ALL FOR ONE SUMMIT

SPEAKERS

Jon Accarrino is Director of Social Media for Definition 6 where he helps clients with digital marketing, branding and community building strategy and execution. Jon specializes in new technologies and promotional development, niche targeting, viral marketing and brand extension via social media.

Jon is currently involved in helping clients develop and execute social programs. He's currently leading social media programs for clients including, Petside.com, Mitsubishi Electric, Travelport and GE Healthcare. Jon Accarrino, coined the terms Social Media DJ™ and Social DJ™. Mr. Accarrino has planned and/or performed his Social DJ services for a variety of clients and events including NBC News, NBC Universal, Ragan Communications, Direct Marketing Club of New York (DMCNY), Pace University, International Business Association of Business Communicators (IABC), The Annual SUXORZ Awards, Alliance for Digital Equality and Social Cinema Week among others.

Prior to joining Definition 6, Jon led social media initiatives at NBC Universal, serving as Manager of Digital Marketing for NBC News. At NBC, Jon was responsible for all social networking promotion efforts for both on-air and online talent. His work at NBC included the management of more than 90 social media accounts with a combined community in excess of 10M, including @todayshow, @maddow, @davidgregory and @anncurry.

Jon is best known for establishing powerful partnerships that develop audience scale and cultivate new promotional monetization opportunities. He possesses a unique combination of technical, design and marketing skill sets. He is also a Certified GE Six Sigma Green Belt. Jon has also gained national recognition for his work as a project manager and art director for a line of casual games promoting "Where in the World is Matt Lauer?", a blogger lounge at CES promoting NBCU, and a blogmaster for GreenIsUniversal.com's 2007 launch.

Jon has expert level knowledge of all Adobe and Apple design products, is fluent in PERL, CSS, JavaScript, XML, AppleScript, Xcode, UNIX command line, HTML and DHTML.

Jon earned his BS at Ithaca College where he majored in Television-Radio and minored in Multimedia & Graphic Design.

You can engage with Jon through Twitter at @accarrino or @turdsandtreats (yes, his dogs tweet too).

Richard S. Braddock, 68, began his business career in 1965 spending a number of years in product management at General Foods. He joined Citicorp in 1973, was elected to the board of directors in 1985 and was elected president and chief operating officer of Citicorp and its principal subsidiary, Citibank, N.A. in January, 1990. Mr. Braddock resigned from Citicorp in November, 1992, and subsequently served as chief executive officer of Medco Containment Services, Inc. until its acquisition by Merck & Co., Inc., and then spent a year as a principal at Clayton, Dubilier & Rice, Inc. He served as Chairman (non-executive) of True North Communications Inc. from December, 1997 to January of 1999. He served as Chairman and CEO of priceline.com from August of 1998 to April 2004. Mr. Braddock served as Chairman of MidOcean Partners from April of 2003 until December 2007, and also became Chairman of FreshDirect in 2005. In March of 2008 Mr. Braddock became Chairman and CEO of Fresh Direct.

Mr. Braddock serves on the board of directors of Eastman Kodak Company (lead director), Fresh Direct Holdings, Inc., The Aspen Institute*, Lincoln Center for the Performing Arts*, Cristo Rey Network*, and several private companies. He is a member of The Council on Foreign Relations.

(* not for profit)

AJ Brustein, Senior Global Brand Manager for Coca-Cola, has been defining strategy and managing execution for some of the world's biggest and well-known brands and is currently heavily focused on brand strategy, digital communication, and innovation where he has led numerous award-winning projects. He has been building brands both from a global role and years of in-market experience in Japan and is currently focused on delivering brand love and brand value for Coca-Cola in an ever-evolving global marketplace.

Tony Calcao has been with CP+B for 16 years. As Vice President and Group Creative Director, he leads the teams behind Domino's Pizza. He was instrumental in launching CP+B's Truth and MINI campaigns and created ads for Volkswagen, Burger King, Giro, Shimano, Schwinn, Molson, and Virgin Atlantic Airways. Tony is an enthusiastic leader and perennial award winner, receiving top honors from ANDY, Cannes, Clio, D&AD, Kelly, the One Show, and featured in Archive, Communication Arts annuals and many popular books on advertising.

In college, Tony played baseball for the University of Miami and aspired to play major league ball. He chose advertising, instead, and has since acquired a following of creative admirers. But his biggest fans are his daughter Chiara and son Caden.

Jie Cheng is the Vice President of Global Analytics and Consumer Insights for Acxiom Corporation. Dr. Jie Cheng leads Acxiom’s analytic consulting and consumer-centric marketing solution development, helping clients improve their return on marketing investment. Since he joined Acxiom in 2007, Jie has been leading the innovation of advanced analytic solutions to address new and challenging business issues by leveraging the latest consumer data, analytical techniques and information technology. In doing so, he develops business partnerships with clients, suppliers and other companies to jointly develop, market and deliver analytic solutions, as well as provide managed business analytics services. These solutions and services allow clients to gain customer insights and improve their returns on investment at the enterprise level in customer acquisition, retention and expansion of their current relationships.

Jie also consults with clients about how to leverage analytics for actionable insights and foresights about their customers, prospects and dynamic market trends, as well as how to optimize their marketing and CRM programs. The analytic consulting practice led by Jie provides services to multiple industries, including payment card, retail banking, investment, retail, consumer package goods, automotive, education, travel & entertainment, media & publishing, insurance, telecommunication, technology, and health care.

