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| Monday, January 28, 2008 | |
| 6:30 P.M. – 7:30 P.M. | Networking Reception |
| *no additional fee for conference attendees | |
| Tuesday, January 29, 2008 | |
| 8:30 A.M. – 9:00 A.M. | Breakfast & Registration |
| 9:00 A.M. – 9:30 A.M. | Opening Remarks John A. Greco, Jr., President & CEO, Direct Marketing Association |
| 9:30 A.M. – 10:10 A.M. | A View from the Top: How to Survive One-on-one interview How do you ignite your bottom line and increase sales? In this onstage, one-on-one interview, Jack Rosenfeld, Chairman of the Potpourri Group, will share what’s worked for him, what hasn’t and specific survival tips. Moderator: Ray Shultz, Editorial Director, Direct Magazine Speaker: Jack Rosenfeld, Chairman, Potpourri Group Inc. |
| 10:10 A.M. – 10:30 A.M. | Refreshment break |
| 10:30 A.M. – 11:30 A.M. | How Loyal are Your Customers? Creating positive customer experiences at every point along the lifecycle is key. Yet with a plethora of marketing channels – how do you create and maintain customer loyalty? How can catalogers effectively compete with an in-store consumer shopping experience? Web 2.0 tools are one answer in addition to leveraging consumer-generated content, contact centers and search optimization. What is your company’s strategy? Moderator: Paul Miller, Editor in Chief, Catalog Success Speakers: Mohan Namboodiri, Director of Customer Insights, Williams-Sonoma, Inc. |
| 11:30 A.M. – 12:15 P.M. | One Brand, One Voice: Evolving Your Multichannel
Strategy
It’s one thing to create a recognizable brand but it’s a wholly different animal to manage it. No matter where customers choose to shop, it’s imperative that multichannel merchants replicate the brand experience across all channels. On average consumers are bombarded with more than 4,000 marketing messages a day. How do you make sure they pay attention to your brand? How do you provide a distinguishable, personalized experience? Moderator: Ray Shultz, Editorial Director, Direct Magazine Speakers: Beth English, VP, GM, Blair Corporation Magnus Gustafsson, VP, Direct Marketing, Aerosoles Laurence Shaw, VP of Marketing, Vermont Country Store |
| 12:15 P.M – 1:30 P.M | Luncheon and Presentation Word of mouth is a marketing tool we all talk about but what does it actually mean? In this luncheon presentation you’ll learn about the mechanics behind word of mouth, why people do it and how you can make it work for your firm. Speaker: David Godes, Associate Professor of Business Administration, Harvard Business School |
| 1:30 P.M. – 2:30 P.M. | Stories Shared: Best and Worst of 2007 and Strategies for 2008 In this session hear from catalog chiefs and merchandising masters about why their catalog businesses were so successful in 2007. They will share their trials and tribulations and discuss what they have up their sleeves for 2008. Moderator: Paul Miller, Editor in Chief, Catalog Success Speakers: Lawrence Davis, VP of Marketing, Ross-Simmons Tom Kothman, CEO, Motherwear Claire Spofford, SVP of Marketing and Retail, Appleseed’s |
| 2:30 P.M.– 2:50 P.M. | Break |
| 2:50 P.M. – 3:50 P.M. | Critic’s Corner: Untangling the Mysteries of Web Email All new and exclusive! In this action-packed session, Amy Africa, President and Chief Imagina-8-tion Officer, Eight by Eight, critiques a variety of catalogers’ web messages. Learn how you can improve your campaign. Host: Amy Africa, President and Chief Imagina-8-tion Officer, Eight by Eight |
| 3:50 P.M. – 4:00 P.M. | Closing Remarks Chairman: Ray Shultz, Editorial Director, Direct Magazine |
* Schedule subject to change.
