Press Room

• DMA07 News
• New From The Floor
• Press Attending the Show / Press Credentials
• Press Contacts
• DMA07 Show Dailies

Press Contacts

Sue Geramian
SVP,Communications, Media & Public Relations
212.790.1486
sgeramian@the-dma.org

DMA07 NEWS

• DMA PRESENTS 2007 INTERNATIONAL ECHO AWARDS; DIAMOND ECHO GOES TO DRAFTFCB.
  (Chicago, IL, October 17, 2007)
• DMA'S QUARTERLY BUSINESS REVIEW FOR Q3 INDICATES 17TH CONSECUTIVE QUARTER OF ECONOMIC GROWTH. (Chicago, IL, October 16, 2007)
• DIRECT MARKETING EXPENDITURES ACCOUNT FOR 50% OF TOTAL AD EXPENDITURES, SAYS DMA'S 2007 'POWER OF DIRECT MARKETING' REPORT.
  (Chicago, IL, October 16, 2007)
• DMA LAUDS HOUSE FOR PASSAGE OF INTERNET TAX MORATORIUM EXTENSION; DMA PREFERS PERMANENT MORATORIUM, BUT ENCOURAGED BY MOVE. (Chicago, IL, October 16, 2007)
• DMA NAMES MICROSOFT MSN 2007 MARKETER OF THE YEAR. (Chicago, IL, October 16, 2007)
• RONALD BLIWAS AND CHARLES MORGAN INDUCTED INTO DMA HALL OF FAME AT DMA07. (Chicago, IL, October 16, 2007)
• LIVE FROM DMA07 IN CHICAGO: KENNETH COLE BARES HIS SOLE. (Chicago, IL, October 15, 2007)
• DMA PRESIDENT & CEO JOHN A. GRECO, JR. CHAMPIONS CHOICE AND INNOVATION.
  (Chicago, IL, October 15, 2007)
• DMA LAUNCHES NEW 'COMMITMENT TO CONSUMER CHOICE' GUIDELINES TO EMPOWER CONSUMERS, BUILD CONSUMER TRUST.
  (Chicago, IL, October 15, 2007)
• IT'S A BRAND NEW DAY AT DMEF! FOUNDATION RAISES $500,000 AT AWARDS DINNER FOR DIRECT/INTERACTIVE MARKETING EDUCATION; TIM LITLE AND DRAFTFCB HONORED. (Chicago, IL, October 14, 2007)
• LIVE FROM DMA07 IN CHICAGO: BEYOND INTEGRATION: JOHN ADAMS PORTENDS A NEW WORLD ORDER FOR MARKETERS.
  (Chicago, IL, October 14, 2007)
• MAYOR DALEY TO ADDRESS DIRECT MARKETERS AT DMA07 IN CHICAGO.
  (Chicago, IL, October 14, 2007)
• DMA BOARD ELECTS DONN RAPPAPORT 2008 CHAIRMAN OF THE BOARD; FIVE NEW DIRECTORS ELECTED.
  (Chicago, IL, October 14, 2007)
• DIRECT MARKETING EDUCATIONAL FOUNDATION ELECTS NEW BOARD, RE-ELECTS CHAIRMAN AL DYON; NINE NEW MEMBERS OF DMEF BOARD ARE ELECTED FOR 2007 2008. (Chicago, IL, October 13, 2007)
• DMA RELEASES 5th ANNUAL ‘RESPONSE RATE TRENDS REPORT’. (Chicago, IL, October 13, 2007)
• International ECHO Awards Entries Set All-Time High. Record number of 1,124 campaign entries received – more than half in new media categories. (July 23, 2007)
• Pre-Conference Keynoter John Adams to Sell 'Smart Advertising' to Marketers. The Martin Agency makes advertising look so easy, even a caveman could do it. But a real campaign is far more complex, and agency Chairman and Chief Executive Officer John B. Adams, Jr. will provide the clues during keynote address. (July 9, 2007)
• Advertising Luminaries to Keynote at DMA07.
  (June 27, 2007)

– Oct. 15 - multichannel marketer, author, and fashion icon    Kenneth Cole
– Oct. 16 - legendary agency powerhouse Shelly Lazarus
– Oct. 17 - Wikipedia founder Jimmy Wales
• Howie Mandel to Host International Echo Awards. Entertainer will host Oct. 16 awards gala at Chicago’s historic Union Station. (April 26, 2007)

For all DMA07 News and Highlights, click here.

News from the Floor

• ACXIOM LAUNCHES NEW CUSTOMER INTELLIGENCE DATABASE INFOBASE-X.
  (Chicago, IL, October 16, 2007)
• ACXIOM BRINGS BETTER PREDICTIVE INSIGHT TO INTERACTIVE AD TARGETING WITH RELEVANCE-X SOLUTIONS. (Chicago, IL, October 16, 2007)
• ACXIOM UNVEILS CONNECTIONPOINT-X TO DRIVE REAL-TIME PREDICTIVE OFFERS AT THE POINT OF CUSTOMER CONTACT. (Chicago, IL, October 16, 2007)
• HARTE-HANKS INTRODUCES NEW MARKET INTELLIGENCE PRODUCT 'Ci WHOLE MARKET'. (Chicago, IL, October 16, 2007)
• FREEDOM UNVEILS SOLE-SOURCE SOLUTION AT DMA07. (Chicago, IL, October 15, 2007)
• HARTE-HANKS AND INFORMATION ARTS ENTER OPTION-TO-ACQUIRE AGREEMENT.
  (Chicago, IL, October 15, 2007)
• HARTE-HANKS SELECTS LOYALTY LAB AS LOYALTY PROGRAM ALLY FOR CONSUMER BRANDS.
  (Chicago, IL, October 15, 2007)
• HARTE-HANKS HELPS COCA-COLA KEEP ITS BRAND AND FULFILLMENT PROCESS ENVIRONMENTALLY SENSITIVE. (Chicago, IL, October 15, 2007)

If you are an exhibitor or speaker at DMA07, and have news to post, information and instructions are available here.

Press Attending the Show / Press Credentials

• To request press registration, please email us at pressregistration@the-dma.org.
• For more information about our requirements for press credentials, click here.

If you have questions, or would like more information, please contact Heather Fletcher at hfletcher@the-dma.org, or via phone at 212.768.7277, ext. 1208.

DMA07 Show Dailies
From the Target Marketing Group Editors

• DMA07 Show Daily Day One - Sunday
• DMA07 Show Daily Day Two - Monday
• DMA07 Show Daily Day Three - Tuesday
• DMA07 Show Daily Day Four - Wednesday