Sessions by Track

DMA07 offers the most comprehensive marketing training on the latest direct and interactive marketing techniques. With more than 140 sessions, our goal is to help you gain a competitive advantage by offering you practical insights from leading marketing experts on a wide range of topics, from DM Fundamentals to DRTV to Interactive Marketing to Insert Media. DMA07 speakers will share the most current direct marketing best practices, their own personal strategies and tactics so you can walk away with ideas to enhance your own marketing programs.

1:1 Marketing Bootcamp Acquisition & Prospect Marketing Creative Strategies & Execution Database Management & Analytics Integration Emerging Channels

Online Marketing/Interactive Media Retention & Loyalty Marketing Strategic Multichannel Integration Variable Data Production

Don't forget to view our Pre-Conference and Post-Conference Intensives tracks:

Achieving Breakthrough Opt-In-Driven Multichannel Marketing Results Acquisition/Retention & Loyalty Marketing Beginner’s Guide to Database Marketing Analytics Creative Strategies & Execution Database Marketing Direct Marketing University DRTV Email Marketing

Fast & Furious Creative Tune-Up Marketing Automation Mobile Marketing New Media Online Consumer Trust Online Optimization Search Marketing Certification

1:1 Marketing Bootcamp
(Formerly DM Bootcamp)

Sponsored by:

This series of fundamental sessions was created from a few of DMA’s popular seminars and is led by our well-known, knowledgeable seminar instructors. These seven sessions will provide the new DM professional with a comprehensive overview of the direct marketing process and a taste of the full seminars held across the US each year.

Attendees who complete the full series will be awarded 0.8 Continuing Education Units (CEUs) and will receive a waiver for DMA's Certificate Program application fee (a $295 value)!

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Acquisition & Prospect Marketing
(Formerly Acquisition, Relationship & Loyalty Marketing)

For most businesses, the primary means of growth involves the acquisition of new customers. The past few years have seen tremendous growth in consumer databases-the job of segmenting prospective customers has become a huge challenge.

In the prospect marketing track, issues related to data mining, segmentation, demographics, software applications, testing models, response behaviors, and how to increase response rates will be reviewed and discussed.

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Creative Strategies & Execution

Sponsored by:

This track covers elements of copy, design, art direction, offers, and format for all marketing channels. Whether it's direct mail, catalog, DRTV, insert media, Web, or e-mail, there will be plenty of new ideas to build, grow and improve your direct marketing campaign. You'll discover ways to make your organization's creative more dynamic, increase response, and boost sales.

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Database Management & Analytics Integration
(Formerly List/Database Management and Analytics/Research)

Sponsored by:

At the heart of planning and executing successful direct marketing is customer and prospect insight: who the customer is, and is not. This track focuses on today's cutting edge thinking around operationalizing and integrating the two main sources for understanding the customers and customer segmentations: the marketing database, and research.

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Emerging Channels

Sponsored by:

Emerging technology was previously a part of the Online Marketing/Interactive Media track. New channels are morphing from idea to a daily part of business at an astonishing pace, and will soon be an essential element of the direct marketing mix. This track explores exciting new developments, research, and useful tactics in the following areas:

• Advergaming (placing ads in games online and off)
• Digital Signage and Placed Based Media
• Interactive Television/Video-on-Demand
• Mobile Marketing
• Word of Mouth

> Search for Emerging Channels Sessions 

Online Marketing/Interactive Media
(Formerly Interactive Marketing)

Sponsored by:

E-Commerce has grown tremendously in the last year, and is slated for continued growth in a global marketplace. This track covers growth challenges, trends, strategies, and analysis to successfully optimize interactive marketing efforts. Sessions will cover the following areas:

• Affiliate marketing
• Banner ads
• Blog marketing, article marketing, and blogging
• Email marketing
• Pay-per-click advertising
• Publishing
• Search engine marketing and optimization
• Web design and development

> Search for Online Marketing/Interactive Media Sessions 

Retention & Loyalty Marketing
(Formerly Acquisition, Relationship & Loyalty Marketing)

Sponsored by:

This track focuses on maintaining a strong bond of trust between industry and its customers. Sessions will address issues ranging from retention to calculating lifetime value, to establishing winning loyalty programs, to strengthening customer service initiatives.

Learn how to plan, launch, overhaul, implement, and evaluate loyalty marketing programs. Discover the skills, tools, and techniques to cultivate loyal customers, dramatically reduce attrition, and improve customer profitability.

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Strategic Multichannel Integration
(Formerly Brand & Direct)

Sponsored by:

More than ever, the integration of brand and direct is essential to the success of a company’s marketing campaign. How do you define and build a platform that incorporates market research, analytics, ROI metrics, and a creative strategy that will work in tandem across channels? Attendees will hear case studies and best practices on how to incorporate multichannel strategies to strengthen the power of your brand and ensure a rapid return on investment.

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Variable Data Production
(Formerly Production/Fulfillment)
The digital environment is continually developing and is more sophisticated than ever. If you are looking for the latest trends and solutions in production and fulfillment across print, e-mail, and the Web, this track is for you. Sessions will focus on how to create, manage, and deliver marketing collateral and direct mail campaigns using digital solutions that increase ROI, greatly reduce costs, and get your message to the market faster.

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