30, 2011 Cloud Computing to Become Mainstream in 2012, Frost & Sullivan Forecasts
November 28, 2011 Online Payments Shift to Credit Cards at the Expense of Debit Cards, Javelin Forecasts
November 28, 2011 Customer Communications is Priority for Improved Loyalty, Pitney Bowes Survey Suggests
November 22, 2011 Amazon Fires at Apple as Tablet Demand Soars for the Holidays
November 22, 2011 Consumers to Spend Less, Pay with Cash for Holiday Gifts, According to Triton Digital Survey
November 22, 2011 Accelerating Tablet Adoption Dramatically Shifts TV Viewing Habits, QuickPlay Finds
November 17, 2011 DMA Releases Quarterly Business Review (QBR) for Q3 2011
November 17, 2011 DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
November 17, 2011 DMA Releases Quarterly Business Review (QBR) for Q3 2011
November 14, 2011 95% of Teens Are Online; 80% of Online Teens Use Social Media Sites, Pew Study Shows
November 14, 2011 Affluent Consumers Plan to Spend $1000-Plus This Holiday Season, According to Forbes
November 14, 2011 Explosive Growth of Social Games in the US and UK in the Past 18 Months, PopCap Study Finds
November 11, 2011 Dramatic Rise of Tablets as eCommerce Device of Choice, Study by Jumptap Shows
November 11, 2011 US Mobile Search Spend to Be 22% of Online Ad Spend by End of 2012, Efficient Frontier Predicts
November 11, 2011 Mobile Shopping Creates a $15 Billion Opportunity for Retail Marketing and Advertising in 2012, Juniper Research Finds
November 9, 2011 DMA Expresses Disappointment with Introduction of the 'Marketplace Fairness Act'
November 9, 2011 Minneapolis' Boost Joins with hawkeye
November 8, 2011 DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 8, 2011 DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 8, 2011 DAA Announces Comprehensive Principles for Online Collection of Web Data
November 8, 2011 US Local Digital Advertising Revenues Continue Upward in 2011, According to BIA/Kelsey
November 2, 2011 DMA Applauds Introduction of 'The 21st Century Postal Service Act of 2011'
October 4, 2011 US Senator Scott Brown Addresses DMA Marketing Gurus at Google Boston
October 2, 2011 DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall US Economic Growth
October 2, 2011 SEVEN NEW DIRECTORS JOIN DMA BOARD AT ANNUAL BUSINESS MEETING
October 1, 2011 DMA Releases 'Real-Time Marketing's Moment'
September 15, 2011 DMA Supports Children's Privacy Protection
August 30, 2011 Q2 2011 North America Email Trend Results: Key Metrics Remain Strong and Average Volume; Per Client Continues to Increase
August 23, 2011 DMA Releases Quarterly Business Review (QBR) for Q2 2011; Marketers Cautiously Optimistic
July 28, 2011 Ernan Roman and Michael Bronner 2011 DMA Hall of Fame Inductees
June 24, 2011 Supreme Court Strikes Decision on Prescription Drug Records: Victory for Marketers
June 20, 2011 ALL FOR ONE: The Integrated Marketing Summit Kicks Off
June 15, 2011 DMA Announces 2011 Early Stage Innovation Awards Semi- Finalists
June 14, 2011 DMA2011 Monday Keynotes: Twitter's Biz Stone, Facebook's Randi Zuckerberg
June 10, 2011 DMA List & Data Council and Data Innovators Group Announce 2011 Award Winners
June 2, 2011 Q1 2011 North America Email Trend Results: Open Rates Increase from Previous Quarter and Q1 2010
May 12, 2011 'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer
May 12, 2011 DMA Releases New New White Paper: 'Rowing as One: Integrated Marketing Today'
May 12, 2011 'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer
April 29, 2011 'ALL FOR ONE: The Integrated Marketing Summit' Behind the Scenes: Ground-Breaking Campaigns
April 12, 2011 Senators Kerry and McCain Introduce Privacy Bill; Legislation Could Undercut Information Economy
April 8, 2011 DMA's 'ALL FOR ONE: The Integrated Marketing Summit' Marketing Superstars Reveal Trade Secrets June 20-21 at the New York Hilton
March 11, 2011 DMA Releases Quarterly Business Review (QBR) for Q4 2010
March 10, 2011 EEC Releases Q4 2010 North America Email Trend Results; Conversion Rates Strongest over Two-Year Period
March 1, 2011 DMA Releases 2011 'Statistical Fact Book'
February 18, 2011 DMA Releases Digital Marketing in the US and Canada Report
February 14, 2011 ECHO Awards Entry a Blatant Self-Promotion But It Works!
February 1, 2011 Email Experience Council (eec) Honors Silverpop's Loren Mcdonald with Stefan Pollard Marketer of the Year Award
January 31, 2011 DMA Launches Enforcement for Online Behavioral Advertising
December 8, 2010 DMA Releases Quarterly Business Review (QBR) for Q3 2010; Marketers Reported Steady Improvement Across All Key Performance Indicators
December 18, 2007 DMA Lauds Senate for Working to Improve Accuracy and Cost of National Do Not Call Registry
December 11, 2007 DMA Lauds House for Working to Improve Accuracy and Cost of National Do Not Call Registry
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
June 12, 2007 DMA Teleservices Council Honors Sam Kades, Jane Bulman
May 23, 2007 David McQuillen of Credit Suisse Keynotes During 2007 ACCM
Articles for Service Providers
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and those who provide goods and services to the industry.
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