Directo Days Conference

If you are looking to break into new markets, don't miss out on Hispanics - the fastest growing segment of the population. This conference will give you the information you need to increase your profits and expand your company.

The event features both basic and advanced sessions - so whether you are new to Hispanic marketing, or an experienced multicultural marketer - you will learn how to improve your results and increase your bottom line.

Who Should Attend:

Direct Marketers
Account Executives
Creative Consultants
Database Marketing Managers
Multicultural Marketing Directors
Communications Directors
VPs of Marketing

Benefits of Attending:

Learn the demographics - and the psychographics - of the Hispanic market.
Find out the best media mix - how to state your message, sell your product and target your customers.
Discover the best techniques for effective segmentation and list selection.
Improve your creative - the kinds of campaigns that work, how to capture your customers, and which language to use.

Current Schedule

02/03/2009

17th Annual Catalog on the Road

Cambridge, MA