ALL FOR ONE SUMMIT

JUNE 20

JUNE 21

INTEGRATED INTERVENTIONS

PROGRAM

Monday, June 20

9:00 AM - 9:25 AM

Welcome - Integration Answers

Speaker:

Lawrence M. Kimmel
Chief Executive Officer,
DMA

9:25 AM – 10:05 AM

The Voices Behind the Talking Baby Campaign

E*Trade and Grey NY show how a talking baby has become a pop culture sensation. But 60 million YouTube views later, the real value may be in the digital space.

Since launching the baby campaign with Grey NY in 2007, E*Trade has increased online accounts by 9.6%. Learn how they continue to build on the campaign through social media. The E*Trade baby campaign consistently ranks at the top of USA Today's admeter. This year, it benefited from over 111 million views on the Super Bowl -- the largest TV audience ever. But could the real value be on Facebook, Twitter, and YouTube?

Speakers:

Nicholas A. Utton
EVP and CMO,
E*TRADE Financial Corporation

Tor Myhren
President and
Chief Creative Officer,
Grey New York

10:00 AM

Exhibit Hall Opens

10:35 AM – 11:15 AM

Keeping it "FRESH"

Rick Braddock will share how integrated marketing has evolved through three brands over the course of the last three decades. An integrated marketing evolution of this magnitude and durability starts with a CEO who lead Citibank during the "credit card wars" of the '80s and Priceline through the dot.com boom of the '90s. Learn how Rick continued his integrated marketing strategy at FreshDirect where he took an old-line brick and mortar grocery business and applied leading-edge digital applications to its marketing strategy. By weaving new technology with strong data integration Rick created an online environment that makes customers "feel special with great solutions and great service." Joining Rick will be Donn Rappaport, founder and chairman of ALC, and chairman of Empathy Lab. Donn and Rick will develop a dialogue that moves beyond the podium and includes the ALL FOR ONE audience. This is an opportunity for you to integrate yourself into the conversation.

Speakers:

Richard S. Braddock
Former Chairman,
FreshDirect

Donn Rappaport
Chairman,
ALC

11:20 AM – 12:00 PM

Powerhouse Marketing Integration Hits the Beach

Take a look back at an unprecedented multiplatform campaign that extended DIRECTV’s brand across five platforms for the launch of the 2011 Sports Illustrated Swimsuit franchise. The partnership resulted in the largest Swimsuit print ad buy in five years; a first-of-its-kind broadcast special; sole sponsorship of Swimsuit's mobile apps (Android and iPhone) and an iPad sponsorship. Hear from the people that made it all come together in a discussion led by Chris Stone, Assistant Managing Editor at Sports Illustrated. Sports Illustrated Swimsuit is model media franchise attracting more men each year 18 to 34 than the Super Bowl. DIRECTV is the world's most popular video service seen as one of the most savvy and innovative sports marketers.

Speakers:

Jon Gieselman
Senior Vice President, Marketing,
DIRECTV

Frank Wall
Vice President Publisher, Sports Illustrated

Chris Stone
Assistant Managing Editor, Sports Illustrated

12:00 PM - 1:00 PM

Networking Lunch in Exhibit Hall

1:00 PM – 1:40 PM

Condé Nast Builds Engagement Through Print, Digital and Video

Condé Nast, in conjunction with Microsoft, and mobile developer Nellymoser is extending, enhancing and augmenting the magazine experience through mobile engagement of traditional readers. Learn how they reach, engage and measure the potential that exists within 2D barcode mobile marketing and how it fits within direct strategies. Valuable user experience data and best practices from Condé Nast, Microsoft, and mobile developer Nellymoser will be shared to help you understand how to effectively integrate your mobile and print strategies.

Speakers:

Karen Howe
Marketing Director,
Microsoft Tag

John D. Fauller
Director, Print-to-Mobile Solutions,
Condé Nast

John Puterbaugh, Ph.D.
Founder & CEO, Nellymoser, Inc.

1:45 PM – 2:25 PM

Successful Customer Engagement and Multidimensional Consumer Insights

While insight is a frequently used word, common perception of the right answer is often too narrow. PwC and Acxiom examine how data elements can be assembled that will deliver proper target audience identification, product, channel and message preferences as well as market timing. Spanning internal and external data sources, multidimensional insight considers attitudes, motivations, brand affinity, past relationship and recent experience, on-line shopping behavior, and historical purchases to help top brands engage more successfully, rather than shout louder.

Speaker:

Kaenan Hertz
Director, PwC

Jie Cheng
VP, Global Analytics and Consumer Insights, Acxiom Corporation

2:25 PM - 2:40 PM

Networking Break in Exhibit Hall

2:40 PM – 3:20 PM

Measure Everything; You Might Learn Something

Coca-Cola, Mitsubishi Electric and Definition 6 explore how to create measurable transactions and interactions that matter! You too can develop stronger relationships with your customers through a Unified Marketing Approach.

Speakers:	Gabriel Weiss Manager, Interactive Marketing, Mitsubishi Electric	Paul McClay Director, Strategy and Media, Definition 6	Jon Accarrino Director of Social Media, Definition 6
Speakers:	AJ Brustein Senior Global Brand Manager, Coca-Cola

3:25 PM – 4:00 PM

REI and the Modern Brand’s Journey to a Seamless Data-Driven Brand Experience

Modern brands must strive to deliver more to remain successful in a complicated marketing environment. Enlightened marketers recognize that all media is becoming addressable and the customer is at the center of the brand experience. Smart marketers are getting in front of that trend and creating strategies that capitalize on it. Now is time to be bold to best connect with today’s customers. Epsilon’s clients, some of the biggest brands in the world, are rising to this challenge and many have begun their journey toward a data-driven, customer-focused strategy.

Join Epsilon and outdoor gear and apparel retailer REI as they take you on a Customer Experience Marketing journey. In this session, learn why brands must focus on the customer experience and the requirements to build the modern brand in a world of addressable media. See how successful marketers are integrating traditional/print direct marketing with emerging channels such as the web, social media and mobile. Understand how to follow the map of an idealized consumer interaction with a brand to make data actionable across all channels. Recognize the requirements to create a seamless brand experience driven by customer insights and fueled by new technology and start on your path toward Customer Experience Marketing.

Speaker: