Gain both the essentials (and advanced techniques) of circulation marketing. This event features both a basic track (for those new to circulation marketing) and advanced sessions for seasoned veterans. Attend and get the basics on retention marketing, ABC rules, and subscription agencies or sit in on the advanced tracks and find out how to better manage your rate base, work with editors and use the Internet to effectively drive circulation.
Who Should Attend:
- Circulation Managers and Directors
- Direct Marketers
- Editorial Directors
- Publishers
- Account Executives
- Senior Editors
- Retention and Billing Managers
- Fulfillment Managers
Benefits of Attending:
- Learn techniques for increasing retention and improving the return from your current subscribers.
- How to increase profits despite a lower rate base.
- Better ways to work with subscription agencies and revised ABC rules.
- Direct mail creative breakthroughs - new trends and new ideas that will help you better spend your promotional dollars.
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