Jie has 20+ years of experience in analytic consulting, leading analytic solution teams, and innovating industry-scale analytic solutions to marketing problems. Prior to joining Acxiom, Jie served as senior director of analytic services for Trilogy Enterprises (led the development of automotive demand sensing system and dealer inventory optimization solution), executive VP of analytic research & development for Information Resources, Inc (led the development of a Shopper Insight Analytic Insight Solution Platform for the CPG industry), VP of solution development for J.D. Power and Associates (led the development of award-winning Automotive Incentive Planning System, first Analytic CRM platform for an automotive OEM, and first automated vehicle distribution optimization system), and Manager of Technology & Methodology in Ford Motor Company (led enterprise-wide vehicle residual value improvement initiative and customer loyalty enhancement based on warranty and sales data analysis). In 2000, he won the prestigious Henry Ford Technology Award for his pioneering enterprise-wide marketing analytic solution development at Ford.

In addition, Jie provides thought leadership and consultation to clients on the concepts, needs and requirements of consumer-centric analytics for businesses to successfully compete in today’s consumer-driven economy. He has presented in numerous business and technical conferences on marketing problems and analytic solutions with about 30 publications in journals and major conference proceedings.

At Acxiom, Jie has led the development of Acxiom industry thought leadership branded as "Consumer Dynamics", with more than fifteen published studies for automotive, retail, insurance, investment services, telecommunications, and retail banking industries. Jie is also leading a production analytics initiative at Acxiom to develop tens of thousands of predictive models about consumers’ shopping and purchasing behavior, including in-market-timing, product propensity, brand affinity, shopping channel preferences, and media usage patterns.

Jie earned his MSE & PhD in Computer Science with special interest in Artificial Intelligence and Data Mining from the University of Michigan, Ann Arbor.

In May 2009, Philip Cowdell was appointed head of Mindshare North America. In this role, he is responsible for the management and operation of all Mindshare activities in five U.S. cities and Canada, overseeing an agency with almost 600 employees and an estimated $8.6 billion in billings. He was recently honored by Mediaweek Magazine as its 2010 Media Executive of the Year in part because of his leadership role in winning nearly $2 billion in new business billings in under two years.

Prior to his move to New York, Phil was a Global Client Leader for Mindshare, based in Chicago. In this role he was tasked with helping key clients and their agency teams evolve their approach to marketing communications, and to accelerate the development, circulation, and adoption of effective new thinking and practices. He was primarily involved with Kimberly-Clark, Kraft, Pepsico and Unilever, and also led the successful global pitch for Intercontinental Hotels Group, the world’s largest hotel group.

Phil previously ran media for Ford Motor Company globally and, for non-US markets, was WPP’s Ford worldwide team leader, reporting to WPP’s Global Clients Director.

At Ford, Phil was responsible for leading the Mindshare and MEC teams across more than 200 Ford Motor Company assignments (Ford, Lincoln, Mercury, Jaguar, LandRover, Volvo, Mazda), which account for billing in excess of $3bn. His primary focus was re-engineering these teams from the analogue to the digital world, and from purely media to marketing communications including content and analytics.

He served as one of the five agency leads within Team Detroit, which is the WPP joint-venture between JWT / Y&R / Ogilvy / Wunderman / GroupM in Michigan, and is one of the architects of this new model agency.

Since the summer of 2007 he has also played a role in better integrating the various WPP entities on the Ford business - Ogilvy in Europe plus JWT in Asia and LatAm for Ford Division, Y&R globally for LandRover, and Wunderman for Ford and PAG/Mazda.

In addition to his Ford roles, Phil partnered with a cross-WPP team as one of the core architects of “Heresy,” the agency concept that led to the win of the global Dell account in November 2007.

Before relocating to Detroit from London in the summer of 2006, Phil was a Worldwide Managing Partner at Mindshare and served as their global Head of Planning.

In his seven years at Mindshare in London, Phil ran the global Unilever business (2001 to 2003) and consulted on Unilever’s redefinition and development of world class marketing (2005-2006). From 2003 to 2005 he ran the Ford Motor Company European assignment. The FMC role included the Ford "Blue Oval" brands as well as Land Rover, Volvo, Jaguar and Mazda. In addition, he was involved in the successful global HSBC pitch in 2004 and set up the Mindshare component of WPP’s TeamHSBC. Additionally, he chaired the European Association of Communication Agencies' Media Agencies Council from 2004 to 2006.

Previously, Phil ran the P&G account at Starcom MediaVest Group, was responsible for SMG’s local media planning and buying assignments, and led regional and global planning on Leo Burnett and D'Arcy brands. His introduction to P&G was in China where he ran the buying team and the strategic media planning group at Saatchi and later at Zenith. Other experience includes working for DMB&B in Sydney.

Phil is the proud father of James, born on New Years Eve 2007, and Christian, born on July 9th, 2009. In their spare time he and his wife, Cheryl, travel, windsurf, dive and are both learning to kitesurf.

Stuart Elliott has been the advertising columnist of The New York Times since May 1991, writing the weekday advertising report as well as other news articles and features. He also writes a weekly e-mail newsletter, In Advertising, for The New York Times on the Web and previously produced radio reports and podcasts for the Times on advertising and marketing topics.

Mr. Elliott has covered advertising, marketing and media topics for two decades; in addition to The Times, he has written on those subjects for USA Today, Advertising Age, The Detroit Free Press and The Times-Union in Rochester, N.Y.

Mr. Elliott has freelanced for many publications, including Campaign, Texas Monthly and Working Woman; speaks around the country; moderates panels, and has appeared on television programs like “Nightline,” “Biography,” “20/20,” “The News with Brian Williams” and specials on networks including The History Channel, Showtime and VH1.

Mr. Elliott received his bachelor’s and master’s degrees from the Medill School of Journalism at Northwestern University in Evanston, Ill. He lives in Manhattan and his hobbies and interests include politics, popular culture, American history and nostalgia, especially old advertising.

John D. Fauller joined Condé Nast in 2007 and currently serves as Director, Print-to-Mobile Solutions. He manages and advises on mobile programs related to print and value-add services. He has over 15 years of experience in integrated media, spanning print operations, web design, software development and mobile solutions.

Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital.

In the course of the past 25 years, Brian has worked hands-on with many of the world’s leading brands, including IBM, American Express, Cisco, Coca-Cola, Motorola, Unilever, and Nestlé.

Brian began his career in brand management with Procter & Gamble Canada. He then joined the advertising firm Ogilvy & Mather and rose up through the ranks to become President of its Canadian operations.

In 1997, Brian moved to New York and to the worldwide stage. His first assignment was to lead Ogilvy's flagship global account, IBM, through its dramatic repositioning as an "e-business." He later founded and became the first Chairman of Ogilvy’s Global Brand Community, representing the agency’s top 20 international clients, and was appointed to the Ogilvy Executive Committee in 2002.

Today, Brian leads OgilvyOne Worldwide, the interactive marketing and consulting arm of the Ogilvy Group. With more than 4,000 staff in 50 countries, OgilvyOne is at the forefront of the digital revolution. Several major innovations have come to life under Brian’s leadership. In February 2006, Neo@Ogilvy, the agency’s full-service, global digital media and search capability, was launched; within one year it was named as one of the Wall Street Journal’s “Agencies to Watch.” In March 2008, the Ogilvy Digital Labs network, with hubs in Singapore, New York, Beijing, London and São Paulo, was established to create innovative digital experiences that build brands and results.

Alan Flohr is the Vice President and General Manager of Client Services in the San Francisco office for Epsilon, with responsibility for client relationships in the Western US.

With 20 years of experience with leading edge marketing, technology and service providers, Alan has built his career helping Global 2000 marketers drive rapid innovation and improvement in their marketing capabilities.

Prior to Epsilon, Alan was SVP of Sales at EMM Group, a provider of Enterprise Marketing Management software and services to global 2000 companies. Before that, he was the SVP, Sales and Business Development for Informative, whose technology allows marketers to identify and communicate with their most influential brand advocates in order to maximize their impact on marketing campaigns, product development and word of mouth generated revenue. Prior to Informative, Alan served as the COO at Harmonic Communications Corp, a Dentsu and Sequoia Capital backed provider of media optimization technology for Fortune 1000 companies.

Alan served as VP of Sales and Client Services at Digital Impact (now Acxiom) at a time when email marketing was just emerging as a new channel of communication for marketers. Alan has also worked in database marketing and the direct mail industry with Advo Incorporated (now Valassis).

Alan holds a bachelor’s degree in Engineering from the State University of New York at Buffalo, as well as an MBA from the Amos Tuck School of Business Administration at Dartmouth College.

Dave Frankland is Vice President and a primary analyst behind Forrester's offerings for the Customer Intelligence role. His research focuses on helping companies better leverage customer knowledge to improve marketing performance and business strategy. In addition to his research, Dave posts his thoughts and opinions on Twitter (@dfrankland) and on his blog (http://blogs.forrester.com/dave_frankland).

Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick. Previously, he was a director at strategic communications consultancy, Niehaus Ryan Wong, and began his career working for Hill & Knowlton in London and New York.

Dave holds a B.A. from the National University of Ireland, and Masters degrees from Trinity College, Dublin and the University of Stirling, Scotland.

Jim Gargan is the vice president of Demand Programs for the IBM Corporation based in Armonk NY. Jim leads IBM's worldwide demand programs community. Prior to joining the corporate team, Jim had a long career in IBM's Systems and Technology group. He was vice president and business line executive of IBM System x. Based in Research Triangle Park, North Carolina, Jim led strategy, marketing and execution for IBM's multi-billion-dollar x86 business. Jim also serves as executive sponsor of the IBM Express Seller program, an initiative designed to advance productivity and profitability of IBM Business Partners.

Having joined IBM in 1998, Jim brings extensive experience and leadership in marketing, brand, strategy, product marketing and operations to his current role. He's appeared extensively in industry publications and the Wall Street Journal and NY Times.

Early in his IBM career, Jim was instrumental in creating the X-Architecture business strategy — the blueprint for bringing IBM innovation and differentiation to the otherwise commoditized x86 market. Because of Jim's commitment to X-Architecture over the last ten years, IBM advancements in reliability, performance and utilization have brought the x86 architecture to the forefront of enterprise computing - helping thousands of clients to streamline their business operations. In Jim's previous role, he served as vice president of operations for IBM System x servers, where he led an analysis and transformation of the System x supply chain.

Experience outside of IBM has given Jim a broad and unique industry perspective. He served three years as senior vice president, worldwide marketing and chief marketing officer at Stratus Technologies. He was responsible for all aspects of business development, product marketing and corporate communications.

Jim began his career at Digital Equipment Corporation, where he became the director of strategic alliances for commercial desktops. He remained at DEC for fifteen years.

Jim earned a Bachelor of Science in Business Administration from the University of New Hampshire, and a Masters in Business Administration from the Southern New Hampshire University Graduate School of Business. He became a Certified Management Accountant in 1987.

Jim has also helped to server others through his volunteer work with IBM's highly acclaimed Corporate Service Corps.

Jon Gieselman is Senior Vice President of Marketing & Direct Sales for DIRECTV, Inc., the world’s largest pay TV provider. In this role, he is responsible for all aspects of DIRECTV’s national media planning and buying, television, print, online, radio and outdoor creative, publicity, direct sales, events and sponsorships, all directed at acquiring new DIRECTV subscribers and shaping the perception of the brand.

Since joining DIRECTV in 2005, Gieselman and his team have developed numerous acquisition efforts that have contributed to 5 straight years of record growth, including the re-branding of DIRECTV as the premier television service in the category; award winning brand-tailing campaigns supporting all manner of sports, exclusive content, and new technologies; and a greater focus on consumer and event driven publicity to compete with cable, both nationally and on a market-by-market basis.

Prior to joining DIRECTV, Gieselman was vice president of Advertising and Publicity for Kmart Corporation. He joined Kmart immediately following the retailing giant’s emergence from bankruptcy and was part of the senior turn-around team that quickly returned the mass retailer to sales growth and profitability. His oversight of the company’s external communications efforts included television and print advertising, public relations, investor relations and corporate philanthropy.

Before Kmart, Gieselman was the vice president of Advertising, PR and Brand Development for HSN, an operating business unit of Barry Diller’s IAC/InterActiveCorp. Gieselman managed all advertising, publicity, promotions, investor relations and brand development for the fourth-largest cable television network in the U.S. Under his direction, his team created HSN’s first brand development organization that created and managed over 300 exclusive and private label brands.

Prior to joining HSN, Gieselman was the North American Brand Manager for Ray-Ban Sunglasses, where he was responsible for all advertising, athlete sponsorships, product placement, promotions and new product launches. During his tenure, he created and negotiated product placement tie-ins in films such as Men in Black, awarded the Movie Promotion of 1997 by Entertainment Weekly. He also managed Ray-Ban’s robust sports programs with the PGA, NASCAR and Olympics. Before managing North American marketing, he also held numerous senior-level marketing positions in the U.S. and was manager of Global New Products.

Prior to his work at Ray-Ban, Gieselman was a regional staffer for Sen. Daniel Patrick Moynihan (D-NY), where he represented the Senator at political events and liaised with Congressional offices, the White House, and Federal agencies.

Gieselman holds a bachelor’s degree from Boston College and an MBA in Marketing and Strategy. He is based in DIRECTV’s New York City offices.

Regina Gray is Vice President of Strategic Services for Experian Marketing Services. With proven results and expertise, Regina leads her team in providing consulting, analytical and creative services to help facilitate clients in their efforts to acquire and retain customers, increase profitability and return-on-investment from marketing campaigns, and communicate effectively. Regina oversees the teams delivering strategy, planning, customer insights and targeting, and creative services. In addition, she supervises all phases of strategic services projects including providing up-front client consultation, assessing business needs, analyzing complex internal and external data, execution of campaigns, and post-campaign performance assessment.

Rick Greenberg is MediaMath's SVP of Client Solutions, overseeing the company's relationships with licensees of the company's TerminalOne media trading platform in the Americas and Asia-Pacific.

Rick leads MediaMath's partnership efforts with media trading desks and direct advertisers. With nearly 20 years experience in brand management, direct marketing and quantitative marketing consulting, Rick has helped dozens of the world’s leading packaged goods, financial services, telecommunications, retail and travel brands use data and innovative optimization techniques to achieve higher marketing ROI.

Prior to MediaMath, Rick was a Partner at Rosetta, the largest independent interactive agency in the U.S. Rick also spent five years in brand management at Procter & Gamble and Unilever, and over six years in senior marketing services roles within such companies as Cordiant Communications Group and Madison Direct Marketing.

Rick holds a B.A. in History from the University of Pennsylvania.

Clare Hart is president and chief executive officer of Infogroup. Prior to joining Infogroup Clare held senior positions at Dow Jones & Company and Factiva. Clare has won numerous awards for her leadership and innovation including being honored in Inside Market Data's 2010 Hall of Fame, where she was recognized as "The Visionary" for making a profound impact in the market data industry. She is a board member of the Direct Marketing Association (DMA), Drexel University's LeBow College of Business Dean's Advisory Board, the Lubuto Library Project and The Women’s Venture Fund.

Kaenan Hertz is a marketing and analytics leader focused on driving measurable results. He has spent the past 20 years helping companies innovate and improve their marketing effectiveness through the strategic use of online and offline data, advanced analytics, and CRM technologies. By developing unique approaches to conducting campaigns, analyzing performance, creating meaningful marketing segments, and providing insight by assessing the market and competition, he has helped numerous firms drive customer acquisition and retention, deepening engagement and profit growth.

Dr. Hertz is currently a Director within PwC's Advisory group. In this role, he help clients design and execute their most critical strategies by using powerful new business designs, advanced decision-making capabilities, deep market and customer insights, and proven delivery skills to create sustainable economic value. Prior to PwC, Dr. Hertz was a partner at Lulustar LLC where he helped clients like Jewelry designer Lorraine Schwartz develop and execute on a multi-dimensional media and branding strategy. In addition he developed go-to-market strategies for a niche Property and Casualty insurer.

Dr. Hertz was Senior Vice President of Market Intelligence and Business Analytics at USAA. There, Dr. Hertz was responsible for campaign execution and analytics for more than 7,000 marketing campaigns per year, market research and brand tracking, and corporate planning and performance measurement. Prior to USAA, Dr. Hertz was the Director and SVP of Decision Management at Citigroup's Consumer Lending Group. Prior to Citibank, he was Director of CRM and Database Marketing at Sallie Mae.

Dr. Hertz earned his Ph.D. in political science from Emory University in Atlanta, Georgia. He also holds an M.A. in Jewish communal service from Brandeis University and a B.S. in statistics from the University of Calgary. He currently sits on the DMA's iDirect committee and is on the Executive Committe of the Children's Shelter in San Antonio.

Karen Howe is the Marketing Director of Microsoft Tag. She is an experienced business leader and marketing veteran with background in new media and wireless technologies. Prior to joining Microsoft, Karen served in senior management roles at AOL, Technicolor, Stamps.com, Motorola, Adobe Systems, and Aldus Corporation as well as several startups. She has two WEBBY awards and two Audio/Video Search patents.

Lawrence M. Kimmel, CEO, Direct Marketing Association – a recognized thought-leader in the marketing and advertising arenas for over a decade who joined DMA in August 2010. He led one of the world’s largest direct/interactive agency networks to 10 years of unprecedented success. He has turned around numerous operations, built several companies from scratch and attracted business from a myriad of Fortune 500 companies. He has been frequently acknowledged and awarded by the marketing press and his peers. Larry has keynoted events around the globe and is an outspoken advocate for the direct marketing community.

Larry is passionate about direct marketing and has been quoted as saying, “This is an exciting time to be in marketing, yet it is also a period that demands far more innovation, collaboration and education. As such, it will be rewarding to ensure that DMA members get every competitive advantage, and that the broader marketing community and consumers are well served by the critical activities of DMA."

He adds, "Now that virtually all of marketing has become or is becoming ‘Direct’, it is exhilarating to work with the countless thought-leaders at DMA as we help lead the way for the next generation of even more effective, efficient marketing methodologies."

From 2000 to 2008, he served as the Chairman and CEO of Grey Direct Global Network, where he was responsible for up to 49 offices in 42 countries. He brought the company record-breaking results virtually every year he led the firm, successfully serving many of the world’s leading companies. Prior to that position, he served as President of the agency’s flagship office.

Before Grey, Larry spent seven years in senior management at Draft Worldwide. He was also the founder and President of Unimark, a direct marketing, promotion, and advertising agency.

John Lewis, Director of Database Marketing, has been with JoS. A. Bank Clothiers for over 3 years now and has been working on integrating the direct marketing efforts in a multi-channel retail environment. In his role, he leads the database analysis team in the execution of catalog, email, and retail direct marketing campaigns, as well as working with the executive staff in defining marketing strategy. Through his efforts of leveraging a single multi-channel database, he has been able to increase marketing efficiency as well as gain better insight to a customer’s buying behavior.

John has 19 years experience in the direct marketing industry, including catalog, retail point-of-sale, Internet, and BtoB, in both single-brand and multi-brand environments. He has led the building of several marketing databases and has been involved in implementing highly successful customer acquisition and retention programs.

Paul Magill is a Partner in the Stamford office of McKinsey. He serves clients primarily on issues of marketing strategy and organization, across sectors.

Paul was previously Vice President, Marketing, for IBM Global Services, where he led the Marketing and Strategy functions globally. His responsibilities included worldwide marketing management, market research, strategy, marketing communications, brand management, and marketing operations across IBM Global Services. In addition to his roles in IBM Global Services, Paul was a member of IBM's Senior Leadership Team and served on IBM's Global Marketing Board. Paul joined IBM in 1999 as Vice President, Marketing Strategy where he reported to IBM’s CMO and was responsible for developing IBM's marketing strategy at the corporate level; assisting business units with their marketing strategies; developing IBM brand strategy; overseeing the transformation of IBM's marketing management activity; and managing IBM corporate identity and design.

Paul has served as a Senior Partner of the Monitor Group and was co-head of one of its global business units. Among other roles, he specialized in working with clients to develop and implement marketing strategies and programs to drive growth. He also led Monitor engagements in the telecommunications, IT and media industries globally.

Paul was born in England and holds a B.A. and M.A. from Cambridge University in Geography and Law (1984), and an MBA from Harvard Business School (1988). He is married with twin boys and lives in Ridgefield, CT.

Paul McClay leads the Strategy and Media Groups for Definition 6, one of the fastest-growing unified marketing agencies in the country. McClay works with clients to deliver strategies that leverage the full spectrum of digital marketing tactics, including paid media, search, social media, video and mobile.

McClay works with clients to redefine brand experiences and drive measurable business results. His recent work includes strategy counsel on the Coca-Cola "Happiness Machine" campaign, a highly-successful digital marketing campaign that earned a Gold CLIO and "Campaign of the Year" from Ad Age.

Prior to joining Definition 6, Paul worked as an independent specializing in helping companies adopt digital as the web was emerging, he also spent some time in the British Royal Marines. Paul is a graduate of Durham University, where he studied Business and Computer Science. When he's not helping clients create immersive brand experiences, Paul enjoys Skiing, Surfing, Sailing, and generally being outside.

You can follow him on Twitter @PaulMcClay.

Tor Myhren, 39, is President and Chief Creative Officer of Grey New York, which was just named one of the 50 Most Innovative Companies in the World by Fast Company Magazine.

The E*Trade Baby, the Oprah car giveaway, Obama's astoundingly viral 'Race Switch' poster, making Ellen DeGeneres a CoverGirl at age 50, The Apprentice episode that sold out a year’s supply of the Pontiac Solstice in 41 minutes, and the 'Cadillac Under 5' Film Festival at Sundance are some examples of Tor’s culturally relevant work.

Tor was recently named to the Crain’s Business Journal prestigious '40 Under 40' list. He was also just placed along with James Cameron, Dave Eggers, Spike Jonze and Lady Gaga to the elite Creativity 50 list, honoring the 50 most influential creative minds of 2010. Tor recently finished his first feature-length documentary film, 'City Lax: An Urban Lacrosse Story' which aired on ESPN after winning the Grand Jury Prize for Best Documentary at last year's Sonoma International Film Festival.

