ALL FOR ONE SUMMIT

JUNE 20

JUNE 21

INTEGRATED INTERVENTIONS

PROGRAM

Tuesday, June 21

9:00 AM - 9:05 AM

Welcome

9:05 AM – 9:45 AM

Domino's Delivers! A Surprising Strategy Leads to Record Sales!

Domino’s Pizza and Crispin Porter + Bogusky share how their bold marketing strategy boosted pizza sales by an unfathomable 14.3% in just one quarter with their surprising, buzz-generating "apology" campaign.

With commodity prices rising, sales falling and competitors celebrating, Domino’s chose to use its harshest critics as inspiration and a catalyst for change. Hear how their innovative and integrated marketing strategy, which featured advertising that went against all conventional wisdom by focusing on the negative, engaged customers across the nation and discover how you can take their learnings and apply them to your own initiatives to boost sales.

Speakers:

Russell Weiner
EVP, Build the Brand and CMO,
Domino's Pizza

Tony Calcao
VP, Group Creative Director, Crispin Porter & Bogusky

10:00 AM

Exhibit Hall Opens

9:50 AM – 10:30 AM

Watson on Jeopardy!

If you heard about the TV show, you'll want to hear the back story of this fully integrated campaign directly from its creators at IBM and OgilvyOne.

IBM and OgilvyOne crafted one of the best truly integrated B-to-B marketing campaigns of all time. You’ll hear how their innovative strategies were able to capture nearly 10 million Americans on Valentine’s Day to watch a computer battle involving two of the greatest Jeopardy champions of all time.

Speakers:

Jim Gargan
VP, Demand Programs,
IBM Corporation

Watson
IBM Corporation

Brian Fetherstonhaugh
Chairman and
CEO, OgilvyOne Worldwide

10:30 AM - 11:00 AM

Networking Break in Exhibit Hall

11:00 AM – 11:40 AM

Battle of Media Titans: Getting Allocation, Attribution and Analytics Right

Customer insight and the creative process can, and needs to be, fully integrated into all media channels to deliver a consistent experience that cuts through clutter to reach today's consumer. The amount of channel and data integration – online, catalog, mobile, social, video, broadcast, and more that is available is outstanding. This thoughtful session will help you resolve integration issues and enable you to make intelligent choices.

Speakers:	Stuart Elliott Advertising Columnist, The New York Times	Antony Young CEO, Optimedia US	Sasha Savic Chief Operating Officer, Havas Media North America
Speakers:	David Penski President, Zenith Media	Philip Cowdell CEO, Mindshare North America

11:45 AM – 12:25 PM

Is Your Organization Up to the Challenge of Integration?

Join Clare Hart, CEO of Infogroup and moderator of this panel of executives from Forrester, McKinsey, and Spencer Stuart. You’ll hear from the recognized experts in the marketing community as they prove that a truly integrated marketing approach to your customers begins with a truly integrated marketing structure within your organization. This panel will allow you to discover what you need to know to get started and what type of talent you need to attract in order to succeed.

Speakers:	Dave Frankland VP and Principal Analyst, Forrester Research	Paul Magill Principal, McKinsey & Company	Dana L. Wade Consultant, Marketing Officer Practice, Spencer Stuart
Speakers:	Clare Hart President & Chief Executive Officer, Infogroup

12:25 PM - 1:25 PM

Networking Lunch in Exhibit Hall

1:25 PM – 2:05 PM

Multi-Channel Data Strategies: Building a Smarter Database to Maximize the Customer Experience

Customer data is the most powerful tool a marketer has. Learn how Jos. A. Bank Clothiers is overcoming challenges common to many direct marketers by developing a 360-degree view of their customer for a more sophisticated contact strategy. By diving deeper into customer data and purchasing behavior, the company has developed unique personas in order to target their customers on a more individual level. In addition, launching a new database to aggregate multi-channel data from disparate sources has enabled Jos. A Bank to execute more advanced customer segmentation. This session will cover the how to's of developing a highly relevant contact strategy by creating an enriched view of your customer.

Speakers:

Regina Gray,
Vice President of Strategic Services, Experian Marketing Services

John Lewis,
Director of Database Marketing, JoS. A. Bank Clothiers

2:05 PM - 2:20 PM

Networking Break in Exhibit Hall

2:20 PM – 3:00 PM

You Can Do More with Full Funnel Media Optimization

American Express and MediaMath show how algorithmic, impression-level optimization can more than double response rates and reduce CPAs by over 70%.

Learn how new media technologies and techniques turn traditional approaches on their head – integrating branding and direct response tactics, and ensuring every impression works in concert to create breakthrough commercial results, a better consumer experience, and significantly increased resource efficiencies.

Speakers: