Advanced Professional Track En Español - "Between Saying It and Doing It, There's a Lot of Ground to Cover”. Sponsored By: DMA and ALMADI, The Latin American Federation of Direct and Interactive Marketing Associations
International prize-winning professionals from Latin America, Spain and the US Hispanic sector will share their cases, experiences and advice on what works, what doesn’t and why. These presentations will be on a par with the advanced sessions delivered by English-speaking professionals, but will be given in Spanish and from the point of view of experts from the Latin markets.
The DMA – ALMADI track will put Spanish-speakers abreast of the latest developments in direct and interactive marketing. In 6 1-hour sessions the track will cover a broad range of themes:
- Latin leadership in Integrated Marketing Communications
- Why Latin creative shines in international awards
- The penetration of interactive media in Latin societies
- Search in Spanish
- How the use of Contact Centers has adapted to Latin societies
- How to make Internet marketing more successful in Spanish
- And other useful content
These sessions are scheduled not to coincide with DMA keynote speeches, general sessions, Exhibit Hall Events or the ECHO Awards Gala.
Separate registration required.
Registration and Pricing