Tor has worked at Leo Burnett Detroit, TBWA/Chiat/Day Los Angeles and opened WONGDOODY/LA. Along the way he has won almost every major creative award in the industry.

Tor grew up in Denver and loves skiing and basketball (which he played for Occidental College). A journalist by trade, Tor stumbled into advertising with a portfolio filled with only short stories and poetry. His favorite life experience was taking five months off work (twice) to travel around the world (twice). He married Tomoko Higuchi in Kyoto (once). They welcomed a baby girl in April.

David Penski, President of Zenith Media, is a leader, an innovator and the force behind some of today's most notable and marketable advertisers. As President of Zenith Media, Dave commits himself to ensuring that every client receives a better return per media dollar invested than any of their competitors.

Prior to his appointment as President in 2009, Dave was the dedicated lead on the Verizon account, igniting ad spending from $65 million to $2.5 billion. During that time, he was also responsible for the all newspaper, magazine and outdoor media operations at the agency. Throughout his career, Dave has held leadership positions as a planner and buyer for radio, television, out-of-home, and print, and has built substantial tenure as a client service director on accounts including Harrah's, JP Morgan Chase, Toyota and Richemont.

Dave plays a large role in Zenith's corporate social responsibility, including the company's Vision for Excellence, which explores employees' interests in social programs, community outreach, green initiatives, and further develops the company’s internship programs. His passion helped launch Zenith Gives Back, a company-wide quarterly volunteer initiative, as well as Zenith’s pro-bono media campaign for Autism Speaks.

Zenith has added an impressive list of clients to its roster including Reckitt-Benckiser, Aviva, Hallmark Channel and Hallmark Movie Channel, and Travelocity under Dave’s leadership due to his renewed focus on client service, relationship building and account management.

Since joining Zenith in 1999, Dave Penski has helped Zenith Media grow to be one the most recognized media agencies in the world. With Dave at the helm, Zenith has been recognized as the #1 media agency in revenue by Advertising Age, earned the AME Grand Trophy for Integrated Marketing on behalf of Ocean Spray and honored with Gold Effies for innovative work on Verizon and Haagen-Dazs.

John Puterbaugh, Ph.D., has more than 20 years of experience in creating and developing interactive richc media solutions for IP networks, mobile phones and other consumer products. John is the founder & CEO of Nellymoser. Nellymoser is an industry leader in delivering turn key interactive video, mobile commerce and rich media marketing campaigns to mobile phone users. Customers include Amazon, Target, AT&T, Verizon, San Disk, Adobe, Hearst and Conde Nast. Nellymoser's technology can be found in over 1 billion consumer products including Microsoft Xbox / Xbox 360, Sony Playstation & Leapfrog's Leapster game titles and Adobe's Flash. Previously, John served as the CTO of Reelworks, which provides voice technology solutions for the film and entertainment industry. He held a number of senior management positions while at Voxware, Inc. (VOXW), one of the first companies to provide voice chat and real-time audio streaming over the Internet for companies such as Disney, Microsoft, Nokia and Netscape.

John holds patents in wireless voice platforms, voice analysis and synthesis, user-generated ringtones, and in sound transformation. Educated at Princeton University, Dartmouth College and Oberlin College, he has taught courses and lectured on interdisciplinary topics related to music, computers and cognition. He is a frequent speaker at industry events including the CES, CTIA, Game Developers Conference, AdTech, Digital Music Forum, MIT Enterprise Forum, and the Mobile World Congress on a wide range of topics such technology roadmaps for mobile video & TV, on-deck and off deck strategies, mobile marketing and business models for mobile music and branded entertainment.

Donn Rappaport serves as Chairman of both ALC, and Empathy Lab.

Since founding ALC in 1978, Donn has been the essential architect of its outstanding record of success, building it—through a combination of organic development, aggressive recruiting and strategic acquisitions—into the industry’s leading provider of data marketing services. ALC clients include the leaders in virtually every category of business, including financial services, retail and catalog marketing, magazine and book publishing, business-to-business, high-technology and non-profit marketing. ALC was included on the “INC. 500" list of fastest-growing companies in the country for three consecutive years.

Widely regarded as a pioneer in the innovative use of data to enable marketing organizations to grow, increase market-share and improve profitability, Donn helped spearhead the evolution of data marketing from traditional media to a broad array of dynamic, multi-channel applications.

Empathy Lab serves its blue-chip client list—which includes major players in broadband and entertainment, eCommerce, pharma and financial services—by deploying leading-edge creativity, systems and tools to create a breakthrough web experience for each and every one of their customers.

Within Empathy Lab, Donn led the creation of Insight-to-Action (i2A), a data-driven, customer development platform, specifically geared to provide clients with an end-to-end, interactive, digital solution for customer acquisition, retention and long-term value, based on a thorough understanding of the drivers behind customer motivation, the competition, and the forces shaping the marketplace environment.

In 2009, Donn served as President and CEO of Zumbox, engineering the launch of it ground-breaking, street-addressed-based, digital mail system that presented the world's first viable paperless mail alternative.

Upon graduating from Penn State University in 1972, Donn began his career as an advertising copywriter in New York City, rising to become General Manager of Schwab Beatty, the pioneering direct response advertising agency. It was there that he first perceived the need for a more sophisticated, technology-driven means of gathering, organizing, analyzing and utilizing marketing information. He has been working towards that goal ever since.

