Domino's Apology Campaign — E*Trade's Talking Baby — Watson on Jeopardy!

You've seen the marketing campaigns; read articles in the paper; heard rumors of profitability... but what's the secret to success behind these innovative marketing campaigns?

Find out from top marketers from OgilvyOne, IBM, Domino's, Crispin Porter & Bogusky, Microsoft, E*Trade, Condé Nast, DIRECTV, Sports Illustrated and more will breakdown the strategies used to create and execute these engaging and successful campaigns.

ALL FOR ONE is designed to go beyond multiple channel usage and addresses how you can:

• integrate customer insight and data to gain a competitive advantage
• intelligently choose which channels are right for your product or business
• effectively measure and attribute results
• successfully optimize marketing channels
• deliver highly effective integrated and quantifiably successful campaigns

To check out the full program and speakers, click here.

You'll walk away with an arsenal of fresh ideas and strategies that can be applied to your own marketing initiatives to maximize ROI and boost profitability.

Customer Insight and Data Integration is Essential — Technological innovation is occurring at warp speed. The amount of data streaming toward individuals and organizations is overwhelming — and the demand to leverage it smartly, quickly and carefully is ever-increasing. ALL FOR ONE will demonstrate how to translate customer insight into value so that your company can gain a competitive advantage.

Media Allocation Must Be Optimized — Marketers can no longer afford to blindly shift spend from traditional to digital media. ALL FOR ONE is the place where marketers will learn to effectively allocate, attribute and optimize media in order to maximize ROI.

Creative Efforts Can Be Quantified — New media require new approaches to creative design. ALL FOR ONE will depict the end to end process that delivers the best integrated and quantifiably successful creative campaigns.

Experience the best demonstration of integrated marketing under one roof!

Join your peers and visit the exhibit hall to leverage the latest technology, capitalize on the expertise of experienced solution providers and develop new partnerships.

Helping marketers grow professionally and economically is in the DNA of the DMA. ALL FOR ONE — presented by DM Days — will be an essential asset to data-driven, customer-centric marketers around the world who demand accountability. ALL FOR ONE will help marketers improve their levels of customer satisfaction AND marketplace success — well beyond their investment in this event.

This pivotal, critical role in the marketing ecosystem is our future — and every second of every day the future presents itself. Therefore, we can't wait. The future starts right now! ALL FOR ONE!

Hilton New York
1335 Avenue of the Americas, New York, NY 10019
Phone: 212.586.7000 | website

ALL FOR ONE: The Integrated Marketing Summit
June 20-21, 2011  |  Hilton New York  |  New York City  |  www.allforonesummit.org

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