A frequent speaker and writer on data marketing, Donn is a past Chairman of the Board of Directors of the Direct Marketing Association (The DMA); he continues to serves on its Board of Directors, and for seven years was a member of its Executive Committee. He is the author of the DMA's List Leaders' Basic Training Program, a one-day workshop for people new to the data marketing business. He is a past Chairman of both List Day and Direct Marketing Day. He served on the DMA Environmental Task Force and was a contributing author of the DMA's Environmental Resource for Direct Marketing. In 1999, Mr. Rappaport received the DMA's prestigious "List Leader of the Year" award.

John Reynolds leads the REI Marketing Analytics team responsible for campaign execution, sales forecasting and all aspects of analysis and optimization for the email and direct mail programs. He is also responsible for the strategic direction to integrate the direct marketing programs and the development of KPI’s for measurement. Prior to joining REI, John spent 7 years at DataLogix, most recently as Vice President of Client Services. In this role he was instrumental in growing the client base to over 1,000 contributing members and development of products to support a dynamic multi-channel retail industry. John began his career in marketing at Experian where he worked in a variety of positions from Client Service Supervisor to Sr. Director of the Z-24 database. His extracurricular activities include cycling and a passion of the outdoors.

Marleta Y. Ross is Director of Interactive Marketing and Acquisitions for the Global Prepaid division of American Express. In this position, she is responsible for driving profitable growth of gift cards and new pre-paid product sales online. In addition, she drives strategy for growth and penetration of B2B direct sales channels.

Prior to this position, Ms. Ross was Director, Advertising Optimization within the Global Advertising and Brand Management group where she was responsible for quantifying and improving return on investment of advertising investments globally through use of econometrics. In addition, she managed an advertising budget of over $500 Million to ensure achievement of financial targets.

Ms. Ross began her career with Exxon Chemical Company where she was a technical account manager responsible for oil company clients with annual sales over $20MM.

A New York native, Ms. Ross holds an MBA degree in General Management from Harvard Business School and a BSE in Mechanical Engineering from The Cooper Union. She currently resides in Long Island, New York with her husband and two children.

Sasha Savic is Havas Media North America's Chief Operating Officer, and is responsible for growing all Havas Media business units – including MPG, Media Contacts, Cake, archibald ingall stretton..., and Mobext – across the US and Canada.

Sasha is a strategic thinker who deeply understands clients' needs, as well as how to continuously deliver innovation, efficiencies and results, and he has a proven track record of attracting, managing and growing global brands.

Sasha joined Havas Media in 2010 from Publicis Groupe where he was Chief Operating Officer of PG2, responsible for the Groupe's global relationship with Procter & Gamble. Previously, as EVP/Director of Global Accounts at Universal McCann, Sasha handled global management and media coordination for clients including Coca-Cola, Microsoft, Lucent, Intel and Mastercard.

Christian Stone is an assistant managing editor for Sports Illustrated. He joined the magazine in June 1992 as an NHL reporter and has edited the NBA, the Swimsuit Issue and major league baseball, a beat in which SI has distinguished itself in 2009 with numerous major breaking news stories, most notably Selena Roberts’s and David Epstein’s revelation of Alex Rodriguez’s positive test for two anabolic steroids. Stone was also founding editor of SI On Campus.

After graduating from Tufts University in 1991, Stone attended Columbia University Graduate School of Journalism where he earned an M.S. in journalism.

Stone lists overseeing the coverage of the Rodriguez, launching SI On Campus in the fall of 2003 and helping create the inaugural Sports Illustrated Swimsuit Selection Show with DirecTV as his most memorable career moments. His favorite sports include baseball and pro basketball. Stone is an incorrigible bookworm (partial to the work of Richard Russo, Russell Banks and J.R.R. Tolkein), foodie (devouring all things Food Network and Alton Brown) and Boston Red Sox fan.

Stone, 40, was born in Seoul, South Korea and raised in Mystic, Connecticut. He currently lives in New York City with his wife, Kim, and their children, Sam and Annabel.

Nick Utton, Chief Marketing Officer, is responsible for E*TRADE FINANCIAL's marketing initiatives, including advertising, direct online and offline marketing programs and branding campaigns. Best known for spearheading the launch and global rollout of MasterCard International's renowned "Priceless" ad campaign, Mr. Utton has over 25 years of product management and consumer brand marketing experience, with a proven track record of driving sales and profit growth.

Prior to joining E*TRADE FINANCIAL in 2004, Mr. Utton served as Executive Vice President at JPMorgan Chase where he oversaw consumer and business marketing for Chase Financial Services, a $15 billion consumer division of JPMC. Mr. Utton has also held senior management positions with such leading consumer brands as Unilever, Bristol-Myers Squibb, Revlon International, Cadbury Schweppes and MasterCard International. Mr. Utton holds a graduate honors degree in commerce, majoring in business economics from University of South Africa, Pretoria, and a bachelor's degree in commerce, majoring in business administration and marketing from University of Natal (South Africa).

In his role as Executive Vice President of Build the Brand and Chief Marketing Officer, Russell Weiner is responsible for overseeing all U.S. marketing as well as research and development for Domino's Pizza. His responsibilities include all advertising, media, marketing research, field marketing, new product development and customer relationship management for Domino's - which operates more than 9,100 stores in more than 65 international markets.

Since his arrival at Domino's in September 2008, Russell has been involved in many successful initiatives - most notably the re-invention and rollout of Domino's core hand-tossed pizza recipe. Russell was responsible for launching an innovative advertising campaign to announce the recipe change in late 2009 that resonated with Americans and garnered massive media attention because of its refreshing honesty and transparency. The new product and subsequent advertising strategy resulted in an unprecedented same-store sales increase of 11.6% through the third quarter of 2010.

The campaign's success reaped many accolades, including Russell being named Brandweek's 2010 Marketer of the Year in the restaurant category and one of the "Top 10 Who Made Their Mark" by Advertising Age. Russell has also been named Brandweek's 2008 Top 10 Marketers of the Next Generation and was listed in the Advertising Age 2007 "Top 40 under 40."

Prior to coming to Domino's, Russell most recently held the position of Vice President of Marketing for Pepsi-Cola North America, where he oversaw the entire cola line. In this role, he was responsible for developing the vision, brand strategy and annual operating plan for the Pepsi trademark.

Russell earned his MBA in Marketing and International Business from the New York University Stern School of Business in 2001. He received a Bachelor of Arts degree in Government from the Cornell University College of Arts and Sciences.

A native of Bronx, New York, Russell and his wife, Wendy, have three children and currently reside in Ann Arbor, Michigan.

Dana Wade is a member of Spencer Stuart's global Digital & Direct Marketing, Consumer Goods & Services and Marketing Officer practices. Professionally, Dana has conducted more than 150 search assignments for presidents/chief executive officers/general managers, digital/online/ecommerce leaders, chief marketing officers and board directors. She specializes in chief marketing officer, general management, digital and seniorlevel communications leadership searches across the consumer packaged goods, professional services, retail and consumer durables industries.

Dana is a founding member of Spencer Stuart's global Digital Leadership Exchange and the co-author of Talent 3.0: Solving the Digital Leadership Challenge - a global perspective. She also is a contributor to the intellectual capital piece From CMO to CEO: the route to the top.

Dana has held general management and communications management positions at global advertising agencies DDB, Young & Rubicam and McCann Erickson where she advised CMOs, CEOs and division presidents of Fortune 500 companies, including Nestlé USA, Pepsi-Cola, Frito Lay, Johnson & Johnson and McDonald's on brand and communications strategies for highly developed brands and new product launches.

Prior to joining Spencer Stuart, Dana was president of SpikeDDB, a unit of DDB Worldwide, where she quadrupled the agency business in four years through significant new business wins. She has been featured for her work in The New York Times, Advertising Age, Adweek and USA Today. She also has won numerous industry awards, including Advertising Age's "Women to Watch" and a gold and silver EFFIE.

Dana earned a B.S. in journalism from the University of Oregon. She is a member of the Journalism Advancement Council and a member of the University of Oregon's board of trustees. She is also a former board member of Advertising Women of New York. Dana is a runner and tennis player and resides in Essex County, New Jersey, with her husband Ryan and their son.

Frank Wall is Vice President, Publisher of Sports Illustrated, a post he has held since December 2010. Prior to joining Sports Illustrated Wall served as Publisher of MONEY and before that as the Group Sales Director for TIME, FORTUNE and MONEY where he delivered consistent year-over-year growth in revenue.

Wall joined Time Inc. in 2002 and held several sales positions at Time magazine before being named Time’s Los Angeles Advertising Manager in 2007. He is a member of the International Advertising Association and the Time Inc. Mentoring program which is a one-on-one relationship between a senior management mentor and a mentee.

Wall is a graduate of Indiana University, Bloomington. He lives in Westchester, NY with his wife and two children.

Gabriel Weiss is the Interactive Marketing Manager for Mitsubishi Electric. While originally using his graphic design background on the agency side, Gabriel has a keen understanding of both sides of the creative development world. With exposure to a wide array of client business types and challenges, his shift from creative development to campaign strategy creation began. After years of agency life supporting design strategy and execution, an opportunity presented itself to fulfill the entrepreneurial urge. C&D was founded providing numerous services such as consultation of strategy development, creative concepting, execution of design, video storyboarding with planning and editing, coordination of dimensional executions and media negotiations to list just a few.

"Mitsubishi Electric Cooling and Heating came to me with a couple of projects. Their need to provide support to direct customers for the creation of local marketing strategies and creative campaigns led to an in-house position." Originally, Gabriel was solely developing materials for national and local campaign strategies in conjunction with the multi-step distribution channel, but with the challenges in continuous communications throughout the channel members, new opportunities arose like technology.

To address these continuing hurdles, Gabriel's strong interest in interactive marketing and emerging technology came in to play with the development and release of an enterprised-based iPad program for members within the Mitsubishi Electric sales channel. Streamlining communications and resources, the iPad program developed by Gabriel has been groundbreaking with Apple negotiations for development of several apps and rollout, personal/group training and business implementation internally and externally. His level of understanding of technology trends allows for consultation and coordination of the various strategies between the internal departments to determine the best means to execute for the maximum return on effort and attaining the overall external goals. With the website, the interactive marketing strategy for new media comes full circle tying together the campaigns, iPad program and social media.

Antony Young is based in New York and is CEO of Optimedia International US Inc., a Publicis Groupe : VivaKi full service media agency that specializes in strategy.

Antony has spent sixteen years at Publicis Groupe in a number of key executive management roles in Asia/Pacific, Europe and the US.

Antony has been responsible for developing strategy and executing media campaigns for some of the most influential global brands which include Sony, Coca-Cola, T-Mobile, L'Oréal, McDonald’s, Procter & Gamble and Toyota.

He recently authored "Brand Media Strategy" [Palgrave MacMillan], the first book in the US to be published on communications planning. It shares his insights on developing media strategies in a Google and Facebook era.

Some past career achievements include launching one of the first media agency networks in China, which became the #1 in that market in terms of billings. He was also a founding partner and CEO of independent digital marketing start up AdXplorer in Asia. Prior to transferring to the U.S. he was CEO of their UK agency.

In 2010, Antony was a winner of the 4A's Transformer competition, presenting his industry transforming idea at the 4A’s media and leadership conference.

Antony is a regular writer for Advertising Age.

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